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How to become a UX Designer

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Slides I used for a presentation to new designers. Many of them come from General Assembly and Tradecraft. It may not make sense based on the fact that my slides don't often have a ton of words. But what the heck, here it is.

Published in: Design
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How to become a UX Designer

  1. 1. becoming a UX designer glen lipka vp, user experience | Marketo @glenlipka
  2. 2. glen lipka • started designing in 1995 in NYC • blogging since 1997 (commadot.com) • 2007, first employee of marketo (IPO May, 2013) • vp of user experience • @glenlipka
  3. 3. what is UX design? • info architecture • graphics • interactions • mental models • lexicon • education model • service flow • overall experience
  4. 4. existentialism being a designer
  5. 5. education • HCI from university • tradecraft / general assembly • self-taught
  6. 6. http://commadot.com/books-for-ux/
  7. 7. sympathy empathy what would I feel if I was in their shoes? how to they actually feel?
  8. 8. hard skills • adobe ______________________ • html / css • jQuery
  9. 9. getting a UX job for fame and fortune
  10. 10. applying • recruiters • job boards • direct communication on linkedIn
  11. 11. easy asks • mentoring • internships • informational interview
  12. 12. cover letter • well written • passes turing test • short
  13. 13. resume • short & simple (1 page) • well written • typography
  14. 14. linkedIn • recommendations / endorsements • nice picture • current links
  15. 15. portfolio the only thing you completely control
  16. 16. the immature poet imitates and the mature poet plagiarizes - TS Eliot google: great ux portfolios
  17. 17. typography
  18. 18. easy to read • spacing • font size • color UPPERCASEIS DANGEROUS THIS IS PRETTY HARD TO READ. ALL OF THE TEXT LOOKS THE SAME MAKING IT EASY TO LOSE YOUR PLACE. NORMAL SENTENCE CASE IS BETTER. PLUS CENTERED TEXT MAKES THIS HARD TOO.
  19. 19. interactive • sensible information architecture • good affordances • intuitive interface
  20. 20. ingredients • process maps • wireframes • sticky notes walls
  21. 21. full meals • finished design • 100% size screenshots • interesting and tasty
  22. 22. your first design • design something from scratch • polish the look • create a clickable prototype
  23. 23. blog and twitter • interesting content • you are not a quitter • sense of humor
  24. 24. the blink test 10 seconds is all you get
  25. 25. always be yourself, express yourself, have faith in yourself, do not go out and look for a successful personality and duplicate it.
  26. 26. the interview cheat sheet
  27. 27. masterful conversations reflect inquire advocate
  28. 28. what is your design focus? • website design • application design • service design • education (curriculum) design • industrial design • big company • startup • mobile • consumer • business
  29. 29. who are your influences? • don norman: design of everyday things, emotional design • alan cooper: about face 3, the inmates are running the asylum • dan ariely: predictably irrational • not steve krug: don’t make me think • not apple. unless you get ultra specific
  30. 30. why you? • work harder than anyone else • absorb the culture quickly • easy to work with
  31. 31. let’s do a design exercise • modern • don’t hold back technically • use the full screen • draw big • hear feedback, iterate • multiple devices • machine learning • keyboard shortcuts • understanding of patterns • creative thinking
  32. 32. do you have any questions? • prepare 2 questions (research in depth) • “how do you think I did?” • “what attributes makes one successful here?”
  33. 33. follow-up •send a thank you - handwritten most impactful •get specific •send immediately via snail mail or deliver personally
  34. 34. compensation in the bay area • 80-120k for new designer • bonus • stock
  35. 35. you’re hired! what now?
  36. 36. make an impression • show up early with a great attitude • listen, but be firm with your needs • find common ground solutions
  37. 37. everything else decisions that matter
  38. 38. establish design principles http://commadot.com/ux-design-principles/
  39. 39. what’s after that? • mentor someone else • pay it forward
  40. 40. juanita lee
  41. 41. questions? @glenlipka

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