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The Full Stack Deisgner Manifesto

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The Full Stack Deisgner Manifesto

  1. 1. Hello :) Ran Segall Designer The nuSchool, Co-Founder
  2. 2. THE DESIGNER IS THE MOST VALUABLE TEAM MEMBER IN A STARTUP
  3. 3. WHAT IS A DESIGNER?
  4. 4. A Visual Problem Solver
  5. 5. A Visual Problem Solver / /
  6. 6. DESIGN THINKING PROCESS Define Research Ideation Prototype ImplementLearn Choose
  7. 7. STARTUP PROBLEMS • Product • Funding • Traffic • Sales • Coversions • Retention • Growth • Too many girls in the office
  8. 8. THESE PROBLEMS ARE SOLVABLE WITH - UX/UI Story Brand Marketing assets Movie images (AKA video) Images Ads PR Pitch Copywriting Words
  9. 9. WHAT IS A FULL STACK DESIGNER
  10. 10. ONLY 2 ANSWERS‽‽
  11. 11. PRODUCT DEVELOPMENT START PRE-LAUNCH LAUNCH GROW Investor’s Deck Mockups Market research Brand Landing Page Campaigns Validation Video Marketing Assets Campaigns PR Growth Hacking Traffic Monetization FULL STACK DESIGNER
  12. 12. CASE STUDY
  13. 13. WRITER • Website copy • iTunes descriptions • Micro copy (UI) • Landing pages (sales) • Presentations • Email Marketing • Vision & Mission
  14. 14. FILMMAKER • Launch / Pre-Launch • New products / features • Hiring • Company overview
  15. 15. https://vimeo.com/59670886
  16. 16. https://vimeo.com/71628733
  17. 17. https://vimeo.com/98421615
  18. 18. DEVELOPER • Front End (HTML / CSS) • iOS
  19. 19. MARKETING • Content Marketing • Ads & Banners • Facebook & Twitter page
  20. 20. SALES • Presentations • Landing pages • In app purchase • Emails
  21. 21. FULL STACK VS SPECIALIST
  22. 22. YOU ARE IN A POSITION TO BE THE MOST VALUABLE PERSON IN YOUR TEAM. GO KICK SOME ASS.
  23. 23. Thanks :)

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