This document discusses the benefits of implementing a live shopping system for a department store. Live shopping allows customers to view and purchase products online in real-time without needing to be physically present in the store. The presentation outlines advantages like lower overhead costs, improved customer profiling and loyalty, and an expanded customer reach. It also details how the proposed system would integrate an online shopping module with the department store's existing infrastructure and private gateway. Key technologies like JSP, JavaScript, HTML, MySQL, JDBC, and Tomcat are presented as the tools that would power the front-end and back-end of the live shopping platform. The overall expected outcome is the development of a functional live shopping system for the department store.

1. Presented By…
Abid Afsar
MSCC
January 2011

2. Why Live Shopping?
Departmental Store has never used this system before
– Introducing live shopping technology
Not many people know about it
Customer has to be in Store to view products
Cash needs to be paid upfront by existing store
customer.

3. Advantages of Live Shopping
Easy maintenance
Lower overheads
Customer profiling – identifying
customer by their use buying and
interest
Automatic processing of orders
New and increased revenue channels
Increased market reach
Improved loyalty

4. Advantages of Live Shopping
to the Customer
User friendly interactions
Secure transactions
Product features
Up to date
Confirmation of orders
Orders can be made from anywhere
in the world
Customers are able to shop around
the clock without leaving their
homes

5. Concept of Integrated Services
“Digital brand integration is part of
the evolution of product placement. It's
simply another tool marketers use to
get products integrated into shows. If
you can put it in a package, we can put
it in a show ”
Diversity of ideas
Increased productivity, efficiency and
quality
Real world – teams for projects
Aiming for a fully working system

6. Separation In Modules
Development of live Shopping
Merchandiser module and Webpage
Development of live Shopping Customer
module
Documentation for the above mentioned
tasks of the project

7. Front-End Tools
JSP 2.0
Technology that allows web developers and
designers to rapidly develop and easily
maintain, information-rich, dynamic web
pages that leverage existing business
systems
JavaScript 1.8.5
Is a language which allows a webpage to have
dynamic content
HTML 4.01
The publishing language of the World Wide
Web.

8. Back-End Tools
MySQL 5.5.19
DBMS to store product and customer details
JDBC 3.0
An industry standard for database independent connectivity
between a computer platform or device operating in the Java
environment and a wide range of databases
Tomcat 7.0.23 Web Server
Is a Java based Web Application container that was created
to run Servlets and JSP in Web applications.

9. Online
Departmental
Customer
Store
World Wide
Web
Private Gateway
Front-end
Back-end Tomcat
Transaction Server
Tomcat Server
Processing Network

10. Tomcat 7.0.23 Advantages
Available for free
Easy to install and set up
Platform independent
Good security features
Support for JSP 2.0
Servlet API 2.3 compliance

11. Tomcat 7.0.23 Advantages
Automatic servlet reloading
Thread-pooling and JVM load-balancing
Automatic deployment of Web ARchive (WAR) files
NSAPI and ISAPI integration
A command-line JSP-to-servlet code tool

12. JSP 2.0 vs. ASP 3.0
JSP 2.0 ASP 3.0
Web Server Any Web server, Microsoft IIS or
including Apache, Personal Web Server
Netscape, and IIS
Ability to Works with any Works with any
Integrate with ODBC- and JDBC ODBC-compliant
Data Sources technology- database
compliant database
Platforms Most popular Microsoft Windows
platforms

13. JSP 2.0 vs. ASP 3.0
JSP 2.0 ASP 3.0
Scripting Java VBScript, JScript
Language
Reusable, Cross- JavaBeans, No
Platform Enterprise
Components
JavaBeans, Custom
JSP Tags
Customizable Yes No
Tags
Memory Leak Yes No
Protection
Security Against Yes No
System Crashes

14. Expected Outcome
The expected deliverables are:
The development of a Live Shopping system which,
we hope, could be used at Departmental Store.
Documentation

15. [1]. Online Shopping: the Roles of Shopping Values and
Personality Traits. Rotterdam: Erasmus Universities, 2007.
Print.
[2]. Internet Shopping: New Competitor or New Frontier?
New York: National Retail Dry Goods Association, 1996.
Print.
[3]. Sundaram, Suresh T. Internet Shopping: the Critical
Role of Attribute-benefit Mapping Information in Online
Consumer Shopping. 2003. Print.