Hear from Mandy Phillips, Head of Corporate Business Change Initiatives as to how leading educational establishment LJMU have created major business change through a new Sitecore platform.
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Provoke: Case study - digital transformation for Liverpool John Moores University (LJMU)
1. Liverpool John Moores University
Business benefits and Sitecore
Mandy Phillips – Head of Corporate Business Change Initiatives
2. Fast Facts
• Founded in 1823
• 25,000 students from over 100 countries
• 250+ internationally recognized degree courses
• Based in one of Europe’s most attractive, affordable and safe cities
• World leading research
• 8M digital visitors annually
3.
4. 2013….
• A legacy content management system
• Devolved content authors (300+)
• A small but perfectly formed web team that was moved often
• No investment
• A requirement to do something amazing with no additional resource
• Working in isolation
5. “We have always done it that way”
The 7 most expensive words in business
12. 2016
• A state of the art Customer Experience Platform
• Working closely with a Sitecore Partner
• Skilled professionals in house
• A small and robust content team (3!)
• Frameworks and governance
• Agile and driven by insight
13. Recap
• Reduction in authors from 300+ to 3 saving 800k
• Tightly managed content, adhering to brand guidelines,
content strategy and legislation
• Reduction in content pages, from 12,000 to just over
1000 at go live
14. Recap
• A managed Information Architecture and workflows
• Teams that are working in sprints, using agile and
driven by insight (cost reduction in projects)
• An appetite for the potential that Sitecore can help us
deliver to our users
Reduction in support calls by 80% in the first month post go live. Many support calls were educating, re-educating and attempting to ‘skill-up’ many roles for writing for the web.
Rather than fixing stuff – focus on improvement and optimisiation.
Setting goals for the website linked to organisational goals – what did we really want it to achieve.
And then measuring and monitoring those goals, with recommendations for action to senior colleagues
Focus on user – stories, workshops, making sure the end product was what was really needed.