PubCrawl is an mobile application project that my partner and I worked on for an Interface Design requirement for our respective Portfolio's. PubCrawl is a social media application that takes exploring your cities nightlife to the next level.

1. PubCrawl
Design for Mobile Application
Daniel Heinlein & Kendal Sparks
December 2014 - Present

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Table of Contents
App Definition Statement
Personas
Competitive Analysis
Style Sheet
Icon Sketches
Icon Hi-Fi
App Sketches
App Wireframes
App Hi-Fi
Prototype
Future
Bibliography
3
4
7
9
10
11
14
16
19
20
21
22

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App Definition Statement
Concept Target Audience
Tone
For many adults, a night out is hindered not
by orchistrating a meet up with friends, but
deciding where to go. Many nights are settled
on the usual local bar, or using a search
engine to find a random locale. While there
are many applications that are great at finding
single destinations, there is no application that
can create a night out that’s catered to the
user’s desired type of bar.
The PubCrawl application will be able to
provide users with the ability to plan a night
out, catered specifically to the desired type
of bar or pub the user is interested in. By
deciding with criteria such as distance,
atmosphere, theme and price, iPhone users
will finally have an opportunity to have their
night planned with ease.
Sleep mode deactivates the GPS navigation
during the crawl, allowing for less battery
usage, which any iOS 8 user can now monitor
in the iOS settings option.
The target user audience are adults, older
than 21, who are active, social, and enjoy
city night life. Pewinternet.org identifies
that 58% of adults own a smartphone, and
49% of those users interact with their phone
for directions, recommendations, or other
location-based information.
The application is intended to be a utility tool
for users, where they can select many criteria
with little interference by the UI. The design
will follow the iOS 8 menu, allowing users to
interact with a UI they are accustomed to.

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Personas
Keith Stone - The Student
Age: 23
Occupation: Student
Home life: Lives in a dorm with one roomate.
Keith is a film student studying film and video
at USC. Keith is an avid partier when not
focused on school, and loves to go to different
bars to meet friends and drink for fun. Keith
also has a fondness for internationally
renowned beers, as well as imported beers,
and jumps at the chance to try new types of
beers and hard liquors.
- Loves to party
- Loves interacting with bartenders and
getting to know them.
- Enjoys working with technology that suits his
passions.
- Keith wants an app that gives him enough
direction to have a fun night out at local pubs.
- Wants to know where the newest imported
beers are showcased.
“I would like a way to explore different bars, trying new kinds of international beers.”

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Personas
Jeff Bynum - The Bartender
Age: 34
Occupation: Bartender at Clevver Dunne’s
Home life: Father of two, divorced and
remarried.
Jeff is a bartender at the local Seattle pub,
Clevver Dunne’s. Jeff needs an app that he
can share with his friends when he’s not
working, as well as look at other local pubs
that he could possibly partner with in the future.
- Loves the city and it’s people
- Loves interacting with the customer and
getting the customer
what they need on a day to day basis
- Enjoys working with technology that suits his
buisness
- Jeff wants an app that shocases pubs and
bar that he can also share with his friends or
family.
“I know some bars, but I’m always looking for more. I just want a quick way to find new ones.”

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Personas
Meav Kelly - The Fiddle
Age: 27
Occupation: Musician
Home life: Has a home in Dublin, touring the
states with her band.
Méav is a musician that lives in Dublin,
Ireland, but is visiting the United States on
tour as a fiddler. In her social time, Méav
enjoys going to any Irish Pub nearby to see if
they are up to her standards as a true Ireland
native.
- Likes to frequent local Irish Pubs.
- Loves to take out her fiddle and play at
nightly events.
- Wants an app that gives her clear
instructions on where to find Irish Pubs, as
well as give reviews and customer feedback.
“Finding Irish pubs in new towns can be hard. It would be nice to have them pointed out.”

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Competitive Analysis
Zomato - Free
Zomato is a restaurant and event locater for
areas in different countries, and is one of the
competitors with our app design. Zomato has
been noted to be a popular spot to look for
different restaurants and locations for events.
Users have a number of tabs they can choose
from, each tab has their own theme. Zomato
has a sleek design and a parrallax scrolling
system, which shows moderninity as well as
complexitiy. It is easy to navigate and has a
solid color scheme to ensure a pleasant user
experience.

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Competitive Analysis
Elbatrop Find Pubs and Bars Lite - Free
Elbatrop is a site that showcases apps for
different sorts of companies, as well as
producing solid wayfinding apps for them.
This personal app is called Elbatrop Pub. The
app helps people find pubs for their social
activities in a distance radius. The deisgn
leaves much to be desired, and uses google
maps heavily.

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Style Sheet
Typography Icon Colors Application Colors
Big Caslon Medium
Helvetica Neue

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Icon Sketches

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Icon Hi-Fi

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Sketches

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Sketches

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Wireframe
Landing Page Main Menu Pages

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Wireframe
In Menu Pages Map Pages

16. Extended Wireframe

17. Extended Wireframe

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Hi-Fi

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Hi-Fi

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Hi-Fi

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Prototypes
marvelapp.com/109i1fe
marvl.in/250e15
Old
New

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Mobile Web Hi Fi

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Mobile Web Hi Fi

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Mobile Web Hi Fi

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Bibliography
Images and Information
www.totalguidetobath.com/images/content/
STOCK-IMAGES/EATING-and-DRINKING/
beer.jpg
media.royalcaribbean.com/content/shared_
assets/images/ports/hero/SEA_01.jpg
1.bp.blogspot.com/--EWDmFlEalM/
UEo5dq30n5I/AAAAAAAAGWk/jnOsIm34XgA/
s1600/selfie+sept+2012.JPG
www.pewinternet.org/fact-sheets/mobile-
technology-fact-sheet/
9to5mac.files.wordpress.com/2014/11/
screenshot-2014-11-03-07-34-35.png
elevatehq.com.au/wp-content/
uploads/2014/09/customizability_top_
large_2x.jpg
apple.com
developer.apple.com