The document provides an agenda for the Consumer Goods Congress taking place on March 15, 2017. The agenda includes presentations and discussions on macroeconomic forecasts, consumer behavior trends, effective business strategies, exporting to European markets, marketing trends, and retail network strategies. Topics that will be covered include the economic conditions for producers and consumers, key consumer trends, lessons from 2015-2016 for achieving success in 2017, and how manufacturers can work with retail chains and export to new markets.

1. REGISTRATION AND MORNING COFFEE
EXPRESS INTRODUCTION: PRESENTATION OF PARTICIPANTS CONSUMER GOODS CONGRESS
MACROECONOMIC FORECAST 2017. Analytical Report
Speaker: Mykhaylo Kukhar, an economist at IMF Group
• In what economic conditions would be producer and consumer?
The main factors that affect the hryvnia exchange rate and the inflation rate
Condition of the internal market and the dynamics of consumer demand
CONSUMER BEHAVIOR: YESTERDAY, TODAY AND TOMORROW. Analytic report
Speaker: Anna Shtepa, specialist in work with retail chains Nielsen Ukraine
• Consumer confidence and buying activity
5 key consumer trends in Ukraine and in the world for 2016
Consumer Behavior: Look into the Future
COFFEE BREAK
STRATEGY AND TACTICS OF WINNER. Dialog CEO
Speakers:
Tatiana Lukinyuk, CEO of «Red Bull Ukraine»
Andriy Samusenko, chairman Supervisory Board «Mondelez Ukraine»
Andriy Zhukov, General Director of «Vitmark Ukraine»
• Conclusions 2015-2016 years: the experience for victories in 2017
What is "effective development strategy"
Focus on sales or profit: why it is important to define goals
How to keep stability of the market during the storm
The systematic transformation as a tool to achieve leadership
PROGRAM
9:00–09:30
9:30–10:00
10:00–10:30
10:30–11:00
11:00–11:30
11:30–12:30
FMCG
club.

2. THE EUROPEAN PROSPECTS OF THE UKRAINIAN PRODUCER
Speaker: Antoine Bonnel, co-founder and managing director of the French company Wabel
Analysis of the European market in the FMCG segment Privet label
European perspective on Ukrainian producers
How to get a contract with the European networks
EXPORT DEVELOPMENT. Discussion
Speakers:
Olga Trofimtseva, Deputy Minister of Agrarian Policy and Food of Ukraine on European Integration
Export Strategy of Ukraine: the government rate
Prospective products and markets in the export of Ukraine
European barriers: Status and Prospects 2017
Mykola Skrypnyk, Head of Private Label Corporation S.Group
Topic: Why the Near East more interesting in Europe
Why the Near East has become promising for Ukrainian food
How to sell a particular product in a new market
Ukraine - this is Europe? Arab consumer Glance
Andriy Elin, Director of «Galicia-Trade»
Topic: Export Strategy: a marathon, not a sprint
How to prepare the company for export and do not step on a rake
Is it possible to gain a foothold in the European market without the own production
How a long time to keep the position on foreign markets
LUNCH
12:30-13:00
13:00–14:00
14:00–15:00
FMCG
club.

3. MARKETING TRENDS. The best cases
Speakers:
Victoria Mokraya, senior brand manager of «Danone Ukraine»
Topic: How to convert consumer emotions sale
Anti-crisis: how to sell goods in low purchasing power. Case «Активия Drink & Go»
Love and a habit as the emotions turn into sales. Platform useful habits «best you»
Biosphere Company, speaker to be confirmed
Topic: The most effective channels of communication with the consumer
• How to engage maximum attention to product
Packaging is important: why the Biosphere is betting on the product packaging.
Case wet wipes «Smile»
Anastasia Popova, head of CRM and marketing research group «Watsons Ukraine»
Topic: How to measure loyalty. Experience of implementing metrics in Watsons NPS network
• Winning tactics: understand that the consumer buys
• An effective loyalty program. Where the button of consumer
AUTOMATION OF RETAILERS PROCESSES: SOLVING URGENT PROBLEMS. Special report
Speaker: Viktoria Ilchenko, business analyst 1C
• Automate processes its own production in chain of МЕТРО
• The specifics of the management LAN range«7-23»
15:00–16:00
16:00–16:30
FMCG
club.

4. 16:00–18:30
18:00–19:00
STRATEGY AND TACTICS OF THE TRADE NETWORK. Dialog
Speakers:
Sergey Shavlukevich, CEO «Spar Ukraine Corporation»
Topic: Ukrainian consumers the eyes of a European network
• Why SPAR chain back into the Ukrainian market
• Signals for Ukrainian retail market: the view from Europe
• How to build a relationship with the manufacturer of the new chain
Julia Pylypenko, Sales Director Metro Cash & Carry Ukraine
Topic: Own chain production: Threats to the manufacturer or new opportunities
• Project Fermove: what results have been reached
• Why chain provide themselves with their own production
• How manufacturer can compete with Private Label products
Vladimir Matyas, General Director of the chain «TOR-BA»
Topic: Chain without extra charge: how it works
• The model of the warehouse-market: chain without extra charges
• How to optimize processes in order to get a price lower than the discounter
• Warehouse-market: new opportunities for the manufacturer
INFORMAL NETWORKING FORUM
FMCG
club.