This document discusses proper punctuation usage, specifically focusing on dashes, hyphens, and quotation marks. It provides examples of correct and incorrect usage of em-dashes, en-dashes, and hyphens. Em-dashes are used to indicate breaks in thought or omitted words. En-dashes can substitute for "to" or indicate a range. Hyphens should only be used to connect compound words or divide words at the end of a line. The document also discusses the differences between straight and curly quotation marks.

1. LET’S PUNCTUATE
Typography matters.

2. LIL THINGS MAKE A BIG DIFFERENCE
3 horizontal marks
Em-dash — three use cases
En-dash – two use cases
Hyphen - one use case, two scenarios

3. THE LONGEST DASH
Em-dash —
Use case 1 : Break in thought
He had many problems—99 of them to be exact.
While he had many problems—99 of them—he
recognized that only one was not at issue.

4. PROPER PUNCTUATION = CLARITY OF MESSAGE
Em-dash —
Use case 2 : Credit line at the end
“I got ninety-nine problems.” —Beyonce’s husband
Use case 3 : Omitted words
I got ninety-nine problems, but a —— ain’t one.

5. HALF AS LONG AS AN EM-DASH
En-dash –
Use case 1 : Substitute for “to” or “through”
99–1 9am–5pm June 5–8 A–Z
Use case 2 : Subtraction sign (close enough)
100 – 1 = 99 or 99 – 100 = –1

6. SHORTEST ONE + HAS ONE CORRECT USE CASE
Hyphen -
Scenario 1 : Hyphenation (compound words)
Jay-Z eye-opening nickel-and-dime em-dash
Scenario 2 : Hyphenation (word division)
An American rapper, songwriter, producer, entrepre-
neur, and record executive.

7. DESIGNER PET PEEVES
Hyphen -
Incorrect : Hyphens used as bullets
- first problem
- second problem
- another problem
- following problem

8. DESIGNER PET PEEVES
Hyphen -
Incorrect : Hyphens used as bullets
- first problem
- second problem
- another problem
- following problem

9. PROPER PUNCTUATION = CLARITY OF MESSAGE
Hyphen -
Better : Bullet points used as bullets
• first problem
• second problem
• another problem
• following problem

10. PROPER PUNCTUATION = CLARITY OF MESSAGE
Hyphen -
Incorrect : Hyphen used as a separator
Jay-Z-99 Problems-The Black Album

11. PROPER PUNCTUATION = CLARITY OF MESSAGE
Hyphen -
Incorrect : Hyphen used as a separator
Jay-Z-99 Problems-The Black Album
Better : Another mark used as a separator
Jay-Z | 99 Problems | The Black Album vertical slash
Jay-Z → 99 Problems → The Black Album arrow

12. PROPER PUNCTUATION IS FUN!
Keyboarding
Em-dash — option-shift-hyphen
En-dash – option-hyphen
Hyphen - hyphen
Bullet point • option-8

13. PROPER PUNCTUATION = PROPER SPELLING
Quotes vs Prime marks
A George said,"Go for it!"
B George said,“Go for it!”

14. PROPER PUNCTUATION = PROPER SPELLING
Quotes vs Prime marks
A George said,"Go for it!"
B George said,“Go for it!”

15. PROPER PUNCTUATION = PROPER SPELLING
Quotes vs Prime marks
2 Incorrect:
Comma shape differs from quote shape

16. PROPER PUNCTUATION = PROPER SPELLING
Quotes vs Prime marks
2 Correct:
Comma shape is the same as quote shape

17. PROPER PUNCTUATION = PROPER SPELLING
Quotes vs Prime marks
A How old is Beth's dog?
B How old is Beth’s dog?

18. PROPER PUNCTUATION = PROPER SPELLING
Quotes vs Prime marks
A How old is Beth's dog?
B How old is Beth’s dog?

19. KEYBOARDING REAL QUOTE MARKS
Sixes + Nines
“Opening quote = option left bracket
”Closing quote = option-shift left bracket
‘Opening single quote = option right bracket
’Apostrophe + closing single quote = option-shift right bracket
"and
' Prime marks = for inches and feet...and primes

20. LET’S PUNCTUATE ALRIGHT
Happy typesetting!