This document describes Publicitas Premier, a digital advertising platform that targets India's affluent elite. It highlights Publicitas Premier's large audience of over 12.5 million unique users and 72 million page views. The platform allows advertisers to connect with business leaders, policymakers, and high-net-worth individuals across premium international websites. Examples of partner websites mentioned include FinancialTimes.com, Forbes.com, Reuters, and Bloomberg. Screenshots are provided showing sample advertisements on these platforms. Additional innovative advertising options are available upon request.
This document provides an overview of Hyundai Card, Hyundai Life, Hyundai Capital, and Hyundai Commercial. The CEO discusses how the companies focus on robust financial fundamentals and risk management. They achieved strong financial performance in 2011 despite challenges in the market. The CEO emphasizes that the companies are focused on sustainable growth through scientific marketing strategies and successful partnerships. He expresses confidence in their ability to drive innovation and growth in 2012.
This document provides an executive summary and details of an MBA project report on HR policies at Maruti Udyog Limited. It discusses Maruti's history and milestones since being incorporated in 1981 as a joint venture between the Indian government and Suzuki Motor Company of Japan. Key facts about Maruti's facilities, leadership in the Indian automobile market, and popular car models are summarized. The document also outlines the report's contents which cover topics such as Maruti's HR policies, research methodology, data analysis and conclusions.
Maruti Suzuki India Limited is the leading automobile manufacturer in India. It was established in 1981 through a joint venture between the Government of India and Suzuki Motor Corporation of Japan. The company produces a wide range of vehicles from small cars to SUVs at its manufacturing plants in Gurugram and Manesar, with a combined annual production capacity of over 15 lakh units. Maruti dominates the Indian passenger vehicle market with a market share of over 50%. It aims to strengthen its leadership position through new model launches, expansion of production capacity, and focusing on customer satisfaction.
The document discusses Hyundai's newest small car, the Eon. Key details include that the Eon is Hyundai's smallest car yet, developed specifically for the Indian market. It gets excellent gas mileage of 21.2 km/liter and has a low starting price of Rs. 3.17 lakh. Hyundai aims to sell 1.4-1.5 lakh Eon cars in the first year as it looks to capitalize on India's large and growing small car market.
- Maruti Udyog Limited (MUL) was established in 1981 through an Act of Parliament to meet the growing demand for personal transportation.
- MUL launched its first car, the Maruti 800, in 1983. It was India's first affordable car and a huge success.
- Over the decades, MUL (later renamed Maruti Suzuki India Limited) expanded its model range and production capacity. However, it also faced some labor issues over ownership structure and wage demands that led to strikes in 2000 and 2011.
- In 2012, a major labor dispute turned violent at the Manesar plant, killing a senior executive and injuring many others. This highlighted the challenges of industrial relations Maruti
Project on Marketing Strategy of Maruti Suzuki.Ashish1004
This document provides an overview of the Indian automobile industry and Maruti Suzuki Ltd. In 3 sentences:
The automobile industry in India has grown significantly since the 1940s and liberalization in the 1990s allowed more foreign automakers to enter the market. Maruti Suzuki Ltd was established in 1981 as a joint venture between the Indian government and Suzuki Motor Corporation of Japan, and was very successful with its launch of the Maruti 800. The document discusses the history and development of the automobile industry in India as well as Porter's Five Forces model, and provides details on Maruti Suzuki's history, marketing strategies, and performance.
The document is an acknowledgement and summary of projects completed by an electrical engineering student at their training with Maruti Suzuki India Limited. It thanks various managers and senior staff at Maruti who provided guidance and support for the projects on studying vehicle manufacturing processes, a vehicle tracking system, and designing an automatic closing system for service pits to improve safety. It provides background on Maruti Suzuki as a leading Indian automaker and its partnership with Suzuki Motor Corporation of Japan. It also outlines Maruti's organizational structure and the various divisions and departments.
This document provides an overview of Hyundai Card, Hyundai Life, Hyundai Capital, and Hyundai Commercial. The CEO discusses how the companies focus on robust financial fundamentals and risk management. They achieved strong financial performance in 2011 despite challenges in the market. The CEO emphasizes that the companies are focused on sustainable growth through scientific marketing strategies and successful partnerships. He expresses confidence in their ability to drive innovation and growth in 2012.
This document provides an executive summary and details of an MBA project report on HR policies at Maruti Udyog Limited. It discusses Maruti's history and milestones since being incorporated in 1981 as a joint venture between the Indian government and Suzuki Motor Company of Japan. Key facts about Maruti's facilities, leadership in the Indian automobile market, and popular car models are summarized. The document also outlines the report's contents which cover topics such as Maruti's HR policies, research methodology, data analysis and conclusions.
Maruti Suzuki India Limited is the leading automobile manufacturer in India. It was established in 1981 through a joint venture between the Government of India and Suzuki Motor Corporation of Japan. The company produces a wide range of vehicles from small cars to SUVs at its manufacturing plants in Gurugram and Manesar, with a combined annual production capacity of over 15 lakh units. Maruti dominates the Indian passenger vehicle market with a market share of over 50%. It aims to strengthen its leadership position through new model launches, expansion of production capacity, and focusing on customer satisfaction.
The document discusses Hyundai's newest small car, the Eon. Key details include that the Eon is Hyundai's smallest car yet, developed specifically for the Indian market. It gets excellent gas mileage of 21.2 km/liter and has a low starting price of Rs. 3.17 lakh. Hyundai aims to sell 1.4-1.5 lakh Eon cars in the first year as it looks to capitalize on India's large and growing small car market.
- Maruti Udyog Limited (MUL) was established in 1981 through an Act of Parliament to meet the growing demand for personal transportation.
- MUL launched its first car, the Maruti 800, in 1983. It was India's first affordable car and a huge success.
- Over the decades, MUL (later renamed Maruti Suzuki India Limited) expanded its model range and production capacity. However, it also faced some labor issues over ownership structure and wage demands that led to strikes in 2000 and 2011.
- In 2012, a major labor dispute turned violent at the Manesar plant, killing a senior executive and injuring many others. This highlighted the challenges of industrial relations Maruti
Project on Marketing Strategy of Maruti Suzuki.Ashish1004
This document provides an overview of the Indian automobile industry and Maruti Suzuki Ltd. In 3 sentences:
The automobile industry in India has grown significantly since the 1940s and liberalization in the 1990s allowed more foreign automakers to enter the market. Maruti Suzuki Ltd was established in 1981 as a joint venture between the Indian government and Suzuki Motor Corporation of Japan, and was very successful with its launch of the Maruti 800. The document discusses the history and development of the automobile industry in India as well as Porter's Five Forces model, and provides details on Maruti Suzuki's history, marketing strategies, and performance.
The document is an acknowledgement and summary of projects completed by an electrical engineering student at their training with Maruti Suzuki India Limited. It thanks various managers and senior staff at Maruti who provided guidance and support for the projects on studying vehicle manufacturing processes, a vehicle tracking system, and designing an automatic closing system for service pits to improve safety. It provides background on Maruti Suzuki as a leading Indian automaker and its partnership with Suzuki Motor Corporation of Japan. It also outlines Maruti's organizational structure and the various divisions and departments.
The document summarizes marketing strategies of Maruti Suzuki Swift. Maruti Suzuki has a market share of 44.9% in India and their headquarters are located in New Delhi. The third generation Swift was launched in 2011 with 1.2L petrol and 1.3L diesel engines. It is targeted towards middle and upper middle class youngsters and professionals seeking a stylish and powerful premium hatchback for city driving. Major advertising strategies include magazines, newspapers, TV, digital marketing and public relations.
This document is a summer internship project report submitted by Ketan M. Zala to Gujarat Technological University. The report provides an overview of Mahindra & Mahindra, including its history, growth, organizational structure, products, and departments. It also includes a SWOT analysis and ratio analysis of Sidhhivinayak Motors Pvt. Ltd., the company where the internship was completed.
Maruti Suzuki is a subsidiary of Suzuki Motor Corporation and has been the leader of the Indian car market for over two decades. It has two manufacturing facilities in Gurgaon and Manesar with a combined annual production capacity of over 1.2 million vehicles. Maruti offers a wide range of models across segments, including popular cars like Maruti 800, Alto, WagonR, Swift, SX4, and Grand Vitara. It became the only Indian company to sell over 1 million cars in a year. The company was established in 1981 as a joint venture between the Indian government and Suzuki, and Suzuki gradually increased its stake in the company over time.
Tata Nano is the world's cheapest car launched by Tata Motors in 2008. It was envisioned by Ratan Tata as an affordable car for common people. Some key features include a low price of $2,500, compact size, good fuel efficiency, and basic features to keep costs low. While it helped expand car ownership in India, Tata faced obstacles finding a site for large-scale production due to land disputes in West Bengal. Overall, the Nano was an innovative product that boosted the Indian auto industry.
1) The document discusses Hyundai's entry and growth in the Indian hatchback market, facing initial challenges in convincing customers to accept a Korean brand.
2) It analyzes Hyundai's marketing strategies over the years to launch and position the Santro model, becoming the #2 carmaker in India through strong branding.
3) Market trends are discussed, showing growth in compact vehicles and declining micro segment, with opportunities for Hyundai in India's underpenetrated car market.
The document provides information about the author's summer internship at Sharekhan Ltd, a reputed stock broking company in India. During the internship, the author gained practical knowledge of the stock market and learned that Sharekhan's research team publishes daily reports analyzing companies and making buy, sell, or hold recommendations. These reports informed the author's decision to do a summer project on equity research, analyzing the automobile sector and two automobile companies. The document then lists the objectives and scope of the study.
This document describes a summer training project completed by three engineering students at Tata Motors' Jamshedpur plant in India. The project involved upgrading the programmable logic controller (PLC) used at the Engine Factory division from a Siemens S5-100U to a Siemens S7-300. It provides background on Tata Motors and an overview of the different facilities at the Jamshedpur plant, including the Engine Factory where the PLC upgrade was completed. The document discusses the S5 and S7 PLC systems, the migration process, and conversion of the existing S5 ladder logic program to the S7-300.
Mahindra & Mahindra Limited is an Indian multinational conglomerate based in Mumbai, Maharashtra. It operates in key industries such as automotive, farm equipment, information technology, trade, and logistics. The company was founded in 1945 and has since grown to employ over 200,000 people with a global presence. Mahindra & Mahindra offers a range of products including utility vehicles, tractors, cars, commercial vehicles, and IT services. It has a vision of being known worldwide for the quality of its products and services.
The document discusses the application of the BCG matrix to analyze major automobile companies in India. It provides statistics on India's ranking in auto manufacturing and outlines the major players in different vehicle segments. Market share data shows that Maruti Suzuki dominates the passenger vehicle market with nearly 50% share, followed by Hyundai, Mahindra & Mahindra, and Tata Motors. For each of these top three companies - Maruti Suzuki, Hyundai, and Mahindra & Mahindra - the document analyzes their product portfolios using the BCG matrix to classify products as question marks, dogs, cash cows or stars based on their market growth and market share.
M&M complete analysis done in the year 2013, from july 2013-october 2013 with the help of our respective college staff. Special thanks to the Dean Prof. Bhattacharjee & visiting faculty prof. Abhay Srivastava.
Comparative study of maruti suzuki and tata motors with reference to after sa...GANESH AWATADE
This document provides an overview of Maruti Suzuki India Ltd, the largest automobile manufacturer in India. Some key points:
- Maruti Suzuki is a joint venture between the Indian government and Japanese company Suzuki Motor Corporation.
- It has the largest market share in India at 37% and is the market leader in passenger vehicles.
- The company produces a wide range of vehicles from small hatchbacks to sedans and SUVs. It has a large sales and service network across India.
- In addition to manufacturing and sales, Maruti Suzuki also provides financing, insurance, and sells used vehicles to support its customers.
The Indian automobile industry has a market size of USD 57.7 billion and produces over 20 million units annually. The commercial vehicle segment, which includes light commercial vehicles (LCVs), medium commercial vehicles (MCVs), and heavy commercial vehicles (HCVs) makes up an important part of the industry. LCVs see the fastest growth at 10-12% annually and also have the largest sales volumes. Mahindra & Mahindra is a major Indian automaker that produces LCVs and sees opportunities for growth in new segments and product innovation. Its Maxximo mini-van positions safety features as a point of differentiation in an effort to increase market share.
Mahindra Report : Analysis of Mahindra & Mahindra ScorpioAnand Tomar
Analysis of Mahindra as a part of my final 1st semester project report of my PGDM course.
Analysis is on following topics : Sector, Company,, Product, Services, Marketing Strategies, Financial Analysis ,Human Resource Management of Mahindra.
Mahindra & Mahindra art of growing with joint venturesNilesh Mashru
Mahindra & Mahindra pursued a strategy of linkage, leverage, and learning to grow its automotive capabilities after economic liberalization in India. It formed joint ventures with Ford Motors in 1995 and Renault in 2005 to gain access to new technologies and global markets. While the Ford JV ended in 1998 due to changes in parent company strategies and commitments, the Renault JV helped M&M develop capabilities in new vehicle platforms. This allowed M&M to independently develop vehicles like the Scorpio and emerge as a global automotive manufacturer through repeated cycles of collaboration, knowledge acquisition, and internal innovation.
A project report on marketing strategy of yamaha productsProjects Kart
The document provides information about a training report submitted for a Bachelor of Business Administration degree. It was completed at Yamaha Motors India Pvt. Ltd in Faridabad. The report includes sections on the company profile of Yamaha Motors, the task undertaken for the training which was researching the marketing strategy of Yamaha products, and includes sections on conclusions and recommendations. It also acknowledges those who helped with the training report.
Tata Nano targets lower-income families in India as the world's cheapest car. However, buying a car involves a complex decision-making process. Research found that while price is important, consumers also consider safety, features, and information from others. While some are satisfied owners, many prospects remain concerned about safety. Younger unmarried men are most interested, but the target audience could expand to include drivers from lower-middle class families through improved marketing and addressing outstanding safety questions.
Mahindra & Mahindra has gone through a strategic brand management process since 1994 to establish and grow its brand equity. This included identifying its brand position through products like Scorpio targeted at urban consumers, implementing marketing programs around brand elements and campaigns, and measuring brand performance. Over time, Mahindra expanded its brand portfolio with products like XUV 500 and brands like Xsongyong, while launching campaigns like "Live Young Live Free" to sustain its brand equity against growing competition.
Mahindra Presentation : Analysis of Mahindra & Mahindra ScorpioAnand Tomar
Analysis and presentation of Mahindra as a part of my final 1st semester project report of my PGDM course.
Analysis is on following topics : Sector, Company,, Product, Services, Marketing Strategies, Financial Analysis ,Human Resource Management of Mahindra
The author bought a cell phone that stopped working after six months. When they tried to get it replaced under warranty from the manufacturer and phone company, both refused, saying the phone was not fixable so the warranty was void. Feeling this was unreasonable and that the company did not take responsibility for a faulty product, the author wants to share their story to punish the company and get justice for poor customer service.
The document summarizes marketing strategies of Maruti Suzuki Swift. Maruti Suzuki has a market share of 44.9% in India and their headquarters are located in New Delhi. The third generation Swift was launched in 2011 with 1.2L petrol and 1.3L diesel engines. It is targeted towards middle and upper middle class youngsters and professionals seeking a stylish and powerful premium hatchback for city driving. Major advertising strategies include magazines, newspapers, TV, digital marketing and public relations.
This document is a summer internship project report submitted by Ketan M. Zala to Gujarat Technological University. The report provides an overview of Mahindra & Mahindra, including its history, growth, organizational structure, products, and departments. It also includes a SWOT analysis and ratio analysis of Sidhhivinayak Motors Pvt. Ltd., the company where the internship was completed.
Maruti Suzuki is a subsidiary of Suzuki Motor Corporation and has been the leader of the Indian car market for over two decades. It has two manufacturing facilities in Gurgaon and Manesar with a combined annual production capacity of over 1.2 million vehicles. Maruti offers a wide range of models across segments, including popular cars like Maruti 800, Alto, WagonR, Swift, SX4, and Grand Vitara. It became the only Indian company to sell over 1 million cars in a year. The company was established in 1981 as a joint venture between the Indian government and Suzuki, and Suzuki gradually increased its stake in the company over time.
Tata Nano is the world's cheapest car launched by Tata Motors in 2008. It was envisioned by Ratan Tata as an affordable car for common people. Some key features include a low price of $2,500, compact size, good fuel efficiency, and basic features to keep costs low. While it helped expand car ownership in India, Tata faced obstacles finding a site for large-scale production due to land disputes in West Bengal. Overall, the Nano was an innovative product that boosted the Indian auto industry.
1) The document discusses Hyundai's entry and growth in the Indian hatchback market, facing initial challenges in convincing customers to accept a Korean brand.
2) It analyzes Hyundai's marketing strategies over the years to launch and position the Santro model, becoming the #2 carmaker in India through strong branding.
3) Market trends are discussed, showing growth in compact vehicles and declining micro segment, with opportunities for Hyundai in India's underpenetrated car market.
The document provides information about the author's summer internship at Sharekhan Ltd, a reputed stock broking company in India. During the internship, the author gained practical knowledge of the stock market and learned that Sharekhan's research team publishes daily reports analyzing companies and making buy, sell, or hold recommendations. These reports informed the author's decision to do a summer project on equity research, analyzing the automobile sector and two automobile companies. The document then lists the objectives and scope of the study.
This document describes a summer training project completed by three engineering students at Tata Motors' Jamshedpur plant in India. The project involved upgrading the programmable logic controller (PLC) used at the Engine Factory division from a Siemens S5-100U to a Siemens S7-300. It provides background on Tata Motors and an overview of the different facilities at the Jamshedpur plant, including the Engine Factory where the PLC upgrade was completed. The document discusses the S5 and S7 PLC systems, the migration process, and conversion of the existing S5 ladder logic program to the S7-300.
Mahindra & Mahindra Limited is an Indian multinational conglomerate based in Mumbai, Maharashtra. It operates in key industries such as automotive, farm equipment, information technology, trade, and logistics. The company was founded in 1945 and has since grown to employ over 200,000 people with a global presence. Mahindra & Mahindra offers a range of products including utility vehicles, tractors, cars, commercial vehicles, and IT services. It has a vision of being known worldwide for the quality of its products and services.
The document discusses the application of the BCG matrix to analyze major automobile companies in India. It provides statistics on India's ranking in auto manufacturing and outlines the major players in different vehicle segments. Market share data shows that Maruti Suzuki dominates the passenger vehicle market with nearly 50% share, followed by Hyundai, Mahindra & Mahindra, and Tata Motors. For each of these top three companies - Maruti Suzuki, Hyundai, and Mahindra & Mahindra - the document analyzes their product portfolios using the BCG matrix to classify products as question marks, dogs, cash cows or stars based on their market growth and market share.
M&M complete analysis done in the year 2013, from july 2013-october 2013 with the help of our respective college staff. Special thanks to the Dean Prof. Bhattacharjee & visiting faculty prof. Abhay Srivastava.
Comparative study of maruti suzuki and tata motors with reference to after sa...GANESH AWATADE
This document provides an overview of Maruti Suzuki India Ltd, the largest automobile manufacturer in India. Some key points:
- Maruti Suzuki is a joint venture between the Indian government and Japanese company Suzuki Motor Corporation.
- It has the largest market share in India at 37% and is the market leader in passenger vehicles.
- The company produces a wide range of vehicles from small hatchbacks to sedans and SUVs. It has a large sales and service network across India.
- In addition to manufacturing and sales, Maruti Suzuki also provides financing, insurance, and sells used vehicles to support its customers.
The Indian automobile industry has a market size of USD 57.7 billion and produces over 20 million units annually. The commercial vehicle segment, which includes light commercial vehicles (LCVs), medium commercial vehicles (MCVs), and heavy commercial vehicles (HCVs) makes up an important part of the industry. LCVs see the fastest growth at 10-12% annually and also have the largest sales volumes. Mahindra & Mahindra is a major Indian automaker that produces LCVs and sees opportunities for growth in new segments and product innovation. Its Maxximo mini-van positions safety features as a point of differentiation in an effort to increase market share.
Mahindra Report : Analysis of Mahindra & Mahindra ScorpioAnand Tomar
Analysis of Mahindra as a part of my final 1st semester project report of my PGDM course.
Analysis is on following topics : Sector, Company,, Product, Services, Marketing Strategies, Financial Analysis ,Human Resource Management of Mahindra.
Mahindra & Mahindra art of growing with joint venturesNilesh Mashru
Mahindra & Mahindra pursued a strategy of linkage, leverage, and learning to grow its automotive capabilities after economic liberalization in India. It formed joint ventures with Ford Motors in 1995 and Renault in 2005 to gain access to new technologies and global markets. While the Ford JV ended in 1998 due to changes in parent company strategies and commitments, the Renault JV helped M&M develop capabilities in new vehicle platforms. This allowed M&M to independently develop vehicles like the Scorpio and emerge as a global automotive manufacturer through repeated cycles of collaboration, knowledge acquisition, and internal innovation.
A project report on marketing strategy of yamaha productsProjects Kart
The document provides information about a training report submitted for a Bachelor of Business Administration degree. It was completed at Yamaha Motors India Pvt. Ltd in Faridabad. The report includes sections on the company profile of Yamaha Motors, the task undertaken for the training which was researching the marketing strategy of Yamaha products, and includes sections on conclusions and recommendations. It also acknowledges those who helped with the training report.
Tata Nano targets lower-income families in India as the world's cheapest car. However, buying a car involves a complex decision-making process. Research found that while price is important, consumers also consider safety, features, and information from others. While some are satisfied owners, many prospects remain concerned about safety. Younger unmarried men are most interested, but the target audience could expand to include drivers from lower-middle class families through improved marketing and addressing outstanding safety questions.
Mahindra & Mahindra has gone through a strategic brand management process since 1994 to establish and grow its brand equity. This included identifying its brand position through products like Scorpio targeted at urban consumers, implementing marketing programs around brand elements and campaigns, and measuring brand performance. Over time, Mahindra expanded its brand portfolio with products like XUV 500 and brands like Xsongyong, while launching campaigns like "Live Young Live Free" to sustain its brand equity against growing competition.
Mahindra Presentation : Analysis of Mahindra & Mahindra ScorpioAnand Tomar
Analysis and presentation of Mahindra as a part of my final 1st semester project report of my PGDM course.
Analysis is on following topics : Sector, Company,, Product, Services, Marketing Strategies, Financial Analysis ,Human Resource Management of Mahindra
The author bought a cell phone that stopped working after six months. When they tried to get it replaced under warranty from the manufacturer and phone company, both refused, saying the phone was not fixable so the warranty was void. Feeling this was unreasonable and that the company did not take responsibility for a faulty product, the author wants to share their story to punish the company and get justice for poor customer service.
TechCrunch Meet Up Chicago June 11th
Hosted at Sandbox Industries www.sandboxindustries.com
Drinks provided by BigBoxEvents.com
Organized by Darrin Stern & Pinaki Saha
The document discusses an upcoming event called Mobile App Expo that will bring together developers, businesses, and others involved in the mobile industry. The event will allow attendees to source products/solutions, access the $25 billion mobile app market, and learn how to mobilize their business. It will feature exhibitors in mobile development tools, applications, hardware and more. The goal is for all stakeholders in the mobile ecosystem to connect and explore opportunities brought by increased mobile adoption.
- The press release announces that 80% of exhibition space for interzum 2011 trade fair has already been booked, exceeding expectations and 10% higher than the last event, with over 1,400 companies and 152,000 sqm of space expected.
- Leading suppliers like Egger, Süddekor, Lamigraf, Technocell and FunderMax will return to the trade fair, showing its strength as an international forum for the furniture production and interiors industries.
- The trade fair will take place May 25-28, 2011 in Cologne, Germany.
The document provides a summary of Dr. Bernard V. O'Hare's education, work experience, research experience, teaching experience, awards, and publications. It details that he received his Ph.D. in Chemistry from Penn State University in 2009, where he has worked as a graduate research assistant since 2004 focusing on NMR experiments and applications. His research interests include solid and liquid state NMR, pulse sequence development, and biological NMR studies of proteins and RNA.
Japan is an island country located in Asia next to China, Russia, and Korea. It has an economy centered around the yen and important cities like Tokyo, the capital, and Kyoto, known for its temples. Japanese culture is defined by the Japanese language, traditional foods like sushi, dances like odori, and curious modern aspects that have become popular worldwide.
This document discusses digital marketing strategies for Inkjet Forum India. It outlines the social media platforms that Inkjet Forum India utilizes, including Facebook, Twitter, LinkedIn, WordPress blogs, and YouTube. For each platform, it describes the types of content Inkjet Forum India promotes and engagement activities. The document also provides background information on Inkjet Forum India, its objectives to keep the inkjet printing industry updated on technologies and market trends, and its team and advisory panel.
This document discusses digital marketing strategies for Inkjet Forum India. It outlines the social media platforms that Inkjet Forum India utilizes, including Facebook, Twitter, LinkedIn, WordPress blogs, and YouTube. For each platform, it describes the types of content Inkjet Forum India promotes and engagement activities. The document also provides background information on Inkjet Forum India, its objectives to keep the inkjet printing industry updated on technologies and market trends, and its team and advisory panel.
How to choose the best social media channels for your business.pptxInterics Digital
For a small business, social media is one of the most effective marketing tools at its disposal. However, we must keep in mind that not all social media channels are created the same. Each platform comes with its own audience with its own quirks when interacting with content.
Businesses need to have awareness of these nuances when they choose to invest in social media marketing on a particular platform since that may impact the results of their marketing efforts.
Some facets that businesses should consider when choosing the best social media platforms for their online marketing are:
The economic reforms and liberalization measures kick started the sea change in the way India as a country shaped itself to become the world’s largest democracy and one of the rising economic giants in the world stage over the last 20+ years.
Offerings of world class services in the field of IT and IT Enabled Services have also marked the success story of the country in this same period. The resultant economic growths truly made India emerge as the ‘Global India’ and this term is here to stay!
The document summarizes a comparative analysis of stock brokers in Ambala, India, focusing on Indiabulls. It provides an overview of Indiabulls, its founders, services, competitors like ICICI Direct and HDFC Securities, growth, limitations of the analysis, and findings. The analysis found that Indiabulls charges relatively low brokerage fees and has no annual account fees. It also has strong customer satisfaction due to services like dedicated relationship managers and trading software. However, it could improve promotional activities and provisions for sub-brokers.
The document analyzes and compares stock brokers in Ambala, India, focusing on Indiabulls. It finds that Indiabulls charges lower brokerage fees than competitors and has no annual account fees. A survey found that 70% of customers prefer Indiabulls due to their relationship manager services and Power Indiabulls trading software. The document makes suggestions for Indiabulls to improve customer service and conduct more promotional activities.
The document summarizes a comparative analysis of stock brokers in Ambala, India, focusing on Indiabulls. It provides an overview of Indiabulls, its founders, services, competitors like ICICI Direct and HDFC Securities, growth, limitations of the analysis, and findings. The analysis found that Indiabulls charges relatively low brokerage fees and has no annual account fees. It also has strong customer satisfaction due to services like dedicated relationship managers and trading software.
This document provides a proposal for creating a corporate film for SMAS Auto Leasing India. The objectives of the film are to increase brand awareness, communicate product benefits to both companies and employees, and generate sales leads. It will target companies that want to provide good benefits to employees and end users who want to achieve their dreams early in life. The film will address challenges like competition in the auto leasing market and lack of brand recall. It will present the product as fulfilling both necessity and lifestyle through customer testimonials and infographics. The proposal outlines the scripting, production, and post-production process for making the film.
This document is a term paper submitted by Abhimanyu Sharma about a customer satisfaction survey conducted on Hyundai products in India. The paper introduces the topic of measuring post-purchase satisfaction levels among Hyundai customers and why this is important for the company. It then provides background information on Hyundai as a company and the automotive industry in India. The paper describes Hyundai's various car models and lists the objectives and scope of the customer satisfaction survey, which aims to understand customer feedback, expectations, and any problems experienced with Hyundai products.
- The document discusses Paytm's company profile, SWOT analysis, marketing strategy, digital presence, and competitors.
- Paytm was founded in 2010 as a mobile recharging platform and has since expanded to offer various digital payment services.
- A SWOT analysis identifies Paytm's first mover advantage, ease of use, and growing market as strengths, while customer service and security risks are weaknesses.
- Paytm's marketing strategies include cashless transaction schemes, sponsoring events, and using various digital channels to promote brand awareness.
The document summarizes Mint as a media partner for companies launching initial public offerings (IPOs). Some key points:
- Mint is India's #2 business daily newspaper with over 648,000 premium readers, most of whom are from the highest socioeconomic segment.
- The Mint website gets over 30 million monthly unique visitors and 124 million monthly page views.
- Mint readers are young (ages 25-45), highly educated professionals who are interested in investment, startups, technology and finance. Many are executives and technology decision makers.
- Over 30 brands have recently partnered with Mint for their IPO campaigns, which include integrated print, digital and custom content campaigns.
- Mint
This document provides an overview of Outlook magazine and the print media industry in India. It discusses the history and growth of the print media industry in India. It also provides details about the Rajan Raheja Group that owns Outlook, including their various business interests in areas like building materials, batteries, financial services, media, hospitality and retail. The document then discusses the sales process undertaken during the author's summer training project at Outlook magazine, including generating magazine subscriptions to meet a target. It analyzes the benefits and learnings from the project.
This document provides details about an internship project conducted by Rituraj Abhishek at Mobiation Software Services Pvt. Ltd. The project aimed to increase brand awareness of FindSpace by utilizing digital marketing and social media to promote commercial spaces in Bengaluru. Commercial spaces are booming in India due to growth in the IT sector, but developers are hesitant due to costs. The project sought to address issues with renting commercial spaces like environmental issues, financing, and title ownership. The objective was to help consumers book commercial spaces through FindSpace and understand competitors to develop marketing strategies.
Reliance Jio Infocomm Limited is an Indian telecommunications company and subsidiary of Jio Platforms. It operates India's largest 4G and 4G+ network nationally, and has begun rolling out 5G services in some cities. The document discusses Jio's introduction, aim to provide India's first 5G network and transform digital connectivity. It also covers Jio's SWOT analysis, marketing strategies, and focus on skills diversity, continuous learning, innovation and talent retention in human resources.
The document provides information about Mahindra & Mahindra Limited, an Indian automotive manufacturing company. It discusses Mahindra's history and growth from manufacturing military vehicles to becoming a major automobile manufacturer. The document also outlines Mahindra's product portfolio including passenger vehicles, commercial vehicles, tractors, and their presence in international markets through joint ventures and subsidiaries. It summarizes Mahindra's mission, vision and core values. Finally, it describes the methodology used in a case study analyzing consumer behavior towards Mahindra vehicles, including primary and secondary data collection methods, sampling plan and analysis techniques.
Mahindra & Mahindra is an Indian multinational conglomerate based in India. It operates in key industries such as automotive, farm equipment, defense, IT, and infrastructure development. It has diversified into 18 industries through 114 subsidiary companies. Some of its strategic business units include automotive, farm equipment, financial services, IT, and infrastructure development. It focuses on sustainability and corporate social responsibility through various environmental and social initiatives.
This document appears to be an internship project report for a student named ID Mohammad. The report provides information about the company IndiaInfoline, including its history, products/services, leadership, and global presence. It discusses how IndiaInfoline was founded in 1995 and has since expanded to offer a wide range of financial services including broking, wealth management, insurance, loans, and investment banking. It also maintains offices in several locations globally like Dubai, New York, and Singapore.
Similar to Publicitas Premier 15 May 12 Compact (20)
2. Where do wealth manager prey?
Where do luxury marquees reap rewards?
Where do multi-million dollar homes get bought and sold?
Welcome to Premier India’s most ‘advantageous’
digital advertising platform.
Premier guarantees you reach amongst India’s elite and wealthy; business leaders
and policy makers, like no other digital platform can. Corporate leaders, bankers and
finance gurus; policy makers, businessmen and senior executives (across industries)
– log on to Premier – every day.
Our 12.55 million unique users and 72.3 million page views, advanced
rich media and custom made solutions have ensured success to many Indian
clients already.
Source : comscore media metrix / AC Nielsen 2011
PUBLICITAS PREMIER | 15.05.2012
3. Premier offers powerful ways to connect and engage the affluent audience
Connect with India’s leaders & decision makers Bond with India’s opinion leaders
Why choose us?
Efficient Media Planning
Custom Made Solutions
Campaign Optimization
Consistent tracking & reports
PUBLICITAS PREMIER | 15.05.2012
4. Connect with 12.55 Million Affluent Indian Audience
on
PUBLICITAS PREMIER | 15.05.2012
“Publicitas Premier”
5. We offer your brand visibility across a broad spectrum of premium international websites
Financialtimes.com -Holding about 1.88 million page views and 0.57 million unique Indian visitors in its thrall, FT.com is the world’s most critically
acclaimed business news stop shop for multi-lingual, senior supervisors and managers, to influencers and C-Suite individuals.
Forbes.com - Forbes is a leading source for market news and financial developments across the globe. Watch all the politics, economics, business
and finance, investments, global lifestyle trends and top lists stream live on Forbes.com.
Reuters Network - Breaks news across savvy interactive platforms to over 2.2 million affluent Indian users, including top business leaders and
investors. Eight million page views, clinch this website as a space to watch out for and connect with high net worth intellectuals and business
professionals across a breadth of global industries.
Newyorktimes.com - Nytimes.com enjoys a total C-Suite Indian audience of 5.1 million, disseminating news and popular opinion from the USA across
all lines of global affluence, ranking second in hits only to Google News (Global).
Dailymail.co.uk - MailOnline - all the latest news, sport, showbiz, science and health stories from around the world from the Daily Mail
and Mail on Sunday. 6 Million page views & 1.4 Million unique users from India.
Khaleejtimes.com – Khaleejtimes.com packs in comprehensive coverage from events in the UAE with integrated utilities like Dubai Gold Rate, Dubai
draft rate, UAE Exchange rate and silver rate.
Washingtonpost.com - Washingtonpost.com is a distinguished digital platform uniting about 0.1 million Indians who surf the website for updates
from USA’s power capital with news and acute insight on decisions and opinions in the first world impacting business, technology, education, health care
and civil society worldwide.
Bloomberg.com - Bloomberg is a premier site for updated business news and financial information. It delivers international breaking
news, stock market data and personal finance . Reaching 600,000 Indian users and 10 Million Page views from India.
GSMArena.com - GSMArena.com is the ultimate mobile handset stage providing complete information for GSM mobile handset users.
Eurosport.com - Eurosport.com is a leading network of sports news websites in 11 different languages, taking Europe, MENA and Asia.
It is ranked as Europe's N°1 online sports destination and is visited by an average of 1.44 million unique users per month from India.
PUBLICITAS PREMIER | 15.05.2012
Source : comscore media metrix / AC Nielsen 2011
6. Reuters.co.in – Smart Topics Screen Shots
Screenshot is only for Mockup purpose. Size will be as per ad specifications
10. FT.com Indian IPs’ – Screenshots
Client : Maruti - Kizashi
Website :
FinancialTimes.com
Ad Unit : MPU 300x250
Target : India
Period : Jan 2011
PUBLICITAS PREMIER | 15.05.2012
11. Bloomberg.com Indian IPs’ – Screenshots
Client : Capgemini
Website : Bloomberg.com
Ad Unit : Leader board
Ad Unit: MPU
Target : India
PUBLICITAS PREMIER | 15.05.2012
12. Nytimes.com Indian IPs’ – Screenshots
Client : Audi – A6
Website : nytimes.com
Ad Unit : Leader board
728x90 Target : India
Period : August 2011
PUBLICITAS PREMIER | 15.05.2012
13. Nytimes.com Indian IPs’ – Screenshots
Client : HDFC Bank
Website :
nytimes.com
Ad Unit : MPU
336x280
Target : India
Period : May 2011
PUBLICITAS PREMIER | 15.05.2012
14. Forbes.com Indian IPs’ – Screenshots
Client : Audi
Website : Forbes.com
Ad Unit : MPU
336x280
Target : India
Period : March 2011
PUBLICITAS PREMIER | 15.05.2012
15. Forbes.com Indian IPs’ – Screenshots
Client : Audi Q5 &
Q7
Website :
Forbes.com
Ad Unit : MPU
336x280
Target : India
Period : May 2011
PUBLICITAS PREMIER | 15.05.2012
16. Dailymail.co.uk - Indian IPs’ – Screenshots
Website :
Dailymail.co.uk
Ad Unit : LB
Ad Unit : MPU
Target : India
PUBLICITAS PREMIER | 15.05.2012
17. Eurosport Network Indian IPs’ – Screenshots
Ad Unit : Leader board
Ad Unit: MPU
Target : India
PUBLICITAS PREMIER | 15.05.2012
18. Gsmarena.com Indian IPs’ – Screenshots
Client : HTC
Website : Gsmarena.com
Ad Unit : MPU 300x250
Target : India
Period : June2011
PUBLICITAS PREMIER | 15.05.2012
19. Khaleejtimes.com Screenshots
Client : Jaypee Greens
Website:
www.Khaleejtimes.com
Ad Unit :Leader Board
Target : India & UAE
Period : Feb 2011
PUBLICITAS PREMIER | 15.05.2012
21. Bangalore
Publicitas Digital
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#303, 3rd floor, Brigade Garden, Church
Street,
Bangalore-560 042
Tel :+91– 9845281844
The Publicitas Digital Network