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Hello :)
Ran Segall
Designer
The nuSchool, Co-Founder
THE DESIGNER IS THE
MOST VALUABLE
TEAM MEMBER IN A
STARTUP
WHAT IS A DESIGNER?
A Visual
Problem Solver
A Visual
Problem Solver
/
/
DESIGN THINKING
PROCESS
Define Research Ideation Prototype
ImplementLearn Choose
STARTUP
PROBLEMS
• Product
• Funding
• Traffic
• Sales
• Coversions
• Retention
• Growth
• Too many girls
in the office
THESE PROBLEMS ARE
SOLVABLE WITH -
UX/UI
Story
Brand
Marketing assets
Movie images
(AKA video)
Images
Ads PR
Pitch
Copywri...
WHAT IS A
FULL STACK DESIGNER
ONLY 2
ANSWERS‽‽
PRODUCT
DEVELOPMENT
START PRE-LAUNCH LAUNCH GROW
Investor’s Deck
Mockups
Market research
Brand
Landing Page
Campaigns
Vali...
CASE STUDY
WRITER
• Website copy
• iTunes descriptions
• Micro copy (UI)
• Landing pages (sales)
• Presentations
• Email Marketing
• ...
FILMMAKER
• Launch / Pre-Launch
• New products / features
• Hiring
• Company overview
https://vimeo.com/59670886
https://vimeo.com/71628733
https://vimeo.com/98421615
DEVELOPER
• Front End (HTML / CSS)
• iOS
MARKETING
• Content Marketing
• Ads & Banners
• Facebook & Twitter page
SALES
• Presentations
• Landing pages
• In app purchase
• Emails
FULL STACK
VS
SPECIALIST
YOU ARE IN A POSITION
TO BE THE MOST
VALUABLE PERSON IN
YOUR TEAM.
GO KICK SOME ASS.
Thanks :)
The Full Stack Deisgner Manifesto
The Full Stack Deisgner Manifesto
The Full Stack Deisgner Manifesto
The Full Stack Deisgner Manifesto
The Full Stack Deisgner Manifesto
The Full Stack Deisgner Manifesto
The Full Stack Deisgner Manifesto
The Full Stack Deisgner Manifesto
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The Full Stack Deisgner Manifesto

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Why designers are the most valuable team members, and how to become a full stack designer.

Published in: Design

The Full Stack Deisgner Manifesto

  1. 1. Hello :) Ran Segall Designer The nuSchool, Co-Founder
  2. 2. THE DESIGNER IS THE MOST VALUABLE TEAM MEMBER IN A STARTUP
  3. 3. WHAT IS A DESIGNER?
  4. 4. A Visual Problem Solver
  5. 5. A Visual Problem Solver / /
  6. 6. DESIGN THINKING PROCESS Define Research Ideation Prototype ImplementLearn Choose
  7. 7. STARTUP PROBLEMS • Product • Funding • Traffic • Sales • Coversions • Retention • Growth • Too many girls in the office
  8. 8. THESE PROBLEMS ARE SOLVABLE WITH - UX/UI Story Brand Marketing assets Movie images (AKA video) Images Ads PR Pitch Copywriting Words
  9. 9. WHAT IS A FULL STACK DESIGNER
  10. 10. ONLY 2 ANSWERS‽‽
  11. 11. PRODUCT DEVELOPMENT START PRE-LAUNCH LAUNCH GROW Investor’s Deck Mockups Market research Brand Landing Page Campaigns Validation Video Marketing Assets Campaigns PR Growth Hacking Traffic Monetization FULL STACK DESIGNER
  12. 12. CASE STUDY
  13. 13. WRITER • Website copy • iTunes descriptions • Micro copy (UI) • Landing pages (sales) • Presentations • Email Marketing • Vision & Mission
  14. 14. FILMMAKER • Launch / Pre-Launch • New products / features • Hiring • Company overview
  15. 15. https://vimeo.com/59670886
  16. 16. https://vimeo.com/71628733
  17. 17. https://vimeo.com/98421615
  18. 18. DEVELOPER • Front End (HTML / CSS) • iOS
  19. 19. MARKETING • Content Marketing • Ads & Banners • Facebook & Twitter page
  20. 20. SALES • Presentations • Landing pages • In app purchase • Emails
  21. 21. FULL STACK VS SPECIALIST
  22. 22. YOU ARE IN A POSITION TO BE THE MOST VALUABLE PERSON IN YOUR TEAM. GO KICK SOME ASS.
  23. 23. Thanks :)

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