3. IDEE as a Brand
 Headquarters at Kolkata, Parent company
Ronak Optik India
 Available at leading multibrand outlets
 Available at 60 cities from North to South
 Close to 360 stores in Mumbai, 100 stores in
Delhi(approx)

4. Fastrack- The Competitor
 Present in 21 states, own franchisee stores
 Also present in multibrand outlets
 A strong brand presence as a trendy brand
 Also sells watches, bags, belts
 Heavy spending inTVCs

5. Redefining the image
 STYLE as a selling point
 Create a strong community of “Eye Stylists”
 Use of “Augmented Reality” as a touchpoint
with the customer
 Print ads featuring celebs in order to increase
the brand mileage

6. Media
 Print Media
 Social Media –A brand page STYLE UR EYES
 Digital Media- Augmented reality banner ads
redirecting to the website

7. raj kamble

8. raj kamble

9. A brand community

13. Measurement
 Print Media ads attached with coupons
 Different toll free extensions for digital, print
ads
 SMS alerts
 Banner ads to generate site traffic

14. THANK YOU