Pumping Up your Pipeline with Personalization
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Learn from Quorum how to incorporate personalization into your marketing and sales efforts.
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Pumping Up your Pipeline with Personalization
- 1. 1 Copyright © 2022 Demandbase Pumping Up your Pipeline with Personalization Travis Breier, Sr. Product Marketing Manager, Demandbase Satya Gadepalli, Demand Generation Manager II, Quorum
- 3. 3 Copyright © 2022 Demandbase Pumping Up your Pipeline with Personalization Implementing ABX: Problems or Challenges Looking to Solve
- 4. 4 Copyright © 2022 Demandbase Pumping Up your Pipeline with Personalization Implementing ABX: Organization Obstacles + Advice
- 5. 5 Copyright © 2022 Demandbase Pumping Up your Pipeline with Personalization GTM Approach
- 6. 6 Copyright © 2022 Demandbase Pumping Up your Pipeline with Personalization The Importance of Using Personalization
- 7. 7 Copyright © 2022 Demandbase Pumping Up your Pipeline with Personalization Benefits + Results
- 8. 8 Copyright © 2022 Demandbase Pumping Up your Pipeline with Personalization Key Demandbase Features
- 9. 9 Copyright © 2022 Demandbase Pumping Up your Pipeline with Personalization Advice on Getting Started with ABX
- 10. 10 Copyright © 2022 Demandbase Thank you! Session Raffle Prize Announcement
Editor's Notes
- Hi Satya - can you introduce yourself and what your current role is with your company?
- Tell me about why your company decided to implement ABM/ABX? What types of problems or challenges were you looking to solve?
- Did you have any organizational obstacles to overcome in implementing ABX and what advice would you give to a company to get over that?
- Could you describe what your GTM approach is and how Demandbase is helping you with that? For example, what are some of the ways you are currently using Demandbase One?
- I understand you have really thought about new ways to use personalization in Quorum’s strategy. Could you walk through some of the thinking and process there? How did you decide what you wanted to personalize, and how? Was it a collaborative effort? Why is it important for an organization to spend some time thinking about personalization? How would you say it’s helping your overall marketing and sales efforts?
- What would you say have been the biggest benefits and results your company has realized after using Demandbase?
- Are there any Demandbase features you find particularly key to how your company uses it? Are you currently experimenting with any features or planning to use the product in ways you haven’t tried yet?
- What advice would you give to someone just starting out with ABX right now? Any final words of advice?
- We will select a winner after the event. The raffle prize for this session is a free year subscription to Headspace.