Propel Your Message
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1. The document provides tips and strategies for free marketing that libraries can try today, including assessing needs, refining messaging, engaging the community, and evaluating results. 2. It encourages libraries to understand user needs, create clear messages, get involved locally, and continuously improve through assessment. 3. The presentation was given by Lindsay Sarin, Andrea Snyder, and Julie Strange and includes ideas like using staff and data to assess needs, simplifying language, brainstorming bold ideas, and maintaining an open mind as a librarian.
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Propel Your Message
- 1. Propel Your Message! Andrea Snyder, Julie Strange & Lindsay Sarin Andrea Davis, Cindy Fisher & Myrna Morales
- 2. STEAL THESE IDEAS Free Marketing Strategies to Try Today Lindsay Sarin, Andrea Snyder & Julie Strange
- 3. This session’s hash: #STIMiL The conference hash: #internetlibrarian
- 4. 1. Assess: Know Where You Stand
- 5. HOW?! • Start with the Staff • Look at the numbers • And…
- 7. Sometimes the truth hurts…
- 8. Figure out what you need to assess. !
- 9. 2. Clear the Decks
- 11. Examine the things you like from others’ and figure out the elements of their success. Replicate.!
- 12. 3. Create Your Message
- 15. Right person. Right place. Right time.
- 16. Cut 60% of the words!
- 17. 4. Reduce Pain
- 18. Use your library like a customer and pay attention to the little ways you can make a big difference.!
- 19. 5. Be Brave
- 24. Brainstorm! ! No idea is too crazy!!
- 25. 6. Give people something to do
- 26. Rewrite an old message in active language. !
- 27. 7. Get into the Community
- 30. 1. Create elevator speeches! ! 2. Keep your librarian brain on at all times. !
- 31. 8. Assess the Results
- 32. Debrief after everything.! ! Learn.!
- 33. Lindsay Sarin lcsarin@gmail.com @lcsarin Andrea Snyder THANK YOU! alsnyder02@gmail.com stealtheseideasmarketing.tumblr.com @alsnyder02 Julie Strange julie.strange@gmail.com @strnglibrarian
- 34. Photo Credits Shower Shot: http://www.flickr.com/photos/dieselbug2007/370557683/ Baltimore: http://www.flickr.com/photos/sidereal/305963750/ Princeton Stuffed Animal Sleepover: http://www.flickr.com/photos/princetonpubliclibrary/4887853605/in/set-72157624716712838/ Wheel: http://www.flickr.com/photos/__my__photos/5025541044/ Bored Donkeys: http://www.flickr.com/photos/mysticwisdom/2905853760/ Surveyors: http://www.ohiolandsurveys.com/images/surveying_crew_on_construction_site.jpg Earthquake House: http://www.frumforum.com/wp-content/uploads/2011/10/eqarthquake.jpg Crazy math guy: http://thissideoftypical.blogspot.com/2011_02_01_archive.html Goals: http://psychologyface.com/wp-content/uploads/2011/06/goal.jpg Scrabble shelves: http://www.bhg.com/kitchen/storage/organization/ways-to-store-more-in-your-kitchen/#page=12 Awesome light bulb guy: http://pantsinacan.com/wp-content/uploads/2008/03/momentofclarity.jpg Edmonton Public Library: http://www.epl.ca/ King County Public Library: http://www.kcls.org/ Assessing results house: http://deargolden.blogspot.com/2011/07/come-in-again-this-time-my-house-was.html Butler: http://www.pastorjonas.com/wp-content/uploads/2010/02/faithful-servant.jpg Conversation: http://www.flickr.com/photos/khalidalbaih/5653817859/ Texas Tech: http://www.flickr.com/photos/kimberlykv/5060849839/ Bulletin board: http://www.flickr.com/photos/denverjeffrey/458846298