Dash7 Capabilities Overview For Seoul 120809

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Market opportunity and applications for DASH7, presented in Seoul, Korea on Dec 9, 2009

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Dash7 Capabilities Overview For Seoul 120809

  1. 1. DASH7 Technology & Standards Briefing JW Marriott Hotel Seoul, Korea December 9, 2009 1
  2. 2. Agenda • The Competition • The Applications • The Market Opportunity • The Ecosystem 2
  3. 3. Agenda • The Competition • The Applications • The Market Opportunity • The Ecosystem 3
  4. 4. LE Low Power UWB Ra ng e Ba tte ry In- L if Bl d e gC ov era Lo ge w La ten Very Good cy Mu l t i- Co ho -e x p is t w/ Good Pe 80 ne 2 .1 tra 1n tes Pe Co ne nc Fair tra ret "B tes e en Wa ds ter "A rou nd Se Me cu t al r it Poor/None y Feature Comparison Se ns G lo ors ba lly Sm Av a ll ai l ab Pr oto le co lS Da ta c ta k Ra Ma te jor Cu sto me rs 4
  5. 5. 10 Year Total Cost of Ownership DASH7 vs. ZigBee ZigBee Uses 10x Avg. The Power of Avg. 300- 30-60 µW 600 µW DASH7 $ 43.80 4 Devices @ # Devices 44 Devices @ $ 438.00 $10 ea. Over 10 Years $10 ea. Four fifteen Services Used 44 fifteen + $ 98.50 minute service Over 10 Years minute + $ 985.00 calls @ service calls $ 142.30 $ 1,423.00 $12.50/hr. @ $12.50/hr. $1,280 “Premium” Per ZigBee Device 5
  6. 6. Regulatory & Standards High Gather Industry Requirements 1 Year Build Business Case A Global Likelihood of Success Standard Is A Draft and submit new work item to ISO, committee drafts 2 Years Major Barrier To Entry for Would- Review Final Committee 1 Year Be DASH7 Drafts, Publish Standard Competitors Write and Issue RFP, Award Low RFP 1 Year 6
  7. 7. Agenda • The Competition • The Applications • The Market Opportunity • The Ecosystem 7
  8. 8. Application Focus Today 1. Supply Chain 2. Measurement & Control 3. Interactive Media 8
  9. 9. Application Focus Today 1. Supply Chain 2. Measurement & Control 3. Interactive Media 9
  10. 10. This Can Do More Than Track Containers 10
  11. 11. DASH7 Is #1 In Defense Supply Chains, Mandated By Major Defense Ministries Jan 2009: $429 Million DASH7 Award by DoD 11
  12. 12. Defense Leads Global Supply Chain Adoption of DASH7 Defense Defense Suppliers Ministries Commercial 3PL’s, Supply Chain Carriers Adoption 12
  13. 13. Opportunity With Defense Suppliers Supplier Class Description Class I Food and Health Items Class II Clothing, Equipment, Tents Class III Petroleum, Oils, Lubricants Class IV Construction Material Class V Ammunition Class VI Personal Items Class VII Major End Items (e.g Vehicles) Class VIII Medical equipment, blood, plasma Class IX Repair parts Defense Supplier Very Often = Commercial Supplier! 13
  14. 14. DASH7: #1 for Maritime Container Tracking, Security, & Sensing 14
  15. 15. DASH7 Tags From Savi Are Approved For Use On All Major Common Air Carriers 15
  16. 16. DASH7 Can Track A Rail Asset Moving @ 100 kilometers per hour 16
  17. 17. DASH7 Can Pinpoint Location When Snow Is Covering This Yard … 17
  18. 18. DASH7 Provides Real-Time Locating Capability Inside This Warehouse 18
  19. 19. DASH7 Being Used To Detect Pilferage & Tampering Of Fuel Supplies 19
  20. 20. Vaccines That Freeze or Overheat Can Become Useless … 2.45 GHz cannot penetrate water. 20
  21. 21. For Monitoring Fresh Produce, 2.4GHz Will Not Penetrate Wet Cardboard or Frozen Food … DASH7 Does
  22. 22. Animal Tracking, Feedlot Management 22
  23. 23. DASH7 Can Combine With Other Supply Chain Technologies • DASH7 and: – GPS – Cellular – Satellite – WiFi – Bluetooth – Passive RFID 23
  24. 24. Summary: DASH7 For Supply Chains • Required By the Largest & Most Complex Supply Chain • Globally Available, Effective Frequency • 20 Year Track Record • Reliable • Versatile • Inexpensive • We Are Only Scratching The Surface 24
  25. 25. Application Focus Today 1. Supply Chain 2. Measurement & Control 3. Interactive Media 25
  26. 26. DASH7-Based Tire Pressure Monitoring Systems Mandating DASH7-based TPMS can save 2 billion gallons of gasoline annually in the U.S. 26
  27. 27. DASH7-based TPMS for Motorcycle Safety 27
  28. 28. DASH7 For Other In-Vehicle Sensor Data Acquisition 28
  29. 29. DASH7 Can Monitor Moisture and Humidity, Even If the Ground Or Grass is Wet 29
  30. 30. To Help A Farmer Optimize Irrigation 30
  31. 31. Or To Help A Golf Course Control Water Costs 31
  32. 32. DASH7 Can Remotely Monitor Environmental Conditions Like Soil Erosion 32
  33. 33. Or Whether This Bridge Might Collapse 33
  34. 34. Or Whether This Glacier Is Melting Too Quickly 34
  35. 35. DASH7 Motion and Temperature Sensors Can Penetrate Snow and Ice 35
  36. 36. DASH7 Helps Monitor Water Usage In A Home 36
  37. 37. Is Being Developed In Alarm Systems … 37
  38. 38. Is Ideal For Powering “Smart” Appliances 38
  39. 39. DASH7’s Long Range Makes “Mesh” Unnecessary In Most Cases 39
  40. 40. DASH7 Can Be Used In Many Control Apps Where 433 MHz is Already Used 40
  41. 41. No Need For Mesh In Most Automated Meter Reading Applications …
  42. 42. DASH7 Can Replace Proprietary ETC Systems And Enable Open Competition & Interoperability
  43. 43. Summary: DASH7 For Measurement & Control • 10x the Range of ZigBee • 10x the Battery Life of ZigBee • Penetrates Water, Concrete, Walls • 10x cheaper than ZigBee • Makes Mesh Unnecessary In Most Cases 43
  44. 44. Application Focus Today 1. Supply Chain 2. Measurement & Control 3. Interactive Media 44
  45. 45. Mobile Phones Enabled With DASH7 Initially to Support Enterprise Applications, But Biggest Opportunity Is Consumer 45
  46. 46. #1 Opportunity: Mobile Advertising and Promotions 46
  47. 47. Outdoor Media Can Be Enabled With DASH7 For New Types Of Low-Power Customer Interactions 47
  48. 48. “Dumb” Billboards Become “Smart” 48
  49. 49. Supporting Loyalty Programs … 49
  50. 50. Works Indoors Where GPS Does Not 50
  51. 51. Works When The Advertisement Is Moving
  52. 52. Low Cost, Interactive Bus Stops 52
  53. 53. Loyalty Programs , Interactive Games For Frequent Customers 53
  54. 54. Getting Information From A Store Window Helps Form New Customer Relationships and Creates New Commerce Opportunities 54
  55. 55. Local Commerce Today – 2D Barcode Tomorrow – DASH7 + • Longer Distance • Allows For Movement • Multiple Access 55
  56. 56. Agenda • The Competition • The Applications • The Market Opportunity • The Ecosystem 56
  57. 57. Potential Market @ 2018 (Internal Savi Research) • Supply Chain: 3 Billion + Units • Facilities Monitoring 5 Billion + Units • Tires & Emissions: 1 Billion + Units • Interactive Media: 4 Billion + Units • Many Other Markets TBD + Software, Services TBD Very Large Market Opportunity For Many Players 57
  58. 58. Agenda • The Competition • The Applications • The Market Opportunity • The Ecosystem 58
  59. 59. Interoperability New Features Testing & For Certification ISO 18000-7 Promote DASH7 In New Markets Non-profit corporation, independent from Savi with open membership 59
  60. 60. Ecosystem End Users Semiconductor Active RFID Hardware Korean MND UK MoD Aerospace & Defense Non-Profit & Academia 60
  61. 61. DASH7 Alliance Working Groups 1. Technical Working Group 2. Test & Certification Working Group 3. Outreach Working Group 61
  62. 62. Technical Working Group • Define improvements to the ISO 18000-7 standard, submit proposals to ISO as a group – Works with ISO • Reference other standards – E.g. security standards • Define long-term roadmap for DASH7 62
  63. 63. Test & Certification Working Group • Defines Tests for Compliance and Interoperability • Authorizes Test And Certification Labs Around the World • Test & Certification Labs Provide Results to DASH7 Alliance • DASH7 Alliance provides access (or not) to DASH7 Certified Logo • Currently Working With University of Pittsburgh but exploring additional options 63
  64. 64. Outreach Working Group • Gathers business requirements for enhancements to the ISO 18000-7 standard prior to engaging Technical Working Group • Creates awareness about DASH7 in the marketplace – PR – Website – Events – Newsletters – Webinar 64
  65. 65. CSSI Container Security & Sensing Initiative 65
  66. 66. Formed in November, 2009 Will Answer The Questions: - How Do We Handle Sensor Data? - How Do We Define Container Intrusion Detection? - How Do We Handle E-Seals? 66
  67. 67. Membership -Charter Member (Board Member) $50,000 -Principal Member $7,500 Until Dec. 18, then $15,000 -Associate Member (does not vote) $2,000 To join, send email to me or Paul Ritchie paul@dash7.org 67
  68. 68. Annual Meeting Feb 2-3, 2010 • San Juan, Puerto Rico • Free to members • Excellent exposure to the DASH7 ecosystem • Working group meetings • Guest speakers 68
  69. 69. Come Join Us! Visit www.dash7.org Email pat@dash7.org 69

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