Learn how the Association for Professionals in Infection Control and Epidemiology used targeting and customized email marketing to improve member engagement, increase conference attendance, and maximize ROI.
Who is APIC?<br />MissionTo improve health and patient safety by reducing the risks of infection and related adverse outcomes.<br />Membership<br /><ul><li>Over 14,000 infection preventionists worldwide.
Members direct infection prevention programs in hospitals and other healthcare facilities around the globe.
Grown over 40% in past 5 years; rapid growth experienced in non-traditional and alternative health-care facilities.</li></li></ul><li>Metrics based on number of recipients<br />Open<br />Click-Thru Rate<br />
Challenge<br />Create meaningful member experiences for larger, diverse audience<br />
Membership<br />Segment member data<br />Communicate value across member segments<br />Integration with AMS is key!<br />
Geographic region</li></li></ul><li>Annual Conference Email<br />Dear Pediatric Section Member:<br />Get answers to your most challenging infection prevention issues in Pediatric settings from the leading experts at the APIC 2010 Annual Conference.<br /> <br />Network with fellow colleagues from the Pediatrics Section at an exclusive reception designed to foster professional camaraderie and build a system of support.<br />Optimize your 4 days by visiting the Abstracts Hall to see peer-reviewed research and best practices educational posters, including Poster Rounds with Professors led by C. Buddy Creech, MD, MPH, Department of Pediatrics at Vanderbilt University, Nashville, TN. <br />Learn at a variety of educational sessions specific to the Pediatrics setting, including:<br /><ul><li>Multi-Disciplinary Detection and Response to Pandemic H1N1 Outbreak in a Newborn and Infant Critical Care Unit
Meet-the-Expert session on Unique Challenges Associated with Preventing Infections in Pediatrics. </li></ul>Advocate for improved clinical outcomes by investing in your expertise. <br />Find out more at APIC 2010!<br />We look forward to seeing you in New Orleans!<br />Same Format<br />Applicable networking receptions<br />Applicable Experts<br />Applicable educational sessions<br />