Generation Ines Chitour
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This document discusses Generation C and how the Jules et Jim Hotel effectively markets to them. Generation C is defined as digital natives who are very tech-savvy and share traits like valuing culture, art, fashion and social media. The Jules et Jim Hotel has developed a communication strategy that fully understands Generation C by focusing on lifestyle and personal development through cultural activities rather than just profit. While new technologies can be difficult to control, Generation C represents infinite possibilities and a way for people to reveal their authentic selves to the world.
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Si les prises de parole concernant les générations Y et Z sont légion, il était primordial pour Starcom d’adopter une prise de position limpide sur ces termes surexploités. Notre étude est une photographie de la société, une immersion dans le monde des « jeunes » à travers une recherche documentaire, des interviews d’experts et la synthèse des études que nous avons réalisées pour nos clients sur ces cibles.
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Generation C is a new consumer group defined by their reliance on technology for creation, curation, connection, and community. They are aged 13-33 and grew up with the internet and social media as integral parts of their lives. Unlike previous generations, Generation C is defined more by attitudes and behaviors than age. They are highly engaged online through sites like YouTube and rely on their smartphones constantly. Brands are adapting how they market to appeal to Generation C's emphasis on authenticity, transparency, and collaboration. Understanding this generation's mindset is important for effectively communicating with residents and prospects in multifamily housing communities.
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This guide will help you develop your own evolutionary approach to marketing—one that more effectively shapes, steers and guides every customer experience. It takes a whole new approach to meet the needs of the plugged-in customers of Generation C.
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Generation Ines Chitour
- 1. Ines Chitour MBA 1AC Group 1
- 2. Generation C definition Generation C is a new generation emerging. Its members have one big thing in common: they are digital natives and exceptionnally tech-savvy. So, Generation C represents a number of individuals who share a similar state of mind whether that be certain traits, values, attitudes, interests, or lifestyles.
- 3. Jules et Jim Hotel use Generation C When I am thinking about Genreration C there is one particular hotel in my mind. Jules et Jim Hotel. Indeed, they axe their communication on a very developped strategy,I think they totally understand our generation which our generation that combines culture, art, fashion, social media
- 5. I am agree with this new way of thinking because it focuses on the human and personal development, through painting, cinema, photography. This hotel not only developed a communication towards a culture of profit, but rather a lifestyle-oriented culture.
- 6. I think we do not really know were new technology will lead us. Indeed it is a powerful weapon that is difficult to control in its entirety (privacy, limits, excesses). It is in this sense that this photo rerésente my point of view. We do not really know where we're going, but we're going
- 7. However, I can not reuce the generation C as fear of the unknown, I dwould like to illustrate my thoughts with this additional image :
- 8. I think this generation represents infinite possibilities. It represents our first way of being that we want to be and to reveal to the world as infinite variations to reveal who we are