This document outlines the tasks and timeline for an internal marketing project. It involves collecting demographic data, researching venues to promote events, implementing social media strategies like creating Facebook and Twitter pages, securing press coverage and sponsorships, designing collateral materials, and sending communications like save-the-date notices and reminder emails. Key dependencies include finalizing the brand, determining the venue size and schedule, and developing social media and logistical plans. Status updates will be provided by the project leads across Finance, Media, Interactive Media, and Social Media.

1. Job Role Executng The Task
Task: 7-Jun 14-Jun 21-Jun 28-Jun
Internal demographic survey
Group demographicsview data
Collection of private defined
base begins (continues through-
out)
Research venues/events to
market at (non media publicity)
Begin approaching gatekeepers
with propositions for marketing at
their venue/event
Internet media marketing begins
(facebook, twitter page created)
Finalize social media marketing
strategies
Source materials and resources
Begin implementing strategy
Conventional media coverage
Send Save the date
Distribution of collateral
Media advertising- Press release
Send email invites
Discuss and implement in house
marketing strategy with curator
Reminder and incentive email
sent to those who RSVP'D
Implement thank you emails and
feedback system
DEPENDENCIES
Fundraising
Branding
Logistics

3. 5-Jul 12-Jul 19-Jul 26-Jul 2-Aug 9-Aug 16-Aug
Final brand
Size, Schelule of
location of the event
the venue for
for invintations
determining
actual
numbers of
Meeting with all groups to
discuss Social Media
Marketing strategy

4. Meeting with all groups to
discuss Social Media
Marketing strategy

5. 23-Aug 30-Aug 6-Sep 13-Sep 20-Sep 27-Sep 4-Oct
save the
date flyer
Determine
logistical
need for
Social media
marketing
strategy

7. 11-Oct 18-Oct 25-Oct 1-Nov 8-Nov 15-Nov 22-Nov
collateral Final email Curation Feedback
design invites meeting system and
Thank you

9. 29-Nov 6-Dec 12-Dec

10. Name: Role: Responsiblities:
Anuja Singhal Chairman Steer meetings/Planning
Maya Khouri Lead Project Manager Communication/Planning
Rim Ismail Lead Consultant Manage database
Nic Burrill Finance Liasion Sponsorships, PR
Kanika Gupta Finance Liasion, Minute Minute Keeper, Non-media
Manager publicity
Media Publicity: Magazine
Marie Clarke Media Manager and press coverage
Rav Indra Internet Marketing:Update
Interactive Media facebook and Twitter page
Steve Wheen Steer Social Media strategy
Sponsorship and materials