2. Prologue/Chapter 1
Applied research is used as the studying of dust on
the brightness of chandeliers is a serious issue in
the light fixture business
Case study is represented as “one bad apple can
spoil the bunch”, just as one particular case
hopefully is representative of the population
Basic research is used as teenage hammer strength
is measured purely for the sake of knowledge, and
has almost no practical purpose
Naturalistic observation is utilized here as the Delude
family is being studied in their natural habitat without
knowledge (later debriefed and gave consent to use pic)
3. Chapter 2A
Reuptake is represented as a cashier gives back any
excess money which can be used later by the
customer (sending neuron)
Somatic N.S. is represented here as voluntary
movements that you have control over with the
computer mouse.
Endocrine system is the slow and long lasting
communication system, represented by the
tortoise’s slow and steady traveling pace
Endorphins are represented as they are the body’s
“inner pain killer”
4. Chapter 2B
Corpus callosum is represented as the only
connection between the door and the wall (like the
2 brain hemispheres)
Thalamus is represented as mail is delivered to its
proper places, just as the thalamus sends sensory
information to its required area in the brain
Cerebellum is utilized here as it gives the balance
and coordination necessary to balance a ruler
Brain stem is illustrated as it is the most simplistic
region of the brain that every living creature has for
basic survival needs
5. Chapter 3
Circadian rhythm is represented as a 24 hour timer
that turns devices on and off throughout the day
Latent content is the actual messy and
unacceptable filth that lies inside the tables drawers
Manifest Content is the falsely clean appearance of
this children's table
Dissociation is illustrated in the Matrix as Neo is unplugged
from his world (conscious) and shown the real world
(unconscious) while both simultaneously occur
6. Chapter 5
Concrete operational stage is illustrated here as
conservation is acquired and basic math skills can
be utilized
Habituation is represented here as eating some
peanuts is enjoyable, but constant exposure leads to
a lack of interest
Teratogens are any harmful substance to the fetus, a
good example of which is tobacco products
Object permanence is professionally represented here
as a child would think the stapler had entirely
disappeared if a piece of paper covered it
7. Chapter 6A
Difference threshold is shown here as these 3
shades of yellow are all able to told apart
Case study is represented as “one bad apple can
spoil the bunch”, just as one particular case
hopefully is representative of the population
Priming is easily done by looking at a photo album
because it stimulates retrieval cues associated with
a memory
Absolute Threshold is represented here as the lowest
amount of sound that can be perceived
8. Chapter 6B
Fovea is represented as the center of focus similar to
a camera’s focus before a picture is taken
Human factors psychology is represented as the
help desk on a website because it is attempting to
bridge the gap between technology and humans
Blind spot would look like the following image if
the brain did not fill in the small missing piece
Cones are illustrated here because of the vivid colors
and detail that the cones allow us to see on this
stitching
9. Chapter 7A
Classical conditioning is represented here as merely
going to the edline page itself makes me anxious
after viewing homework and bad grades previously
Shaping is represented by this Lego instruction
guide as it gradually adds more detail to a process
until it acquires the desired end product
Positive reinforcement is illustrated by this
sportsmanship award as it encourages baseball
players to cheer on their teammates
Negative reinforcement is illustrated by the snooze
button on an alarm, as it relieves the bad stimulus of
beeping at an early hour
10. Chapter 7B
Fixed interval schedule is shown by every 3 hours
the heating/air conditioning turns on until it
reaches 71 degrees
Variable interval schedule is shown by the
unpredictable dripping from the showerhead at any
given time
Fixed ratio schedule is illustrated as the specific 10
number of times riding the train rewards the rider
with a discount
Variable ratio schedule is represented as the
photographer took rapid amounts of pictures in order
to better his/her chance of getting the perfect cover
11. Chapter 8
Proactive Interference is represented here as old our
old cereals are preventing us from getting new ones
because there is no shelf space
Implicit memory is represented as the golf swing is
supposed to be done through procedural, implicit
memory so you don’t consciously think during your
swing
Serial position effect is used here because it is easy
to remember the 1st and 26th letters in the alphabet,
but more difficult to remember the 14th
Chunking is utilized here as the numbers in my
barber’s phone number are divided into manageable
groups for easier short-term memory usage
12. Chapter 10A
Factor analysis is represented by the vegetable
drawer in the refrigerator as it groups similar
produce into one single bin
“g” is represented by these baseball static averages,
because excelling in any one of these categories
allows the player to be seen as valuable
Savant syndrome is represented by this TV remote
as it is outstanding in controlling the TV, but is not
very good at anything else
Sternberg and his triarchic theory of intelligence are
represented by this tripod, as each of the legs stand for
the creative, analytical, and practical intelligences
13. Chapter 10B
Predictive validity is illustrated here as the weather
forecast is supposed to predict the weather that it
claims will occur in the future
Reliability is illustrated here as the watch
consistently offers the same result of beeping once
on the hour
Content validity is lacking in our assignment as it
does not cover all of the chapters in our book,
although it is a cumulative review project
Test-retest reliability is represented here with the
expression “measure twice, cut once” in order to make
sure you get consistent results with your measurements
14. Chapter 11
Industrial/Organization psychology is illustrated
here as the optimal workspace layout is used for
obtaining the best results
Drive-reduction theory is represented here as we go
to bed in order to reduce our tired, exhausted state
of mind
Homeostasis is illustrated here as the penny may
fall and spin at any time, but it will always to go
back to its preferred, flat state
Flow is represented as finals week will force students to
have constant attention and focus on their exams
15. Chapter 12A
Shachter’s two factor TOE is illustrated here as your
emotion is accompanied by the magnet (cognitive
label)
James-Lange TOE is represented here as the hot
water faucet is turned (physiological stimulation)
occurs before hot water is poured (emotion)
Facial feedback is represented as the Pokémon
Gloom wears a constant frown, and is possibly
gloomy as a result (but only correlational evidence)
Paul Ekman is known for showing there are 6-7
catholic (translates to universal) facial expressions to
emotions
16. Chapter 12B
Adaptation-level phenomenon is represented here
as fashions “were so last season” just as our
judgments of stimuli change over time
Type A is represented here as a stereotypically
annoying driver is impatient, angry, and
competitive
Biofeedback is represented with a thermometer as it
electronically records and displays physiological
changes in temperature
Relative deprivation is illustrated as me believing I was
a good golfer was shattered when I saw my dad’s
numerous trophies
17. Chapter 13
Superego is illustrated as my assignment pad tells
me everything that I should do, and all of the
assignments that I should complete ideally
Internal locust of control is represented as I did
have control over my environment as I was able to
knock down the dominoes as I wished
Free association is represented by a totally blank
piece of paper as there are no guidelines and no
restrictions to whatever is written
External locust of control is represented as Gil does not
have much control over his life and cannot change it,
but I still do my best to make him comfortable
