SlideShare a Scribd company logo
#BrightenUrTaste
Min & Mon Ad Campaign
Sarah Grace Acker
LXMT 740
table of contents
campaign summary 3
moodboard 4
#1 cinemagraph 5
social media mock 6
#2 cinemagraph 7
social media mock 8
#3 cinemagraph 9
social media mock 10
sources 11
campaign summary
Min and Mon design bags that are anything but ordinary.
The brand is devoted to portraying an eccentric image.
Why buy a nude handbag when dinosaur print is so much
more fun? NYC and graphic pop art heavily inspire the
brand. The ad campaign #BrightenUrTaste is about adding
spark to a mediocre routine. Life can often blend in a seem-
ingly dull way, but Min and Mon design handbags for people
who want a brighter space in life and fashion.
The Min and Mon brand is based and operated out of New
York City. They distribute purely through e-commerce,
making them heavily reliant on social media. The #Bright-
enUrTaste ad campaign is designed for social media. The
GIFs will be posted on Instagram to introduce a new line of
graphic bags. Our goal is to market to Gen Z and Millennials.
3
mood board
4
cinemagraph #1
5
mock instagram post
6
cinemagraph #2
7
mock instagram post
8
cinemagraph #3
9
mock instagram post
10
sources
stock images: flickr & unsplash
product images: min & mon handbags
Images used:
https:/
/www.paullosordo.me/nyc-autumn-2020/3ui3ntz-
j72h3io93i331p30c45gdru
https:/
/minandmon.com/products/anastasio-cross-
body-handbag-micro-1
applications used: photoshop & lightroom
11

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Project1 740

  • 1. #BrightenUrTaste Min & Mon Ad Campaign Sarah Grace Acker LXMT 740
  • 2. table of contents campaign summary 3 moodboard 4 #1 cinemagraph 5 social media mock 6 #2 cinemagraph 7 social media mock 8 #3 cinemagraph 9 social media mock 10 sources 11
  • 3. campaign summary Min and Mon design bags that are anything but ordinary. The brand is devoted to portraying an eccentric image. Why buy a nude handbag when dinosaur print is so much more fun? NYC and graphic pop art heavily inspire the brand. The ad campaign #BrightenUrTaste is about adding spark to a mediocre routine. Life can often blend in a seem- ingly dull way, but Min and Mon design handbags for people who want a brighter space in life and fashion. The Min and Mon brand is based and operated out of New York City. They distribute purely through e-commerce, making them heavily reliant on social media. The #Bright- enUrTaste ad campaign is designed for social media. The GIFs will be posted on Instagram to introduce a new line of graphic bags. Our goal is to market to Gen Z and Millennials. 3
  • 11. sources stock images: flickr & unsplash product images: min & mon handbags Images used: https:/ /www.paullosordo.me/nyc-autumn-2020/3ui3ntz- j72h3io93i331p30c45gdru https:/ /minandmon.com/products/anastasio-cross- body-handbag-micro-1 applications used: photoshop & lightroom 11