The document appears to list various marketing and advertising techniques grouped under numbers 2 through 14. It includes techniques such as negative labeling of competing products or ideas, bandwagon effect of buying what others are using, endorsement by respected individuals, highlighting only positive product attributes, portraying ordinary people enjoying the product, using misleading statistics, celebrity endorsements, favorable descriptions, negative descriptions of competitors, and conveying a sense of social pressure to conform by joining the majority who are using a product.

1. Group 1 Group 3
Group 2 Group 4
29 12
12 22

2. 2
Gives a negative label
to an idea, person, or
product so that it will
be rejected

3. 3
Buying a product
because everyone else
uses it

4. 4
Uses an individual, thing,
idea, or symbol that carries
respect, authority, prestige,
and other positive qualities
along with the product to
make it look more
acceptable

5. 5
Just showing the good
characteristics of a
product

6. 6
Uses ordinary people
enjoying the product
to make it seem
practical and of good
value

7. 7
uses misleading or
unproven statistics to
convince the audience
to believe it as a fact

8. 8
Used when an
important person or
famous figure
endorses a product

9. 9
Using appealing words
to describe someone
or something

10. 10
Using a product
because it is associated
with another idea,
tradition, or belief that
you already like

11. 11
Buying a product being
endorsed by a famous
person

12. 12
Uses words of praise for
a product or person.

13. 13
Using negative
descriptions against
the product

14. 14
shows that many
people are using a
product and convincing
you to buy and use it in
order to join them or
be like them