Publix: A Case Study on Visionary Companies
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Publix is consistently ranked as one of the best companies to work for due to its strong culture and commitment to its associates. It focuses on customer value, waste intolerance, and the dignity of its associates. Publix promotes from within, offers stock ownership and generous benefits to associates, and gives back to the communities it serves through charitable donations and volunteer work. Training is provided through on-the-job learning and workshops to develop skills from basic tasks to more advanced topics.
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The document outlines a social media and digital marketing plan for Publix to promote the "Publix Table" theme. The plan includes increasing engagement on platforms like Facebook, Twitter, Instagram and Pinterest by reposting customer content tagged with #PublixTable. It also details creating a website theme, app, online ads and blog to position Publix as a family brand and connect better with customers through social media, with a goal of increasing sales by 20% over 12 months with a $200,000 budget.
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George Jenkins opened the first Publix supermarket in 1930 in Florida with a focus on superior customer service. Publix has since grown to over 1,000 locations across the Southeast U.S. and becomes the most profitable grocery chain. Publix is known for its generous employee compensation and benefits packages. The company is considering opening a new location in College Town to target the large nearby college student and faculty population. Marketing strategies will include promotions for the grand opening to attract new customers.
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George Jenkins opened the first Publix supermarket in 1930 in Florida with a focus on superior customer service. Publix has since grown to over 1,000 locations across the Southeast U.S. and becomes the most profitable private grocery chain. Publix offers competitive prices and deals alongside its quality products and friendly customer service. The company aims to open a new location in College Town to target the large student and faculty population, employing promotional tactics like giveaways and social media advertising for the grand opening.
Chapter 14 Whole Foods 365 Degrees of Commitment to Stakeholders
Chapter 14: Whole Foods: 365 Degrees of Commitment to Stakeholders: 14-1 Introduction
Book Title: Business Ethics: Ethical Decision Making and Cases
Printed By: Alexis Crayton ([email protected])
© 2019 Cengage Learning, Cengage Learning
14-1 Introduction
In a period of time when green is on everyone’s mind, it seems fitting to see Whole Foods’s distinctive green signs in neighborhoods across the country. Beginning with its first expansion in 1984, Whole Foods has grown domestically. In 2007 Whole Foods began opening stores in the United Kingdom. The company has fueled its expansion by acquiring other food chains as well. For instance, it acquired one of its largest competitors—Wild Oats—in 2007. The company currently operates 465 stores located throughout the United States, Canada, and the United Kingdom. The firm has also been elected as one of Fortune magazine’s Top 100 Companies to Work For every year since the list was created in 1998. Although customers are considered to be the company’s highest valued stakeholder, Whole Foods adopts a stakeholder orientation that focuses on the needs of all of its stakeholders, including its employees and the community.
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George Jenkins opened the first Publix supermarket in 1930 in Florida with a focus on superior customer service. Publix has since grown to over 1,000 locations across the Southeast U.S. and becomes the most profitable grocery chain. Publix is known for its generous employee compensation and benefits packages. The company is considering opening a new location in College Town to target the large nearby college student and faculty population. Marketing strategies will include promotions for the grand opening to attract new customers.
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George Jenkins opened the first Publix supermarket in 1930 in Florida with a focus on superior customer service. Publix has since grown to over 1,000 locations across the Southeast U.S. and becomes the most profitable private grocery chain. Publix offers competitive prices and deals alongside its quality products and friendly customer service. The company aims to open a new location in College Town to target the large student and faculty population, employing promotional tactics like giveaways and social media advertising for the grand opening.
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Chapter 14: Whole Foods: 365 Degrees of Commitment to Stakeholders: 14-1 Introduction
Book Title: Business Ethics: Ethical Decision Making and Cases
Printed By: Alexis Crayton ([email protected])
© 2019 Cengage Learning, Cengage Learning
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BUSS325 – Global Management Final Exam Directions This.docx
BUSS325 – Global Management
Final Exam Directions
This Assessment is worth 15% of your overall grade
Completing this Assessment (Final Exam Part 1) will help you to:
Course Outcomes:
1. Identify cultural differences between other countries and social institutions that are
transacting business internationally.
2. Describe the strategies necessary to become a participant in global business.
3. Examine the organizational structures of international companies.
4. Compare domestic and international business ethics and social responsibility.
Program Outcomes:
1. Apply contemporary knowledge and skill sets to work effectively in the business
community.
2. Display a working knowledge of strategic business applications, evaluative techniques,
and management processes as well as the role business plays in a global economy.
3. Demonstrate sensitivity to and appreciation for ethical issues and deport themselves in
ethical manner at all times.
Institutional Outcomes:
1. Information Literacy and Communication - Utilize appropriate current technology and
resources to locate and evaluate information needed to accomplish a goal, and then
communicate findings in visual, written and/or oral formats.
2. Relational Learning - Transfer knowledge, skills and behaviors acquired through formal
and informal learning and life experiences to new situations.
3. Thinking Abilities - Employ strategies for reflection on learning and practice in order to
adjust learning processes for continual improvement.
Deadline:
The Final Exam will consist of two parts. Part 1 will be a Case Study, and Part 2 will be an
assessment in Week 7.5.
Final Exam Due Date
Upload and submit your Final Exam Part 1 Case Study Week 7
Complete Final Exam Part 2 assessment. Week 7.5
Directions:
Read the following Case Study and respond to the items below.
Case Study: Whole Foods Market
Customers entering a Whole Foods store are greeted with a visual feast: bright red peppers and
glossy green avocados in a colorful collage. “Beauty is an important part of pleasure and how
we interpret the food experience,” says Whole Foods Market founder and CEO John Mackey.
“We seduce the customer with produce.”
Offering beautiful produce and other fresh, natural, and often organic foods is the foundation of
Whole Foods. The health food store Mackey started in Austin, Texas in 1978 has grown into a
leading natural foods supermarket chain, with nearly 900 stores and $9 billion in yearly sales. It
has helped create a $15 billion industry.
Throughout its growth, Whole Foods has honed and retained its culture, which is based on a
commitment to simple, healthy food and environmental sustainability. The company values and
strives to satisfy all its stakeholders: customers, employees, community members, suppliers, and
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- Campbell made progress toward its 2020 CSR goals of cutting its environmental footprint in half, improving health of youth in communities, providing nutrition choices, and engaging employees through CSR.
- In fiscal 2013, Campbell reduced greenhouse gas emissions by over 20,800 metric tons and water consumption per tonne of food produced. It achieved an 83.2% waste recycling rate worldwide.
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This document is CVS Health's 2014 Corporate Social Responsibility Report. It provides an overview of CVS Health's CSR strategy and initiatives. The report discusses CVS Health's CSR framework called "Prescription for a Better World", which focuses on building healthier communities, protecting the planet, and creating economic opportunity. It describes CVS Health's operations, outlines its CSR governance structure, and details its progress on key CSR issues like health access, environmental sustainability, and workforce development.
Kelloggs
Kellogg's is committed to engaging with stakeholders through ethical business practices and corporate social responsibility initiatives. It identifies key internal stakeholders as employees and shareholders, and external stakeholders as customers, suppliers, communities, and charities. Kellogg's seeks to understand stakeholders' needs through two-way communication and balance conflicting interests. It focuses corporate social responsibility efforts on nutrition, communities, workplace diversity, and the environment. Initiatives include breakfast clubs, support for food banks and sustainable agriculture projects.
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BUSS325 – Global Management Final Exam Directions This.docx
BUSS325 – Global Management
Final Exam Directions
This Assessment is worth 15% of your overall grade
Completing this Assessment (Final Exam Part 1) will help you to:
Course Outcomes:
1. Identify cultural differences between other countries and social institutions that are
transacting business internationally.
2. Describe the strategies necessary to become a participant in global business.
3. Examine the organizational structures of international companies.
4. Compare domestic and international business ethics and social responsibility.
Program Outcomes:
1. Apply contemporary knowledge and skill sets to work effectively in the business
community.
2. Display a working knowledge of strategic business applications, evaluative techniques,
and management processes as well as the role business plays in a global economy.
3. Demonstrate sensitivity to and appreciation for ethical issues and deport themselves in
ethical manner at all times.
Institutional Outcomes:
1. Information Literacy and Communication - Utilize appropriate current technology and
resources to locate and evaluate information needed to accomplish a goal, and then
communicate findings in visual, written and/or oral formats.
2. Relational Learning - Transfer knowledge, skills and behaviors acquired through formal
and informal learning and life experiences to new situations.
3. Thinking Abilities - Employ strategies for reflection on learning and practice in order to
adjust learning processes for continual improvement.
Deadline:
The Final Exam will consist of two parts. Part 1 will be a Case Study, and Part 2 will be an
assessment in Week 7.5.
Final Exam Due Date
Upload and submit your Final Exam Part 1 Case Study Week 7
Complete Final Exam Part 2 assessment. Week 7.5
Directions:
Read the following Case Study and respond to the items below.
Case Study: Whole Foods Market
Customers entering a Whole Foods store are greeted with a visual feast: bright red peppers and
glossy green avocados in a colorful collage. “Beauty is an important part of pleasure and how
we interpret the food experience,” says Whole Foods Market founder and CEO John Mackey.
“We seduce the customer with produce.”
Offering beautiful produce and other fresh, natural, and often organic foods is the foundation of
Whole Foods. The health food store Mackey started in Austin, Texas in 1978 has grown into a
leading natural foods supermarket chain, with nearly 900 stores and $9 billion in yearly sales. It
has helped create a $15 billion industry.
Throughout its growth, Whole Foods has honed and retained its culture, which is based on a
commitment to simple, healthy food and environmental sustainability. The company values and
strives to satisfy all its stakeholders: customers, employees, community members, suppliers, and
the shareholders who have invested in its stock. Whole Foods views itself as an alternative to the
usual business ...
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Pfizer Study Tour Presentation - Steven Walden & Kalina Janevska
BUSS325 – Global Management Final Exam Directions This.docx
BUSS325 – Global Management Final Exam Directions This.docx
Publix: A Case Study on Visionary Companies
- 1. Publix Brittany Star Taylor Built to Last Final Presentation
- 2. What Makes Publix Different? Fortune 100 Best companies to work for for the past 15 years
- 3. Core ideology Our Mission at Publix is to be the premier quality food retailer in the world. To that end we commit to be: Passionately focused on Customer Value, Intolerant of Waste, Dedicated to the Dignity, Value and Employment Security of our Associates, Devoted to the highest standards of stewardship for our Stockholders, and Involved as Responsible Citizens in our Communities.
- 4. Strong Leadership George W. Jenkins Founded the company in 1930 He began by holding himself to the high standards he expected of others, creating a culture of service not only to the customer who came into the store to shop, but to every associate as a customer of another associate The Jenkins family in particular is strongly tied to the history of Publix, yet everyone at Publix is considered to be a member of the family
- 5. Home Grown Management Tradition of promoting from within because value of extended service to the company More than 25,000 Publix associates have been with the company for at least 10 years. The current CEO and President, both recently promoted to their positions, each started out in Publix as front-service clerks over 25 years ago.
- 6. Care for Associates Associates are the company Stockholders of company Pay surveys and recommends pay scale adjustments and benefit changes for positions throughout Publix Tuition Reimbursement Health Benefits Mentorship program Training library Reward programs
- 7. Stock Publix is the largest company in the U.S. that is 50% or more employee-owned through its ESOP and ESPP Provides free stock each year for retirement program and allows associates to buy additional shares on their own. Value of stock has appreciated 16% annually since 1959 Committed to no long term debt
- 8. Cult Like Culture Family aspect Publix is well known as a leader in the supermarket industry Standards for customer service, cleanliness, safety, teamwork, merchandising, waste intolerance and a drug-free environment
- 9. Training Training is provided in three venues: Through on-the-job training from department experts or store managers In computer training available in the store At workshops with peers, held at various locations From the Basics to the Specifics Some training is as basic as how to use a particular knife to cut meat or in what order ingredients should be placed on bread. There are thousands of basic skills being taught in our stores each day. They are every bit as important as the more complex skills taught in offsite workshops. Some training is more difficult, such as courses in Food Safety, First Aid and Bloodborne Pathogens, and Store Accounting. And then there are the more abstract skills such as Exploring Leadership Styles and Mastering Effective Communication.
- 10. Giving Back to the Community More than $36 million a year and countless hours of volunteer work in the communities Publix's annual United Way campaign in which contributions make it the 3rd largest United Way program worldwide Publix also gives back to Big Brothers Big Sisters, Special Olympics, March of Dimes, Children’s Miracle Network, Youth Soccer and Food for all Associates donations to accredited educational institutions (K-12) are matched dollar for dollar up to $5000 for one year Founder George Jenkins chose to support these programs because he stressed that Publix was not just a supermarket but that the company made a difference in the communities they serve
- 11. Atmosphere Publix offers programs such as a wine guide, baby club, preschool pals, Publix paws, Upromise and FamilyStyle Magazine. Free medicine Children’s cookies and balloons Samples of advertised foods Publix brand Cart service