Puma Digital Marketing Plan

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This slide presents Digital strategies and tools to be used by PUMA marketing Team. This Slide share was submitted as Academic Assignment For the New Media Class at Michigan State University by David Makacha. It is not an official Slide from Puma.

Marketing Technology Business

Digital Marketing
Plan
For Puma

Presented By David
Makacha

BUDGET
Budget Reconciliation in US Dollar
Facebook Likes and Post Promotion

1 090 800

Google Ad words

180 000

Super sport Website Banner Ads

100 000

Google Banner Ads (Desktop and Mobile)

10 100 000

Twitter Promos

25 000

Pinterest Promos

25 000

Your Tube Videos

1 800 000

Advertising Agency (180days x 5hrs/day x $250/hour)
Incidentals (Unexpected costs)
TOTAL

250 000
+

500 000

$14. 070. 800

TARGET CONSUMERS

• Status: Online shoppers of middle income

• Geographic: Germany, South Africa and USA
• Sex- Men and Women

• Ages 20-45

MEDIA STRATEGIES
FACEBOOK
Win puma sneakers, t-shirts, shorts or any
product by simply liking our page. How easy
is that?
Status update:

You want to look Smart this Winter? Then
PUMA is ready for you.

Sponsored Posts

Sponsored
New Arrivals, Men’s sneakers. Hit like, buy
now and don’t forget to share this post with
your friends

Keywords are:
o Puma shoes
o Puma women
o Sports wear
o Men Sneakers
o Puma Amazon

Puma Sports Equipment
Puma offers the best
Sporting Regalia
Buy Your Puma
Sportswear Online
http://www.shop.puma.c
om

Banner Ads
Puma: Producing Sports wear for Winners
Click here for our products

MEDIA STRATEGIES
CONTINUATION….

• Write about puma
products and
sports

Content
Marketing

Search
Engine
Optimization

• Blog About Puma
and its Products
Blogs

• Optimize that
content

Tweet Puma

Pin Puma
View Puma
Email About PUMA

EVALUATION: KEY PERFORMANCE
INDICATORS
1) Sales Volume Increase, did it hit the target
2) Google Analytics- Measure traffic to the websites,
trace the origins and demographics (ROI).
3) Klout- to check the social networks influence
4) HootSuite to check for Facebook and Twitter
Results
5) Facebook Insights- number of people a message
reached and conversion through rate

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Puma Digital Marketing Plan

1. Digital Marketing Plan For Puma Presented By David Makacha

2. MARKETING OBJECTIVES • To increase sales revenue by10% • To increase market share in Africa by 5% • To make Puma appear in the top ten of Sportswear searches in Search engines • To Increase brand awareness through social networks

3. BUDGET Budget Reconciliation in US Dollar Facebook Likes and Post Promotion 1 090 800 Google Ad words 180 000 Super sport Website Banner Ads 100 000 Google Banner Ads (Desktop and Mobile) 10 100 000 Twitter Promos 25 000 Pinterest Promos 25 000 Your Tube Videos 1 800 000 Advertising Agency (180days x 5hrs/day x $250/hour) Incidentals (Unexpected costs) TOTAL 250 000 + 500 000 $14. 070. 800

4. TARGET CONSUMERS • Status: Online shoppers of middle income • Geographic: Germany, South Africa and USA • Sex- Men and Women • Ages 20-45

5. MEDIA STRATEGIES FACEBOOK Win puma sneakers, t-shirts, shorts or any product by simply liking our page. How easy is that? Status update: You want to look Smart this Winter? Then PUMA is ready for you. Sponsored Posts Sponsored New Arrivals, Men’s sneakers. Hit like, buy now and don’t forget to share this post with your friends

6. Keywords are: o Puma shoes o Puma women o Sports wear o Men Sneakers o Puma Amazon Puma Sports Equipment Puma offers the best Sporting Regalia Buy Your Puma Sportswear Online http://www.shop.puma.c om

7. Banner Ads Puma: Producing Sports wear for Winners Click here for our products

8. MEDIA STRATEGIES CONTINUATION…. • Write about puma products and sports Content Marketing Search Engine Optimization • Blog About Puma and its Products Blogs • Optimize that content

9. Tweet Puma Pin Puma View Puma Email About PUMA

10. EVALUATION: KEY PERFORMANCE INDICATORS 1) Sales Volume Increase, did it hit the target 2) Google Analytics- Measure traffic to the websites, trace the origins and demographics (ROI). 3) Klout- to check the social networks influence 4) HootSuite to check for Facebook and Twitter Results 5) Facebook Insights- number of people a message reached and conversion through rate

Editor's Notes

This is just an Academic Work, without anything to do with PUMA.

Puma Digital Marketing Plan

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