SlideShare a Scribd company logo
William Perrin TAL alt.local.tv What if you started with the internet? OFCOM ‘Future of Local Media’ Salford Innovation Forum 22 September 2009 William Perrin Talk About Local Ltd http://talkaboutlocal.org
www.kingscrossenvrionment.com 200-300 people per day over 700 articles Four (ish) volunteer writers £10 per month
http://kingtonblackboard.org TAL – train 3,000 people by Spring 2011
TAL – in 150 places in England http://w14london.ning.com
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Is unwell ‘ There is a clear threat to continued provision of an alternative regional TV news service to the BBC’ OFCOM The surplus generated by premium advertising was sufficient to allow the implicit subsidy of public or social goods..... But that subsidy is no longer available.  Digital Britain report
Bob maxwell Citizen kane ‘ The priority for the Government is to focus on what is essential, and for most people it is news.  ‘ DCMS news con doc
‘ Local websites of all shapes and sizes are providing community news and information to hundreds of thousands of people.....grass roots media can provide an accurate, reliable, popular sources of news and information without regulation or subsidy. Their news values and thresholds are new, reflecting grass roots interests and priorities .’ Digital Britain report
‘ The only people who read such illiterate ‘local’ online rubbish are the halfwits who spend the wee small hours writing such tosh and railing against the unfairness of life, instead of going out and getting one’ Holdthefrontpage.co.uk Johnson press website
(unfair) Internet perception of traditional public service TV budgets
Tough to get public service TV costs down ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Dogme manifesto Clerks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Breaking The Waves – Lars Von Trier Clerks – Kevin Smith
Truth and accuracy We strive to be accurate and establish the truth of what has happened. Accuracy is more important than speed and it is often more than a question of getting the facts right. We will weigh all relevant facts and information to get at the truth. Our output will be well sourced, based on sound evidence, thoroughly tested and presented in clear, precise language. We will be honest and open about what we don't know and avoid unfounded speculation. Serving the public interest We seek to report stories of significance. We will be vigorous in driving to the heart of the story and well informed when explaining it. Our specialist expertise will bring authority and analysis to the complex world in which we live. We will ask searching questions of those who hold public office and provide a comprehensive forum for public debate. Impartiality & diversity of opinion We strive to be fair and open minded and reflect all significant strands of opinion by exploring the range and conflict of views. We will be objective and even handed in our approach to a subject. We will provide professional judgments where appropriate, but we will never promote a particular view on controversial matters of public policy or political or industrial controversy Public service news values are an editorial, cultural and business decision, not magic Can we bring these values to video and other news on the web? News values
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
http://localme.org.uk/static Commissioned daily news YouTube or bliptv embed Other local news from community YouTube of submitted Feature daily best human interest or arts Public service ads – not overly commercial to keep community feel
http://localme.org.uk/static Integrated feed from 14 hyperlocal blogs ‘ informing ’ Feed from Help Me investigate ‘ campaigning and interrogating ’ Daily feature best local content  ‘ informing ’
http://localme.org.uk/static Ultra local sport – an under served market Twitter feed from local event streamed for cash ‘ informing ’ Loose copyright – attribution only
Local public service internet news ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],@bounder @hadleypaul @evansrob @chrisunitt @mike_rawlins
William Perrin TAL Simple, modern, low cost community websites If you want a session in your area drop us a line –  [email_address] We mainly work with UK online centres but will use other facilities

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public service news - starting with the internet - william perrin salford

  • 1. William Perrin TAL alt.local.tv What if you started with the internet? OFCOM ‘Future of Local Media’ Salford Innovation Forum 22 September 2009 William Perrin Talk About Local Ltd http://talkaboutlocal.org
  • 2. www.kingscrossenvrionment.com 200-300 people per day over 700 articles Four (ish) volunteer writers £10 per month
  • 3. http://kingtonblackboard.org TAL – train 3,000 people by Spring 2011
  • 4. TAL – in 150 places in England http://w14london.ning.com
  • 5.
  • 6. Is unwell ‘ There is a clear threat to continued provision of an alternative regional TV news service to the BBC’ OFCOM The surplus generated by premium advertising was sufficient to allow the implicit subsidy of public or social goods..... But that subsidy is no longer available. Digital Britain report
  • 7. Bob maxwell Citizen kane ‘ The priority for the Government is to focus on what is essential, and for most people it is news. ‘ DCMS news con doc
  • 8. ‘ Local websites of all shapes and sizes are providing community news and information to hundreds of thousands of people.....grass roots media can provide an accurate, reliable, popular sources of news and information without regulation or subsidy. Their news values and thresholds are new, reflecting grass roots interests and priorities .’ Digital Britain report
  • 9. ‘ The only people who read such illiterate ‘local’ online rubbish are the halfwits who spend the wee small hours writing such tosh and railing against the unfairness of life, instead of going out and getting one’ Holdthefrontpage.co.uk Johnson press website
  • 10. (unfair) Internet perception of traditional public service TV budgets
  • 11.
  • 12.
  • 13. Truth and accuracy We strive to be accurate and establish the truth of what has happened. Accuracy is more important than speed and it is often more than a question of getting the facts right. We will weigh all relevant facts and information to get at the truth. Our output will be well sourced, based on sound evidence, thoroughly tested and presented in clear, precise language. We will be honest and open about what we don't know and avoid unfounded speculation. Serving the public interest We seek to report stories of significance. We will be vigorous in driving to the heart of the story and well informed when explaining it. Our specialist expertise will bring authority and analysis to the complex world in which we live. We will ask searching questions of those who hold public office and provide a comprehensive forum for public debate. Impartiality & diversity of opinion We strive to be fair and open minded and reflect all significant strands of opinion by exploring the range and conflict of views. We will be objective and even handed in our approach to a subject. We will provide professional judgments where appropriate, but we will never promote a particular view on controversial matters of public policy or political or industrial controversy Public service news values are an editorial, cultural and business decision, not magic Can we bring these values to video and other news on the web? News values
  • 14.
  • 15. http://localme.org.uk/static Commissioned daily news YouTube or bliptv embed Other local news from community YouTube of submitted Feature daily best human interest or arts Public service ads – not overly commercial to keep community feel
  • 16. http://localme.org.uk/static Integrated feed from 14 hyperlocal blogs ‘ informing ’ Feed from Help Me investigate ‘ campaigning and interrogating ’ Daily feature best local content ‘ informing ’
  • 17. http://localme.org.uk/static Ultra local sport – an under served market Twitter feed from local event streamed for cash ‘ informing ’ Loose copyright – attribution only
  • 18.
  • 19. William Perrin TAL Simple, modern, low cost community websites If you want a session in your area drop us a line – [email_address] We mainly work with UK online centres but will use other facilities

Editor's Notes

  1. Set up this TV station one afternoon jus tot prove that i could Never marketed nor intended to be seen other than by me – so no ‘viewers’ Three hours work Find film in youtube, take embed code, copy and paste into website. Hit save, done
  2. Great fear of the loss of a local independent public service voice Regulated to give baalnced news Threat of a regional Maxwell http://www.maneno.org/eng/home/
  3. Capitlaists control the bottlenecks go around them PNP – 20 a day views from council 2,000 visits a day
  4. How CAN you save money in this environment?