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The hands
Тестовое задание для игры на английском языке " In thq black forest..". Подробности -
www.english-kostroma.ru
Puma marketing
Puma is a major German sportswear company founded in 1924 that produces footwear and apparel. It was formed by the Dassler brothers but they split in 1948 forming Puma and Adidas. Puma distributes products in over 120 countries, employs over 9,000 people, and generates over $2.5 billion in revenue annually. Its mission is to become the most desirable sports lifestyle brand in the world through sponsoring teams and athletes, and selling footwear, apparel, and accessories for sports and casual wear.
Vertical integration and Zara Retailing
The project is a study on how Vertical Integration as a supply chain strategy has worked for Zara in emerging as a fast fashion system. It also focuses on analyzing the competitive advantages and the challenges of implementing Vertical Integration for Zara.
Recommended
The hands
Тестовое задание для игры на английском языке " In thq black forest..". Подробности -
www.english-kostroma.ru
Puma marketing
Puma is a major German sportswear company founded in 1924 that produces footwear and apparel. It was formed by the Dassler brothers but they split in 1948 forming Puma and Adidas. Puma distributes products in over 120 countries, employs over 9,000 people, and generates over $2.5 billion in revenue annually. Its mission is to become the most desirable sports lifestyle brand in the world through sponsoring teams and athletes, and selling footwear, apparel, and accessories for sports and casual wear.
Vertical integration and Zara Retailing
The project is a study on how Vertical Integration as a supply chain strategy has worked for Zara in emerging as a fast fashion system. It also focuses on analyzing the competitive advantages and the challenges of implementing Vertical Integration for Zara.
ZARA Social Media Strategy
ZARA's 6 months social media strategy plan for Social Commerce class at Parsons The New School for Design. Project includes SWOT analysis, strategic plan to improve ZARA's social media, guerrilla marketing, and partnership marketing.
Supply chain management of ZARA
Zara is a large Spanish clothing retailer known for its rapid fashion production model. It changes designs every 2 weeks compared to competitors' 2 months. Zara uses agents to scout trends and sends sketches to factories within 6 hours for production. Its infrastructure allows finishing goods to reach stores in 4-5 weeks. This rapid supply chain and production flexibility allows Zara to meet constantly changing fashion demands.
PUMA analysis
Puma is a Germany-based company that manufactures sporting goods and operates worldwide. It produces footwear, apparel, and accessories for activities like running, soccer, and tennis. Puma endorses famous athletes like Usain Bolt and Serena Williams. The company aims to increase sales from €3 billion in 2012 to €4 billion in 2015 through strategies like expanding its non-Puma brands, growing key product categories and regions, and increasing desirability of its products. Puma promotes sustainability through initiatives such as reusable packaging and using recycled materials.
Zara Fashion : Marketing Strategy and M.I.S.
Zara is a Spanish clothing retailer known for its "fast fashion" business model. It focuses on design, production, and distribution processes that allow it to quickly respond to shifting consumer demands. Zara designs and produces over 12,000 new items annually and aims to get new clothing styles to stores within 4-5 weeks. It uses information systems like a centralized database, RFID, and PDAs linked to its POS system to gather customer feedback and coordinate its entire global supply chain, allowing it to rapidly replenish stores based on sales data and trends. This integrated approach has helped Zara become highly profitable and given it a competitive advantage over slower rivals.
Nike_Marketing Policy
Presentation content:
1. About NIKE
2. Brand Portfolio
3. SWOT Analysis of NIKE
4. Diversity
5. Segmentation and positioning
6. Pricing strategy
7. Promotion strategy
8. BCG matrix
9. Key financial data
10. Competitive strategy
11. International marketing
12. Conclusion
Puma
The document provides an overview of the history and operations of Puma. It discusses that Puma was founded in 1924 by the Dassler brothers in Germany and split into Puma and Adidas in 1948. Currently, Puma has over 7,000 employees and distributes products in over 80 countries led by CEO Jochen Zeitz since 1993. The document also outlines Puma's product segments, management phases focusing on international expansion, promotional strategies through sponsorships, financial performance, SWOT analysis, competitors, and mission statement.
Nike- Strategic analysis
Nike is a major publicly traded sportswear and equipment supplier based in the United States. It is headquartered near Beaverton, Oregon and had revenue of over $19 billion in 2010. Nike sells a wide range of shoes and apparel for sports like running, basketball, soccer, and more. It was founded in 1964 as Blue Ribbon Sports to distribute Japanese running shoes and launched its own Nike brand in 1971. Nike has grown to be the largest seller of athletic footwear and apparel in the world due to its focus on innovation, marketing, and partnerships with athletes and teams.
Zara Supply Chain
Zara is a clothing retailer that uses modern technology in its marketing research and supply chain to quickly deliver fashionable designs at lower prices. It collects frequent customer feedback and uses IT to closely monitor trends. This allows Zara to make production decisions quickly and produce small quantities of many styles. As a result, Zara is able to deliver new fashion designs about twice a month while competitors take 3-5 months. This rapid turnover keeps customers engaged with frequent store visits and purchases.
Zara Final Presentation
The document outlines Zara's fast fashion business model and supply chain operations, which focuses on rapid design, production, and distribution of new fashion items to stores within weeks in order to stay on top of constantly changing trends, allowing Zara to maintain its competitive advantage over rivals with shorter inventory turnovers and product lifecycles. Zara's centralized operations and extensive use of data and technology allows it to quickly respond to demand changes through flexible procurement, production planning, and high-velocity logistics. This responsive supply chain model has supported Zara's global expansion to over 1700 stores in 78 countries while continually renewing its inventory with around 11,
Nike, inc & IMC
Nike is a major American multinational corporation that designs, develops, manufactures, and sells footwear, apparel, equipment, accessories, and services. Its mission is to bring inspiration and innovation to every athlete in the world. It has a market capitalization of $68 billion and was founded in 1964. Some of its notable marketing campaigns include "Make It Count", "Find Your Greatness", and it endorses major athletes like LeBron James and Cristiano Ronaldo. Nike uses integrated marketing communications to achieve consistency across its brand elements and integration across different contact points with customers. It collects customer data through initiatives like Nike+ to drive its corporate strategy and marketing campaigns.
Pampers IMC Plan
De La Salle University Master of Marketing Communications students created an integrated marketing communications plan for Pampers Philippines as a requirement to complete the subject: Introduction to IMC.
Final Zara Marketing Strategy !!
Zara is a large international fashion company known for its rapid response to new fashion trends. It focuses on understanding customer demand and delivering desired items quickly through efficient production and distribution. Zara releases about 11,000 new designs each year, holding only 6 days of inventory compared to weeks for competitors. This allows it to provide on-trend fashion at affordable prices through a unique and vertically integrated business model.
IMC of Coca Cola
This is a powerpoint presentation prepared by me... explaining about IMC plans of Coca cola Inc. This is very useful for presentations in colleges, MBA institutes etc. Send your suggestions and likes on my email id- a380onkar@yahoo.co.in
PUMA PPT
Puma is a Germany-based company that manufactures sports equipment worldwide. It operates in footwear, apparel, and accessories, with product lines for cross training, motorsports, running, soccer, tennis and more. Puma was founded in 1924 and split from Adidas in 1948. It is headquartered in Germany and has over 10,000 employees distributing products in over 80 countries. Puma focuses on driving, racing, casual footwear and apparel, and sponsors Formula One, NASCAR, and is the official sponsor of FIFA World Cup.
Nike: Marketing Strategies
1) NIKE entered the Indian market in the mid-1990s through an exclusive licensing agreement. It focused on premium niche segments like basketball and tennis rather than cricket.
2) NIKE faces intense competition from rivals like Reebok and Adidas in the Indian sportswear market. Reebok gained early success by associating with cricket.
3) NIKE's unique value proposition is based on innovative product design, durability, and quality. It focuses resources on design/R&D, marketing, and distribution to deliver new products to customers quickly.
What is Comms Planning?
You can now download the presentation directly from Slideshare.
*Disclaimer this is just my imaginary example of a Comms Plan for the Puma work and not the actual strategy that was created by Droga5 for Puma. I had nothing to do with that plan and am just a fan of their work.
What is Comms Planning? is a presentation that provides a clear answer of the role of the Comms Planner within an Advertising Agency. I use the example of the Puma Social campaign to prove the point.
Zara: Fast Fasion
Zara is the largest and most international clothing chain owned by Spanish company Inditex. Founded in 1975 in La Coruna, Spain by Amancio Ortega, Zara pioneered a business model of fast fashion with medium quality clothing at affordable prices. By the early 1980s, Ortega formulated a new just-in-time design and distribution model that allowed Zara to become highly internationalized with over 500 stores globally by 2001.
Zara Marketing Campaign Design
The presentation proposes a new idea for a Zara line extension: Zara for women, a line designed for real women that embraces various body shapes.
The project was done by combining marketing and buying behavior information. Keep in mind that this is a fictitious line. However, actual data about the company and the industry were used to design the marketing plan.
Nike marketing strategies
this is all about nike its marketing strategies and how nike is able to always be one step ahead from its competitors .
Case study Zara
Zara is a Spanish clothing retailer known for its rapid production of new designs to match emerging fashion trends. It operates over 1,700 stores worldwide and launches around 10,000 new designs each year, getting products to stores in just two weeks compared to the industry average of six months. Zara's supply chain and production model allows it to be more responsive to trends and offer a wider variety of fashionable products at affordable prices. It has experienced rapid international expansion and growth over the past few decades to become one of the largest and most profitable clothing retailers globally.
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ZARA Social Media Strategy
ZARA's 6 months social media strategy plan for Social Commerce class at Parsons The New School for Design. Project includes SWOT analysis, strategic plan to improve ZARA's social media, guerrilla marketing, and partnership marketing.
Supply chain management of ZARA
Zara is a large Spanish clothing retailer known for its rapid fashion production model. It changes designs every 2 weeks compared to competitors' 2 months. Zara uses agents to scout trends and sends sketches to factories within 6 hours for production. Its infrastructure allows finishing goods to reach stores in 4-5 weeks. This rapid supply chain and production flexibility allows Zara to meet constantly changing fashion demands.
PUMA analysis
Puma is a Germany-based company that manufactures sporting goods and operates worldwide. It produces footwear, apparel, and accessories for activities like running, soccer, and tennis. Puma endorses famous athletes like Usain Bolt and Serena Williams. The company aims to increase sales from €3 billion in 2012 to €4 billion in 2015 through strategies like expanding its non-Puma brands, growing key product categories and regions, and increasing desirability of its products. Puma promotes sustainability through initiatives such as reusable packaging and using recycled materials.
Zara Fashion : Marketing Strategy and M.I.S.
Zara is a Spanish clothing retailer known for its "fast fashion" business model. It focuses on design, production, and distribution processes that allow it to quickly respond to shifting consumer demands. Zara designs and produces over 12,000 new items annually and aims to get new clothing styles to stores within 4-5 weeks. It uses information systems like a centralized database, RFID, and PDAs linked to its POS system to gather customer feedback and coordinate its entire global supply chain, allowing it to rapidly replenish stores based on sales data and trends. This integrated approach has helped Zara become highly profitable and given it a competitive advantage over slower rivals.
Nike_Marketing Policy
Presentation content:
1. About NIKE
2. Brand Portfolio
3. SWOT Analysis of NIKE
4. Diversity
5. Segmentation and positioning
6. Pricing strategy
7. Promotion strategy
8. BCG matrix
9. Key financial data
10. Competitive strategy
11. International marketing
12. Conclusion
Puma
The document provides an overview of the history and operations of Puma. It discusses that Puma was founded in 1924 by the Dassler brothers in Germany and split into Puma and Adidas in 1948. Currently, Puma has over 7,000 employees and distributes products in over 80 countries led by CEO Jochen Zeitz since 1993. The document also outlines Puma's product segments, management phases focusing on international expansion, promotional strategies through sponsorships, financial performance, SWOT analysis, competitors, and mission statement.
Nike- Strategic analysis
Nike is a major publicly traded sportswear and equipment supplier based in the United States. It is headquartered near Beaverton, Oregon and had revenue of over $19 billion in 2010. Nike sells a wide range of shoes and apparel for sports like running, basketball, soccer, and more. It was founded in 1964 as Blue Ribbon Sports to distribute Japanese running shoes and launched its own Nike brand in 1971. Nike has grown to be the largest seller of athletic footwear and apparel in the world due to its focus on innovation, marketing, and partnerships with athletes and teams.
Zara Supply Chain
Zara is a clothing retailer that uses modern technology in its marketing research and supply chain to quickly deliver fashionable designs at lower prices. It collects frequent customer feedback and uses IT to closely monitor trends. This allows Zara to make production decisions quickly and produce small quantities of many styles. As a result, Zara is able to deliver new fashion designs about twice a month while competitors take 3-5 months. This rapid turnover keeps customers engaged with frequent store visits and purchases.
Zara Final Presentation
The document outlines Zara's fast fashion business model and supply chain operations, which focuses on rapid design, production, and distribution of new fashion items to stores within weeks in order to stay on top of constantly changing trends, allowing Zara to maintain its competitive advantage over rivals with shorter inventory turnovers and product lifecycles. Zara's centralized operations and extensive use of data and technology allows it to quickly respond to demand changes through flexible procurement, production planning, and high-velocity logistics. This responsive supply chain model has supported Zara's global expansion to over 1700 stores in 78 countries while continually renewing its inventory with around 11,
Nike, inc & IMC
Nike is a major American multinational corporation that designs, develops, manufactures, and sells footwear, apparel, equipment, accessories, and services. Its mission is to bring inspiration and innovation to every athlete in the world. It has a market capitalization of $68 billion and was founded in 1964. Some of its notable marketing campaigns include "Make It Count", "Find Your Greatness", and it endorses major athletes like LeBron James and Cristiano Ronaldo. Nike uses integrated marketing communications to achieve consistency across its brand elements and integration across different contact points with customers. It collects customer data through initiatives like Nike+ to drive its corporate strategy and marketing campaigns.
Pampers IMC Plan
De La Salle University Master of Marketing Communications students created an integrated marketing communications plan for Pampers Philippines as a requirement to complete the subject: Introduction to IMC.
Final Zara Marketing Strategy !!
Zara is a large international fashion company known for its rapid response to new fashion trends. It focuses on understanding customer demand and delivering desired items quickly through efficient production and distribution. Zara releases about 11,000 new designs each year, holding only 6 days of inventory compared to weeks for competitors. This allows it to provide on-trend fashion at affordable prices through a unique and vertically integrated business model.
IMC of Coca Cola
This is a powerpoint presentation prepared by me... explaining about IMC plans of Coca cola Inc. This is very useful for presentations in colleges, MBA institutes etc. Send your suggestions and likes on my email id- a380onkar@yahoo.co.in
PUMA PPT
Puma is a Germany-based company that manufactures sports equipment worldwide. It operates in footwear, apparel, and accessories, with product lines for cross training, motorsports, running, soccer, tennis and more. Puma was founded in 1924 and split from Adidas in 1948. It is headquartered in Germany and has over 10,000 employees distributing products in over 80 countries. Puma focuses on driving, racing, casual footwear and apparel, and sponsors Formula One, NASCAR, and is the official sponsor of FIFA World Cup.
Nike: Marketing Strategies
1) NIKE entered the Indian market in the mid-1990s through an exclusive licensing agreement. It focused on premium niche segments like basketball and tennis rather than cricket.
2) NIKE faces intense competition from rivals like Reebok and Adidas in the Indian sportswear market. Reebok gained early success by associating with cricket.
3) NIKE's unique value proposition is based on innovative product design, durability, and quality. It focuses resources on design/R&D, marketing, and distribution to deliver new products to customers quickly.
What is Comms Planning?
You can now download the presentation directly from Slideshare.
*Disclaimer this is just my imaginary example of a Comms Plan for the Puma work and not the actual strategy that was created by Droga5 for Puma. I had nothing to do with that plan and am just a fan of their work.
What is Comms Planning? is a presentation that provides a clear answer of the role of the Comms Planner within an Advertising Agency. I use the example of the Puma Social campaign to prove the point.
Zara: Fast Fasion
Zara is the largest and most international clothing chain owned by Spanish company Inditex. Founded in 1975 in La Coruna, Spain by Amancio Ortega, Zara pioneered a business model of fast fashion with medium quality clothing at affordable prices. By the early 1980s, Ortega formulated a new just-in-time design and distribution model that allowed Zara to become highly internationalized with over 500 stores globally by 2001.
Zara Marketing Campaign Design
The presentation proposes a new idea for a Zara line extension: Zara for women, a line designed for real women that embraces various body shapes.
The project was done by combining marketing and buying behavior information. Keep in mind that this is a fictitious line. However, actual data about the company and the industry were used to design the marketing plan.
Nike marketing strategies
this is all about nike its marketing strategies and how nike is able to always be one step ahead from its competitors .
Case study Zara
Zara is a Spanish clothing retailer known for its rapid production of new designs to match emerging fashion trends. It operates over 1,700 stores worldwide and launches around 10,000 new designs each year, getting products to stores in just two weeks compared to the industry average of six months. Zara's supply chain and production model allows it to be more responsive to trends and offer a wider variety of fashionable products at affordable prices. It has experienced rapid international expansion and growth over the past few decades to become one of the largest and most profitable clothing retailers globally.
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Puma Hunt
- 1. The best SUMMER QUEST Впечатление лета, которое ты не забудешь!
- 2. Кто мы Мы – команда ярких и амбициозных студенток, любящих спорт и дух соревнования и имеющих за плечами несколько реализованных проектов. В нашем арсенале: энтузиазм, азарт, креатив и смелые идеи. Представляем Вам проект, который действительно запомнится энергичной столичной молодежи, и это...
- 3. Кто мы Puma Hunt – веселый спортивный квест на время, который запомнится всем его участникам! Задача: преодолеть все 4 этапа квеста, собрав спрятанные на площадках части шифра – и все это лишь за 20 минут!
- 4. Принцип квеста Площадка поделена на 4 огороженные полотнами Puma игровые зоны, которые следует проходить последовательно. Каждая из них имеет собственныеатрибуты: 1. Преодолей все трудности в зоне паркура – 5 минут 2. Выполни трюк на роликах или скейтборде – 5 минут 3. Успей собрать bmx и покажи класс – 7 минут 4. Сразись с профессионалом в кикер – 3 минуты В каждой из зон находится часть шифра для открытия приятного бонуса от бренда Puma.
- 5. Механика квеста Участником квеста может стать любой желающий, достигший 14 лет. Данный квест – командное соревнование, рассчитанное на 3-5 человек. Этапы квеста будут по силам практически любому желающему. Участие бесплатное. Регистрация команд проводится не позднее, чем за 20 минут до начала соревнования. Фото участников, а также рейтинговую таблицу можно будет посмотреть на официальном сайте Puma. По итогам каждой недели будет выявлена команда-победитель, которой предоставится возможность побороться за финальный ценный приз от спонсоров проекта!
- 6. Смета проекта 1. Рекламные тенты и ограждения Puma 2. Оформление площадки и элементов квеста 3. Широкоформатный экран с онлайн трансляцией квеста 4. Оплата работников проекта (смотрители, фотограф, оператор, профессиональный игрок в кикер) 5. Аренда спортивного инвентаря (скейтборд, ролики, велосипед, настольный футбол) 6. Памятные призы командам, прошедшим квест менее, чем за 20 минут: напульсники, браслеты и пр.рекламные сувениры Puma на усмотрение спонсоров. 7. Финальный ценный приз на усмотрение спонсоров. Итоговая стоимость: 300 000 руб.
- 7. Связаться с нами Анна Скиба идейный вдохновитель 8-903-282-51-87 anna_ski@mail.ru Ольга Карнаухова Креативщик 8-915-481-34-22 olga.unreal@gmail.com