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Publicity for Events and Organizations
Contents
1. Branding
a) Mission statement
b) Elevator pitches
c) Colors and images
2. Events
a) Names
b) Messaging
c) Storytelling
d) Media
e) Team efforts / Friends
f) Social advertising
3. Long-term strategies
a) Keeping it fresh
b) Building relationships
c) Final thoughts
Start with your brand
Mission statement:
CascadiaNow! cultivates a resilient and inclusive Pacific
Northwest community
Short, Medium, Long
Short:
CascadiaNow! cultivates a resilient and inclusive
Pacific Northwest community
Medium:
CascadiaNow! cultivates a resilient and inclusive
Pacific Northwest community by amplifying
positive impacts across the bioregion and
educating Cascadians about Cascadia.
Long:
CascadiaNow! cultivates a resilient and inclusive
Pacific Northwest community by sponsoring
projects that provide positive impacts, and
educate Cascadians about the culture and
environment of Cascadia.
Use recognizable colors and images
Events
Come up with a catchy event name
Get your event messaging down
Tell a personal story
Talk about who benefits from your
event
Make it relatable
People want to identify with
“someone like me”
Use the media
Make it a team effort
Recruit friendlies
Step by step: Buying ads on Facebook
1. Create event 2. Choose “get more responses.”
Step by step: Buying ads on Facebook
3. Choose the campaign style 4. Name your campaign and “continue”
Step by step: Buying ads on Facebook
5. Choose a location. 6. Refine your targeting
Step by step: Buying ads on Facebook
7. Review targeting 8. Set your budget
Step by step: Buying ads on Facebook
9. Create ad
Long-term strategies
Keep it fresh
Build relationships
Final thoughts
It takes time
Keep doing things
Inspiration is everywhere
Thank You

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Publicity for Events and Nonprofit Organizations