This document provides an overview of the public cloud services market globally and in Turkey. The global market was valued at around $132 billion in 2013 and is expected to reach $160 billion by the end of 2014. In Turkey, the market was valued at $144 million in 2013 and is forecast to reach $177 million by the end of 2014. The document examines the size and growth of various public cloud service subsegments, such as Infrastructure as a Service (IaaS), Platform as a Service (PaaS), and Software as a Service (SaaS) in both the global market and Turkey. It also recommends factors to monitor that could impact Turkey's public cloud services market growth trajectories.

1. Public Cloud Services
Market Overview
Mehmet Cetin (买买提), Huawei Central Asia, 2014

2. Cloud
Private
vs
Public
Privately shared and dedicated resources
Publicly shared resources usually not guaranteed
Dedicated user groups (internal or 3rd party)
Multiple user access
Connectivity over internal network
In Secure connectivity over Internet
Secure network and gateway access
Access for public information and services
Fixed cost
Variable cost
Mehmet Cetin (买买提), Huawei Central Asia, 2014

3. Public Cloud Market Size
Mehmet Cetin (买买提), Huawei Central Asia, 2014

4. Global market size is valued at ~132 billion USD end of 2013 and expected to reach ~160 billion USD end of 2014
60% of the spending comes from North America, 23% from Western Europe
Global growth rate is ~18% with full steam ahead
China, market grew the fastest at 41% in 2013 and expected to grow ~30% YoY followed by emerging Asia/Pac region; grew 33% in 2013 and forecasted to grow ~30% YoY for next few years
Mehmet Cetin (买买提), Huawei Central Asia, 2014

5. Which public cloud services have the lion’s share?
tiger
Mehmet Cetin (买买提), Huawei Central Asia, 2014

6. Cloud Advertising is almost half of the market followed by bPaaS, while SaaS is catching up
2013 spendings were 59, 36 and 22 billion USD respectively
Highest growth rate is in PaaS followed by IaaS and Mgmt&Security services
2013 growth ratios were 59, 45 and 27 percent respectively
Mehmet Cetin (买买提), Huawei Central Asia, 2014

7. Where are We?
Mehmet Cetin (买买提), Huawei Central Asia, 2014

8. $alued at 144 million USD end of 2013, expected to reach 177 million USD end of 2014
Grew around 25% in 2013 and expected to grow ~23% YoY for next few years
Largest market within Middle East and North Africa and higher growth rates compare to Western Europe
Mehmet Cetin (买买提), Huawei Central Asia, 2014

9. and which sub segment leads???
Mehmet Cetin (买买提), Huawei Central Asia, 2014

10. Largest segment is Advertising followed by bPaaS and SaaS
$alued at 52, 35 and 22 million USD respectively end of 2013
Growth in all sub segments, PaaS being the leader followed by Mgmt&Security, Advertising and SaaS
Growth was 57, 33, 30 and 27 percent respectively
Mehmet Cetin (买买提), Huawei Central Asia, 2014

11. Can it meet and beat the forecast or fail miserably?
fail
miserably
?
Mehmet Cetin (买买提), Huawei Central Asia, 2014

12. 0%
5%
10%
15%
20%
25%
30%
2013
2014
2015
2016
2017
2018
Turkey
Worldwide
Western Europe
Mehmet Cetin (买买提), Huawei Central Asia, 2014

13. Food for thought?
Mehmet Cetin (买买提), Huawei Central Asia, 2014

14. Monitor growth in:
I☺T / M2M adoption
eCommerce and credit card usage
eGovernment initiatives
Smart phone / mobile data usage
LTE rollout timeline
Broadband Internet penetration
Mehmet Cetin (买买提), Huawei Central Asia, 2014

15. Fin
Mehmet Cetin (买买提), Huawei Central Asia, 2014

16. References
Public Cloud Services Forecast, 2013 – 2018; Gartner, 2014
Cloud Services: Global Overview, 2014 – 2020; IDC, 2014
Digital Business — Telecommunications Industry; Forrester Research, 2014
Global Cloud Services Market (Services, Type, End User and Geography) Opportunities and Forecast, 2013-2020; Allied Market Research, 2014
Turkey B2C E-Commerce Report, yStats.com, 2014
Turkey Online, How the Internet is transforming the Turkish Economy; BCG, 2013
Global Cloud Computing Scorecard; BSA, 2013
Türkiye Elektronik Haberleşme Sektörü 2014 2. Çeyrek Raporu; Bilgi Teknolojileri ve İletişim Kurumu, 2014
Mehmet Cetin (买买提), Huawei Central Asia, 2014