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1. DIGITALMARKETING
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2.  SEO
 SMO
 PPC
INDEXINDEX
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3. ➔
Search Engine Optimization (SEO)
The efforts revolving around trying to get
a site/page to show up (rank) or increase
rank within a Search Engine Results Page (SERP)
SEO

4. ●
Meta Keywords
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Title
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Meta Description
Meta tags related to SEO usually include the description and keyword meta elements of your
pages. Modern search engines no longer provide any real help in your site’s SEO. As keyword
stuffing became a popular practice to boost a site’s relevance against keywords that may have
nothing to do with the content, search engines no longer trust the contents of these tags.
KEYWORD | CONTENT | CODE

5. ●
What is SMO in digital marketing?
Social Media Optimization (SMO) is the process of increasing the
awareness of a product/services, brand or event by using a number of
social media channels and communities to generate viral publicity.
Inventive­SMi is the best SEO/SMO Company in market today offer
guaranteed SEO/SMO services to your business.
SMO

6. ●
Social Networking
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Micro Blogging
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Video Promo
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Slide Promo
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Blogging
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Photo Sharing
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Widgets
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RSS
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Group/Answer & Comment Posting
How to do SMO

7. ●
Pay­per­click
Pay­per­click (PPC), also known as cost per click (CPC), is an internet
advertising model used to direct traffic to websites, in which an
advertiser pays a publisher (typically a website owner or a network of
websites) when the ad is clicked.
PPC

8. ●
Organic & Paid Search
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Google Adwords
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Budgets & Bidding
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Branding & Advertising
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Keyword Research & Analysis
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Adwords Report
PPC Cycle

9. ➔
Creation in Social Networking Sites
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Blogging
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Forum Postings
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Search Engine Submission
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Directory Submission
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Social Bookmarking
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Link Exchange
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Link Baiting
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Cross­Linking
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Photo Sharing
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Video Promotions
OFF-PAGE Techniques

10. PPC
➔
Business Reviews
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Local Listings & Yellow Pages
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Article Submission
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Press Release Promotion
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Classifieds Submission
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Social Shopping Network
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Answers
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Document Sharing
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CSS, W3C & RSS Directories Submission
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Widget / Gadget Development
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PPC Ad Campaign
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Infographics
OFF-PAGE Techniques