2. PSA - what’s in a name PS
it’s A =
se an PU
rv
ice agr B
Un th eem LIC
fo e
rtu pu ent S
≠
na bl de ER
ic
te is scri VI
ly en bin C
PS tit g Ea
led w
A g
so to hat ree
th kin m
e d ent
ag pu PU of
re bl BL
em ic
en
ne
ve IC
t is rg se
all et rv
st ice
a
:(
bo o ag
ut kn re
ow e
wh m
en
at t
th
is
public service agreement for smarties april 2010 2
3. Ess
enti
ally
Let’s agree 2 pa a PS
A is
one
rties an a
g
reem
poli ent
her/ tica betw
abin lly ele
his c een
the
othe et & cted
serv r ap :am
ants poin inist
adm
inist
in th ted/ er &
ratio e public hire
n serv d: civ
Mat ice il
chin
exp
ecte g fun
whil
e de d re ding
resu scrib sults with
lts ing
with the
dist path
deliv inct tow
erab ly id ards
les a enti thos
nd m fiab e
How le m
ever easu ilest
rem o
... ents nes,
public service agreement for smarties april 2010 3
4. Not to agree
pu blic
So T
it’ s NO use
eca ent
ly b em
imp gre es
ut s IS a aus
B re c l o in
t he n on t to d
a
( eve ut wh
abo e of nt)
s me
ca gree
d isa nce
que
nse
ne g
co is
By
o in
no lly us
a
a ctu the
eer
st n :(
to
it
z atio
ani for smarties
org
public service agreement april 2010 4
5. So Almost entirely unlike ...
it’s
sim NO
an ply
yw b T
ay eca a c
e t ont
No us
is
r he rac
rtie t
it a pa
(S rea sa
be LA ls
erv re
no
ob ca
us ) ice te
qu
im ject e th lev al
po ive e
rta s w po el
nt hic litic
tha h ag
nt
a
are l sid ree
he ve e h
on ry as
me
es cl ot nt
inc ear he
lud ly m r m
ed uc otiv
in h m es
the o &
PS re
A
public service agreement for smarties april 2010 5
6. Before the final countdown
TOtory tive
n para ac
w pre ith
doires ds w wn
nt qu un
ou t): re e ro
C r tiv nt
do
t
a
(st sulta C ou me
nt
co
n
g& ree
ag &
nin r
ea tives ith
liste
OM i
cl c
res bje ther w
F R e qu s, o ge
): r one s, to e & from
the
art est nt ltativ res
(st il
t m reme nsu edu
on asu co roc
me s on ory p to n
e liat ess lear
rul ci din &
on O rea nly
c
T u
art : req ults
s
ire ope
st d) s
n ss re re
t(e cu u
s e fut
di th
for
public service agreement for smarties april 2010 6
7. Usability 2.0 as a guideline Re
ally
nee t
min ds ake in
of m to
iste
r, le ulti acco
the adi ple us unt th
pub ng e e
offi rs
&
ple
lic, cer
Try
out ase s, .
.. &
let
cha
nge sab
U ?
all :) ility
sta
nd
use
rs k 2.0
pro in t for
v he now w a
rem ide c pro
ons ces here
use ove u iste s; the
use r be ndu nt d y
cau e st
und lan
g se res esign
wh ers uage of un s to th to
ile tand; all u certa e
init link ser inty
iati i sc
the ves ng to an ;
con wit oth
ten h cle er d
tw
ithi ar c ocs
n lue &
s to
public service agreement for smarties april 2010 7