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Studio North presentation


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This is what we do...

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Studio North presentation

  1. 1. a little bit about us. Established 2002 Based in Waulk Mill, Ancoats (the world’s first industrial suburb) Eighteen strong team of creatives, strategists, techie’s & account managers Integrated online & offline service
  2. 2. branding.Good branding is good forbusiness. It really is that simple.But to be good at branding?That’s only simple when youknow exactly how to go about itStrategy & planning Brand identity ImplementationResearch & analysis Naming Stakeholder & internal engagementStakeholder consultation Visual identity Brand communicationsBrand strategy Verbal identity Evaluation Brand guidelines
  3. 3. digital.Strategy & planning As commonplaceResearch & analysisOnline marketing strategy as the internet isUsability these days, it is anInformation architecture ever-changing beast.Web design & developmentWebsite / mobile site designContent management systems Technology changes,eCommerceCopywriting habits and trendsMaintenance & hosting change and newOnline marketingSearch engine marketing phenomena comeDisplay advertisingSocial media into play.Email marketingMobile marketing
  4. 4. brand communications.focused communicationsthat grow your brand(and your revenue).Strategy & planning Integrated campaign delivery (design & production)Research & analysisBrand communications strategy Print (eg. brochures, annual reports, newsletters, direct mail, packaging)Integrated campaign planning Exhibition & signage Advertising Internal communications
  5. 5. ResponsibilityCommunity Charity Culture
  6. 6. a flavour of what we do...
  7. 7. case study. Branding: Parasol
  8. 8. Parasol.The challenge The UKs favourite PAYE umbrella company (for freelancers and contractors) Rebrand required to support company objectives Grow & diversify product & service offer Achieve stand out in dry sector
  9. 9. Before
  10. 10. The solution refreshed logotype and sub-brands consistent verbal identity (tone of voice) development of brand character
  11. 11. After
  12. 12. Developing the brandSay hello to Lance Freer Tone of voice How impressive is that? There will be a real live person at the end of the phone, 24 hours a day With Parasol, you don’t have to spend your precious weekends entering your timesheets
  13. 13. Interactive demo
  14. 14. Results 28% increase in customer reactivation 8% increase in overall sales Staff more engaged with the brand Real door-opener / differentiator for sales staff
  15. 15. Studio North have really impressedme at each stage of our branddevelopment. Their creativity exceededmy expectation every time and the teamare great to work with. I’m confidentthat our new brand identity sets Parasolapart from its competitors and will giveus the platform to build an evenbrighter future.Susie Lee-KilgariffMarketing Manager, Parasol
  16. 16. case study. Branding: Every Can Counts
  17. 17. Alupro.The brief Launch a new industry-led, multi-organisation campaign Encourage workplace drinks can recycling Appeal to diverse audiences (end-user, waste providers, service partners, key industry stakeholders) Influence step-change behaviour
  18. 18. The solution Brand creation Key messaging Marketing toolkit Downloadable promo collateral cans Ad, DM and course Recycle eMail campaigns can! drink at Of work? you
  19. 19. Launch collateral
  20. 20. Campaign activity
  21. 21. Campaign activity
  22. 22. Results Every Can Counts adopted by major retailers and organisations including Asda, Waitrose, Welsh Assembly, National Union of Students B2B campaign in Birmingham generated 41 new business leads and over 1000 competition entries Brand now being adopted in other countries
  23. 23. digital.
  24. 24. advertising.