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Beyond Digital: Transforming
the Institution
An afternoon with two teams
University of Bradford
Liverpool John Moores
30 J...
Themes/topics
• Intros and overviews
• Current priorities, opportunities and challenges
• Web versus digital: the changing...
Welcome and introductions
• Liverpool John Moores University
• University of Bradford
30 July 2015 #iwmwm15 #B13
Hello from Bradford
• Who we are and where we’re from!
– Claire
– Paddy
– Katie
– Anna
30 July 2015 #iwmwm15 #B14
University of Bradford: Web Team
• Web Team
– Claire, Paddy, Katie, Anna
• Based in central Marketing (External Affairs)
•...
Directorate of External Affairs
30 July 20156
Director
Mark S Garratt
Head of
Admissions,
UK and Eire
Recruitment and
Outr...
Marketing
30 July 2015 #iwmwm15 #B17
Head of
Marketing
CRM Manager
CRM Assistant
Manager
CRM
Co-ordinator
Web & Content
Ma...
Current priorities, opportunities
and challenges
• Transforming the Institution
– Liverpool John Moores
– University of Br...
University of Bradford
• Priorities
– Iterative programme of web developments – not big bang
– Roll out of new brand – lay...
Web Versus
Digital: the
changing shape
of online
activities in
HEIs
30 July 2015 #iwmwm15 #B110
Bradford
• Web Officer > Web Manager > Web and Marketing
Manager > Web and Content Manager
• Blur boundaries – necessity
•...
Governance
and Ownership
30 July 2015 #iwmwm15 #B112
Bradford
• Central and department
• Collaborative not authoritative (not quite hub and spoke)
• Moderators and Contributor...
Content
Creation and
Curation
30 July 2015 #iwmwm15 #B114
Bradford
• Content strategy (again)
• Online and offline (all touch-points)
• Many authors yet not enough (of the right) c...
Adoption of
Standards
30 July 2015 #iwmwm15 #B116
Bradford
• XCRi-CAP – E-prospectus standard (BS 8581)
• BS 8878 – Web Accessibility Code of Practice
• Cyber Security ISO ...
Personalisation
30 July 2015 #iwmwm15 #B118
Bradford
• Online and offline
• Your Bradford: red carpet way in to our web content
driven by CRM activity e.g. emails
• T...
Working with
External
Agencies
30 July 2015 #iwmwm15 #B120
Bradford
• Azorus (CRM)
• TerminalFour (CMS)
• SiteImprove (Web Governance)
• Click4Assistance (Live Chat)
• Design and pr...
Managing
Expectations
(of Senior
Colleagues!)
30 July 2015 #iwmwm15 #B122
Bradford
• Often (ex) academics
• Not digital natives
• Know their priorities
• Have data to hand – be on front foot
• No ...
Beyond Digital:
key themes and
next steps
30 July 2015 #iwmwm15 #B124
Wrap up and
close
30 July 2015 #iwmwm15 #B125
Thanks!
30 July 2015 #iwmwm15 #B126
web-team@bradford.ac.uk
30 July 2015 #iwmwm15 #B127
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Beyond Digital: Transforming the institution

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A session by the Web Team at the University of Bradford at the Institution Web Managers Workshop 2015 (IWMW) at Edge Hill University. A joint session with Liverpool John Moores University exploring pertinent topics for web and digital teams in 2015.

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Beyond Digital: Transforming the institution

  1. 1. Beyond Digital: Transforming the Institution An afternoon with two teams University of Bradford Liverpool John Moores 30 July 20151 #iwmwm15 #B1
  2. 2. Themes/topics • Intros and overviews • Current priorities, opportunities and challenges • Web versus digital: the changing shape of online activities in HE • Governance and ownership • Content creation and curation • Adoption of standards • Personalisation • Working with external agencies • Managing expectations (of senior colleagues!) • Beyond Digital: key themes and next steps 30 July 2015 #iwmwm15 #B12
  3. 3. Welcome and introductions • Liverpool John Moores University • University of Bradford 30 July 2015 #iwmwm15 #B13
  4. 4. Hello from Bradford • Who we are and where we’re from! – Claire – Paddy – Katie – Anna 30 July 2015 #iwmwm15 #B14
  5. 5. University of Bradford: Web Team • Web Team – Claire, Paddy, Katie, Anna • Based in central Marketing (External Affairs) • History of the Web Team (abridged!) • Web resources across university (but no line management) • Sysadmin/backend in IT • Mobile/app in IT • Social media and video in Comms 30 July 2015 #iwmwm15 #B15
  6. 6. Directorate of External Affairs 30 July 20156 Director Mark S Garratt Head of Admissions, UK and Eire Recruitment and Outreach Claire Pryke PA Rachael Sunter Head of Marketing Anna White Head of Communications Emma Bridge Head of Alumni & Development TBC Head of International Billy Mitchell Head of Arts on Campus Iain Bloomfield Head of Events and Partnerships Eleanor Clyde-Evans #iwmwm15 #B1
  7. 7. Marketing 30 July 2015 #iwmwm15 #B17 Head of Marketing CRM Manager CRM Assistant Manager CRM Co-ordinator Web & Content Manager Senior Web Developer Web Content Editor Web Assistant Copy Quality Editor Publications Officer 0.6 Research Analyst Marketing Manager PG/Intl Marketing Manager UG Digital Marketing Manager TBC Compliance Manager
  8. 8. Current priorities, opportunities and challenges • Transforming the Institution – Liverpool John Moores – University of Bradford 30 July 2015 #iwmwm15 #B18
  9. 9. University of Bradford • Priorities – Iterative programme of web developments – not big bang – Roll out of new brand – layout and design templates – New external home page – team approach – Atomic design – Funding for World Class website project – might change emphasis after IWMW! – Single point of truth – course information (XCRi) – Digital campaigns • Opportunities – Collaborative working – 10 year Corporate Strategy and vision • Challenges – Digital literacy (students and staff) – Understanding end to end processes across the institution – Authorship – too many? – Lack of vision at more granular level – Service versus strategy – Conflicting priorities – Where we are based? 30 July 2015 #iwmwm15 #B19
  10. 10. Web Versus Digital: the changing shape of online activities in HEIs 30 July 2015 #iwmwm15 #B110
  11. 11. Bradford • Web Officer > Web Manager > Web and Marketing Manager > Web and Content Manager • Blur boundaries – necessity • Is there a common understanding of what ‘digital’ is? • Content strategy – shared vision • Central and Faculty (hub and spoke?) • Systems and UX/front end • Where does ‘web’ sit? 30 July 2015 #iwmwm15 #B111
  12. 12. Governance and Ownership 30 July 2015 #iwmwm15 #B112
  13. 13. Bradford • Central and department • Collaborative not authoritative (not quite hub and spoke) • Moderators and Contributors • CMA Guidance – scrutiny and on SMT radar • Devolved • Time and skills • Training • Policies • Single points of truth (lack of!) • Definitive data and information • Workflows • Single points of success/failure 30 July 2015 #iwmwm15 #B113
  14. 14. Content Creation and Curation 30 July 2015 #iwmwm15 #B114
  15. 15. Bradford • Content strategy (again) • Online and offline (all touch-points) • Many authors yet not enough (of the right) content • Many authors = inconsistencies • Expert voice • Content format and channel • Sharable content • Telling the story – but can be difficult to find the stories in the first place • #teambradford • Ties in with governance 30 July 2015 #iwmwm15 #B115
  16. 16. Adoption of Standards 30 July 2015 #iwmwm15 #B116
  17. 17. Bradford • XCRi-CAP – E-prospectus standard (BS 8581) • BS 8878 – Web Accessibility Code of Practice • Cyber Security ISO 27001 (Information Security) 30 July 2015 #iwmwm15 #B117
  18. 18. Personalisation 30 July 2015 #iwmwm15 #B118
  19. 19. Bradford • Online and offline • Your Bradford: red carpet way in to our web content driven by CRM activity e.g. emails • Tailored content to their interests and geography • Growing theme 30 July 2015 #iwmwm15 #B119
  20. 20. Working with External Agencies 30 July 2015 #iwmwm15 #B120
  21. 21. Bradford • Azorus (CRM) • TerminalFour (CMS) • SiteImprove (Web Governance) • Click4Assistance (Live Chat) • Design and print • Agency Day 30 July 2015 #iwmwm15 #B121
  22. 22. Managing Expectations (of Senior Colleagues!) 30 July 2015 #iwmwm15 #B122
  23. 23. Bradford • Often (ex) academics • Not digital natives • Know their priorities • Have data to hand – be on front foot • No jargon – don’t try and be clever (or defensive!) • I’ve seen X do Y – we should do it! • Don’t say no – say ‘how about we try this instead’! • Managing up to get air-time 30 July 2015 #iwmwm15 #B123
  24. 24. Beyond Digital: key themes and next steps 30 July 2015 #iwmwm15 #B124
  25. 25. Wrap up and close 30 July 2015 #iwmwm15 #B125
  26. 26. Thanks! 30 July 2015 #iwmwm15 #B126 web-team@bradford.ac.uk
  27. 27. 30 July 2015 #iwmwm15 #B127

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