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Public Media 2.0:Emerging Models for Participatory JournalismJessica Clark & Pat Aufderheide
The Future of Public Media Project goal: to examine the transformation of public media in a digital, globalized age Activities: Research Codes of Best Practice Stakeholder convenings Policy analysis
Public Media 2.0 A working definition
Our Assumptions  Media for public knowledge and action Designed to support civic agency and the formation of publics in democracies Distinct from advocacy media Emergent: not just public broadcasting
Game Changers Increasingly cheaper production & distribution tools Escalating broadband mobile use Explosion in social media, social gaming Work, play and civic action “in the cloud” APIs, maps and mashups
New User Habits Choice Conversation Curation Collaboration Creation
Not Much to Work With
Broadcast Still the Priority
New Engagement Models Learning from experiments outside the sector
Decentralized R&D Foundations supporting innovation in community and international news, educational media News labs popping up:Nieman, J-Lab, IRW, RJI  Widespread individual and corporate experimentation with new platforms
CPB: Scan of Best Practices
Examining the Old Growth When ecologists go into the field to research natural ecosystems, they seek out the old-growth forests, the places where nature has had the longest amount of time to evolve and diversify and interconnect.  The political web covering the 2008 campaigns was so rich because it’s old growth media…Web 2.0-style political coverage has had a decade to mature into its current state. —Steven Berlin Johnson
A Spectrum of Engagement Strategic choices for public media
From Closed to Open
State of Play Public broadcasting: generally still more closed than open However: Public contexts rising alongside public content Increase in hybrid news sites, combining various models for different goals
Coming soon?
Learn More:www.futureofpublicmedia.net

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Pubmedia 2.0 presentation

  • 1. Public Media 2.0:Emerging Models for Participatory JournalismJessica Clark & Pat Aufderheide
  • 2. The Future of Public Media Project goal: to examine the transformation of public media in a digital, globalized age Activities: Research Codes of Best Practice Stakeholder convenings Policy analysis
  • 3. Public Media 2.0 A working definition
  • 4. Our Assumptions Media for public knowledge and action Designed to support civic agency and the formation of publics in democracies Distinct from advocacy media Emergent: not just public broadcasting
  • 5.
  • 6. Game Changers Increasingly cheaper production & distribution tools Escalating broadband mobile use Explosion in social media, social gaming Work, play and civic action “in the cloud” APIs, maps and mashups
  • 7. New User Habits Choice Conversation Curation Collaboration Creation
  • 8.
  • 9. Not Much to Work With
  • 11. New Engagement Models Learning from experiments outside the sector
  • 12. Decentralized R&D Foundations supporting innovation in community and international news, educational media News labs popping up:Nieman, J-Lab, IRW, RJI Widespread individual and corporate experimentation with new platforms
  • 13. CPB: Scan of Best Practices
  • 14. Examining the Old Growth When ecologists go into the field to research natural ecosystems, they seek out the old-growth forests, the places where nature has had the longest amount of time to evolve and diversify and interconnect. The political web covering the 2008 campaigns was so rich because it’s old growth media…Web 2.0-style political coverage has had a decade to mature into its current state. —Steven Berlin Johnson
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21. A Spectrum of Engagement Strategic choices for public media
  • 23. State of Play Public broadcasting: generally still more closed than open However: Public contexts rising alongside public content Increase in hybrid news sites, combining various models for different goals