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Finding Our State
APLU Council on Strategic Communications Summer Meeting
Minneapolis, MN
Typical brand management in higher education.
Credit: Fallon, EDS
It doesn’t have to be this way.
CREDIT: www.zeusjones.com
Classic Communications Model
Built for a media driven world.
It was the model for reaching audiences with
deeply profound questions like this…
CORE BELIEF 

& PURPOSE
Modern Communications Model
Built for a world driven by experiences and interactions.
CREDIT: www.zeusjones.com
The “Big Green Thread”
“STATE OF”
Admissions
Brand
Athletics
“FIND YOUR STATE” “MAKE A STATEMENT”
Advancement
One Brand. Many ways to Engage.
“STATE YOUR PURPOSE”
JOIN THE DISCUSSION #CSUMAGAZINE
COLORADO STATE
THE MAGAZINE FOR ALUMNI AND FRIENDS
FALL 2014
STATE OF THE FUTURE
A RECORD YEAR IN FUNDRAISING | THE CSU EFFECT
HAMMON MAKES HISTORY | 100 YEARS OF HOMECOMING
Colleges/Units
External Audiences:
Lean into the CSU brand identity.
Institutional
Brand
Internal Audiences:
Unique and varied, yet
connected to the
overarching brand
identity.
Visual Brand Strategy
COLLEGE OF
NATURAL SCIENCES
D I S C O V E R Y B E G I N S H E R E
a
SUPPORTING
SCHOLARSHIP STUDENTS
THE COLLEGE OF AGRICULTURAL SCIENCES
OPENING UP
POSSIBILITIES
KAYLA CALVIN
Animal Science &
Agricultural Literacy
JANINE STONE
Agricultural &
Resource Economics
BOB REYNOLDS
Agricultural Education &
Agricultural Business
04
10
18
CAM’S LAMBS
AG SUMMIT
TEMPLE GRANDIN
IN THIS ISSUE
2014
2015
FOOD FOR THOUGHT
It’s a process.
Thank you

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Finding Our State