[EngageMint 2018, Bangalore] Psychological Hacks for Effective Product Communication by Naman Sarawagi, Founder at Refrens.com
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Effective product communication is tricky business. Factor in the elements of context, relevance and individual preferences – you have a sticky spider web to navigate. But by leveraging powerful messaging that appeals to the subconscious mind of your users, your communication can deliver desired results. How? Find out at this session by Naman Sarawagi. A serial entrepreneur with a background in product and marketing, his passion for understanding nuances of consumer behavior sets him apart as an expert in this domain.
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To know the latest insights on customer retention and marketing automation worldwide, follow us here:
Twitter: https://twitter.com/WebEngage
LinkedIn: https://www.linkedin.com/company/webe...
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EngageMint 2022: Winds Of Change The Landscape of EdTech In 2022
Created & Presented by Shivam Arora, Senior Associate Director—Product at Simplilearn, In this session, he shares his learnings from his journey at Simplilearn.
EdTech has undergone vast changes in the past few years, especially with the entire world studying remotely. In this session Shivam Arora, Let's talk about the learnings from industry-leaders in EdTech.
In this session, you'll learn:
- Generating conversions and maximizing ROI from leads
- Converting repeat buyers into brand loyalists
- Importance of attribution in measuring channel success
About the speaker:
Shivam, Senior Associate Director—Product at Simplilearn, comes with more than a decade of experience. At Simplilearn, Shivam, drives all products across the learner (customer) journey with key focus on onboarding, engagement, experience and completion/outcomes.
Find him here: https://www.linkedin.com/in/shivam-arora-0709/
About EngageMint:
Hosted with love by WebEngage, EngageMint is a platform that brings together marketers and product managers from across Asia, passionate about one thing - giving their customers the ‘aha’ experiences they deserve. At EngageMint, we strongly believe that by equipping professionals with the right strategies, we can initiate a massive shift in the way businesses think about growth, product experiences, customer retention, and everything else in between.
All our sessions are hand-curated and deep-dive into each aspect of user engagement and retention. So all you have to do is take notes and implement these learnings as soon as you get back to work! More details: https://webengage.com/engagemint/
WebEngage is a new-age Retention Operating System, a single suite for marketers to store user data, provide actionable insights, and orchestrate omnichannel campaigns by leveraging user insights to provide a hyper-personalized end-user experience.
The platform helps brands drive more revenue from existing customers and anonymous users across 10+ communication channels. WebEngage goes above and beyond a marketing automation platform and powers the user engagement for thousands of enterprise brands worldwide, working across several industries like E-Commerce, Edtech, Fintech, Foodtech, Media & Publications, Gaming, BFSI, Healthcare, and Online Retail. The key clientele includes marquee brands like HUL, Bajaj Finserv, Unacademy, ALT Balaji, MakeMyTrip, Zivame, Firstcry, and many more.
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To know more about WebEngage, visit - https://webengage.com/
Book a demo with us:
https://webengage.com/campaign-lp/request-a-demo/?utm_source=youtube&utm_medium=social&utm_campaign=engagemint2022&utm_term=shivamarora
To know the latest insights on customer retention and marketing automation worldwide, follow us here:
Twitter: https://twitter.com/WebEngage
LinkedIn: https://www.linkedin.com/company/webengage
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EngageMint 2022: Engaging the Distracted Consumer: Personalization
Presented by Neha S, Assistant Manager at Times Pro & Hiren Karakasia, CSM at WebEngage, at at EngageMint, Asia's largest Retention Marketing Conference, Hiren talks about the benefits of message strategy, segmentation, and personalization in retention marketing effort.
In this session, you'll learn:
- Segmentation vs. Personalization - what to use and when
- How to leverage segmentation and personalization
- The effect multi-variate testing can create on your opens, clicks, and more
About the speaker:
Hiren Karakasia is a Senior Manager - Customer Success at WebEngage. In his previous stints, he has worked with brands like Haptik and AirCheck India Pvt. Ltd.
About EngageMint:
Hosted with love by WebEngage, EngageMint is a platform that brings together marketers and product managers from across Asia, passionate about one thing - giving their customers the ‘aha’ experiences they deserve. At EngageMint, we strongly believe that by equipping professionals with the right strategies, we can initiate a massive shift in the way businesses think about growth, product experiences, customer retention, and everything else in between.
All our sessions are hand-curated and deep-dive into each aspect of user engagement and retention. So all you have to do is take notes and implement these learnings as soon as you get back to work! More details: https://webengage.com/engagemint/
WebEngage is a new-age Retention Operating System, a single suite for marketers to store user data, provide actionable insights, and orchestrate omnichannel campaigns by leveraging user insights to provide a hyper-personalized end-user experience.
The platform helps brands drive more revenue from existing customers and anonymous users across 10+ communication channels. WebEngage goes above and beyond a marketing automation platform and powers the user engagement for thousands of enterprise brands worldwide, working across several industries like E-Commerce, Edtech, Fintech, Foodtech, Media & Publications, Gaming, BFSI, Healthcare, and Online Retail. The key clientele includes marquee brands like HUL, Bajaj Finserv, Unacademy, ALT Balaji, MakeMyTrip, Zivame, Firstcry, and many more.
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To know more about WebEngage, visit - https://webengage.com/
Book a demo with us:
https://webengage.com/campaign-lp/request-a-demo/?utm_source=youtube&utm_medium=social&utm_campaign=engagemint2022&utm_term=hirenkasaria
To know the latest insights on customer retention and marketing automation worldwide, follow us here:
Twitter: https://twitter.com/WebEngage
LinkedIn: https://www.linkedin.com/company/webengage
Facebook: https://www.facebook.com/WebEngage/
Instagram: https://www.instagram.com/webengage/
EngageMint 2022: Creating Brand Stickiness
Created & presented by Prashant Kumar, Founder at Entropia, at EngageMint, Asia's largest Retention Marketing Conference. Prashant Kumar shares insights on how brands can leverage user data to drive brand stickiness & the five steps one can take for implementing creative personalization.
About the speaker:
Prashant Kumar is the founder of Entropia, a next-gen marketing services company, based in Malaysia. In his previous stint, he served as the CEO for IPG Mediabrands Asia. IPG Mediabrands is in charge of managing and investing $37 billion in global media assets on behalf of their clients. He's also been a visiting faculty at the Indian Institute of Management (IIM) Kolkata and Bangalore, IAS Singapore, Sunway University Malaysia, Mumbai University etc.
Find more about him here: https://www.linkedin.com/in/prashantkumar2006/
About EngageMint:
Hosted with love by WebEngage, EngageMint is a platform that brings together marketers and product managers from across Asia, passionate about one thing - giving their customers the ‘aha’ experiences they deserve. At EngageMint, we strongly believe that by equipping professionals with the right strategies, we can initiate a massive shift in the way businesses think about growth, product experiences, customer retention, and everything else in between.
All our sessions are hand-curated and deep-dive into each aspect of user engagement and retention. So all you have to do is take notes and implement these learnings as soon as you get back to work! More details: https://webengage.com/engagemint/
WebEngage is a new-age Retention Operating System, a single suite for marketers to store user data, provide actionable insights, and orchestrate omnichannel campaigns by leveraging user insights to provide a hyper-personalized end-user experience.
The platform helps brands drive more revenue from existing customers and anonymous users across 10+ communication channels. WebEngage goes above and beyond a marketing automation platform and powers the user engagement for thousands of enterprise brands worldwide, working across several industries like E-Commerce, Edtech, Fintech, Foodtech, Media & Publications, Gaming, BFSI, Healthcare, and Online Retail. The key clientele includes marquee brands like HUL, Bajaj Finserv, Unacademy, ALT Balaji, MakeMyTrip, Zivame, Firstcry, and many more.
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To know more about WebEngage, visit - https://webengage.com/
Book a demo with us: https://webengage.com/campaign-lp/request-a-demo/?utm_source=youtube&utm_medium=social&utm_campaign=engagemint2022&utm_term=prashantkumar
To know the latest insights on customer retention and marketing automation worldwide, follow us here:
Twitter: https://twitter.com/WebEngage
LinkedIn: https://www.linkedin.com/company/webengage
Facebook: https://www.facebook.com/WebEngage/
Instagram: https://www.instagram.com/webengage/
EngageMint 2022: How NOT to Engage
Created & Presented by Anshumani Ruddra, Group Product Manager,
Google, at EngageMint, Asia's largest Retention Marketing Conference.
Anshumani covers various frameworks that can help you with your decision-making process while going about user engagement, how your brand shouldn't try to engage your customers and how to give them a good experience so they keep coming back for more.
In this session he covers:
- Masterlist of Dos and Don'ts
- Group Discussion / Submission of Entries
- Insights from Speakers on the Playbook
About the speaker:
Anshumani Ruddra handles product development (web and mobile) for the second largest mobile market in the world, India. He has successfully managed large products - in terms of total install base, active users and revenue - and large teams & his previous stints include some leading brands in the industry like Hotstar, Cuemath, Practo, Tiny Mogul Games, etc.
About EngageMint:
Hosted with love by WebEngage, EngageMint is a platform that brings together marketers and product managers from across Asia, passionate about one thing - giving their customers the ‘aha’ experiences they deserve. At EngageMint, we strongly believe that by equipping professionals with the right strategies, we can initiate a massive shift in the way businesses think about growth, product experiences, customer retention, and everything else in between.
All our sessions are hand-curated and deep-dive into each aspect of user engagement and retention. So all you have to do is take notes and implement these learnings as soon as you get back to work! More details: https://webengage.com/engagemint/
WebEngage is a new age Retention Operating System, a single suite for marketers to store user data, provide actionable insights, orchestrate omnichannel campaigns by leveraging user insights to provide a hyper-personalized end-user experience.
The platform helps brands drive more revenue from existing customers and anonymous users across 10+ communication channels. WebEngage goes above and beyond a marketing automation platform and powers the user engagement for thousands of enterprise brands worldwide, working across several industries like E-Commerce, Edtech, Fintech, Foodtech, Media & Publications, Gaming, BFSI, Healthcare, Online Retail. The key clientele includes marquee brands like HUL, Bajaj Finserv, Unacademy, ALT Balaji, MakeMyTrip, Zivame, Firstcry, and many more.
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To know more about WebEngage, visit - https://webengage.com/
Book a demo with us: https://webengage.com/campaign-lp/request-a-demo/?utm_source=youtube&utm_medium=social&utm_campaign=engagemint2022&utm_term=anshumaniruddra
To know the latest insights on customer retention and marketing automation worldwide, follow us here:
Twitter: https://twitter.com/WebEngage
LinkedIn: https://www.linkedin.com/company/webengage
Facebook: https://www.facebook.com/WebEngage/
Instagram: https://www.instagram.com/webengage/
EngageMint 2022: The 80:20 Rule Make Smart Moves with Automation
Presented by Samarth Bhalla, Growth Marketing Manager, Apna Klub, at EngageMint, Asia's largest Retention Marketing Conference. Samarth uncovers the importance of omnichannel strategy and automation in maximizing ROI.
This session covers:
- Omnichannel marketing strategies to build automated workflows
- Using automation triggers to set the wheels in motion from day 1
- How to make business events trigger automation-based marketing
Find the speaker here: https://www.linkedin.com/in/samarthbhalla/
About EngageMint:
Hosted with love by WebEngage, EngageMint is a platform that brings together marketers and product managers from across Asia, passionate about one thing - giving their customers the ‘aha’ experiences they deserve. At EngageMint, we strongly believe that by equipping professionals with the right strategies, we can initiate a massive shift in the way businesses think about growth, product experiences, customer retention, and everything else in between.
All our sessions are hand-curated and deep-dive into each aspect of user engagement and retention. So all you have to do is take notes and implement these learnings as soon as you get back to work! More details: https://webengage.com/engagemint/
WebEngage is a new-age Retention Operating System, a single suite for marketers to store user data, provide actionable insights, and orchestrate omnichannel campaigns by leveraging user insights to provide a hyper-personalized end-user experience.
The platform helps brands drive more revenue from existing customers and anonymous users across 10+ communication channels. WebEngage goes above and beyond a marketing automation platform and powers the user engagement for thousands of enterprise brands worldwide, working across several industries like E-Commerce, Edtech, Fintech, Foodtech, Media & Publications, Gaming, BFSI, Healthcare, and Online Retail. The key clientele includes marquee brands like HUL, Bajaj Finserv, Unacademy, ALT Balaji, MakeMyTrip, Zivame, Firstcry, and many more.
----------------------------------------------
To know more about WebEngage, visit - https://webengage.com/
Book a demo with us:
https://webengage.com/campaign-lp/request-a-demo/?utm_source=youtube&utm_medium=social&utm_campaign=engagemint2022&utm_term=samarthbhalla
To know the latest insights on customer retention and marketing automation worldwide, follow us here:
Twitter: https://twitter.com/WebEngage
LinkedIn: https://www.linkedin.com/company/webengage
Facebook: https://www.facebook.com/WebEngage/
Instagram: https://www.instagram.com/webengage/
EngageMint 2022: Driving Real $$$ Impact for Automation in EdTech
Created & Presented by Bhaswat Agarwal, Co-founder, Classplus, at EngageMint, Asia's largest Retention Marketing Conference.
About the session:
Bhaswat Agarwal, Co-founder at Classplus, shares his insights into everything from reducing manual efforts in segmented communications to increasing assignment completion.
In this session he covers:
-Live Class Attendance importance over Customer stickiness and renewals
-Reduction in Manual Efforts in segmented communications - Upsell Journeys or fee reminders
-Assignment Completion
-Test Reminders
-Any Gamification use cases if you're considering
About the speaker:
Bhaswat Agarwal is the Co-Founder and COO at Classplus, a leading B2B ed-tech startup that enables content creation, distribution, and monetization for all kinds of academic and non-academic educators.
Find him here: https://www.linkedin.com/in/bhaswat-agarwal-24a03715/
About EngageMint:
Hosted with love by WebEngage, EngageMint is a platform that brings together marketers and product managers from across Asia, passionate about one thing - giving their customers the ‘aha’ experiences they deserve. At EngageMint, we strongly believe that by equipping professionals with the right strategies, we can initiate a massive shift in the way businesses think about growth, product experiences, customer retention, and everything else in between.
All our sessions are hand-curated and deep-dive into each aspect of user engagement and retention. So all you have to do is take notes and implement these learnings as soon as you get back to work! More details: https://webengage.com/engagemint/
WebEngage is a new age Retention Operating System, a single suite for marketers to store user data, provide actionable insights, orchestrate omnichannel campaigns by leveraging user insights to provide a hyper-personalized end-user experience.
The platform helps brands drive more revenue from existing customers and anonymous users across 10+ communication channels. WebEngage goes above and beyond a marketing automation platform and powers the user engagement for thousands of enterprise brands worldwide, working across several industries like E-Commerce, Edtech, Fintech, Foodtech, Media & Publications, Gaming, BFSI, Healthcare, Online Retail. The key clientele includes marquee brands like HUL, Bajaj Finserv, Unacademy, ALT Balaji, MakeMyTrip, Zivame, Firstcry, and many more.
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To know more about WebEngage, visit - https://webengage.com/
Book a demo with us: https://webengage.com/register-for-demo/?utm_source=youtube&utm_medium=social&utm_campaign=engagemint22&utm_term=bhaswat
To know the latest insights on customer retention and marketing automation worldwide, follow us here:
Twitter: https://twitter.com/WebEngage
LinkedIn: https://www.linkedin.com/company/webengage
Facebook: https://www.facebook.com/WebEngage/
Instagram: https://www.instagram.com/webengage/
EngageMint 2022: RoAS and Retention The Marketing Mix Evolution
Created & Presented by Sachin Uppal, Co-founder at Fanvideo, at EngageMint, Asia's largest Retention Marketing Conference. Sachin shares the difference between Fans vs Fanatics, how can one identify, engage, amplify positive fanaticism & create deep personalization with AI.
About the speaker:
Sachin is the Co-founder at FanVideo.co. He has over 15 years of hands-on marketing and product experience across Customer Acquisition, Retention, Product, Analytics, and Brand Management. He has worked with organizations such as Convosight.com, Babydestination, RummyCircle, My11Circle, Ultimate Games, Naseba, National Instruments, Wipro HealthCare, and Wipro Technologies.
You can find him here: https://www.linkedin.com/in/sachinu/?originalSubdomain=in
About EngageMint:
Hosted with love by WebEngage, EngageMint is a platform that brings together marketers and product managers from across Asia, passionate about one thing - giving their customers the ‘aha’ experiences they deserve. At EngageMint, we strongly believe that by equipping professionals with the right strategies, we can initiate a massive shift in the way businesses think about growth, product experiences, customer retention, and everything else in between.
All our sessions are hand-curated and deep-dive into each aspect of user engagement and retention. So all you have to do is take notes and implement these learnings as soon as you get back to work! More details: https://webengage.com/engagemint/
WebEngage is a new age Retention Operating System, a single suite for marketers to store user data, provide actionable insights, orchestrate omnichannel campaigns by leveraging user insights to provide a hyper-personalized end-user experience.
The platform helps brands drive more revenue from existing customers and anonymous users across 10+ communication channels. WebEngage goes above and beyond a marketing automation platform and powers the user engagement for thousands of enterprise brands worldwide, working across several industries like E-Commerce, Edtech, Fintech, Foodtech, Media & Publications, Gaming, BFSI, Healthcare, Online Retail. The key clientele includes marquee brands like HUL, Bajaj Finserv, Unacademy, ALT Balaji, MakeMyTrip, Zivame, Firstcry, and many more.
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To know more about WebEngage, visit - https://webengage.com/
Book a demo with us: https://webengage.com/register-for-demo/?utm_source=youtube&utm_medium=social&utm_campaign=engagemint22&utm_term=sachinuppal
To know the latest insights on customer retention and marketing automation worldwide, follow us here:
Twitter: https://twitter.com/WebEngage
LinkedIn: https://www.linkedin.com/company/webengage
Facebook: https://www.facebook.com/WebEngage/
Instagram: https://www.instagram.com/webengage/
#EngageMint22 #EngageMint #RetentionSimplified #SaaS #Martech #B2B
EngageMint 2022: The Growing Importance of Digital Conversations and Staying ...
Created & Presented by Shankar Iyer, Head of Customer Success at Infobip, at EngageMint, Asia's largest Retention Marketing Conference. Shankar takes us through the telecommunication ecosystem in India & the importance of CPAAS in the staying relevant.
This session covers:
-What and why of digital conversations
-Intuitive customer experience flows
-Expectations of personalized, contextualized and connected customers
-Smartphone ecosystem & WhatsApp penetration in India
-WebEngage and Infobip partnership to make you stay relevant over conversational channels
About the speaker:
Shankar Iyer comes with a lot of experience in communication industry. He has helped various large enterprises to build their communication infrastructure, get them started on their digital journey and grow their business.
You can find him here: https://www.linkedin.com/in/iyer-shankar-telecom/?originalSubdomain=in
About EngageMint:
Hosted with love by WebEngage, EngageMint is a platform that brings together marketers and product managers from across Asia, passionate about one thing - giving their customers the ‘aha’ experiences they deserve. At EngageMint, we strongly believe that by equipping professionals with the right strategies, we can initiate a massive shift in the way businesses think about growth, product experiences, customer retention, and everything else in between.
All our sessions are hand-curated and deep-dive into each aspect of user engagement and retention. So all you have to do is take notes and implement these learnings as soon as you get back to work! More details: https://webengage.com/engagemint/
WebEngage is a new age Retention Operating System, a single suite for marketers to store user data, provide actionable insights, orchestrate omnichannel campaigns by leveraging user insights to provide a hyper-personalized end-user experience.
The platform helps brands drive more revenue from existing customers and anonymous users across 10+ communication channels. WebEngage goes above and beyond a marketing automation platform and powers the user engagement for thousands of enterprise brands worldwide, working across several industries like E-Commerce, Edtech, Fintech, Foodtech, Media & Publications, Gaming, BFSI, Healthcare, Online Retail. The key clientele includes marquee brands like HUL, Bajaj Finserv, Unacademy, ALT Balaji, MakeMyTrip, Zivame, Firstcry, and many more.
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To know more about WebEngage, visit - https://webengage.com/
Book a demo with us: https://webengage.com/register-for-demo/?utm_source=youtube&utm_medium=social&utm_campaign=engagemint22&utm_term=shankariyer
To know the latest insights on customer retention and marketing automation worldwide, follow us here:
Twitter: https://twitter.com/WebEngage
LinkedIn: https://www.linkedin.com/company/webengage
Facebook: https://www.facebook.com/WebEngage/
Instagram: https://www.instagram.com/webengage/
EngageMint 2022: The Hard Thing about Doing it Right
Created & Presented by Lizzie Chapman, CEO & Co-founder at ZestMoney, at EngageMint, Asia's largest Retention Marketing Conference. Lizzie takes us through her entrepreneurial journey, fintech landscape in India & how India is emerging as the largest FinTech market in the world
About the speaker:
Lizzie Chapman is the CEO & Co-Founder of ZestMoney, the largest and fastest-growing "Buy Now Pay Later" platform in India. Lizzie has been consistently driving the adoption of digital finance and championing the concept of digital finance. She envisions a future where India has a fully digital economy and every Indian has access to transparent financial services and affordable credit.
You can find her here: https://www.linkedin.com/in/lizzie-chapman-a49430/
About EngageMint:
Hosted with love by WebEngage, EngageMint is a platform that brings together marketers and product managers from across Asia, passionate about one thing - giving their customers the ‘aha’ experiences they deserve. At EngageMint, we strongly believe that by equipping professionals with the right strategies, we can initiate a massive shift in the way businesses think about growth, product experiences, customer retention, and everything else in between.
All our sessions are hand-curated and deep-dive into each aspect of user engagement and retention. So all you have to do is take notes and implement these learnings as soon as you get back to work! More details: https://webengage.com/engagemint/
WebEngage is a new age Retention Operating System, a single suite for marketers to store user data, provide actionable insights, orchestrate omnichannel campaigns by leveraging user insights to provide a hyper-personalized end-user experience.
The platform helps brands drive more revenue from existing customers and anonymous users across 10+ communication channels. WebEngage goes above and beyond a marketing automation platform and powers the user engagement for thousands of enterprise brands worldwide, working across several industries like E-Commerce, Edtech, Fintech, Foodtech, Media & Publications, Gaming, BFSI, Healthcare, Online Retail. The key clientele includes marquee brands like HUL, Bajaj Finserv, Unacademy, ALT Balaji, MakeMyTrip, Zivame, Firstcry, and many more.
----------------------------------------------
To know more about WebEngage, visit - https://webengage.com/
Book a demo with us: https://webengage.com/register-for-demo/?utm_source=youtube&utm_medium=social&utm_campaign=engagemint22&utm_term=lizzie
To know the latest insights on customer retention and marketing automation worldwide, follow us here:
Twitter: https://twitter.com/WebEngage
LinkedIn: https://www.linkedin.com/company/webengage
Facebook: https://www.facebook.com/WebEngage/
Instagram: https://www.instagram.com/webengage/
The D2C TakeOff: The Pitfalls to Avoid on Amazon
Fountainhead by WebEngage brings you a leadership masterclass on The D2C TakeOff: The Pitfalls to Avoid on Amazon by Srikar Adavi
Here's what the presentation covers in a nutshell:
1) Roadmap to build an effective D2C business
2) Oversight: Avoiding missing out on the details to help grow customers
3) The Journey: Creating the right kind of journey for the customer on Amazon and online spaces to enhance the experience
4) Retention: Why it's important and how to build an effective model
To understand the presentation further in detail, watch this masterclass here: https://youtu.be/WEvCcpCLobo
About Fountainhead
Fountainhead by WebEngage is a consolidation of all our Community, Ecosystem, and Education efforts. It's an expression of our commitment to building an ecosystem of enduring businesses and supporting resilient founders in the ways we can.
Through this series, we intend to bring together leaders and experts from the industry with deep, meaningful, and actionable insights at both strategic and tactical levels to startup founders on ambitious growth journeys and answer nuanced questions that tend to get missed in high-level motivational talks.
About the speaker
Srikar Adavi is a Sales, BD & Product marketing professional with 14+ years of experience in diverse leadership roles across FMCD (Motorola); Tech product marketing (Vodafone- vertical lead for Mobile Internet/Content, B2B solutions), FMCG (Britannia-national sales development manager for urban distribution and new product GTM) and E-commerce (Amazon seller development and Amazon advertising). Srikar, currently leads the Seller Advertising vertical, helping build brands for sellers using Amazon Ads in India.
Retention as the Foundation of Growth: A session with Ankur Gattani
Fountainhead by WebEngage brings you a masterclass on the foundations of user retention by Ankur Gattani.
Here's what the presentation covers in a nutshell:
Why should you care about retention?
The terms you need to know
The data story
The communication channels
Personalization, and a lot more!
To know more about the foundations of user retention, watch the masterclass here: https://www.youtube.com/watch?v=xBoD4kKX5u0
About Fountainhead
Fountainhead by WebEngage is a consolidation of all our Community, Ecosystem, and Education efforts. It's an expression of our commitment to building an ecosystem of enduring businesses and supporting resilient founders in the ways we can.
Through this series, we intend to bring together leaders and experts from the industry with deep, meaningful, and actionable insights at both strategic and tactical levels to startup founders on ambitious growth journeys and answer nuanced questions that tend to get missed in high-level motivational talks.
About WebEngage Startup Program
WebEngage Startup Program (WSP) is a growth accelerator for early-stage startups that aims to help startups lay solid foundations for their growth and nail the customer experience right from first impression, onboarding to post-purchase. Startups get free credits worth USD 25,000, hands-on customer success, masterclasses with leading industry experts, and more!
Know more about the program here: https://webengage.com/startup-program/
[Webinar] Click, Open! The Era Of New Age Email Marketing
Email Marketing done right can help brands create remarkable customer experiences and drive tangible business results.
Explore:
1.The notable shifts in email marketing during the pandemic
2. Strategies to get your email marketing right
- No more Bulk Emails!
- Resolving email delivery issues
- Understanding Impact on Revenue
3. The top 5 trends to beat email fatigue in 2021
4. A go-to checklist for nailing email marketing
5. How other brands are leveraging email marketing to drive results
View a webinar on the New Era of Email Marketing for detailed insights from experts -
https://webengage.com/resource/webinar/click-open-the-new-era-of-email-marketing/
User Retention Stack On Steroids: A Handy Guide On Delivering Incomparable Us...
Looking for ways to retain your users?
Here's a quick and concise teardown of what user retention looks like and what are the things you must look at in order to move the needle through user engagement and retention.
If you find this presentation helpful and would like to talk to us, you can get in touch with us here: https://webengage.com/register-for-demo/?utm_source=slideshare
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EngageMint 2022: RoAS and Retention The Marketing Mix Evolution
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EngageMint 2022: The Growing Importance of Digital Conversations and Staying ...
EngageMint 2022: The Growing Importance of Digital Conversations and Staying ...
EngageMint 2022: The Hard Thing about Doing it Right
EngageMint 2022: The Hard Thing about Doing it Right
Retention as the Foundation of Growth: A session with Ankur Gattani
Retention as the Foundation of Growth: A session with Ankur Gattani
[Webinar] Click, Open! The Era Of New Age Email Marketing
[Webinar] Click, Open! The Era Of New Age Email Marketing
User Retention Stack On Steroids: A Handy Guide On Delivering Incomparable Us...
User Retention Stack On Steroids: A Handy Guide On Delivering Incomparable Us...
Recently uploaded
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
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Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your BrandMonthly Social Media News Update May 2024
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
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Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
Consumer Journey Mapping & Personalization Master Class - Sabrina KillgoDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
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Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future TrendsDMF Portfolio Piece Smart Goals - Artist Management.docx
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Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel LeminDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
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- New framework for examining and safeguarding an online reputation
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- Practical examples that demonstrate when to act, how to act and how to recover[Google March 2024 Update] How To Thrive: Content, Link Building & SEO
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge
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The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...
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Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
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A group presentation of BBA students, University of Okara, Punjab, Pakistan.
SEO as the Backbone of Digital Marketing
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10 Videos Any Business Can Make Right Now! - Shelly Nathan
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10 Video Ideas Any Business Can Make RIGHT NOW!
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How to use the Video Matrix
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Where to source original video ideasSEO Master Class - Steve Wiideman, Wiideman Consulting Group
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Understand how search engines work
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From FullSail University's Creative Presentation Hall Of fame Assignment
Top digital marketing institutein noida
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
BLOOM_May2024 (r). Balmer Lawrie Online Monthly Bulletin
BLOOM_May2024. Balmer Lawrie Online Monthly Bulletin
Google Ads Vs Social Media Ads-A comparative analysis
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Winning local SEO in the Age of AI - Dennis Yu
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Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.5 Big Bets for 2024 - Jamie A. Lee, Stripes Co
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Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
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DMF Portfolio Piece Smart Goals - Artist Management.docx
DMF Portfolio Piece Smart Goals - Artist Management.docx
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
[Google March 2024 Update] How To Thrive: Content, Link Building & SEO
[Google March 2024 Update] How To Thrive: Content, Link Building & SEO
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge
Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...
Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...
Coca Cola Branding Strategy and strategic marketing plan
Coca Cola Branding Strategy and strategic marketing plan
10 Videos Any Business Can Make Right Now! - Shelly Nathan
10 Videos Any Business Can Make Right Now! - Shelly Nathan
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
Offissa Dizayn - Otel, Kafe, Restoran Kataloqu_240603_011042.pdf
Offissa Dizayn - Otel, Kafe, Restoran Kataloqu_240603_011042.pdf
BLOOM_May2024 (r). Balmer Lawrie Online Monthly Bulletin
BLOOM_May2024 (r). Balmer Lawrie Online Monthly Bulletin
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Google Ads Vs Social Media Ads-A comparative analysis
15 ideas and frameworks on the art of storytelling
15 ideas and frameworks on the art of storytelling
[EngageMint 2018, Bangalore] Psychological Hacks for Effective Product Communication by Naman Sarawagi, Founder at Refrens.com
- 1. Marketing Communication Naman Sarawagi @namansr Engagemint – Bangalore 6th Dec
- 2. Who Founder of Refrens.com - Get more business leads through referrals. First Product/marketing lead - Freecharge, ZipDial, FindYogi Early Investor - DailyNinja, Cashfree, Holidify, SpringRole, Locomo
- 3. What Do Marketers Do? Sell Hope for Survival and Reproduction. • Gluttony – Food Images In Menu, Thumbnails in Youtube. • Lust – 10PM Scoopwhoop. Axe Deo. • Pride – Creates Word of Mouth growth. • Envy – Visible Markers. Large Logos. Blue tick. Jockey. FOMO • Wrath – Anger – Modi vs. Kejriwal Posts. Patanjali ad. Incumbent is fooling you. • Greed – Should attack here for call to action. Accelerates WoM. • Sloth – Don’t Make Me Think.
- 4. Predictability Product predictability comes from process excellence. 1. TV show timing – same everyday. You can plan your dinner around it. 2. Scoopwhoop – Soft porn articles always in the evening. 3. Dominos - 30 mins delivery. 4. Cartoons in a newspaper – Always at the same place.
- 5. Interaction predictability is copy writing and design. UI should make sure that I don’t need to think. 1. Next steps in a purchase flow. 2. Current status of order. 3. Current State of user. 4. Medium/Kindle – Expected Reading time of an article. 5. Traffic signal / TV ads – Time countdown. Predictability
- 6. Communicate to Make Unexpected Behavior More Predictable
- 7. Communicate to Avoid Anxiety
- 8. Communicate for Resetting Expectation
- 9. Reinforcing Trust at Right Moment
- 10. Freecharge - Coupon Design 1. Physical coupon - Envy. Ease of use. Reminder. 2. Definite Value - Greed. High redemption rate. 3. Hologram - Pride. Trust. 4. Simple T&C - Sloth. Written by Marketers, not lawyers.
- 11. Quick Tips 1. No Short term thinking. 100% off upto Rs.50. Minimum for product category is Rs.500. 2. Keep it simple. Govt. of India announced 5 Lacs health cover for everybody below poverty line. Still thinking to insure your family's health? Compare http://nmc.sg/kDXDAI here 3. Exclusivity. Sell what no one else is selling. Mahindra (MMT), Carters (Hopscotch) 4. Vernacular. It’s happening for real. Portea. 5. Cohorts and Segmentation. Age X Gender X Ethinicity X Location X Past Purchase 6. Personalization. Mention user’s First Name in email/notification. 7. Timing - Same for those who open. Change for those who don’t.
- 12. Marketing Channel 1. Email - Choices. Desktop User. 2. SMS - Transaction Status. Alternate to Push. 3. Onsite / In app notification - Instant Discounts. Create Urgency but Not on my face. Don’t Interrupt. 4. Push Notifications - Reminders. Change Ringtone.