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First class Gen c


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First class Gen c

  1. 1. 1 Cruz Guerrero Francisco Javier
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  3. 3. 3 The term Generation C originated in New Zealand by Idealog magazine who focused on the rise in creative expression of modern youth. Since then the definition has evolved. The American Press Association’s Media Center describes Gen C as ‘creating, producing and participating in news in a connected, informed society’. I believe Gen C is a collective of creators whose interests and behaviours are expressed across the technologically progressive backdrop of social media that has exploded over the past few years. They tend to age between 13- 33 years of age, so crossing Gen Y and the iGeneration.
  4. 4. 4 You heard of Generation C (Gen C)? This new force has made a powerful entrance into consumer culture, and describes people who care deeply about these four “C’s”: creation, curation, connection and community. They want their voices to be heard, and they take action by shaping and leading thought. Unlike other generations, Gen C is not defined by age. Rather, it is an attitude and a mindset that brings people together to form this group. Gen C is also referred to as the YouTube Generation, due to its reliance on the popular video search engine as a habitat for entertainment. In fact, Gen C is twice as likely to be a YouTube viewer than the general population. They eat, sleep and breathe the Internet across devices – 91% of Gen C sleeps right beside their smartphone. Generation C is very aware of the impact that they can have on society, and many brands are adapting the way they market to consumers in order to reach this generation. It’s important for brands to be authentic, transparent, engaging, and collaborative with consumers. As a multifamily professional, understanding how this generation thinks is the first step toward marketing your community to them. We’ve broken down the “C’s” one by one, so take a look for more ideas that will help you to effectively communicate and build relationships with your residents and prospects – translating into higher retention rates and newly signed leases!
  5. 5. 5 So basically, our generation (18-34 years old) is not considered as generation Y anymore, we have been slowly drifting to generation C, generation connected. This is not surprising because our generation has grown-up with the Internet and the Smart phones and all these new technologies. These technologies are our siblings if I may say! We have shared with them our first steps, our first words – well for me , new technologies were my teenage ages companionship. So what does this mean, if we are called generation C, what are called our kids or nephews or smaller cousins who arrived in a world already formed my social media, tablets and so on? The Net generation you might tell me. Yes, but I consider myself as the net generation too. I’m constantly connected to the Internet, looking to optimize the use of my Smart phone, etc.
  6. 6. 6 Generation C thrives on Connection, Community, Creation and Curation. The emergence of Gen C as an age neutral group has impacted not only the way we manage communities but how the typical community manager profile is perceived (they have to be under 26/entry level). The Gen C demographic has moved us away from age specific target audiences into a lifestyle specific target audience. Should we view community managers any other way?