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© 2019
Publishing Scientific Research &
How to Write High-Impact Research Papers
Dr. John Uhlrich
25 Nov 2019
© 2019
1) About Wiley-VCH
2) The psychology of editors and reviewers
and demystifying the publication process
3) Writing for scientific success
4) Q & A
Today’s Talk
© 2019
• PhD students?
• Post-Docs or beyond?
• Who has already published something?
• Have you had the opportunity to act as a
peer reviewer for a submitted research
manuscript?
• Who can imagine a career in publishing?
• Who has heard of Project DEAL?
Who are you?
© 2019
Who am I?
• Chemical Engineering, PhD University of
Wisconsin, USA
• Interface Chemistry of Hybrid Photovoltaic
Materials/Devices
• Postdoc 2009-2011: Fritz Haber Institute, Berlin
Department of Chemical Physics (H.J. Freund)
• Surface Science for Model Catalysis
• 2011– 2012:
– Editor, Advanced Materials, Advanced Functional
Materials
• 2012-present:
– Editor, Energy Technology
– Currently Editor-in-Chief, Energy Technology
Editor, Advanced Energy Materials,
Advanced Functional Materials
© 2019
Who am I?
• Chemical Engineering, PhD University of
Wisconsin, USA
• Interface Chemistry of Hybrid Photovoltaic
Materials/Devices
• Postdoc 2009-2011: Fritz Haber Institute, Berlin
Department of Chemical Physics (H.J. Freund)
• Surface Science for Model Catalysis
• 2011– 2012:
– Editor, Advanced Materials, Advanced Functional
Materials
• 2012-present:
– Editor, Energy Technology
– Currently Editor-in-Chief, Energy Technology
Editor, Advanced Energy Materials,
Advanced Functional Materials
© 2018
John Wiley & Sons
South Korea
Founded in 1807 in New York City by John Wiley
To this day family-owned in the 6th generation
Approx. 5,000 staff worldwide
Wiley Online Library has 130 million users
1,600 journals, 1200 society partners
Company headquarters are in Hoboken (New Jersey)
Wiley-VCH (Germany) has been part of Wiley since 1996
© 2019
Weinheim office
© 2019
• Wiley-VCH, Wiley-Blackwell, Ernst & Sohn, GIT
• Weinheim, Berlin, Zürich (CH)
• 530 employees (450/ 70/ 14)
– ~ 70% female - 30% male
– Average age ~ 42 years
– Average time with Wiley-VCH ~ 10 years
– Foreign employees 40%
from 24 different nations
• Primarily chemists, followed by materials scientists, physicists, biologists,
mathematicians
Our Office
© 2019
https://scholarlykitchen.sspnet.org/2018/02/06/focusing-value-102-things-
journal-publishers-2018-update/?informz=1
© 2019
Some highlights
46. Search engine optimization.
50. Dealing with data.
55. Media relations and publicity.
56. Social media distribution and management.
58. Integrating new standards.
60. Hosting and archiving.
73. Managing and protecting
editorial records.
101. Work together to solve more general
access and fairness issues.
86. Provide training in emerging publishing
markets. (but not just emerging markets!)
34. Copy-editing, proofreading, and styling of
materials.
27. Ethics investigations.
26. Management of peer review process.
© 2019
Project DEAL
Open Access
As an Open Access transitional agreement, Project DEAL is
compliant with the Plan S Open Access movement in Europe.
• Wiley is the first large international publisher to
announce a partnership with Project DEAL for a
countrywide “Publish & Read“ agreement to
better address the growing research market and
evolving needs of researchers. Max Planck Digital
Library GmbH will be the implementation
partner for Wiley’s ca. 1700 journals.
Project DEAL – Transformational Publish and Read
Agreement with Wiley
Researchers at Projekt DEAL
institutions can publish articles
Open Access in Wiley’s journals at
no cost to the authors.
Under an annual fee, this
transformative three-year
agreement provides all Projekt DEAL
institutions with access to read
Wiley’s academic journals back to
the year 1997.
The partnership will better support
institutions and researchers in
advancing open science, driving
discovery, and developing and
disseminating knowledge.
To support the overall advancement of scholarly research, Wiley and
Projekt DEAL are together launching important new initiatives as part of
the partnership.
1. The Wiley editorial office will conduct at least 50 university/institute
visits within Germany to help inform researchers about the project
DEAL agreement and discuss Open Access issues.
2. A new flagship open access journal. This interdisciplinary journal
will publish top-tier scholarship from the global research community
and will serve as a unique forum for the development of new open
access publishing models.
3. Wiley and Projekt DEAL will establish an open science and author
services development group focused on innovating and
accelerating new publishing approaches.
4. The partners will also create and host a new annual symposium for
early-career German researchers focused on surfacing cutting-
edge ideas on the future of research communications.
Partnership
15
Open Access
READ
All German institutions that are participating in Project DEAL will
have permanent open access to Wiley’s entire E-journal portfolio
Effective as of 15th January 2019 (already implemented)
Permanent access to journals as far back as 1997
Includes around 1,700 journals
PUBLISH
All responsible corresponding authors affiliated with a
participating institution publish their original research or
review articles with Open Access in Wiley journals (both in
original Gold Open Access journals and in subscription
journals), normally under a CC-BY license.
For Gold Open Access journals, already in place
For subscription-based journals that are accepted from 1st
July 2019
PUBLISH & READ - What does this mean to
you?
© 2019
Summary of Project DEAL
• The DEAL publish & read agreement in Germany with
Wiley is the first of its kind – something (for all of us) to
be proud of!
• Take advantage of the opportunity to publish Open
Access free of charge in any hybrid or gold OA journal
in Wiley‘s portfolio (as well as to read the all the works
from the rest of the world without paywall).
• Invite us to come visit!
• Open to new projects (Special Issues, collaborations)
• Germany and Wiley have taken this first step together:
We hope that this is a sign of more deals to come,
around the world.
© 2019
Wiley-VCH Journal Genealogy
© 2019
1600 journals, books
And More...
© 2019
• Honestly assess the
importance/impact and
scope of your work
• Journal Impact Factor is not
everything!
• What are the implications
of your research?
• How important will others
find your research?
– In your field?
– In related fields?
• Publication fees? Open
access?
• Speed of publication?
• What is the scope of your
candidate journal?
• Who reads your candidate
journal?
Selecting the Journal
© 2019
•Covering the technical aspects of
applied energy research
–Generation
–Conversion
–Storage
–Distribution
•Companion journal of other related
Wiley titles (Advanced Energy
Materials, ChemSusChem, etc.)
•Listed in important databases
(ISI, Web of Knowledge, Scopus)
•Impact Factor (2018): 3.163
•Accepted Article for near immediate publication
following acceptance
Launched in 2013
Editor-in-Chief
Dr. John Uhlrich
© 2019
•Covering the technical aspects of
applied energy research
–Generation
–Conversion
–Storage
–Distribution
•Companion journal of other related
Wiley titles (Advanced Energy
Materials, ChemSusChem, etc.)
•Listed in important databases
(ISI, Web of Knowledge, Scopus)
•Impact Factor (2018): 3.163
•Accepted Article for near immediate publication
following acceptance
Launched in 2013
Editor-in-Chief
Dr. John Uhlrich
© 2019
“If your research does not generate papers, it
might just as well not have been done.
‘Interesting and unpublished‘ is equivalent to
non-existant.“
“Realize that your objective in research is to
formulate and test hypotheses, to draw
conclusions from these tests, and to teach
these conclusions to others. Your objective is
not to ‘collect data‘.“
George Whitesides, “Whitesides‘ Group: Writing a
Paper“, Essay in Advanced Materials, 2004, 16, 1375 .
Why publish at all?
© 2019
Don't underestimate how hard it is or
how long it takes to write a good paper.
© 2019
Is the novelty
high enough?
Difference to
prior work?
Important to the
whole readership?
Important to
researchers
in this field?
After the initial check for scope and length is done,
the manuscript is examined more closely:
the most
important
hurdle!
„Publishing space is
limited – choose a journal
whose readership will be
keen to see your results!“
What Editors Look For (Manuscript Suitability)
© 2019
Conclusions section of manuscript
While reading new manuscripts, editors will especially look at:
Cover letter “If I‘m interested, my
readers will be, too!ˮ
Keywords
Literature references
Visual information
Abstract
Where will the Editor look?
© 2019
Cover Letter: The Worst Type
© 2019
• Why is this topic important?
• Why are these results significant?
• What is the key result? (breakthrough!)
• Why is it an advance on previous work?
• Why are you submitting to this journal?
• Why will this journal’s readers read it?
• Provide reviewer suggestions
Together with the conclusions section of your paper, the cover
letter is one of the first things the editor will see, so make it
count!
Tip: Keep the letter as concise as possible – the longer it is, the
easier it becomes to overlook something important.
Maximizing Success: Writing the Cover Letter
© 2019
• Why is this topic important?
• Why are these results significant?
• What is the key result? (breakthrough!)
• Why is it an advance on previous work?
• Why are you submitting to this journal?
• Why will this journal’s readers read it?
• Provide reviewer suggestions
Together with the conclusions section of your paper, the cover
letter is one of the first things the editor will see, so make it
count!
Tip: Keep the letter as concise as possible – the longer it is, the
easier it becomes to overlook something important.
Maximizing Success: Writing the Cover Letter
Solar Cell Example:
We have fabricated a solar cell with high efficiency and stability,
using earth-abundant materials, by using a simple synthetic method,
nontoxic precursors, using a scaleable fabrication procedure, with a
unique combination materials that increase our fundamental
understanding of photovoltaic devices.
© 2019
Manuscript rejected on reports
Manuscript submitted
Editors examine &
make initial decision in house
Manuscript sent out
for external peer review
Editor makes decision
based on reports
Manuscript is accepted as
is or with minor revisions
Manuscript transferred
to the publication workflow
Manuscript rejected on reports
but reinvited if
major revisions promising
Manuscript rejected on topic,
novelty, or quality
Revisions requested
if possible in short time
Manuscript rejected on format
but reinvited (e.g., shorten)
Peer Review Editorial Workflow
© 2019
• Present data honestly and accurately, not
fabricate or falsify data
• Reference and cite properly, not plagiarize or
ignore related work
• Avoid fragmentation and redundant
publication
• Inform the editor of related manuscripts under
consideration or in press
• Submit to only one journal at a time
• Disclose conflicts of interest
Author Responsibilities
© 2019
• Ensure efficient, fair, and timely manuscript processing
• Ensure confidentiality of submitted manuscripts
• Make the final decision for accepting or rejecting
• Base decision to accept or reject only on the merits of
the manuscript
• Not use work reported in a submitted manuscript for
their own research
• Ensure fair selection of referees, including those
suggested or requested for exclusion by author
• Respond to suggestions of scientific misconduct
• Deal fairly with author appeals
Editor Responsibilities
© 2019
• Treat it as a discussion of your paper from one of the top
experts in your field.
• Don’t take it personally – it is not an attack on you!
• Be thorough and a little self-critical; remember that the referee
is trying to help you improve your work and its presentation.
• Remember that everyone is human! Take every criticism as
an opportunity for improvement; this is a “trial run“ for how
your work may be perceived after publication.
How to Read a Referee Report
http://blogs.lse.ac.uk/impactofsocialsciences/2017/01/18/15-steps-to-revising-journal-articles/
© 2019
• Treat it as a discussion of your paper from one of the top
experts in your field.
• Don’t take it personally – it is not an attack on you!
• Be thorough and a little self-critical; remember that the referee
is trying to help you improve your work and its presentation.
• Remember that everyone is human! Take every criticism as
an opportunity for improvement; this is a “trial run“ for how
your work may be perceived after publication.
How to Read a Referee Report
http://blogs.lse.ac.uk/impactofsocialsciences/2017/01/18/15-steps-to-revising-journal-articles/
https://www.theguardian.com/higher-education-
network/2017/mar/31/dear-anonymous-peer-reviewer-
your-criticism-made-me-a-better-researcher
Credit: Nick Kim (www.nearingzero.net)
Stay Calm 
© 2019
1. Have something to say.
2. Say it.
3. Stop as soon as you have said it!
4. Give the paper a proper title!
Source:
John S. Billings:
An Address on
our Medical
Literature.
Br Med J (1881)
2:262-268.
The Four Basic Rules
© 2019
Titles and abstracts are searchable separately from the
main paper in databases and online
Therefore to increase your paper’s “discoverability”:
give it a specific and concise title
include many appropriate keywords
“search-engine optimization”
Title & Abstract
© 2019
What effect?
Which metal(s)?
What type of coupling reaction(s)?
Which aryl alcohols?
Specific
Concise
Contains many keywords
Effect of Metal Catalyst on the
Outcome of Coupling Reactions
with Aryl Alcohols
Ruthenium Trichloride:
An Effective Catalyst for C-H
Activation with 2,4-Disubstituted
Aryl Alcohols
Targeting Your Title
© 2019
DOI: 10.1126/science.355.6320.102
Telling a Story
© 2019
DOI: 10.1126/science.355.6320.102
Answer 3 Questions:
• What is the Status Quo?
– Too little: Risk losing a large audience who may
not be experts on this topic.
• What is wrong with the Status Quo?
– Too little: “Why do we need yet another paper
on this topic?“
• How does this work go beyond the Status
Quo?
– Too little: The novelty of your work is not clear.
Telling a Story
© 2019
• Don‘t forget to factor in time to work on
the presentation of your work
• Have a friend/colleague read your
manuscript; read your own work again
after setting it aside for a couple of days
• Have a native speaker proofread for
language, if available (editorial services
are also available)
http://wileyeditingservices.com/en/ www.ChemistryViews.org
A Few More Tips
© 2019
• Don‘t forget to factor in time to work on
the presentation of your work
• Have a friend/colleague read your
manuscript; read your own work again
after setting it aside for a couple of days
• Have a native speaker proofread for
language, if available (editorial services
are also available)
http://wileyeditingservices.com/en/ www.ChemistryViews.org
A Few More Tips
http://wileyeditingservices.com/en/
© 2019
1) Unpublished work is lost and properly communicating science
takes effort
2) A simple writing style is best!
3) Optimize your content for internet use
4) Peer review isn’t perfect but it is the best we have
5) Competition is hard, so make your work stand out
6) Take an active role in promoting your work
Conclusions
© 2019
Questions?
jjuhlrich@wiley.comJohn Uhlrich
Wiley Author Services
bit.ly/DEALAuthor
www.projekt-deal.de/wiley-contract
OA questions
cs-openaccess@wiley.com
@EnergyTechnol
www.entechnol.com
Submissions:
www.editorialmanager.com/ente/
https://www.facebook.com/EnergyTechnologyJournal/
Online: http://bit.ly/KIT-2019

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Publishing Scientific Research & How to Write High-Impact Research Papers

  • 1. © 2019 Publishing Scientific Research & How to Write High-Impact Research Papers Dr. John Uhlrich 25 Nov 2019
  • 2. © 2019 1) About Wiley-VCH 2) The psychology of editors and reviewers and demystifying the publication process 3) Writing for scientific success 4) Q & A Today’s Talk
  • 3. © 2019 • PhD students? • Post-Docs or beyond? • Who has already published something? • Have you had the opportunity to act as a peer reviewer for a submitted research manuscript? • Who can imagine a career in publishing? • Who has heard of Project DEAL? Who are you?
  • 4. © 2019 Who am I? • Chemical Engineering, PhD University of Wisconsin, USA • Interface Chemistry of Hybrid Photovoltaic Materials/Devices • Postdoc 2009-2011: Fritz Haber Institute, Berlin Department of Chemical Physics (H.J. Freund) • Surface Science for Model Catalysis • 2011– 2012: – Editor, Advanced Materials, Advanced Functional Materials • 2012-present: – Editor, Energy Technology – Currently Editor-in-Chief, Energy Technology Editor, Advanced Energy Materials, Advanced Functional Materials
  • 5. © 2019 Who am I? • Chemical Engineering, PhD University of Wisconsin, USA • Interface Chemistry of Hybrid Photovoltaic Materials/Devices • Postdoc 2009-2011: Fritz Haber Institute, Berlin Department of Chemical Physics (H.J. Freund) • Surface Science for Model Catalysis • 2011– 2012: – Editor, Advanced Materials, Advanced Functional Materials • 2012-present: – Editor, Energy Technology – Currently Editor-in-Chief, Energy Technology Editor, Advanced Energy Materials, Advanced Functional Materials
  • 6. © 2018 John Wiley & Sons South Korea Founded in 1807 in New York City by John Wiley To this day family-owned in the 6th generation Approx. 5,000 staff worldwide Wiley Online Library has 130 million users 1,600 journals, 1200 society partners Company headquarters are in Hoboken (New Jersey) Wiley-VCH (Germany) has been part of Wiley since 1996
  • 8. © 2019 • Wiley-VCH, Wiley-Blackwell, Ernst & Sohn, GIT • Weinheim, Berlin, Zürich (CH) • 530 employees (450/ 70/ 14) – ~ 70% female - 30% male – Average age ~ 42 years – Average time with Wiley-VCH ~ 10 years – Foreign employees 40% from 24 different nations • Primarily chemists, followed by materials scientists, physicists, biologists, mathematicians Our Office
  • 10. © 2019 Some highlights 46. Search engine optimization. 50. Dealing with data. 55. Media relations and publicity. 56. Social media distribution and management. 58. Integrating new standards. 60. Hosting and archiving. 73. Managing and protecting editorial records. 101. Work together to solve more general access and fairness issues. 86. Provide training in emerging publishing markets. (but not just emerging markets!) 34. Copy-editing, proofreading, and styling of materials. 27. Ethics investigations. 26. Management of peer review process.
  • 12. Open Access As an Open Access transitional agreement, Project DEAL is compliant with the Plan S Open Access movement in Europe. • Wiley is the first large international publisher to announce a partnership with Project DEAL for a countrywide “Publish & Read“ agreement to better address the growing research market and evolving needs of researchers. Max Planck Digital Library GmbH will be the implementation partner for Wiley’s ca. 1700 journals. Project DEAL – Transformational Publish and Read Agreement with Wiley
  • 13. Researchers at Projekt DEAL institutions can publish articles Open Access in Wiley’s journals at no cost to the authors. Under an annual fee, this transformative three-year agreement provides all Projekt DEAL institutions with access to read Wiley’s academic journals back to the year 1997. The partnership will better support institutions and researchers in advancing open science, driving discovery, and developing and disseminating knowledge.
  • 14. To support the overall advancement of scholarly research, Wiley and Projekt DEAL are together launching important new initiatives as part of the partnership. 1. The Wiley editorial office will conduct at least 50 university/institute visits within Germany to help inform researchers about the project DEAL agreement and discuss Open Access issues. 2. A new flagship open access journal. This interdisciplinary journal will publish top-tier scholarship from the global research community and will serve as a unique forum for the development of new open access publishing models. 3. Wiley and Projekt DEAL will establish an open science and author services development group focused on innovating and accelerating new publishing approaches. 4. The partners will also create and host a new annual symposium for early-career German researchers focused on surfacing cutting- edge ideas on the future of research communications. Partnership
  • 15. 15 Open Access READ All German institutions that are participating in Project DEAL will have permanent open access to Wiley’s entire E-journal portfolio Effective as of 15th January 2019 (already implemented) Permanent access to journals as far back as 1997 Includes around 1,700 journals PUBLISH All responsible corresponding authors affiliated with a participating institution publish their original research or review articles with Open Access in Wiley journals (both in original Gold Open Access journals and in subscription journals), normally under a CC-BY license. For Gold Open Access journals, already in place For subscription-based journals that are accepted from 1st July 2019 PUBLISH & READ - What does this mean to you?
  • 16. © 2019 Summary of Project DEAL • The DEAL publish & read agreement in Germany with Wiley is the first of its kind – something (for all of us) to be proud of! • Take advantage of the opportunity to publish Open Access free of charge in any hybrid or gold OA journal in Wiley‘s portfolio (as well as to read the all the works from the rest of the world without paywall). • Invite us to come visit! • Open to new projects (Special Issues, collaborations) • Germany and Wiley have taken this first step together: We hope that this is a sign of more deals to come, around the world.
  • 18. © 2019 1600 journals, books And More...
  • 19. © 2019 • Honestly assess the importance/impact and scope of your work • Journal Impact Factor is not everything! • What are the implications of your research? • How important will others find your research? – In your field? – In related fields? • Publication fees? Open access? • Speed of publication? • What is the scope of your candidate journal? • Who reads your candidate journal? Selecting the Journal
  • 20. © 2019 •Covering the technical aspects of applied energy research –Generation –Conversion –Storage –Distribution •Companion journal of other related Wiley titles (Advanced Energy Materials, ChemSusChem, etc.) •Listed in important databases (ISI, Web of Knowledge, Scopus) •Impact Factor (2018): 3.163 •Accepted Article for near immediate publication following acceptance Launched in 2013 Editor-in-Chief Dr. John Uhlrich
  • 21. © 2019 •Covering the technical aspects of applied energy research –Generation –Conversion –Storage –Distribution •Companion journal of other related Wiley titles (Advanced Energy Materials, ChemSusChem, etc.) •Listed in important databases (ISI, Web of Knowledge, Scopus) •Impact Factor (2018): 3.163 •Accepted Article for near immediate publication following acceptance Launched in 2013 Editor-in-Chief Dr. John Uhlrich
  • 22. © 2019 “If your research does not generate papers, it might just as well not have been done. ‘Interesting and unpublished‘ is equivalent to non-existant.“ “Realize that your objective in research is to formulate and test hypotheses, to draw conclusions from these tests, and to teach these conclusions to others. Your objective is not to ‘collect data‘.“ George Whitesides, “Whitesides‘ Group: Writing a Paper“, Essay in Advanced Materials, 2004, 16, 1375 . Why publish at all?
  • 23. © 2019 Don't underestimate how hard it is or how long it takes to write a good paper.
  • 24. © 2019 Is the novelty high enough? Difference to prior work? Important to the whole readership? Important to researchers in this field? After the initial check for scope and length is done, the manuscript is examined more closely: the most important hurdle! „Publishing space is limited – choose a journal whose readership will be keen to see your results!“ What Editors Look For (Manuscript Suitability)
  • 25. © 2019 Conclusions section of manuscript While reading new manuscripts, editors will especially look at: Cover letter “If I‘m interested, my readers will be, too!ˮ Keywords Literature references Visual information Abstract Where will the Editor look?
  • 26. © 2019 Cover Letter: The Worst Type
  • 27. © 2019 • Why is this topic important? • Why are these results significant? • What is the key result? (breakthrough!) • Why is it an advance on previous work? • Why are you submitting to this journal? • Why will this journal’s readers read it? • Provide reviewer suggestions Together with the conclusions section of your paper, the cover letter is one of the first things the editor will see, so make it count! Tip: Keep the letter as concise as possible – the longer it is, the easier it becomes to overlook something important. Maximizing Success: Writing the Cover Letter
  • 28. © 2019 • Why is this topic important? • Why are these results significant? • What is the key result? (breakthrough!) • Why is it an advance on previous work? • Why are you submitting to this journal? • Why will this journal’s readers read it? • Provide reviewer suggestions Together with the conclusions section of your paper, the cover letter is one of the first things the editor will see, so make it count! Tip: Keep the letter as concise as possible – the longer it is, the easier it becomes to overlook something important. Maximizing Success: Writing the Cover Letter Solar Cell Example: We have fabricated a solar cell with high efficiency and stability, using earth-abundant materials, by using a simple synthetic method, nontoxic precursors, using a scaleable fabrication procedure, with a unique combination materials that increase our fundamental understanding of photovoltaic devices.
  • 29. © 2019 Manuscript rejected on reports Manuscript submitted Editors examine & make initial decision in house Manuscript sent out for external peer review Editor makes decision based on reports Manuscript is accepted as is or with minor revisions Manuscript transferred to the publication workflow Manuscript rejected on reports but reinvited if major revisions promising Manuscript rejected on topic, novelty, or quality Revisions requested if possible in short time Manuscript rejected on format but reinvited (e.g., shorten) Peer Review Editorial Workflow
  • 30. © 2019 • Present data honestly and accurately, not fabricate or falsify data • Reference and cite properly, not plagiarize or ignore related work • Avoid fragmentation and redundant publication • Inform the editor of related manuscripts under consideration or in press • Submit to only one journal at a time • Disclose conflicts of interest Author Responsibilities
  • 31. © 2019 • Ensure efficient, fair, and timely manuscript processing • Ensure confidentiality of submitted manuscripts • Make the final decision for accepting or rejecting • Base decision to accept or reject only on the merits of the manuscript • Not use work reported in a submitted manuscript for their own research • Ensure fair selection of referees, including those suggested or requested for exclusion by author • Respond to suggestions of scientific misconduct • Deal fairly with author appeals Editor Responsibilities
  • 32. © 2019 • Treat it as a discussion of your paper from one of the top experts in your field. • Don’t take it personally – it is not an attack on you! • Be thorough and a little self-critical; remember that the referee is trying to help you improve your work and its presentation. • Remember that everyone is human! Take every criticism as an opportunity for improvement; this is a “trial run“ for how your work may be perceived after publication. How to Read a Referee Report http://blogs.lse.ac.uk/impactofsocialsciences/2017/01/18/15-steps-to-revising-journal-articles/
  • 33. © 2019 • Treat it as a discussion of your paper from one of the top experts in your field. • Don’t take it personally – it is not an attack on you! • Be thorough and a little self-critical; remember that the referee is trying to help you improve your work and its presentation. • Remember that everyone is human! Take every criticism as an opportunity for improvement; this is a “trial run“ for how your work may be perceived after publication. How to Read a Referee Report http://blogs.lse.ac.uk/impactofsocialsciences/2017/01/18/15-steps-to-revising-journal-articles/ https://www.theguardian.com/higher-education- network/2017/mar/31/dear-anonymous-peer-reviewer- your-criticism-made-me-a-better-researcher
  • 34. Credit: Nick Kim (www.nearingzero.net) Stay Calm 
  • 35. © 2019 1. Have something to say. 2. Say it. 3. Stop as soon as you have said it! 4. Give the paper a proper title! Source: John S. Billings: An Address on our Medical Literature. Br Med J (1881) 2:262-268. The Four Basic Rules
  • 36. © 2019 Titles and abstracts are searchable separately from the main paper in databases and online Therefore to increase your paper’s “discoverability”: give it a specific and concise title include many appropriate keywords “search-engine optimization” Title & Abstract
  • 37. © 2019 What effect? Which metal(s)? What type of coupling reaction(s)? Which aryl alcohols? Specific Concise Contains many keywords Effect of Metal Catalyst on the Outcome of Coupling Reactions with Aryl Alcohols Ruthenium Trichloride: An Effective Catalyst for C-H Activation with 2,4-Disubstituted Aryl Alcohols Targeting Your Title
  • 39. © 2019 DOI: 10.1126/science.355.6320.102 Answer 3 Questions: • What is the Status Quo? – Too little: Risk losing a large audience who may not be experts on this topic. • What is wrong with the Status Quo? – Too little: “Why do we need yet another paper on this topic?“ • How does this work go beyond the Status Quo? – Too little: The novelty of your work is not clear. Telling a Story
  • 40. © 2019 • Don‘t forget to factor in time to work on the presentation of your work • Have a friend/colleague read your manuscript; read your own work again after setting it aside for a couple of days • Have a native speaker proofread for language, if available (editorial services are also available) http://wileyeditingservices.com/en/ www.ChemistryViews.org A Few More Tips
  • 41. © 2019 • Don‘t forget to factor in time to work on the presentation of your work • Have a friend/colleague read your manuscript; read your own work again after setting it aside for a couple of days • Have a native speaker proofread for language, if available (editorial services are also available) http://wileyeditingservices.com/en/ www.ChemistryViews.org A Few More Tips http://wileyeditingservices.com/en/
  • 42. © 2019 1) Unpublished work is lost and properly communicating science takes effort 2) A simple writing style is best! 3) Optimize your content for internet use 4) Peer review isn’t perfect but it is the best we have 5) Competition is hard, so make your work stand out 6) Take an active role in promoting your work Conclusions
  • 43. © 2019 Questions? jjuhlrich@wiley.comJohn Uhlrich Wiley Author Services bit.ly/DEALAuthor www.projekt-deal.de/wiley-contract OA questions cs-openaccess@wiley.com @EnergyTechnol www.entechnol.com Submissions: www.editorialmanager.com/ente/ https://www.facebook.com/EnergyTechnologyJournal/ Online: http://bit.ly/KIT-2019