2. The practice of managing the
spread of information b/w an
individual or an organization
PR

3. The wise company takes concrete
steps to manage successful
relationships with its key public

4. THE FIVE FUNCTIONS
-Press Relations
-Product Publicity
-Corporate Communications
-Lobbying
-Counseling

5. -Press Relations
-Product Publicity
-Corporate Communications
Presenting news & information
Sponsoring efforts for publicity
Promoting understandings

6. -Lobbying
-Counseling
Dealing to promote legislation
Management about public issues

8. MPR plays an important role in
Launching new product
Repositioning a mature product
Building interest in a product category

9. MPR plays an important role in
Influencing specific target groups
Defending products with public problems
Building the corporate

10. How companies exploit the
potential of
public relations & publicity

11. -Customer Communications
-Trade Shows
-Direct Marketing
-Sales Materials
-Employee Communications
-Investor Relations