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A brand called rj
This document discusses the personal brand and career journey of RaajaJaffrey. It describes how he grew up enjoying fairy tales and consumer brands as a child but later realized he was also a consumer. It outlines his work experience in various industries including FMCG, banking, and entertainment. It highlights his skills in consumer insights, creative direction, and strategic development. It discusses his focus on the Indian culture industry and entertainment sector, and proposes some creative business plans like "Take a Break India" to explore opportunities in advertising, entertainment and media.
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A brand called rj
- 1. जब मैं छोटाबच्चा था… Story of a personal brand called RaajaJaffrey
- 2. जब मैं छोटाबच्चा था Fairy-tales में जीता था तब ऱाइफ-बॉय की सेहत थी और लऱप्टन चाय का जऱवा था भोऱा था, नादान था मैं भी एक consumerह ॉ इस बात से ही अनजान था
- 3. वो कैडबरी खानेकी उम्र थी तो घर छोड़ ददया ककसी के ददए गुरु-मॊत्र नहीॊ रखता ज़िन्दगी जीने का first handexperienceहै मुझे!
- 4. और.. Advertisingके बा़िारमें भीड़ का एक दहस्सा बन कर सामान बेचने ऱगा. FMCG, Consumer Durables, Electronics, Banking, Life Style, Packaged Food, Cosmetics, Media, Entertainment.. ऱेककन वक़्त के साथ बबका नहीॊ तो वक़्त ने ही बेचना लसखा ददयाand I grew up as a Creative Strategist, who has a intuition to smell the Brand Potentials!
- 5.
- 6. Butgradually I realized,iam… means..
- 7. …I do notcarry a typical mind set creative arrogance and do not follow those clichés
- 8. . I मैंसोंच का बबॊदु ह ॉ गोरी के गाऱ का ततऱ हो या dotcom का मकड़जाऱ मेरे बबना सब अध रा है
- 9. Somewhere along theline, there is some thing more.. my job is to find it & get the people accustomed to it. My Job
- 10. Identity Education :systemneeds to be reformed Blood Group : creative Birth Mark : dot in the mind Its all about me. I dare to date new mistakes I keep trying…
- 11. I read, write,speak and understand, ONElanguage, Communication. Language
- 12. Experience A versatilewriter, director, strategist with 10+ years of proven expertise in brand building, media & entertainment . Expertise Consumer Insights Project leadership Campaign writing (TVC, radio, jingle, print, outdoor) Strategic development Creative Direction (copy/art) Juicy hindicopy Screen writing & direction Theatre & events Pitching & presentation
- 13. { Work} Ido not carry creative baggage. But I carry valuable, matters...
- 14. and… I amhungry deep within to create Happening brands, who builds Mind equity.
- 15. Since last 4years I am Engaged in crafting innovative strategies and interactive brands for entertainment sector. I am ready To offer my bit For a definite change!
- 16. I foresee theignored Indian culture industry turning into the economic engine. I find a great business potential in entertainment sector where the stars are worshiped, but the star system has overshadowed the professionalism and the larger chunk of domestic entertainment revenue is grabbed by the hollywoodgiants. So I came up with an end user centric innovative strategy this never before seen innovative format is called.. Cinema before Cinema
- 17. If given achance, I am Offering A ready to adopt & explore Creative business agenda in Different streams of.. Advertising Entertainment & Media Possibly with some business lead!
- 18. And the readyto executecreative business plans are : Take a Break India (TAB India) Help LineTake a Break India AcademyTake a Break IndiaInteractive Brand OutletTake a Break India Media Show‘bolo re’
- 19. Looking for OpportunityHavereasons to make oneBIG Shukria