An anthropologist, Genevieve Bell, argues that if you see ways to improve the world, you have a moral duty to create those improvements. The podcast discusses why Intel hired Bell as an anthropologist and why startups should also hire anthropologists. Anthropologists study human cultures and behaviors and can help companies better understand customers to design products that satisfy their needs. Hiring anthropologists can provide non-profits, governments, universities, and other organizations deeper insights into the people they serve.