Propellernet & Celebrity Cruises - Music Mapped Case Study
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Celebrity Cruises created an interactive content piece called "Music Mapped" to drive links and revenue during a key booking period. The piece mapped popular music to destinations, appealing to audiences interested in both travel and music. It generated 199 links from 15 countries and over 14,000 page views. This digital PR campaign resulted in a 50% increase in estimated organic visits, 12% increase in bookings, 4% increase in revenue, and "Music Mapped" becoming the 3rd most linked page on the site. The learnings were that varied content brings varied links, press will link if the content is relevant, and brands can discuss topics beyond just their product. Links remain an important factor for search success.
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A digital marketing agency provides digital strategy and marketing services including developing digital strategies, defining business objectives, search engine optimization, paid advertising, email marketing, and building relationships. Digital strategies involve understanding the audience, developing a content strategy, optimizing websites for search engines, and promoting content. Key factors for success include quality content, research on target audiences and keywords, and building trust and links from other websites and social media. Measurement of strategies includes metrics like click-through and conversion rates.
introduction to digital marketing-191225045508.pdf
Digital marketing is the marketing of products or services using digital technologies on the Internet and through mobile phone apps. It encompasses several types of marketing including search engine optimization (SEO), content marketing, social media marketing, pay-per-click advertising, affiliate marketing, and email marketing. Digital marketers are responsible for driving brand awareness and lead generation through various digital channels and measuring the performance of campaigns using analytics. Their roles can be specialized depending on the size of the company, such as SEO manager, content marketing specialist, social media manager, or digital marketing manager. Soft skills like the ability to learn and adapt quickly as well as strong analytical skills are important for digital marketers.
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"Senior Living Digital Strategies" Webinar - 5 Assisted Living Marketing Ideas
"Senior Living Digital Strategies" Webinar - 5 Assisted Living Marketing Ideas
Solution Planets : Best Digital Marketing Agency Mulund Mumbai | Contact us Now
Solution Planets : Best Digital Marketing Agency Mulund Mumbai | Contact us Now
introduction to digital marketing-191225045508.pdf
introduction to digital marketing-191225045508.pdf
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The Strategic Impact of Storytelling in the Age of AI
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Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
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In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.The Good the Bad and The Ugly of Marketing Measurement
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Actionable tactics you can apply after this session:
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From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
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In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Gokila digital marketing| consultant| Coimbatore
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
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Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
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Pillar-Based Marketing - Ryan Brock, DemandJump
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Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
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From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
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Propellernet & Celebrity Cruises - Music Mapped Case Study
- 1. Celebrity Cruises: Music Mapped Content & Digital PR Case Study Louise Parker Digital PR Director
- 2. How a piece of interactive content drove coverage, links and revenue for Celebrity Cruises
- 3. WHY ARE LINKS IMPORTANT IN SEARCH Links are a ranking factor for Google and other search engines The more (good quality) links you have to your site, the higher you will rank Higher rankings leads to more clicks, more traffic and more revenue
- 4. So, how do you get websites to link to you?
- 5. We create on-site content, with a PR hook, that online press will want to link to
- 6. Objective: Improve search visibility in a key booking period and compete with larger search rivals
- 7. OUR APPROACH Strategy Marketing success Business success Insight Content Digital PR Technical SEO
- 8. OUR DIGITAL PR APPROACH We ground our creative ideas in quantitative and qualitative data We combine PRs, content planners, producers and SEO consultants We use earned, owned, paid and social We measure commercial impact
- 9. CONTENT CONSIDERATIONS Brand: What topics can the brand talk about with authority? Audience: What will appeal to their customers and potential customers? Media: What will the press be interested in covering?
- 10. CELEBRITY CRUISES Brand: One of Celebrity Cruises’ key pillars is Music & Arts Audience: They’re keen for their travels to align with their passions Media: Data stories are currently of real interest to the press
- 17. 199links Covered in 15countries 14,000 page views
- 18. SEO IMPACT 50% YoY increase in estimated organic visits Bookings +12% YoY Revenue +4% YoY Music Mapped is the 3rd most linked-to page on the site +7% Top 10 rankings
- 19. LEARNINGS Varied content brings varied links Press will link to your website if you have something relevant that adds to the story Your brand can talk about more than just their product Links are still an incredibly important aspect of search success
- 20. Thank you for listening Twitter: @louisevparker Email: louisep@propellernet.co.uk