Access to Heath Sciences data by Pharma, Academia, and Government has pivoted greatly over the past 50 years. What is the impact and what happens next?
Online Conference Takes “Deep Dive” into Affordable Care ActPYA, P.C.
PYA’s Martie Ross, Principal, joined three other panelists in a full-day, online conference sponsored by the American Institute of Certified Public Accountants to offer an in-depth look at healthcare reform under the Affordable Care Act (ACA).
Células-tronco para a Doença de Parkinson-Mestrado UNIFORLucianna Auxi Costa
O documento discute o potencial do tratamento com células-tronco na Doença de Parkinson. A DP causa a perda de neurônios que produzem dopamina no cérebro, levando a sintomas como tremores, rigidez e problemas de movimento. Embora medicamentos como a levodopa ajudem, eles não previnem a degeneração celular. Estudos sugerem que células-tronco embrionárias, derivadas da medula óssea, fetais e mesenquimais podem substituir as células danificadas e apo
The document discusses the Human Genome Project, which aimed to sequence and map all of the genes in the human genome. It explains that the project sought to determine the exact sequence of DNA bases (A, C, G, T) in order to understand how genes are passed down and how DNA works. The project also aimed to identify genes associated with genetic disorders and diseases. The summary provides key details about the timeline and contributors to the project, including Craig Venter and his company Celera, which helped accelerate the sequencing process.
Cientistas descobriram que células maduras podem ser desdiferenciadas e se tornarem pluripotentes através da expressão de certos genes, o que permitiu avanços na medicina regenerativa e na compreensão do desenvolvimento biológico.
Tratamento de tendinite equina com células troncoAmo meu cavalo
O documento discute o potencial da terapia celular, especialmente células-tronco mesenquimais, no tratamento de tendinite equina. As células-tronco mesenquimais podem ser isoladas da medula óssea ou tecido adiposo e cultivadas para implante no local da lesão, onde podem promover neovascularização, melhorar a qualidade do tecido tendíneo e acelerar a cicatrização através de fatores de crescimento liberados. Os resultados iniciais sugerem que a terapia celular associada ao plasma r
Requirements Definition and Management for DummiesLiberteks
This document provides an overview and summary of a book titled "Requirements Definition & Management For Dummies". It discusses the role of business analysts in software development projects and the challenges they face. It also introduces Blueprint Software as a vendor that provides tools to help with requirements definition and management activities.
Presented with Astrid Chow, Joel Wu, and Carol Smith at IA Summit 2017
Roundtable discussion about the ethical considerations involved when designing for healthcare
Online Conference Takes “Deep Dive” into Affordable Care ActPYA, P.C.
PYA’s Martie Ross, Principal, joined three other panelists in a full-day, online conference sponsored by the American Institute of Certified Public Accountants to offer an in-depth look at healthcare reform under the Affordable Care Act (ACA).
Células-tronco para a Doença de Parkinson-Mestrado UNIFORLucianna Auxi Costa
O documento discute o potencial do tratamento com células-tronco na Doença de Parkinson. A DP causa a perda de neurônios que produzem dopamina no cérebro, levando a sintomas como tremores, rigidez e problemas de movimento. Embora medicamentos como a levodopa ajudem, eles não previnem a degeneração celular. Estudos sugerem que células-tronco embrionárias, derivadas da medula óssea, fetais e mesenquimais podem substituir as células danificadas e apo
The document discusses the Human Genome Project, which aimed to sequence and map all of the genes in the human genome. It explains that the project sought to determine the exact sequence of DNA bases (A, C, G, T) in order to understand how genes are passed down and how DNA works. The project also aimed to identify genes associated with genetic disorders and diseases. The summary provides key details about the timeline and contributors to the project, including Craig Venter and his company Celera, which helped accelerate the sequencing process.
Cientistas descobriram que células maduras podem ser desdiferenciadas e se tornarem pluripotentes através da expressão de certos genes, o que permitiu avanços na medicina regenerativa e na compreensão do desenvolvimento biológico.
Tratamento de tendinite equina com células troncoAmo meu cavalo
O documento discute o potencial da terapia celular, especialmente células-tronco mesenquimais, no tratamento de tendinite equina. As células-tronco mesenquimais podem ser isoladas da medula óssea ou tecido adiposo e cultivadas para implante no local da lesão, onde podem promover neovascularização, melhorar a qualidade do tecido tendíneo e acelerar a cicatrização através de fatores de crescimento liberados. Os resultados iniciais sugerem que a terapia celular associada ao plasma r
Requirements Definition and Management for DummiesLiberteks
This document provides an overview and summary of a book titled "Requirements Definition & Management For Dummies". It discusses the role of business analysts in software development projects and the challenges they face. It also introduces Blueprint Software as a vendor that provides tools to help with requirements definition and management activities.
Presented with Astrid Chow, Joel Wu, and Carol Smith at IA Summit 2017
Roundtable discussion about the ethical considerations involved when designing for healthcare
Healthy Voices - Session Eight - Representing yourself and your organisationhealthyvoices
Session eight of an eight session training course designed to develop participant skills in communicating online. This session covers ethical and branding considerations when publishing online.
Primary Sources
What are Primary Sources?
Primary sources are documents or artifacts created
during a historical event or by someone who personally
witnessed a historical event.
Primary sources can take many forms, including:
o First-hand accounts—oral histories, memoirs,
diaries, letters, interviews, etc.
o Media accounts—newspaper or television report
o Political or legal documents—Congressional
Records, Presidential Papers, Court rulings,
Speeches, census or tax records
o Artistic works—Photographs, paintings,
sculptures, films
o Artifacts—clothing, buildings, pottery
All primary sources, except first-hand accounts, must
have been created at the time of the historical event that
you are researching.
First-hand accounts must be an explanation of the
historical event that you’re researching by someone who
personally witnessed the event.
Where Can I find Primary Sources?
There are many places to find primary sources online, like websites for archives and museums.
Here are some places where you can find primary sources:
Library of Congress
National Archives and Records
Administration
History Matters
National Security Archive
FBI Archive
Foreign Relations of the United States
Tenement Museum
Herbert Hoover Library
Franklin D. Roosevelt Library
Harry S. Truman Library
Dwight D. Eisenhower Library
John F. Kennedy Library
Lyndon B. Johnson Library
Richard Nixon Library
Gerald Ford Library
http://www.loc.gov/
http://www.archives.gov/research/
http://www.archives.gov/research/
http://historymatters.gmu.edu/browse/manypasts/
http://www2.gwu.edu/~nsarchiv/
http://vault.fbi.gov/
https://history.state.gov/historicaldocuments
http://www.tenement.org/collections.html
http://www.ecommcode2.com/hoover/research/index.html
http://www.fdrlibrary.marist.edu/archives/resources.html
http://www.trumanlibrary.org/library.htm
http://www.eisenhower.archives.gov/research/online_documents.html
http://www.jfklibrary.org/Research.aspx
http://www.lbjlibrary.org/research
http://www.nixonlibrary.gov/virtuallibrary/index.php
http://www.fordlibrarymuseum.gov/
9/17/17, 10:46 PMCreating an Ethical Workplace
Page 1 of 9https://www.shrm.org/hr-today/news/hr-magazine/pages/0414-ethical-workplace-culture.aspx
Creating an Ethical
Workplace
Business decisions aren’t always black and white. How can you trust that your workers will do the right thing?
By Dori Meinert | Apr 1, 2014
J PMorgan Chase paid the federal government $13 billion last fall—the largest corporate settlementin U.S. history—to settle charges involving conduct that prosecutors say contributed to themortgage meltdown. The bank acknowledged that it made serious misrepresentations to the
public about numerous residential mortgage-backed securities.
In January, the bank agreed to another $2.6 billion in payments to resolve charges that it failed to
adequately warn its clients about Bernard Madoff's multibillion-dollar .
The document summarizes a panel discussion on ethics hosted by the PRSA Phoenix chapter. The panelists discussed the PRSA code of ethics and guidelines for ethical decision making. Specific ethics issues from social media incidents and scandals were also examined, including lessons learned about disparagement, judgment, and disclosure practices. Resources for PR professionals regarding ethics codes, compliance, and dialog were provided.
Dear Reader, this book is designed to provide you the necessary insights to move beyond simply storing data and into creating a framework under which data can be intelligently governed for the length of time it has value to your business or regulations require it to be kept (whichever is greater).
We hope you find this book insightful — allowing you and your
organization to accelerate your ability to enact intelligent data
governance.
This document summarizes the contents of a presentation for a print media product pitch. It includes feedback on the initial pitch which noted some missing elements like the target audience and their spending power. It also provides details on suggested improvements, a survey response, the production plan, budget plan, and discussions of relevant copyright laws, regulations, and the editor's code of practice. The document examines how these various legal and ethical considerations would apply to the proposed music magazine called Klashed.
This document provides an overview and instructions for an eBook format called ePUB. It discusses that support for ePUB features varies across devices. It recommends customizing settings like font, size, and layout. It notes that some eBooks include code examples that are best viewed in single column landscape mode. Images are included to mimic the print version code display. Clicking links will show the print-fidelity code image. The back button returns to the previous page.
This document provides an overview of ethics, law, and technology as they relate to public relations. It discusses general ethical principles like honesty, integrity, and protecting privacy. It also examines the relationship between law and ethics. On the legal side, it outlines concepts like the First Amendment, freedom of information laws, copyright, and privacy laws. It provides examples of legal cases and defines key terms. For technology, it briefly discusses the role of blogs, websites, and content management for PR professionals. The document is intended as a study guide for an accreditation exam on ethics, law and technology in PR.
In this special Ethics Month webinar, PRSA's Board of Ethics and Professional Standards (BEPS) provided insight and training for public relations professionals on social media ethics and how the PRSA Code of Ethics can help determine the proper course of action and protect you and your clients' reputation and credibility. Current examples of unethical practices in social media were examined. BEPS members also provided guidance on how public relations professionals can ensure their social-media campaigns uphold the ethical standards of the profession.
The document outlines the process and consent for a user research study being conducted by XYZ to understand patients' needs and redesign their website. Participants will answer questions about how they use medical information and review website pages. The 60 minute study will be audio recorded and data anonymized and aggregated for reporting. Participants can withdraw or ask questions at any time without penalty.
The expansion-sale-four-must-win-conversations-to-keep-and-grow-your-customer...An Le Truong
Lê Trường An – Dịch giả – Tác giả – Marketer – chuyên thực hiện các dự án SEO, Social Media, Dịch thuật và xuất bản nội dung. Ngoài ra, Lê Trường An liên tục cập nhật nội dung blog với các chủ đề SEO, Marketing và nhiều hơn nữa…
---
Content Creator Lê Trường An
Chuyên viên Marketing – Tác giả - Dịch giả tại letruongan.com
Chuyên viên Marketing tại BrainCoach
Chuyên viên Content Marketing tại FoogleSEO
Dịch vụ Marketing – SEO – Content Marketing
The document provides guidance on preparing for and conducting different types of job interviews. It discusses behavioral interviews, phone interviews, video conferences, case interviews, and office interviews. It emphasizes the importance of researching the employer, conducting mock interviews, and being prepared to discuss one's skills, experiences, and fit for the role. Checklists are also provided to guide research on for-profit, nonprofit, and government employers.
The document provides a summary of key aspects of public relations including definitions, types of publics, PR specializations, the differences between PR and advertising, developing credibility through the PR mix, developing visibility through the PR mix, tips for an effective press/media kit, reasons for issuing a corporate press release, and pointers for crafting a powerful press release.
Public relations professionals help cultivate positive reputations through unpaid communications and defend reputations during crises. They must never deceive the public and should provide contact information with all materials. Targeting specific audiences and including photos can emphasize messages. Good media relations gain exposure through interviews. PR professionals must use tools like releases and interviews ethically and fact check all information. Upholding integrity and avoiding conflicts of interest are important ethical standards in the industry.
Marketing Ethics White Paper SMPS FoundationPam Heeke
This white paper discusses marketing ethics in the professional services industry. It covers four main topics: common ethical dilemmas marketers face, such as stretching the truth; the consequences of unethical behavior, such as loss of reputation; ensuring behaviors stay legal and avoid issues like fraud or bribery; and instituting an ethical culture within a firm through codes of conduct. The paper is based on research and interviews with professionals in marketing, law, and architecture/engineering. It concludes that doing ethical business is important to maintain trust with clients and avoid serious legal and reputational risks.
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INCLUDES: THE STANDARD
FOR PROJECT MANAGEMENT
ANSI/PMI 99-001-2017
or
A Guide to the
PROJECT MANAGEMENT
BODY OF KNOWLEDGE
(PMBOK® GUIDE )
Sixth Edition
ISBN: 978-1-62825-184-5
Published by:
Project Management Insti.
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INCLUDES: THE STANDARD
FOR PROJECT MANAGEMENT
ANSI/PMI 99-001-2017
or
A Guide to the
PROJECT MANAGEMENT
BODY OF KNOWLEDGE
(PMBOK® GUIDE )
Sixth Edition
ISBN: 978-1-62825-184-5
Published by:
Project Management Insti ...
The Media has a range of ways to create the perfect thing for you. From profiling to advertising etc. From quantitative research, qualitative research to focus groups.
J. R. Myers (Spring 2020)Self-Marketing Blueprint Project” In.docxpriestmanmable
J. R. Myers (Spring 2020)
“Self-Marketing Blueprint Project” Instructions
While you are learning a lot from the team project interviewing a “successful marketing professional”, it’s time to build on the inspiration you get from this team project, and plan for your own professional career!
Use approximately 5 double spaced pages, create a concrete and thoughtful marketing plan “blueprint” for the professional brand of your SELF. You will address the tasks at the end of each chapter in the TEXTBOOK -“Marketing Plan Exercise” to market yourself as an up and coming professional in an industry or a field of your choice. Typically a couple of paragraphs addressing each aspect in the chapter tasks are expected. Out of the 14 chapters, we selected 9 of them that are most critical for a self-marketing plan at this point of your career (see the following rubric). These 9 key aspects (as well as their corresponding chapters in the course packet) are listed in the following rubric that will be used in evaluating the strength of your self-marketing plan. Your thoughtful reflections and concrete actions you plan to take in the future, should be thoroughly presented in your final write-up of this “Self-Marketing Blueprint Project”.
Following the 9 key aspects in writing your “self-marketing” paper, refer to the corresponding chapters and the “Marketing Plan Exercise” at the end of chapter, for further reference (Note: the textbook “marketing plan exercise” instructions is for reference only, as the questions and issues may not be directly relevant to everyone). Throughout the term, you are encouraged to set an appointment with the instructor during designated hours in the office, to share ideas, brainstorm and get feedback.
Submit your “self-marketing plan” paper as Microsoft Word fileto your Portfolium account by5/14 Thursday Midnight (11:59pm). Instructions on setting up a pilot Portfolium account to start marketing yourself will follow …
Total points possible for this assignment: 60 points (15%).
Grading Rubric
EVALUATION CRITERIA
SCORING (1 = poor, 5 = excellent)
1-Setting marketing objectives (ref. ch1)
1 2 3 4 5
2-SWOT analysis of self situation (ref. ch2)
1 2 3 4 5
3-Market summary and self assessment (ref. ch3)
1 2 3 4 5
4-Self value: elevator pitch, positioning statement
(ref. ch6 &7)
1 2 3 4 5
5-Promotion, distribution, pricing considerations (ref. ch8 &9 & 10)
1 2 3 4 5
6-Brand building actions (ref. ch11)
1 2 3 4 5
7-Relationship building strategies (ch12)
1 2 3 4 5
8-Social responsibility awareness (ref. ch13)
1 2 3 4 5
9-Professional career objectives/measures (1-3-5 years) (ref. ch14)
1 2 3 4 5
10-Overall self-marketing plan quality (wr ...
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Healthy Voices - Session Eight - Representing yourself and your organisationhealthyvoices
Session eight of an eight session training course designed to develop participant skills in communicating online. This session covers ethical and branding considerations when publishing online.
Primary Sources
What are Primary Sources?
Primary sources are documents or artifacts created
during a historical event or by someone who personally
witnessed a historical event.
Primary sources can take many forms, including:
o First-hand accounts—oral histories, memoirs,
diaries, letters, interviews, etc.
o Media accounts—newspaper or television report
o Political or legal documents—Congressional
Records, Presidential Papers, Court rulings,
Speeches, census or tax records
o Artistic works—Photographs, paintings,
sculptures, films
o Artifacts—clothing, buildings, pottery
All primary sources, except first-hand accounts, must
have been created at the time of the historical event that
you are researching.
First-hand accounts must be an explanation of the
historical event that you’re researching by someone who
personally witnessed the event.
Where Can I find Primary Sources?
There are many places to find primary sources online, like websites for archives and museums.
Here are some places where you can find primary sources:
Library of Congress
National Archives and Records
Administration
History Matters
National Security Archive
FBI Archive
Foreign Relations of the United States
Tenement Museum
Herbert Hoover Library
Franklin D. Roosevelt Library
Harry S. Truman Library
Dwight D. Eisenhower Library
John F. Kennedy Library
Lyndon B. Johnson Library
Richard Nixon Library
Gerald Ford Library
http://www.loc.gov/
http://www.archives.gov/research/
http://www.archives.gov/research/
http://historymatters.gmu.edu/browse/manypasts/
http://www2.gwu.edu/~nsarchiv/
http://vault.fbi.gov/
https://history.state.gov/historicaldocuments
http://www.tenement.org/collections.html
http://www.ecommcode2.com/hoover/research/index.html
http://www.fdrlibrary.marist.edu/archives/resources.html
http://www.trumanlibrary.org/library.htm
http://www.eisenhower.archives.gov/research/online_documents.html
http://www.jfklibrary.org/Research.aspx
http://www.lbjlibrary.org/research
http://www.nixonlibrary.gov/virtuallibrary/index.php
http://www.fordlibrarymuseum.gov/
9/17/17, 10:46 PMCreating an Ethical Workplace
Page 1 of 9https://www.shrm.org/hr-today/news/hr-magazine/pages/0414-ethical-workplace-culture.aspx
Creating an Ethical
Workplace
Business decisions aren’t always black and white. How can you trust that your workers will do the right thing?
By Dori Meinert | Apr 1, 2014
J PMorgan Chase paid the federal government $13 billion last fall—the largest corporate settlementin U.S. history—to settle charges involving conduct that prosecutors say contributed to themortgage meltdown. The bank acknowledged that it made serious misrepresentations to the
public about numerous residential mortgage-backed securities.
In January, the bank agreed to another $2.6 billion in payments to resolve charges that it failed to
adequately warn its clients about Bernard Madoff's multibillion-dollar .
The document summarizes a panel discussion on ethics hosted by the PRSA Phoenix chapter. The panelists discussed the PRSA code of ethics and guidelines for ethical decision making. Specific ethics issues from social media incidents and scandals were also examined, including lessons learned about disparagement, judgment, and disclosure practices. Resources for PR professionals regarding ethics codes, compliance, and dialog were provided.
Dear Reader, this book is designed to provide you the necessary insights to move beyond simply storing data and into creating a framework under which data can be intelligently governed for the length of time it has value to your business or regulations require it to be kept (whichever is greater).
We hope you find this book insightful — allowing you and your
organization to accelerate your ability to enact intelligent data
governance.
This document summarizes the contents of a presentation for a print media product pitch. It includes feedback on the initial pitch which noted some missing elements like the target audience and their spending power. It also provides details on suggested improvements, a survey response, the production plan, budget plan, and discussions of relevant copyright laws, regulations, and the editor's code of practice. The document examines how these various legal and ethical considerations would apply to the proposed music magazine called Klashed.
This document provides an overview and instructions for an eBook format called ePUB. It discusses that support for ePUB features varies across devices. It recommends customizing settings like font, size, and layout. It notes that some eBooks include code examples that are best viewed in single column landscape mode. Images are included to mimic the print version code display. Clicking links will show the print-fidelity code image. The back button returns to the previous page.
This document provides an overview of ethics, law, and technology as they relate to public relations. It discusses general ethical principles like honesty, integrity, and protecting privacy. It also examines the relationship between law and ethics. On the legal side, it outlines concepts like the First Amendment, freedom of information laws, copyright, and privacy laws. It provides examples of legal cases and defines key terms. For technology, it briefly discusses the role of blogs, websites, and content management for PR professionals. The document is intended as a study guide for an accreditation exam on ethics, law and technology in PR.
In this special Ethics Month webinar, PRSA's Board of Ethics and Professional Standards (BEPS) provided insight and training for public relations professionals on social media ethics and how the PRSA Code of Ethics can help determine the proper course of action and protect you and your clients' reputation and credibility. Current examples of unethical practices in social media were examined. BEPS members also provided guidance on how public relations professionals can ensure their social-media campaigns uphold the ethical standards of the profession.
The document outlines the process and consent for a user research study being conducted by XYZ to understand patients' needs and redesign their website. Participants will answer questions about how they use medical information and review website pages. The 60 minute study will be audio recorded and data anonymized and aggregated for reporting. Participants can withdraw or ask questions at any time without penalty.
The expansion-sale-four-must-win-conversations-to-keep-and-grow-your-customer...An Le Truong
Lê Trường An – Dịch giả – Tác giả – Marketer – chuyên thực hiện các dự án SEO, Social Media, Dịch thuật và xuất bản nội dung. Ngoài ra, Lê Trường An liên tục cập nhật nội dung blog với các chủ đề SEO, Marketing và nhiều hơn nữa…
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Content Creator Lê Trường An
Chuyên viên Marketing – Tác giả - Dịch giả tại letruongan.com
Chuyên viên Marketing tại BrainCoach
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The document provides guidance on preparing for and conducting different types of job interviews. It discusses behavioral interviews, phone interviews, video conferences, case interviews, and office interviews. It emphasizes the importance of researching the employer, conducting mock interviews, and being prepared to discuss one's skills, experiences, and fit for the role. Checklists are also provided to guide research on for-profit, nonprofit, and government employers.
The document provides a summary of key aspects of public relations including definitions, types of publics, PR specializations, the differences between PR and advertising, developing credibility through the PR mix, developing visibility through the PR mix, tips for an effective press/media kit, reasons for issuing a corporate press release, and pointers for crafting a powerful press release.
Public relations professionals help cultivate positive reputations through unpaid communications and defend reputations during crises. They must never deceive the public and should provide contact information with all materials. Targeting specific audiences and including photos can emphasize messages. Good media relations gain exposure through interviews. PR professionals must use tools like releases and interviews ethically and fact check all information. Upholding integrity and avoiding conflicts of interest are important ethical standards in the industry.
Marketing Ethics White Paper SMPS FoundationPam Heeke
This white paper discusses marketing ethics in the professional services industry. It covers four main topics: common ethical dilemmas marketers face, such as stretching the truth; the consequences of unethical behavior, such as loss of reputation; ensuring behaviors stay legal and avoid issues like fraud or bribery; and instituting an ethical culture within a firm through codes of conduct. The paper is based on research and interviews with professionals in marketing, law, and architecture/engineering. It concludes that doing ethical business is important to maintain trust with clients and avoid serious legal and reputational risks.
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INCLUDES: THE STANDARD
FOR PROJECT MANAGEMENT
ANSI/PMI 99-001-2017
or
A Guide to the
PROJECT MANAGEMENT
BODY OF KNOWLEDGE
(PMBOK® GUIDE )
Sixth Edition
ISBN: 978-1-62825-184-5
Published by:
Project Management Insti.
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INCLUDES: THE STANDARD
FOR PROJECT MANAGEMENT
ANSI/PMI 99-001-2017
or
A Guide to the
PROJECT MANAGEMENT
BODY OF KNOWLEDGE
(PMBOK® GUIDE )
Sixth Edition
ISBN: 978-1-62825-184-5
Published by:
Project Management Insti ...
The Media has a range of ways to create the perfect thing for you. From profiling to advertising etc. From quantitative research, qualitative research to focus groups.
J. R. Myers (Spring 2020)Self-Marketing Blueprint Project” In.docxpriestmanmable
J. R. Myers (Spring 2020)
“Self-Marketing Blueprint Project” Instructions
While you are learning a lot from the team project interviewing a “successful marketing professional”, it’s time to build on the inspiration you get from this team project, and plan for your own professional career!
Use approximately 5 double spaced pages, create a concrete and thoughtful marketing plan “blueprint” for the professional brand of your SELF. You will address the tasks at the end of each chapter in the TEXTBOOK -“Marketing Plan Exercise” to market yourself as an up and coming professional in an industry or a field of your choice. Typically a couple of paragraphs addressing each aspect in the chapter tasks are expected. Out of the 14 chapters, we selected 9 of them that are most critical for a self-marketing plan at this point of your career (see the following rubric). These 9 key aspects (as well as their corresponding chapters in the course packet) are listed in the following rubric that will be used in evaluating the strength of your self-marketing plan. Your thoughtful reflections and concrete actions you plan to take in the future, should be thoroughly presented in your final write-up of this “Self-Marketing Blueprint Project”.
Following the 9 key aspects in writing your “self-marketing” paper, refer to the corresponding chapters and the “Marketing Plan Exercise” at the end of chapter, for further reference (Note: the textbook “marketing plan exercise” instructions is for reference only, as the questions and issues may not be directly relevant to everyone). Throughout the term, you are encouraged to set an appointment with the instructor during designated hours in the office, to share ideas, brainstorm and get feedback.
Submit your “self-marketing plan” paper as Microsoft Word fileto your Portfolium account by5/14 Thursday Midnight (11:59pm). Instructions on setting up a pilot Portfolium account to start marketing yourself will follow …
Total points possible for this assignment: 60 points (15%).
Grading Rubric
EVALUATION CRITERIA
SCORING (1 = poor, 5 = excellent)
1-Setting marketing objectives (ref. ch1)
1 2 3 4 5
2-SWOT analysis of self situation (ref. ch2)
1 2 3 4 5
3-Market summary and self assessment (ref. ch3)
1 2 3 4 5
4-Self value: elevator pitch, positioning statement
(ref. ch6 &7)
1 2 3 4 5
5-Promotion, distribution, pricing considerations (ref. ch8 &9 & 10)
1 2 3 4 5
6-Brand building actions (ref. ch11)
1 2 3 4 5
7-Relationship building strategies (ch12)
1 2 3 4 5
8-Social responsibility awareness (ref. ch13)
1 2 3 4 5
9-Professional career objectives/measures (1-3-5 years) (ref. ch14)
1 2 3 4 5
10-Overall self-marketing plan quality (wr ...
Similar to Timeline of pivot of Health Science Entities (20)
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Timeline of pivot of Health Science Entities
1. Timeline of Pivot of Health Science Entities
Judson R. Chase
www.linkedin.com/in/judsonchase
2. 1950s - Paul Zoll develops the first cardiac pacemaker
3. 1950s - Paul Zoll develops the first cardiac pacemaker
Pharma
Academia
Gov’t
Antibiotics
Tranquilizers
Marketing
& Sales
Protein
Chemistry
NEJM
NIH
NIH
FDA
Ethics
in Trials
Patients
Subjects
SubjectsPatients
Subjects
Patients
5. 2000s - First draft of human genome is announced
Pharma
Academia
Gov’t
R&D
DTC
Marketing
& Sales
AROs
NEJM
NIH
NIH
FDA
Generic
Drug
Reform
Subjects
Patients Patients
Subjects
Consumers
SubjectsPatients
Consumers
7. 2020s - Regenerative medicine techniques provide cures
Pharma
Academia
Gov’t
ACA
DTHCP
Digital
Marketing
& Sales
AROs
NEJM
ACA
ACA
FDA
Bio-
Similiars
SubjectsPatients HC Providers
Subjects
Patients
Consumers
Open Payments
HCAHPS
. . .
HC Provider
Open Payments
HCAHPS
Subjects
Virtual Trials
eDetailing
eSampling
. . .
HC Providers
eVillages
eDetailing
eSampling
. . .
Consumers
Portals
Social Media
eVillages
eDetailing
eSampling
. . .
Patients
Portals
Social Media
eDetailing
eSampling
. . .
8. 2020s - Regenerative medicine techniques provide cures
ACA
DTHCP
Digital
Marketing
& Sales
Academia AROs
NEJM
ACA
ACA
FDA
Bio-
Similiars
Patient
SubjectConsumer
HCP
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