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LET’S PUNCTUATE
Typography matters.
LIL THINGS MAKE A BIG DIFFERENCE
3 horizontal marks
Em-dash — three use cases
En-dash – two use cases
Hyphen - one use case, two scenarios
THE LONGEST DASH
Em-dash —
Use case 1 : Break in thought
He had many problems—99 of them to be exact.
While he had many problems—99 of them—he
recognized that only one was not at issue.
PROPER PUNCTUATION = CLARITY OF MESSAGE
Em-dash —
Use case 2 : Credit line at the end
“I got ninety-nine problems.” —Beyonce’s husband
Use case 3 : Omitted words
I got ninety-nine problems, but a —— ain’t one.
HALF AS LONG AS AN EM-DASH
En-dash –
Use case 1 : Substitute for “to” or “through”
99–1 9am–5pm June 5–8 A–Z
Use case 2 : Subtraction sign (close enough)
100 – 1 = 99 or 99 – 100 = –1
SHORTEST ONE + HAS ONE CORRECT USE CASE
Hyphen -
Scenario 1 : Hyphenation (compound words)
Jay-Z eye-opening nickel-and-dime em-dash
Scenario 2 : Hyphenation (word division)
An American rapper, songwriter, producer, entrepre-
neur, and record executive.
DESIGNER PET PEEVES
Hyphen -
Incorrect : Hyphens used as bullets
- first problem
- second problem
- another problem
- following problem
DESIGNER PET PEEVES
Hyphen -
Incorrect : Hyphens used as bullets
- first problem
- second problem
- another problem
- following problem
PROPER PUNCTUATION = CLARITY OF MESSAGE
Hyphen -
Better : Bullet points used as bullets
• first problem
• second problem
• another problem
• following problem
PROPER PUNCTUATION = CLARITY OF MESSAGE
Hyphen -
Incorrect : Hyphen used as a separator
Jay-Z-99 Problems-The Black Album
PROPER PUNCTUATION = CLARITY OF MESSAGE
Hyphen -
Incorrect : Hyphen used as a separator
Jay-Z-99 Problems-The Black Album
Better : Another mark used as a separator
Jay-Z | 99 Problems | The Black Album vertical slash
Jay-Z → 99 Problems → The Black Album arrow
PROPER PUNCTUATION IS FUN!
Keyboarding
Em-dash — option-shift-hyphen
En-dash – option-hyphen
Hyphen - hyphen
Bullet point • option-8
PROPER PUNCTUATION = PROPER SPELLING
Quotes vs Prime marks
A George said,"Go for it!"
B George said,“Go for it!”
PROPER PUNCTUATION = PROPER SPELLING
Quotes vs Prime marks
A George said,"Go for it!"
B George said,“Go for it!”
PROPER PUNCTUATION = PROPER SPELLING
Quotes vs Prime marks
2 Incorrect:
	 Comma shape differs from quote shape
PROPER PUNCTUATION = PROPER SPELLING
Quotes vs Prime marks
2 Correct:
	 Comma shape is the same as quote shape
PROPER PUNCTUATION = PROPER SPELLING
Quotes vs Prime marks
A How old is Beth's dog?
B How old is Beth’s dog?
PROPER PUNCTUATION = PROPER SPELLING
Quotes vs Prime marks
A How old is Beth's dog?
B How old is Beth’s dog?
KEYBOARDING REAL QUOTE MARKS
Sixes + Nines
“Opening quote = option left bracket
”Closing quote = option-shift left bracket
‘Opening single quote = option right bracket
’Apostrophe + closing single quote = option-shift right bracket
"and
' Prime marks = for inches and feet...and primes
LET’S PUNCTUATE ALRIGHT
Happy typesetting!

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Punctuation matters

  • 2. LIL THINGS MAKE A BIG DIFFERENCE 3 horizontal marks Em-dash — three use cases En-dash – two use cases Hyphen - one use case, two scenarios
  • 3. THE LONGEST DASH Em-dash — Use case 1 : Break in thought He had many problems—99 of them to be exact. While he had many problems—99 of them—he recognized that only one was not at issue.
  • 4. PROPER PUNCTUATION = CLARITY OF MESSAGE Em-dash — Use case 2 : Credit line at the end “I got ninety-nine problems.” —Beyonce’s husband Use case 3 : Omitted words I got ninety-nine problems, but a —— ain’t one.
  • 5. HALF AS LONG AS AN EM-DASH En-dash – Use case 1 : Substitute for “to” or “through” 99–1 9am–5pm June 5–8 A–Z Use case 2 : Subtraction sign (close enough) 100 – 1 = 99 or 99 – 100 = –1
  • 6. SHORTEST ONE + HAS ONE CORRECT USE CASE Hyphen - Scenario 1 : Hyphenation (compound words) Jay-Z eye-opening nickel-and-dime em-dash Scenario 2 : Hyphenation (word division) An American rapper, songwriter, producer, entrepre- neur, and record executive.
  • 7. DESIGNER PET PEEVES Hyphen - Incorrect : Hyphens used as bullets - first problem - second problem - another problem - following problem
  • 8. DESIGNER PET PEEVES Hyphen - Incorrect : Hyphens used as bullets - first problem - second problem - another problem - following problem
  • 9. PROPER PUNCTUATION = CLARITY OF MESSAGE Hyphen - Better : Bullet points used as bullets • first problem • second problem • another problem • following problem
  • 10. PROPER PUNCTUATION = CLARITY OF MESSAGE Hyphen - Incorrect : Hyphen used as a separator Jay-Z-99 Problems-The Black Album
  • 11. PROPER PUNCTUATION = CLARITY OF MESSAGE Hyphen - Incorrect : Hyphen used as a separator Jay-Z-99 Problems-The Black Album Better : Another mark used as a separator Jay-Z | 99 Problems | The Black Album vertical slash Jay-Z → 99 Problems → The Black Album arrow
  • 12. PROPER PUNCTUATION IS FUN! Keyboarding Em-dash — option-shift-hyphen En-dash – option-hyphen Hyphen - hyphen Bullet point • option-8
  • 13. PROPER PUNCTUATION = PROPER SPELLING Quotes vs Prime marks A George said,"Go for it!" B George said,“Go for it!”
  • 14. PROPER PUNCTUATION = PROPER SPELLING Quotes vs Prime marks A George said,"Go for it!" B George said,“Go for it!”
  • 15. PROPER PUNCTUATION = PROPER SPELLING Quotes vs Prime marks 2 Incorrect: Comma shape differs from quote shape
  • 16. PROPER PUNCTUATION = PROPER SPELLING Quotes vs Prime marks 2 Correct: Comma shape is the same as quote shape
  • 17. PROPER PUNCTUATION = PROPER SPELLING Quotes vs Prime marks A How old is Beth's dog? B How old is Beth’s dog?
  • 18. PROPER PUNCTUATION = PROPER SPELLING Quotes vs Prime marks A How old is Beth's dog? B How old is Beth’s dog?
  • 19. KEYBOARDING REAL QUOTE MARKS Sixes + Nines “Opening quote = option left bracket ”Closing quote = option-shift left bracket ‘Opening single quote = option right bracket ’Apostrophe + closing single quote = option-shift right bracket "and ' Prime marks = for inches and feet...and primes