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Sparkle-ize it Talk and Workshop from The Sum Conference

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Every Designer has had the experience at one point or another of having someone draw something for them, and ask them to take it and make it look good.

This happens for one (or many) of several reasons:
• They don't have time to think about or discuss alternatives
• They think it's the best solution
• They think you have little to offer besides making tarting up their idea ("Make it sparkly")

Too often, people assume point #3, get insulted, but sparkle-ize it anyway. It's demoralizing and often results in sub-par work (it is at least not as good as it could be). This happens in other contexts too: Actors get told how to say their lines (the dreaded “line reading”). Writers are asked to “just write [my idea] up”. Designers tell Engineers how they should implement what's designed. Most of us are guilty of assuming #3 at some point, whatever our role is.

This talk is about how to "reverse out" design thinking. How to look at a napkin drawing and work with the person who drew it to understand what their goals were when they made it, and to propose alternative solutions.

Conversely, if you think in solutions and can't help handing scribbles on napkins to your colleagues, it's about how to back out your own thought process and get more and better contributions from your colleagues.

Either way, it's about better solutions.

Published in: Design
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Sparkle-ize it Talk and Workshop from The Sum Conference

  1. 1. The Sum Sparkle-ize It Workhop!!! <3 @DesignMap #TheSum
  2. 2. What I’m doing: Workshop 1. Talk (45 min) 2. Break (15 min) 3. Divide into 8 groups 4. Napkin One: (60 min) 5. Vote on napkin to use 6. Identify if someone needs to role-play 7. Choose tactic to try 8. Try it 9. Share (30 min) 10.Napkin Two (ditto) Sparkle-ize It! @DesignMap #TheSum
  3. 3. What I’m doing: Talk 1. What is “getting a napkin”? 2. How does it relate to design thinking? 3. How does it relate to roles besides design? 4. What is “sparkle-izing”? 5. Example of getting a napkin 6. 7 tactics for ideating. 7. NB 8. What if you draw on napkins? 9. Conclusion, questions, war stories…. Sparkle-ize It! @DesignMap #TheSum
  4. 4. Sparkle-ize It! @DesignMap #TheSum
  5. 5. Sparkle-ize It! @DesignMap #TheSum
  6. 6. Sparkle-ize It! @DesignMap #TheSum
  7. 7. Sparkle-ize It! @DesignMap #TheSum
  8. 8. “Design Thinking” Empathize Define Sparkle-ize It! Ideate Prototype Test @DesignMap #TheSum
  9. 9. = Design Empathize Define Sparkle-ize It! Ideate Prototype Test @DesignMap #TheSum
  10. 10. Empathize Define Ideate Prototype Test = Design Sparkle-ize It! @DesignMap #TheSum
  11. 11. The outline of a solution that kills the chance for others to make meaningful contributions. Sparkle-ize It! @DesignMap #TheSum
  12. 12. Design Sparkle-ize It! @DesignMap #TheSum
  13. 13. Design Communications Sparkle-ize It! @DesignMap #TheSum
  14. 14. Design Communications Product Managers Sparkle-ize It! @DesignMap #TheSum
  15. 15. Sparkle-ize It! @DesignMap #TheSum
  16. 16. Design Communications Product Managers Teachers Developers Sparkle-ize It! @DesignMap #TheSum
  17. 17. Design Communications Product Managers Teachers Developers Aestheticians Sparkle-ize It! @DesignMap #TheSum
  18. 18. Sparkle-ize It! @DesignMap #TheSum
  19. 19. Design Communications Product Managers Teachers Developers Aestheticians Parents Sparkle-ize It! @DesignMap #TheSum
  20. 20. “Jazz it up a bit.”
  21. 21. “Make it look good.”
  22. 22. “Add some lipstick.”
  23. 23. “Just be creative with it.”
  24. 24. “Make it sexy.”
  25. 25. “We need more eye candy.”
  26. 26. “Fill in the details.”
  27. 27. “Do your...”
  28. 28. * * * * * * * * * * ** **
  29. 29. Example Sparkle-ize It! @DesignMap #TheSum
  30. 30. Sparkle-ize It! @DesignMap #TheSum
  31. 31. Sparkle-ize It! @DesignMap #TheSum
  32. 32. “We hope by answering these questions we can get to the heart of the requirements that you expressed in your document.” Sparkle-ize It! @DesignMap #TheSum
  33. 33. Sparkle-ize It! @DesignMap #TheSum
  34. 34. Sparkle-ize It! @DesignMap #TheSum
  35. 35. So, what to do? Sparkle-ize It! @DesignMap #TheSum
  36. 36. Consider 4th Order Design Sparkle-ize It! Empathize Define Ideate Prototype Test @DesignMap #TheSum 1st - 2nd order: product (immediate challenge)
  37. 37. Consider 4th Order Design 4th order: system / relationship Sparkle-ize It! Empathize Define Ideate Prototype Test Empathize Define Ideate Prototype Test @DesignMap #TheSum 1st - 2nd order: product
  38. 38. Consider 4th Order Design © Photo by Johnny Holland, sketchnote by Jake Causby Sparkle-ize It! @DesignMap #TheSum
  39. 39. Consider 4th Order Design 4th order: system / relationship Sparkle-ize It! Empathize Define Ideate Prototype Test @DesignMap #TheSum Empathize 1st - 2nd order: product
  40. 40. Empathize Empathize Define Ideate Empathize Prototype Test Sparkle-ize It! @DesignMap #TheSum
  41. 41. Empathize • it’s not optional Empathize Define Ideate Empathize Prototype Test Sparkle-ize It! @DesignMap #TheSum
  42. 42. Empathize • it’s not optional • out of time Empathize Define Ideate Empathize Prototype Test Sparkle-ize It! @DesignMap #TheSum
  43. 43. Empathize Empathize Define Ideate Prototype Test Empathize • it’s not optional • out of time • this is best Sparkle-ize It! @DesignMap #TheSum
  44. 44. Empathize • it’s not optional • out of time • this is best (Dunning–Kruger effect) Empathize Define Ideate Prototype Test Empathize Sparkle-ize It! @DesignMap #TheSum
  45. 45. The fool doth think he is wise, but the wise man knows himself to be a fool. Sparkle-ize It! @DesignMap #TheSum
  46. 46. Empathize Empathize Define Ideate Prototype Test Empathize • it’s not optional • out of time • this is best • this is all your job is Sparkle-ize It! @DesignMap #TheSum
  47. 47. Empathize Empathize Define Ideate Prototype Test Empathize • it’s not optional • out of time • this is best • this is all your job is • it’s hard! Sparkle-ize It! @DesignMap #TheSum
  48. 48. Reasons of Opportunity • it’s not optional • out of time • this is best • this is all your job entails • it’s hard! Sparkle-ize It! @DesignMap #TheSum
  49. 49. Consider 4th Order Design 4th order: system / relationship Sparkle-ize It! Empathize Define Ideate Prototype Test @DesignMap #TheSum Empathize 1st - 2nd order: product
  50. 50. Consider 4th Order Design 4th order: system / relationship Sparkle-ize It! Empathize Define Ideate Prototype Test @DesignMap #TheSum Empathize 1st - 2nd order: product
  51. 51. Sparkle-ize It! @DesignMap #TheSum
  52. 52. 7 Techniques Sparkle-ize It! @DesignMap #TheSum
  53. 53. Technique 1: 3 Things • ask: • most important thing this does • things you wish this did better • words you’d use to describe this • make three new versions Sparkle-ize It! @DesignMap #TheSum
  54. 54. Technique 2: Concept Map Sparkle-ize It! @DesignMap #TheSum
  55. 55. Technique 2: Concept Map Sparkle-ize It! @DesignMap #TheSum
  56. 56. Technique 3: Competitive Analysis Sparkle-ize It! @DesignMap #TheSum
  57. 57. Technique 4: Re-Trace Their Steps Sparkle-ize It! @DesignMap #TheSum
  58. 58. Technique 5: Why-How Ladder Sparkle-ize It! @DesignMap #TheSum why how ? ? ?
  59. 59. Technique 5: Why-How Ladder Sparkle-ize It! @DesignMap #TheSum
  60. 60. Technique 5: Why-How Ladder Sparkle-ize It! @DesignMap #TheSum
  61. 61. Technique 5: Why-How Ladder Sparkle-ize It! @DesignMap #TheSum
  62. 62. Technique 5: Why-How Ladder Sparkle-ize It! @DesignMap #TheSum
  63. 63. Technique 5: Why-How Ladder Sparkle-ize It! @DesignMap #TheSum
  64. 64. Technique 5: Why-How Ladder Sparkle-ize It! @DesignMap #TheSum
  65. 65. Technique 6: Heuristic Ideation • variation using 4C’s: • components • characteristics • challenges • characters Sparkle-ize It! @DesignMap #TheSum
  66. 66. Technique 6: Heuristic Ideation Brad Mike Molly Kristen drive to dealer dealer-generated content? show reviews / ratings of dealers, any dealer perks (gas cards, coffee, etc.) show reviews / ratings of dealers schedule test drive compare cars (more page views) collaborative comparison selection price focus let select comparison criteria let select comparison criteria read more details magazine-style format, integrated content larger type! let select details of interest, make content easy to find and parse let select details of interest Sparkle-ize It! @DesignMap #TheSum
  67. 67. Technique 7: Business Model Canvas Sparkle-ize It! @DesignMap #TheSum
  68. 68. Sparkle-ize It! @DesignMap #TheSum
  69. 69. NB Sparkle-ize It! @DesignMap #TheSum
  70. 70. Nota Bene • Not me vs. you • No thick skins Sparkle-ize It! @DesignMap #TheSum
  71. 71. Nota Bene • Give good feedback: • Try, “I like…” / “I wish…” / “What if…” (IL/IW/WI) • State the specific observation and explain the impact. • Be direct, respectful, and sincere (don’t say, “You need to…”.) • If you have something nice to say, please say it. • Pause and wait for reactions. Sparkle-ize It! @DesignMap #TheSum
  72. 72. What if you draw napkins? • consider: • be introspective Sparkle-ize It! @DesignMap #TheSum
  73. 73. http://www.dubberly.com/articles/stevejobs.html Sparkle-ize It! @DesignMap #TheSum
  74. 74. What if you draw napkins? • consider: • be introspective • be inquisitive Sparkle-ize It! @DesignMap #TheSum
  75. 75. What if you draw napkins? • consider: • be introspective • be inquisitive • don’t take it personally Sparkle-ize It! @DesignMap #TheSum
  76. 76. What if you draw napkins? • consider: • be introspective • be inquisitive • don’t take it personally • when is it ok? Sparkle-ize It! @DesignMap #TheSum
  77. 77. The Long Game Sparkle-ize It! @DesignMap #TheSum
  78. 78. Sparkle-ize It! @DesignMap #TheSum
  79. 79. Giants • Richard Buchanan • Toby Golsby-Smith • Gamestorming, by Dave Gray, Sunni Brown, James Macanufo • Design Thinking, edited by Thomas Lockwood • Hugh Dubberly, Dubberly Design Office • dschool.stanford.edu • Edward Tauber, Heuristic Ideation Technique • Alexander Osterwalder, Business Model Canvas Sparkle-ize It! @DesignMap #TheSum
  80. 80. Future Giants • Emily Brower Auchard • Ryan Reposar, Dubberly Design Office • Chris Hoover, Openet • DesignMap: Nathan Kendrick, Greg Baker, Chuck Moore, Jason Fraser, Ryan Cornwell, Kana Knaak, Mike Aurelio, Priyanka Patel, Tin Phatanapirom, Rona Asuncion, Ben Tremper, Rachel Hallock, Rob Gardziel, Nick Smith, Eddie Sheih, Matt Leigh, James Rafferty, Tiffany Chen, Josh Rautenberg, Patrick Leahy Sparkle-ize It! @DesignMap #TheSum
  81. 81. Good Luck! Audrey Crane audrey@designmap.com @audcrane @designmap #TheSum Sparkle-ize It! @DesignMap #TheSum
  82. 82. What I’m doing: Workshop 1. Talk (45 min) 2. Break (15 min) 3. Divide into 8 groups 4. Napkin One: (60 min) 5. Vote on napkin to use 6. Identify if someone needs to role-play 7. Choose tactic to try 8. Try it 9. Share (30 min) 10.Napkin Two (ditto) Sparkle-ize It! @DesignMap #TheSum

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