BAZELEY - USCG-AUX Public Affairs Presentation PDF, Leadership Team Training for serving stakeholders and the public in promoting membership opportunities and promoting the various missions of the USCG Auxiliary in all areas of service from Vessel Exams, Educating the Public in Safe Boating Practices, to Marine Safety and Incident Response activities.

1. Public Affairs is Everyone’s Job
Roger Bazeley
M.S.T.M, M.S.I.D., C.T.S.M., C.H.S.R.M
USCG AUXILLARY PUBLIC AFFAIRS
Flotilla 1-7

2. Positive Public Affairs Communications Strategy reinforces the USCG and USCG Auxiliary Mission Statement:
The Mission is The USCG Brand

3. The recognition and respect of our USCG and USCG Auxiliary “Stakeholders” through accurate and clear communications and information is a key priority.
Our “stakeholders” are the people we serve and the people we work with in the performance of our duties from Vessel Inspections and Safe Boating Education to incident response participation.
Our actions, words, “proper uniform image”, and the performance of duty impact public perception.
Recognition and Respect

4. Every member of the USCG Auxiliary is an important participant of “TEAM U.S. Coast Guard” insuring the Public’s Maritime Safety and Security as a part of the Department of Homeland Security.
The point of “Public or Stakeholder Contact” is the key opportunity for impacting positive public support and involvement. Negative performance creates negative results, a lost opportunity to inform, educate, or serve the public.
Treat the Public and all stakeholders with respect.
The Public are Our Customers

5. Public Service – Team USCG
San Francisco VA Hospital Holliday Party Event

6. Clear and Accurate messaging and information are a priority
Know your “Regulations, Maritime Rules, and Information Security Rating” as it relates to unit and district PA Policy for information dissemination clearance. (FOIA) (Security Levels)
Be aware and sensitive to diversity issues, cultural values, and word choice when responding to stakeholders, the public, first responders, incident response command, emergency communications, and when informing the press/media.
DO not make “Off the Record Comments” . Never assume anything is not on the record.
Non-Disclosure Policy: (SAPP) Security, Accuracy, policy, Propriety)
Communication Strategies

7. Be Professional and Respectful at all times
Know your “Chain of Command” structure for approvals and information dissemination clearance. (FOIA) (Security Levels)
Provide accurate facts and not personal opinions to stakeholders, the public, first responders, incident response command, emergency communications, and when educating or informing the public or the press/media.
When asked about something you do not know do not guess or speculate; but respond with I do not know about this but, I will get back to you promptly with the answer or the correct USCG person or department that can help you.
Communication Strategies

8. Information designation with a Security classification of CONFIDENTIAL, SECRET, or TOP SECRET cannot be released.
Documents marked Official Use Only (FOUO) is not a security classification are not included in a Media Release or Interview.
Check for ACCURACY of FACTS and Avoid Speculation!
Information for release shall not violate USCG /AUX Policy
All information shall meet USCG Standards of Propriety
 Personal Information; financial, medical, matters under investigation, judicial proceedings, internal agency rules, trade secrets, ship porting or movements may not be disclosed and are subject to written approval for release.
SAPP and FOIA

9. Look Professional-Look Sharp!
Photos: Roger Bazeley-USCG-AUX 1-7

10. EXAMPLES: “life Jackets save lives…wear your jacket.”
Utilize USCG and USCG - Auxiliary positive positioning statements in speaking and responses to media questions.
Training, Education, Teamwork, Good Neighbor, Force Multiplier, Environmental Protection, Vessel Discharge Prevention, Preparedness, Life-saving, Security, Dedication, Condolences/Community Concern, USCG Force Multiplier
Update Fact Sheets before talking with the Media or Public
COMMAND MESSAGES
“Position Statements on an Issue”

11. Short accurate answers are better than long ones
Give facts without personal opinion or guessing
Do not utilize profanity, sarcasm, slang, or bias.
Use layman’s terms avoiding jargon and acronyms.
Do not discuss public policy, local, regional or national issues when discussing a SAR (Search and Rescue) case, only the situation facts and details.
Don’t allow a media journalist put ‘words in your mouth’ or to describe something incorrectly.
Keep to your message points.
Watch you body language, posture, gestures, or distracting movements.
Speak with confidence and eye contact, engaging the interviewer
RELAX people will remember the way you spoke: with sincerity and integrity
Communication Tips

12. COSCO BUSAN Collision/Spill

13. WHO: is in charge, who is involved in the response, who is most impacted by this event
WHAT: is your name, title, qualifications, and responsibilities; what caused this to happen, what is the response, what is the likely of increased damage, what is the agency response to immediate and future dangers, injury and casualty estimates.
WHEN: did this happen, when will the situation be resolved
WHY: Why did this happen, non-prevention, why no early warning, why not under control, why such a long response…
WHERE: location. Most damaged areas, rescue concentration, rescue efforts, safe areas, food and shelter availability.
HOW: How many casualties, damage levels, situation control…
Crisis Questions: The Common 6

14. Opportunity to participate with “Team Coast Guard”
Positive experience in training and networking
Supporting and honoring USCG public service activities
Event PA photography and information gathering assistance
Building organizational and community trust – Safe Boating events, Vessel Inspection Events, Educational and Instructional boating safety classes, Coastie and Life-Vest (PFD) demonstrations to families and children SAVES LIVES!
Public Affairs Outreach=Opportunity

15. Know your role and current areas of expertise
Clear communications involves listening and not lecturing or just informing
Listen for participation feed-back
Know you abilities and physical activity limitations
Respect the USCG/AUX Team, Stakeholders and others participating
Remain adaptable to changing event or USCG Team needs, task redeployment – we are a force multiplier!
Event Participation Tips

16. Award and Recognition Events
News Release :
USCG Alameda 9/5/2014
Auxillarist Carl Pierce is Recognized as Auxiliarist of the Year by The Pacific Central Region Navy League of the United States
Auxiliarist Carl Pierce center was recognized for outstanding service by BMCM Aaron Zimmer, USCG and NLUS Sharke AUX-PA Photo: Roger Bazeley

17. Day to Day Activities
Flotilla 1-7 Members working with Sector SF USCG YBI
Photos: Roger Bazeley-USCG-AUX 1-7

18. SFFD Fireboat Cruise-Flotilla 1-7
Photos: Roger Bazeley-USCG-AUX

19. USCGC WAESCHE Commissioning
Photos: Roger Bazeley-USCG-AUX 1-7

20. Change of Command
Admiral Paul Zukunft – New USCG Commandant 2014
Photos: Roger Bazeley-USCG-AUX 1-7

21. Change of Watch-COW
Admiral Schultz – Pacific Commander 2012-2014
Photos: Roger Bazeley-USCG-AUX 1-7

22. USCG Memorial Service
Honoring Service and Sacrifice Beyond the Call of Duty
Boatsman 3rd Class Travis Obendorf, USCGC Waesche-Jan. 01, 2014 Alameda
Photos: Roger Bazeley-USCG-AUX 1-7

23. A picture can be more powerful than words
Photography can communicate deep human emotion
A photo can collect visual information – incident response documentation – response results and mitigation
A photo can reflect and document USCG/AUX team work
Records historical and important USCG/AUX events
Photos are a USCG/AUX training and educational resource
Photos capture the moment and illustrate a story when words are not enough. “Mightier than the Pen”
Photography is a Communicator

24. Photography Tips
Shoot for Impact
Good Composition Counts
Know your Equipment
Utilize Professional Technique in focusing, exposure, and motion stabilization
Permission and Release is required in certain situations – respect no shoot security zones
Nikon/Cannon Digital DSLRs with 3 lens can shoot 98% of everything.
Example: Nikon D7100 DX, Super Wide 10-24mm, Medium VR Zoom 16-85mm, and a 70-200mm F4 VR, or 70-300mm VR for distance/close impact plus small SB400 flash.
USCG/AUX Newsletters, “North Wind”, and your PA will appreciate “Team” action activity shots for stories and as additional photo resources.

25. USCGC EAGLE Tall Ship Festival
Photos: Roger Bazeley-USCG-AUX 1-7

26. AMERICA’S CUP SF 2014

27. FLEETWEEK SF 2000-2014
Photos: Roger Bazeley-USCG-AUX

28. Air Station SF – Flotilla 1-7 Event
Photos: Roger Bazeley-USCG-AUX

29. AERIAL PHOTOGRPHY
Photos: Roger Bazeley-USCG-AUX

30. WE Are a USCG/AUX TEAM!
USCG-AUX Flotilla 1-7 COW 2013
Photos: Roger Bazeley-USCG-AUX

31. Semper Paratus – Bravo Zulu