Proposal identifying the product being advertised
•Download as PPTX, PDF•
0 likes•73 views
This document proposes an advertising campaign to promote Ringwood School and sixth form's open day. It aims to persuade people to attend the open day, reach a variety of people throughout the day, and showcase why Ringwood is the right school. The target audiences are parents of upcoming secondary and sixth form students, as well as students looking to attend in September 2019. The campaign messages will focus on sending children to Ringwood School, attending Ringwood sixth form, and supporting students to learn and succeed at the next stage.
Report
Share
Report
Share
Recommended
Proposal
This document outlines a proposal for promoting an open day for Ringwood School and sixth form. It aims to persuade people to attend the open day and show why Ringwood is the right choice. The target audiences are parents of upcoming secondary school students, current students looking for a sixth form, and students planning to attend college. It analyzes the demographics and psychographics of each target group and proposes campaign messages around sending children to Ringwood and supporting students through their next stage of education.
Target Audience Profile
The target audience for the school magazine is high achieving students in years twelve and thirteen who aim to do well in school. They enjoy revising after school, spending time with friends on weekends, and working part-time jobs. They hope to save money from their jobs to buy a car and have a variety of post-school opportunities. The magazine would provide educational and relaxing content to help balance their work and free time while informing them of future jobs and opportunities.
Magazine layout & designs over the years
Magazine layout and design has evolved over the years to include more revealing poses and less conservative clothing for both men and women, potentially linked to increasing sales. Photographic portraits of famous or attractive people were developed to grab readers' attention. Both genders are now more sexualized in magazines, with women portrayed as beauty standards and men emphasizing muscles, reflecting societal expectations in 2021.
Hey kid - International Luxury Kidswear Brand - KidsUp
We have continuously flourished to form dazzling universal kidswear clothing accessible to you at the tap of a finger. We are elated to illuminate you that we’ll without further ado be propelling another extravagance kidswear brand Hey KID in India at KidsUp Global.
August- September 2014
This newsletter from Juan M. Guerrero Elementary School provides information to parents about upcoming events and reminders of school policies. It welcomes students, parents, and guardians to the new school year and expresses excitement about new air conditioners in the cafeteria. It reminds parents that students must arrive by 7:45am and can be picked up no later than 2:30pm, and that proper school uniforms are required. It also announces spirit week activities, kindergarten news, an opportunity to earn money for the school through reusable bags at Payless Supermarkets, ASPIRE tutoring information, and school picture days.
How to Handle Children’s Demand for Branded Things
Handling Children’s Demand for Branded Things become a major scenario these days. Adopting some measures to control such demands has become very imperative.
https://drsapnasharma.com/
Rebranding: Goya Foods
Goya Foods is America's largest Hispanic-owned food company, founded in 1936. It provides over 2,200 authentic Latin American food products. The company aims to rebrand to better connect with younger audiences and first-generation Hispanic families. The rebranding plan includes redesigned logo and packaging to feel more modern and inviting. It will create social media characters like "Goyasita" to teach traditional cooking in a fun way. Video content will show characters' humorous daily lives and cooking mishaps. Guerilla marketing like campus posters will promote an Instagram contest for chances to win cooking lessons and products. The goal is to increase brand awareness and preference among target audiences.
Proposal
This document outlines a proposal for promoting an open day for Ringwood School and sixth form. It aims to persuade people to attend the open day and show why Ringwood is the right choice. The target audiences are parents of upcoming secondary school students, current students looking for a sixth form, and sixth form students. It analyzes the target audiences' demographics and psychographics, concluding parents would likely be C2-B socioeconomic status seeking routine, while sixth formers would be explorers seeking new challenges. The campaign messages focus on sending children to Ringwood and coming to the sixth form, and emphasize being inspired to learn and supported to succeed or through the next stage.
Recommended
Proposal
This document outlines a proposal for promoting an open day for Ringwood School and sixth form. It aims to persuade people to attend the open day and show why Ringwood is the right choice. The target audiences are parents of upcoming secondary school students, current students looking for a sixth form, and students planning to attend college. It analyzes the demographics and psychographics of each target group and proposes campaign messages around sending children to Ringwood and supporting students through their next stage of education.
Target Audience Profile
The target audience for the school magazine is high achieving students in years twelve and thirteen who aim to do well in school. They enjoy revising after school, spending time with friends on weekends, and working part-time jobs. They hope to save money from their jobs to buy a car and have a variety of post-school opportunities. The magazine would provide educational and relaxing content to help balance their work and free time while informing them of future jobs and opportunities.
Magazine layout & designs over the years
Magazine layout and design has evolved over the years to include more revealing poses and less conservative clothing for both men and women, potentially linked to increasing sales. Photographic portraits of famous or attractive people were developed to grab readers' attention. Both genders are now more sexualized in magazines, with women portrayed as beauty standards and men emphasizing muscles, reflecting societal expectations in 2021.
Hey kid - International Luxury Kidswear Brand - KidsUp
We have continuously flourished to form dazzling universal kidswear clothing accessible to you at the tap of a finger. We are elated to illuminate you that we’ll without further ado be propelling another extravagance kidswear brand Hey KID in India at KidsUp Global.
August- September 2014
This newsletter from Juan M. Guerrero Elementary School provides information to parents about upcoming events and reminders of school policies. It welcomes students, parents, and guardians to the new school year and expresses excitement about new air conditioners in the cafeteria. It reminds parents that students must arrive by 7:45am and can be picked up no later than 2:30pm, and that proper school uniforms are required. It also announces spirit week activities, kindergarten news, an opportunity to earn money for the school through reusable bags at Payless Supermarkets, ASPIRE tutoring information, and school picture days.
How to Handle Children’s Demand for Branded Things
Handling Children’s Demand for Branded Things become a major scenario these days. Adopting some measures to control such demands has become very imperative.
https://drsapnasharma.com/
Rebranding: Goya Foods
Goya Foods is America's largest Hispanic-owned food company, founded in 1936. It provides over 2,200 authentic Latin American food products. The company aims to rebrand to better connect with younger audiences and first-generation Hispanic families. The rebranding plan includes redesigned logo and packaging to feel more modern and inviting. It will create social media characters like "Goyasita" to teach traditional cooking in a fun way. Video content will show characters' humorous daily lives and cooking mishaps. Guerilla marketing like campus posters will promote an Instagram contest for chances to win cooking lessons and products. The goal is to increase brand awareness and preference among target audiences.
Proposal
This document outlines a proposal for promoting an open day for Ringwood School and sixth form. It aims to persuade people to attend the open day and show why Ringwood is the right choice. The target audiences are parents of upcoming secondary school students, current students looking for a sixth form, and sixth form students. It analyzes the target audiences' demographics and psychographics, concluding parents would likely be C2-B socioeconomic status seeking routine, while sixth formers would be explorers seeking new challenges. The campaign messages focus on sending children to Ringwood and coming to the sixth form, and emphasize being inspired to learn and supported to succeed or through the next stage.
Section a
The proposal outlines an advertising campaign for Ringwood School to attract new students. It aims to promote the school's academics to both parents and students. The campaign will create radio ads that grab attention with a question and highlight the school's achievements and statistics. The Year 7 ad will emphasize academics and persuasive language for parents, while the sixth form ad will focus on student futures, quotes, and emotive language for both parents and students. The target audiences are parents and students in the local Hampshire and Dorset areas for Year 7, and ages 12-16 plus their parents for sixth form. The message is to promote the school as a good place to learn and develop where children will be happy and receive a good education.
Section a copy
The proposal outlines an advertising campaign for Ringwood School to attract new students. It aims to promote the school's academics to both parents and students. The campaign will create radio ads that use rhetorical questions, persuasive language, and emotive language to appeal to parents of Year 6 and Year 11 students. The Year 7 ad will emphasize academics and statistics while the sixth form ad discusses future opportunities and university. The target audiences are parents and students from local areas around the school, ranging in demographics from middle to working class. The campaign message is to promote the school as a good place to learn and develop where students will be happy and well cared for.
Mission A
Ringwood School is launching a campaign to promote their Secondary School and Sixth Form programs. The campaign slogan is "Bringing Out the Best in Students." The goal is to entice parents and students to attend upcoming Open Evenings to learn more about the school and encourage enrollment. The target audiences are Year 5/6 and Year 10/11 students, as well as their parents. Insights into these audiences are provided. The main local competitor is Ringwood Waldorf School, but it is a private school that charges tuition, whereas Ringwood School is public and free to attend.
Proposal
The document outlines plans for an advertising campaign to promote Ringwood School and sixth form open days. It discusses the aims, target audiences, campaign messages, and schedule. For the secondary school audience, the target is parents of children planning to attend secondary school in 2019. For sixth form, the target is students planning to attend in 2019. The campaign messages center around being supported through learning and the next stage of development. The document also covers codes of conduct for the campaign, including obtaining permissions and avoiding misleading claims. It proposes plans for audio-visual and print advertisements, as well as a team logo.
Audio advert proposal (all sections)
The radio advertisement aims to promote the school and sixth form by driving potential students and parents to register for upcoming open evenings on the school's website. For the school advert, it will use a catchy tagline and rhetorical question to create a positive image and appeal to both students and parents. The sixth form advert will highlight statistics showing it is a top performer to appeal to year 11 students and influence their career path decisions. Both ads will include key contact and registration details.
Audio advert proposal (all sections)
The radio advertisement aims to promote the school and sixth form by driving potential students and parents to register for upcoming open evenings on the school website. For the school advert, it will use a catchy tagline and rhetorical question to create a positive image and appeal to both students and parents. The sixth form advert will highlight statistics showing it is a top performer to appeal to year 11 students and influence their career path choices. Both ads will include key contact and registration details.
Audio advert proposal (all sections)
The document outlines a marketing campaign for Ringwood School and Sixth Form. The campaign aims to promote the school and sixth form to parents and students to recruit new students.
The campaign will include radio, print, and online advertisements launching in early September and October. Advertisements will target parents of students in years 4-6 for the school and year 11 students for the sixth form. Messaging will highlight the school's success, opportunities, and friendly environment to appeal to parents and students. Advertisements will direct audiences to register for open evenings in early October and November on the school website. The schedule plans radio placements at peak times and considers local events to promote at in order to reach the intended audiences. Legal and regulatory
Audio advert proposal (all sections)
The radio advertisement will promote the open evenings for Ringwood School and its sixth form. For the school, the ad will use a rhetorical question to portray it as fun, welcoming, and safe. For the sixth form, the ad will highlight its top academic performance and variety of course options to appeal to year 11 students. Both ads will direct listeners to the school website to register for the open evenings in early October and November.
advert
The document proposes an advertising campaign for Ringwood School to attract new students. It outlines the aims of appealing to parents and students to attend open days for Year 7 and Year 12. The campaign will use radio advertisements on local stations, featuring rhetorical questions and persuasive or emotive language tailored to each audience.
The target audiences are parents and students for the Year 7 ad, and parents and students separately for the Year 12 ad. The message is to promote the school as a good place for learning, development and care. The advertising schedule proposes placements on TV, radio, social media and at local events to reach families in the target demographics and psychographics. Considerations are given to the legal and ethical factors of advertising to minors
PLANNING OUR CAMPAIGN
The document outlines plans for an advertising campaign to promote open days at Ringwood School and Sixth Form. It discusses targeting parents and students through radio, television, and print advertisements. The radio ads will feature student testimonials and be aired on local stations. The television ad will showcase the school environment and opportunities available. Target audiences are identified as parents of year 6 students for the school and year 11 students for sixth form. The campaign will launch in September and October to drive attendance at the upcoming open days. Legal and ethical considerations regarding discrimination and children are also addressed.
OUR CAMPAIGN PLANS
The document outlines plans for an advertising campaign to promote open days at Ringwood School and Sixth Form. It discusses targeting parents and students through radio, television, and print advertisements. The radio ads will feature student testimonials and be aired on local stations. The television ad will showcase the school environment and opportunities available. Target audiences are identified as parents of year 6 students for the school and year 11 students for sixth form. The campaign will launch in September and October to drive attendance at the upcoming open days. Legal and ethical considerations regarding discrimination and children are also addressed.
Our group campaign
The document outlines plans for an advertising campaign to promote open days at Ringwood School and Sixth Form. It discusses targeting parents and students through radio, television, and print advertisements. The radio ads will feature student testimonials and be aired on local stations. The television ad will showcase the school environment and opportunities available. Target audiences are identified as parents of year 6 students for the school and year 11 students for sixth form. The campaign will launch in September and October to drive attendance at the upcoming open days. Legal and ethical considerations regarding discrimination and children are also addressed.
FULL CAMPAIGN SCHEDULE
The document outlines plans for an advertising campaign to promote open days at Ringwood School and Sixth Form. It discusses aims to drive students and parents to the open days in order to recruit new pupils. The campaign will include radio, print, and TV advertisements targeting both primary and secondary audiences. The radio ads will have different tones - one catchy for the main school and one more mature for sixth form. The campaign aims to launch in mid-September and early October to promote the open days while avoiding saturated summer advertising periods. Legal and ethical considerations for the campaign include avoiding discrimination and ensuring copyright compliance.
Campaign schedule 90
Ringwood School is launching advertising campaigns to promote their sixth form and year 7 programs. For the sixth form campaign, the advertisement will highlight the school's high a-level pass and university acceptance rates. The target audience is current year 11 students. For year 7, the ad will encourage families outside the catchment area to enroll their children and move to the area. The target audience is parents of students in years 4-6. The TV ad will show students of different ages and genders in various classes to showcase the school's subject and extracurricular offerings. It will portray a positive learning environment through clips of engaged students and supportive teachers.
Audio advertising campaign plan
The radio advertising campaign aims to promote Ringwood School and Sixth Form's open evenings in October and November 2018. The ad will highlight the school's excellent reputation, diverse curriculum and extracurricular activities. It will also promote Ringwood Sixth Form's top academic results and wide range of A-Level and vocational courses. The primary targets are Year 6 parents considering secondary schools and Year 11 students exploring post-16 options. The ad will ask audiences to register for the open evenings on the school website to provide insight into potential future students.
All sections
The document outlines a proposal for a radio advertising campaign to recruit new students to Ringwood secondary and sixth form schools. It discusses the campaign's aims to promote the school's achievements and opportunities. The campaign will target both parents of potential lower school students and older students themselves for the sixth form. It proposes a slogan of "Your Way Forward" and launching ads on local radio stations before upcoming open house events to draw audiences to learn more about the school.
Planning our advertising campaign
The proposed advertising campaign aims to promote Ringwood School and Ringwood Sixth Form's upcoming open evenings in 2018. The campaign will target parents and students to drive attendance at the open evenings. Specifically, the campaign will:
1) Create a radio advertisement highlighting Ringwood School and Sixth Form's excellent reputation, diverse curriculum and extracurricular opportunities to showcase what they offer.
2) Split the target audiences between Ringwood School, targeting parents of Years 6, 7, 8 and 9 students, and Ringwood Sixth Form, targeting Year 11 students and parents.
3) Launch the campaign in September 2018 to remain top of mind for the open evenings in October and November, and take advantage of local events like Ring
Planning our campaign
The document outlines plans for a marketing campaign to promote open days at Ringwood School and Sixth Form. It will include advertisements across TV, print, and radio media. The TV and radio ads will target both parents of potential primary school students and current secondary students exploring sixth form options. The ads will showcase the school's diverse and inclusive environment through portrayals of varied families and emphasize opportunities available to students. Schedules, target audiences, and compliance with advertising regulations are also discussed.
Group campaign Tasks A-D
The campaign aims to promote Ringwood School and Sixth Form through two 30-second adverts to be aired on radio and printed in local newspapers. The adverts will highlight the schools' strong academic results and high percentage of students who pass exams to attract more year 6 and year 11 students to their open evenings. The campaign will launch the print ads 2-3 weeks before the events and follow with radio ads to remind audiences. It will target messages toward students directly for the sixth form while also informing parents. Legal and ethical issues like copyright and avoiding libel will be considered to comply with advertising standards. The visual and audio concepts will feature shots of the school and students to portray the experience and success of Ringwood education.
Group campaign
The campaign aims to promote Ringwood School and Sixth Form through two 30-second adverts to be aired on radio and printed in local newspapers. The adverts will highlight the schools' strong academic results and high percentage of students who pass exams to attract more year 6 and year 11 students to their open evenings. The campaign will launch the print ads 2-3 weeks before the events and follow with radio ads to remind audiences. It will aim to schedule radio spots during the after-school drive time of 3:30pm to target students and parents. Both ads will feature a graduating student to connect their message that Ringwood provides opportunities for academic success.
Task 1 costumes, props and cast report
The document provides a list of props and costumes needed for an upcoming production. It includes 9 props needed across various scenes, descriptions of costumes for the main characters Noah, Riley, James, and Mr. Andrews, as well as costumes for other students, teachers, and protestors. All costumes will be supplied by the actors or the document's author to reduce production costs. The cast includes Katherine Grubb as Noah, Morgan Long as Riley, Andrew Goldman as James, and Timothy Broadhouse as Mr. Andrews.
Filming evidence
The document describes images from a film shoot. In one image, the photographer is adjusting the focus and opacity of the lens to account for indoor and outdoor lighting differences. In another image, the photographer is checking the script and shot list to ensure everyone is clear about what scenes are being filmed, and found having extra copies of materials helpful to keep the shoot running smoothly.
More Related Content
Similar to Proposal identifying the product being advertised
Section a
The proposal outlines an advertising campaign for Ringwood School to attract new students. It aims to promote the school's academics to both parents and students. The campaign will create radio ads that grab attention with a question and highlight the school's achievements and statistics. The Year 7 ad will emphasize academics and persuasive language for parents, while the sixth form ad will focus on student futures, quotes, and emotive language for both parents and students. The target audiences are parents and students in the local Hampshire and Dorset areas for Year 7, and ages 12-16 plus their parents for sixth form. The message is to promote the school as a good place to learn and develop where children will be happy and receive a good education.
Section a copy
The proposal outlines an advertising campaign for Ringwood School to attract new students. It aims to promote the school's academics to both parents and students. The campaign will create radio ads that use rhetorical questions, persuasive language, and emotive language to appeal to parents of Year 6 and Year 11 students. The Year 7 ad will emphasize academics and statistics while the sixth form ad discusses future opportunities and university. The target audiences are parents and students from local areas around the school, ranging in demographics from middle to working class. The campaign message is to promote the school as a good place to learn and develop where students will be happy and well cared for.
Mission A
Ringwood School is launching a campaign to promote their Secondary School and Sixth Form programs. The campaign slogan is "Bringing Out the Best in Students." The goal is to entice parents and students to attend upcoming Open Evenings to learn more about the school and encourage enrollment. The target audiences are Year 5/6 and Year 10/11 students, as well as their parents. Insights into these audiences are provided. The main local competitor is Ringwood Waldorf School, but it is a private school that charges tuition, whereas Ringwood School is public and free to attend.
Proposal
The document outlines plans for an advertising campaign to promote Ringwood School and sixth form open days. It discusses the aims, target audiences, campaign messages, and schedule. For the secondary school audience, the target is parents of children planning to attend secondary school in 2019. For sixth form, the target is students planning to attend in 2019. The campaign messages center around being supported through learning and the next stage of development. The document also covers codes of conduct for the campaign, including obtaining permissions and avoiding misleading claims. It proposes plans for audio-visual and print advertisements, as well as a team logo.
Audio advert proposal (all sections)
The radio advertisement aims to promote the school and sixth form by driving potential students and parents to register for upcoming open evenings on the school's website. For the school advert, it will use a catchy tagline and rhetorical question to create a positive image and appeal to both students and parents. The sixth form advert will highlight statistics showing it is a top performer to appeal to year 11 students and influence their career path decisions. Both ads will include key contact and registration details.
Audio advert proposal (all sections)
The radio advertisement aims to promote the school and sixth form by driving potential students and parents to register for upcoming open evenings on the school website. For the school advert, it will use a catchy tagline and rhetorical question to create a positive image and appeal to both students and parents. The sixth form advert will highlight statistics showing it is a top performer to appeal to year 11 students and influence their career path choices. Both ads will include key contact and registration details.
Audio advert proposal (all sections)
The document outlines a marketing campaign for Ringwood School and Sixth Form. The campaign aims to promote the school and sixth form to parents and students to recruit new students.
The campaign will include radio, print, and online advertisements launching in early September and October. Advertisements will target parents of students in years 4-6 for the school and year 11 students for the sixth form. Messaging will highlight the school's success, opportunities, and friendly environment to appeal to parents and students. Advertisements will direct audiences to register for open evenings in early October and November on the school website. The schedule plans radio placements at peak times and considers local events to promote at in order to reach the intended audiences. Legal and regulatory
Audio advert proposal (all sections)
The radio advertisement will promote the open evenings for Ringwood School and its sixth form. For the school, the ad will use a rhetorical question to portray it as fun, welcoming, and safe. For the sixth form, the ad will highlight its top academic performance and variety of course options to appeal to year 11 students. Both ads will direct listeners to the school website to register for the open evenings in early October and November.
advert
The document proposes an advertising campaign for Ringwood School to attract new students. It outlines the aims of appealing to parents and students to attend open days for Year 7 and Year 12. The campaign will use radio advertisements on local stations, featuring rhetorical questions and persuasive or emotive language tailored to each audience.
The target audiences are parents and students for the Year 7 ad, and parents and students separately for the Year 12 ad. The message is to promote the school as a good place for learning, development and care. The advertising schedule proposes placements on TV, radio, social media and at local events to reach families in the target demographics and psychographics. Considerations are given to the legal and ethical factors of advertising to minors
PLANNING OUR CAMPAIGN
The document outlines plans for an advertising campaign to promote open days at Ringwood School and Sixth Form. It discusses targeting parents and students through radio, television, and print advertisements. The radio ads will feature student testimonials and be aired on local stations. The television ad will showcase the school environment and opportunities available. Target audiences are identified as parents of year 6 students for the school and year 11 students for sixth form. The campaign will launch in September and October to drive attendance at the upcoming open days. Legal and ethical considerations regarding discrimination and children are also addressed.
OUR CAMPAIGN PLANS
The document outlines plans for an advertising campaign to promote open days at Ringwood School and Sixth Form. It discusses targeting parents and students through radio, television, and print advertisements. The radio ads will feature student testimonials and be aired on local stations. The television ad will showcase the school environment and opportunities available. Target audiences are identified as parents of year 6 students for the school and year 11 students for sixth form. The campaign will launch in September and October to drive attendance at the upcoming open days. Legal and ethical considerations regarding discrimination and children are also addressed.
Our group campaign
The document outlines plans for an advertising campaign to promote open days at Ringwood School and Sixth Form. It discusses targeting parents and students through radio, television, and print advertisements. The radio ads will feature student testimonials and be aired on local stations. The television ad will showcase the school environment and opportunities available. Target audiences are identified as parents of year 6 students for the school and year 11 students for sixth form. The campaign will launch in September and October to drive attendance at the upcoming open days. Legal and ethical considerations regarding discrimination and children are also addressed.
FULL CAMPAIGN SCHEDULE
The document outlines plans for an advertising campaign to promote open days at Ringwood School and Sixth Form. It discusses aims to drive students and parents to the open days in order to recruit new pupils. The campaign will include radio, print, and TV advertisements targeting both primary and secondary audiences. The radio ads will have different tones - one catchy for the main school and one more mature for sixth form. The campaign aims to launch in mid-September and early October to promote the open days while avoiding saturated summer advertising periods. Legal and ethical considerations for the campaign include avoiding discrimination and ensuring copyright compliance.
Campaign schedule 90
Ringwood School is launching advertising campaigns to promote their sixth form and year 7 programs. For the sixth form campaign, the advertisement will highlight the school's high a-level pass and university acceptance rates. The target audience is current year 11 students. For year 7, the ad will encourage families outside the catchment area to enroll their children and move to the area. The target audience is parents of students in years 4-6. The TV ad will show students of different ages and genders in various classes to showcase the school's subject and extracurricular offerings. It will portray a positive learning environment through clips of engaged students and supportive teachers.
Audio advertising campaign plan
The radio advertising campaign aims to promote Ringwood School and Sixth Form's open evenings in October and November 2018. The ad will highlight the school's excellent reputation, diverse curriculum and extracurricular activities. It will also promote Ringwood Sixth Form's top academic results and wide range of A-Level and vocational courses. The primary targets are Year 6 parents considering secondary schools and Year 11 students exploring post-16 options. The ad will ask audiences to register for the open evenings on the school website to provide insight into potential future students.
All sections
The document outlines a proposal for a radio advertising campaign to recruit new students to Ringwood secondary and sixth form schools. It discusses the campaign's aims to promote the school's achievements and opportunities. The campaign will target both parents of potential lower school students and older students themselves for the sixth form. It proposes a slogan of "Your Way Forward" and launching ads on local radio stations before upcoming open house events to draw audiences to learn more about the school.
Planning our advertising campaign
The proposed advertising campaign aims to promote Ringwood School and Ringwood Sixth Form's upcoming open evenings in 2018. The campaign will target parents and students to drive attendance at the open evenings. Specifically, the campaign will:
1) Create a radio advertisement highlighting Ringwood School and Sixth Form's excellent reputation, diverse curriculum and extracurricular opportunities to showcase what they offer.
2) Split the target audiences between Ringwood School, targeting parents of Years 6, 7, 8 and 9 students, and Ringwood Sixth Form, targeting Year 11 students and parents.
3) Launch the campaign in September 2018 to remain top of mind for the open evenings in October and November, and take advantage of local events like Ring
Planning our campaign
The document outlines plans for a marketing campaign to promote open days at Ringwood School and Sixth Form. It will include advertisements across TV, print, and radio media. The TV and radio ads will target both parents of potential primary school students and current secondary students exploring sixth form options. The ads will showcase the school's diverse and inclusive environment through portrayals of varied families and emphasize opportunities available to students. Schedules, target audiences, and compliance with advertising regulations are also discussed.
Group campaign Tasks A-D
The campaign aims to promote Ringwood School and Sixth Form through two 30-second adverts to be aired on radio and printed in local newspapers. The adverts will highlight the schools' strong academic results and high percentage of students who pass exams to attract more year 6 and year 11 students to their open evenings. The campaign will launch the print ads 2-3 weeks before the events and follow with radio ads to remind audiences. It will target messages toward students directly for the sixth form while also informing parents. Legal and ethical issues like copyright and avoiding libel will be considered to comply with advertising standards. The visual and audio concepts will feature shots of the school and students to portray the experience and success of Ringwood education.
Group campaign
The campaign aims to promote Ringwood School and Sixth Form through two 30-second adverts to be aired on radio and printed in local newspapers. The adverts will highlight the schools' strong academic results and high percentage of students who pass exams to attract more year 6 and year 11 students to their open evenings. The campaign will launch the print ads 2-3 weeks before the events and follow with radio ads to remind audiences. It will aim to schedule radio spots during the after-school drive time of 3:30pm to target students and parents. Both ads will feature a graduating student to connect their message that Ringwood provides opportunities for academic success.
Similar to Proposal identifying the product being advertised (20)
More from rachelmoffatmedia
Task 1 costumes, props and cast report
The document provides a list of props and costumes needed for an upcoming production. It includes 9 props needed across various scenes, descriptions of costumes for the main characters Noah, Riley, James, and Mr. Andrews, as well as costumes for other students, teachers, and protestors. All costumes will be supplied by the actors or the document's author to reduce production costs. The cast includes Katherine Grubb as Noah, Morgan Long as Riley, Andrew Goldman as James, and Timothy Broadhouse as Mr. Andrews.
Filming evidence
The document describes images from a film shoot. In one image, the photographer is adjusting the focus and opacity of the lens to account for indoor and outdoor lighting differences. In another image, the photographer is checking the script and shot list to ensure everyone is clear about what scenes are being filmed, and found having extra copies of materials helpful to keep the shoot running smoothly.
eDITING evidence
The document contains 4 images showing the film editing process. The first image shows basic editing of a conversation scene using shot reverse shot cutting. The second image shows adding visual effects and transitions, including pink on-screen text. The third image shows adding effective green-colored audio to scene 10. The fourth image displays exporting the video in H.264 format at 1080p resolution for YouTube.
Rushes log
This document is a rushes log created by editor Rachel Moffat for the production "Consent Matters". It contains details of 72 video and audio files including shot number, file name, duration, description and storage location. The files cover footage from 10 scenes and include notes on which shots would work well or have limitations for each scene.
Task 5 risk assessment
This risk assessment document identifies potential risks from unsuitable weather, an actor getting sick, filming near a busy road, a slippery floor in a scene, and a camera running out of battery. For each risk, it outlines the potential outcome, likelihood of the incident occurring, and risk level. All risks are deemed low with control measures in place, and activities should be monitored to ensure the control measures remain effective.
5 legal and ethical considerations
This document discusses the legal and ethical considerations for a short film project. It addresses who owns various aspects of the film, like filmed footage, title sequences, and music. It also covers getting proper consent from actors and parental permission for minors. Ethical topics covered include getting an appropriate age certificate from the BBFC, ensuring content warnings are given, and the difficulty of regulating online access for younger viewers despite targeting a 15 certificate. The document provides potential issues that may arise and suggestions for how to address them, like having backup music options or substitute actors.
Task 4 recce
This document details 4 potential filming locations for a student film project. Location #1 is a house suitable for filming a party scene. Location #2 is a school that can be used for multiple classroom scenes. Location #3 is a road that can be used to film a character parking her car near the school. Location #4 is another house that has a room that can serve as a study and bedroom for additional scenes.
Task 3 production schedule
The document lists production details for various filming and editing sessions of a film, including dates, locations, crew members, props, and equipment used. Scenes 1, 5, 9 were filmed at one house on April 27th with a few cast members. Scenes 2 and 3 were filmed at a school on May 2nd with a smaller crew. Scenes 4, 8, and 10 were filmed at the same school on May 16th. Postproduction editing took place on May 16th and 20th at one house with the director working alone on the film edits.
Task 2 storyboard
Noah drives Riley home from a party. At the party, Noah finds Riley being kissed by her ex James, who is drunk. Riley seems uncomfortable so Noah intervenes and pushes James away. Noah checks that Riley is okay and offers to drive her home. The next day at college, Noah pressures Riley to talk about what happened with James, but Riley insists nothing happened and does not want to discuss it. Noah suggests they could do something about it, and Riley admits she is scared, but does not know what they could do. Noah tells Riley to meet her later that day, implying she has an idea.
Task 1 costumes, props and cast report
This document provides a summary of props and costumes for an upcoming production. It lists 9 props needed for various scenes including car keys, beer bottles, and protest signs. It also describes the costumes for the main characters Noah, Riley, James, and Mr. Andrews. Noah will wear jeans and Doc Martins, Riley skirts and makeup, James a t-shirt and jeans, and Mr. Andrews will dress professionally in suits. Other students and teachers will follow a school dress code while protestors' costumes will be colorful and vibrant. All costumes will be supplied by the actors or production.
Analysis
This document provides a summary and analysis of a script for the Max Payne computer game. It notes that the script includes player choices as well as a set narrative. It is comprised mainly of dialogue between characters. There are also descriptions of audio cues and different outcomes based on player choices. The script begins with a murder, disrupting equilibrium. It is part of the action genre, as evidenced by characters like police and criminals. The target audience is predominantly male, ages 15-25, as the action genre and male protagonist would appeal more to men seeking escapism.
Equipment list
The document outlines the equipment, software, and assets the filmmaker has chosen to use for their short film. For equipment, they will use a Canon 700d camera, tripod, SD cards, lights, microphone, SD card reader, and a computer. They chose these items because they want steady shots, good audio/video quality, and the ability to transfer footage. For software, they will use Office, Premiere Pro, Photoshop, and Audition. They chose these for pre/post-production, editing, titles, and sound editing. For assets, they will create a studio logo in Photoshop, use sound effects, and include a musical score to set mood and atmosphere.
Consent Matters treatment
This document outlines the key details of a short film called "Consent Matters" including:
- The 10 minute film will follow Noah, an 18-year-old who starts a book after witnessing sexual harassment at a party.
- Key characters include Noah, her friend Riley who was harassed, and the head teacher trying to censor the book.
- The film will show the creation of the anonymous book and subsequent protest when the school bans it.
- The target audience is ages 15-25 to raise awareness about consent, and it may be used in sexual education.
- The filmmaker will use natural lighting and style to make the serious topic relatable.
Swot analysis
This document outlines a SWOT analysis for a film project. The strengths include a very detailed script and shooting script that will aid organization during filming. Scene 4 uses a different style that could keep audiences interested. Weaknesses involve character descriptions not being as clear without finalized actors and difficulty estimating shot times. Opportunities exist for the political film to make an impact and spark discussion about consent education. Threats include potential offense from the serious topic or defensiveness from schools about current sex education practices.
Consent matters shooting script (3)
Noah creates an anonymous book called "Consent Matters" to educate students about sexual consent after witnessing her friend Riley in a troubling situation at a party. She is called to the principal's office where he questions her about the book's content and accuses it of being inappropriate. Noah defends the book's important message and argues the school should be doing more to educate students on consent. However, the principal threatens to involve her parents if she causes more trouble.
Final draft consent matters script (1)
Noah witnesses James kissing and pushing Riley at a party without her consent. She drives Riley home to ensure her safety. Noah and Riley then create an anonymous book called "Consent Matters" to educate their college on sexual consent and help for those suffering. Their college principal tries to ban the book, seeing it as inappropriate, but Noah continues fighting for students' right to learn about consent. She leads a protest with other students outside the college to further their cause.
3rd draft consent matters script
Noah creates an anonymous book called "Consent Matters" after witnessing her friend Riley being pressured into an unwanted encounter at a party. The book shares anonymous stories from students about issues with consent to educate others. Noah distributes the book around her college but the principal wants to ban it, prioritizing parents' concerns over students' safety. Noah organizes a protest with other students to fight for their right to learn about consent.
2nd draft consent matters script
1) Noah witnesses James kissing and pushing Riley at a party while drunk. She intervenes and drives Riley home to ensure her safety.
2) Noah and Riley decide to create an anonymous book called "Consent Matters" to educate others on issues of consent and how to seek help. They gather anonymous stories and distribute the book at their college.
3) The book gains popularity but the principal wants to ban it, believing the sensitive topics are inappropriate and could worry parents. Noah argues it provides much-needed education and support for students.
4) After being warned about further distributing the book, Noah organizes a student protest outside the college to fight for their right to learn about consent.
1st draft consent matters script
This document is the script for a short film about a student named Noah who creates an anonymous book called "Consent Matters" after witnessing a situation at a party where another student Riley was uncomfortable with a boy's advances. Noah distributes the book at her school to raise awareness about sexual consent issues, but the principal bans the book and warns Noah not to cause problems. Undaunted, Noah organizes a student protest outside the school with signs advocating for the right to learn about consent.
More from rachelmoffatmedia (20)
Recently uploaded
How to Manage Your Lost Opportunities in Odoo 17 CRM
Odoo 17 CRM allows us to track why we lose sales opportunities with "Lost Reasons." This helps analyze our sales process and identify areas for improvement. Here's how to configure lost reasons in Odoo 17 CRM
The Diamonds of 2023-2024 in the IGRA collection
A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
Hindi varnamala | hindi alphabet PPT.pdf
हिंदी वर्णमाला पीपीटी, hindi alphabet PPT presentation, hindi varnamala PPT, Hindi Varnamala pdf, हिंदी स्वर, हिंदी व्यंजन, sikhiye hindi varnmala, dr. mulla adam ali, hindi language and literature, hindi alphabet with drawing, hindi alphabet pdf, hindi varnamala for childrens, hindi language, hindi varnamala practice for kids, https://www.drmullaadamali.com
Reimagining Your Library Space: How to Increase the Vibes in Your Library No ...
Librarians are leading the way in creating future-ready citizens – now we need to update our spaces to match. In this session, attendees will get inspiration for transforming their library spaces. You’ll learn how to survey students and patrons, create a focus group, and use design thinking to brainstorm ideas for your space. We’ll discuss budget friendly ways to change your space as well as how to find funding. No matter where you’re at, you’ll find ideas for reimagining your space in this session.
The History of Stoke Newington Street Names
Presented at the Stoke Newington Literary Festival on 9th June 2024
www.StokeNewingtonHistory.com
How to Add Chatter in the odoo 17 ERP Module
In Odoo, the chatter is like a chat tool that helps you work together on records. You can leave notes and track things, making it easier to talk with your team and partners. Inside chatter, all communication history, activity, and changes will be displayed.
Chapter wise All Notes of First year Basic Civil Engineering.pptx
Chapter wise All Notes of First year Basic Civil Engineering
Syllabus
Chapter-1
Introduction to objective, scope and outcome the subject
Chapter 2
Introduction: Scope and Specialization of Civil Engineering, Role of civil Engineer in Society, Impact of infrastructural development on economy of country.
Chapter 3
Surveying: Object Principles & Types of Surveying; Site Plans, Plans & Maps; Scales & Unit of different Measurements.
Linear Measurements: Instruments used. Linear Measurement by Tape, Ranging out Survey Lines and overcoming Obstructions; Measurements on sloping ground; Tape corrections, conventional symbols. Angular Measurements: Instruments used; Introduction to Compass Surveying, Bearings and Longitude & Latitude of a Line, Introduction to total station.
Levelling: Instrument used Object of levelling, Methods of levelling in brief, and Contour maps.
Chapter 4
Buildings: Selection of site for Buildings, Layout of Building Plan, Types of buildings, Plinth area, carpet area, floor space index, Introduction to building byelaws, concept of sun light & ventilation. Components of Buildings & their functions, Basic concept of R.C.C., Introduction to types of foundation
Chapter 5
Transportation: Introduction to Transportation Engineering; Traffic and Road Safety: Types and Characteristics of Various Modes of Transportation; Various Road Traffic Signs, Causes of Accidents and Road Safety Measures.
Chapter 6
Environmental Engineering: Environmental Pollution, Environmental Acts and Regulations, Functional Concepts of Ecology, Basics of Species, Biodiversity, Ecosystem, Hydrological Cycle; Chemical Cycles: Carbon, Nitrogen & Phosphorus; Energy Flow in Ecosystems.
Water Pollution: Water Quality standards, Introduction to Treatment & Disposal of Waste Water. Reuse and Saving of Water, Rain Water Harvesting. Solid Waste Management: Classification of Solid Waste, Collection, Transportation and Disposal of Solid. Recycling of Solid Waste: Energy Recovery, Sanitary Landfill, On-Site Sanitation. Air & Noise Pollution: Primary and Secondary air pollutants, Harmful effects of Air Pollution, Control of Air Pollution. . Noise Pollution Harmful Effects of noise pollution, control of noise pollution, Global warming & Climate Change, Ozone depletion, Greenhouse effect
Text Books:
1. Palancharmy, Basic Civil Engineering, McGraw Hill publishers.
2. Satheesh Gopi, Basic Civil Engineering, Pearson Publishers.
3. Ketki Rangwala Dalal, Essentials of Civil Engineering, Charotar Publishing House.
4. BCP, Surveying volume 1
How to Build a Module in Odoo 17 Using the Scaffold Method
Odoo provides an option for creating a module by using a single line command. By using this command the user can make a whole structure of a module. It is very easy for a beginner to make a module. There is no need to make each file manually. This slide will show how to create a module using the scaffold method.
Leveraging Generative AI to Drive Nonprofit Innovation
In this webinar, participants learned how to utilize Generative AI to streamline operations and elevate member engagement. Amazon Web Service experts provided a customer specific use cases and dived into low/no-code tools that are quick and easy to deploy through Amazon Web Service (AWS.)
How to Setup Warehouse & Location in Odoo 17 Inventory
In this slide, we'll explore how to set up warehouses and locations in Odoo 17 Inventory. This will help us manage our stock effectively, track inventory levels, and streamline warehouse operations.
Pengantar Penggunaan Flutter - Dart programming language1.pptx
Pengantar Penggunaan Flutter - Dart programming language1.pptx
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...Dr. Vinod Kumar Kanvaria
Exploiting Artificial Intelligence for Empowering Researchers and Faculty,
International FDP on Fundamentals of Research in Social Sciences
at Integral University, Lucknow, 06.06.2024
By Dr. Vinod Kumar KanvariaHow to Create a More Engaging and Human Online Learning Experience
How to Create a More Engaging and Human Online Learning Experience Wahiba Chair Training & Consulting
Wahiba Chair's Talk at the 2024 Learning Ideas Conference. PCOS corelations and management through Ayurveda.
This presentation includes basic of PCOS their pathology and treatment and also Ayurveda correlation of PCOS and Ayurvedic line of treatment mentioned in classics.
Recently uploaded (20)
How to Manage Your Lost Opportunities in Odoo 17 CRM
How to Manage Your Lost Opportunities in Odoo 17 CRM
Reimagining Your Library Space: How to Increase the Vibes in Your Library No ...
Reimagining Your Library Space: How to Increase the Vibes in Your Library No ...
Digital Artefact 1 - Tiny Home Environmental Design
Digital Artefact 1 - Tiny Home Environmental Design
Chapter wise All Notes of First year Basic Civil Engineering.pptx
Chapter wise All Notes of First year Basic Civil Engineering.pptx
Liberal Approach to the Study of Indian Politics.pdf
Liberal Approach to the Study of Indian Politics.pdf
How to Build a Module in Odoo 17 Using the Scaffold Method
How to Build a Module in Odoo 17 Using the Scaffold Method
Leveraging Generative AI to Drive Nonprofit Innovation
Leveraging Generative AI to Drive Nonprofit Innovation
How to Setup Warehouse & Location in Odoo 17 Inventory
How to Setup Warehouse & Location in Odoo 17 Inventory
Pengantar Penggunaan Flutter - Dart programming language1.pptx
Pengantar Penggunaan Flutter - Dart programming language1.pptx
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...
How to Create a More Engaging and Human Online Learning Experience
How to Create a More Engaging and Human Online Learning Experience
Proposal identifying the product being advertised
- 1. Proposal identifying the product being advertised.
- 2. Aims and objectives -To promote the Ringwood school and sixth form open day and persuade people to come along. -To reach a variety of people at different times within the day. -To show reasons why Ringwood School and sixth form is the right place to be going/sending your children.
- 3. Target audience -Parents of children planning to attend secondary school in September 2019. -Children looking to find a school for September 2019. -Students planning to attend sixth form/collage in September 2019. This image shows the target audience for the secondary school open day. It would predominantly be male and female parents with aged 10/11 (year six) children because they will be looking for a school for their child to attend This image shows the target audience for the sixth form open day. It would be 15/16 (year 11) aged children because they will be looking themselves for a sixth form/ collage to attend. These people will be looking to do A-levels or BETC courses in September 2019 so they will probably have target grades to achieve at least 3 C’s and 2 B’s at GCSE.
- 4. Campaign message -Send your children to Ringwood School. -Come to Ringwood sixth form. “Inspired to learn, supported to succeed” “Supported through the next stage of development”