PeopleSmart is proposing a business that will offer affordable smartphones to low-income customers in Mumbai, India using microloans. The company will partner with Huawei to manufacture inexpensive smartphones, Airtel as the wireless provider, and Grameen microloans bank. PeopleSmart aims to become a leader in the Mumbai smartphone market by making technology accessible through leasing, renting, or purchasing smartphones with microloans. The business model involves local software development and quality control with manufacturing outsourced to reduce costs. Revenue will come from smartphone sales, services, and support for low-income customers.
The 10 Most Prominent BFSI Solution Providers In 2018 Merry D'souza
To bring out the companies which are consistently engaged in helping clients on simplifying their personal finance
requirements through adapting and implementing the highly capital intensive global technologies. We have come up
with the edition, “The 10 Most Prominent BFSI Solution Providers In 2018.”
The 10 most trusted non banking financial companies to watch in 2019 compressedMerry D'souza
This document provides an overview of IIFL Finance, one of India's largest non-banking financial companies. Some key points:
- IIFL Finance is a subsidiary of IIFL Holdings and has over 1,900 branches across India. It provides loans for home, property, gold, SMEs, and microfinance.
- The company has a loan book of over Rs. 34,904 crores and focuses on retail lending. It has received high credit ratings from rating agencies.
- IIFL Finance is a leader in digital finance, with an end-to-end digital loan process and many touchpoints digitally enabled.
- In addition to lending, IIFL Finance runs financial literacy programs and
The 10 productive app development companies in 2019Merry D'souza
Insights Success has solely focused on these app development companies that are striving for change and thriving on customer satisfaction. ‘The 10 Productive App Development Companies in 2019. Dot Com Infoway (DCI) is a company known for taking challenges head-on.Being an end-to-end IT and mobile solutions company
23 Expert Predictions on Digital Revolution - WebAbleMonoshita Ayruani
Digital media is predicted to have a transformative impact in Bangladesh in 2014, according to experts. Young entrepreneurs will be empowered to start small businesses and reach niche customer groups at low cost using digital tools. As internet penetration increases with the rise of smartphones and 3G, digital marketing is expected to fundamentally disrupt how ideas, brands and businesses are marketed. Faster connectivity will also enable richer user experiences across devices through video, multimedia content and real-time engagement.
Research Report on Net banking with reference to HDFC BankKumail Raza Muni
Project report is prepared to study various e banking services with reference of HDFC Bank.
It can be referred for those who are working for their bachelor thesis.
summer internship report on digital banking (Punjab & Sind Bank)sharda university
i had completed my 2 month summer internship report from punjab and sind bank on digital banking and digital services provided by the bank to the customers time duration is 20 june 2018 to 20 august 2018
YONO is a futuristic app developed by State Bank of India (SBI) that allows users to access a variety of banking and financial services through their smartphones. The app aims to provide hassle-free digital banking and empower customers to complete services remotely or inside physical branches. However, the study found some problems with YONO regarding usability, performance issues, and lack of support on some operating systems. The report provides recommendations to address these problems, improve the customer experience, and make YONO more user-friendly for a wider customer base.
The 10 Most Prominent BFSI Solution Providers In 2018 Merry D'souza
To bring out the companies which are consistently engaged in helping clients on simplifying their personal finance
requirements through adapting and implementing the highly capital intensive global technologies. We have come up
with the edition, “The 10 Most Prominent BFSI Solution Providers In 2018.”
The 10 most trusted non banking financial companies to watch in 2019 compressedMerry D'souza
This document provides an overview of IIFL Finance, one of India's largest non-banking financial companies. Some key points:
- IIFL Finance is a subsidiary of IIFL Holdings and has over 1,900 branches across India. It provides loans for home, property, gold, SMEs, and microfinance.
- The company has a loan book of over Rs. 34,904 crores and focuses on retail lending. It has received high credit ratings from rating agencies.
- IIFL Finance is a leader in digital finance, with an end-to-end digital loan process and many touchpoints digitally enabled.
- In addition to lending, IIFL Finance runs financial literacy programs and
The 10 productive app development companies in 2019Merry D'souza
Insights Success has solely focused on these app development companies that are striving for change and thriving on customer satisfaction. ‘The 10 Productive App Development Companies in 2019. Dot Com Infoway (DCI) is a company known for taking challenges head-on.Being an end-to-end IT and mobile solutions company
23 Expert Predictions on Digital Revolution - WebAbleMonoshita Ayruani
Digital media is predicted to have a transformative impact in Bangladesh in 2014, according to experts. Young entrepreneurs will be empowered to start small businesses and reach niche customer groups at low cost using digital tools. As internet penetration increases with the rise of smartphones and 3G, digital marketing is expected to fundamentally disrupt how ideas, brands and businesses are marketed. Faster connectivity will also enable richer user experiences across devices through video, multimedia content and real-time engagement.
Research Report on Net banking with reference to HDFC BankKumail Raza Muni
Project report is prepared to study various e banking services with reference of HDFC Bank.
It can be referred for those who are working for their bachelor thesis.
summer internship report on digital banking (Punjab & Sind Bank)sharda university
i had completed my 2 month summer internship report from punjab and sind bank on digital banking and digital services provided by the bank to the customers time duration is 20 june 2018 to 20 august 2018
YONO is a futuristic app developed by State Bank of India (SBI) that allows users to access a variety of banking and financial services through their smartphones. The app aims to provide hassle-free digital banking and empower customers to complete services remotely or inside physical branches. However, the study found some problems with YONO regarding usability, performance issues, and lack of support on some operating systems. The report provides recommendations to address these problems, improve the customer experience, and make YONO more user-friendly for a wider customer base.
In this exclusive edition of “The 10 Most Recommended Insurance Solution Providers in 2019. These companies are the torchbearers in strengthening and expanding the insurance services into every corner of the country.
JW Lee has extensive experience in e-commerce and digital payments across Southeast Asia. He began his career at Shimatomo Ltd in Singapore developing new business before joining Lazada Malaysia where he helped recruit over 100 merchants in his first month. Lee then worked for Halo Digital in Hong Kong expanding their sales and partnerships across multiple countries. Currently, Lee is the Director of e-Commerce at Akulaku in Malaysia where he helped grow the company to 55 employees and a top 3 ranking on e-commerce sites in Malaysia within 6 months. He is always pursuing new opportunities to expand his knowledge and transform businesses for the future.
This document discusses the Digital India program and its implications for the education sector in India. Some key points:
- Digital India is a flagship program launched in 2015 to connect rural areas to high-speed internet and improve digital literacy.
- It aims to transform India into a digitally empowered society and knowledge economy.
- In education, it is leading to more interactive teaching methods using technology like laptops, tablets, and smartphones.
- Both K-12 schools and universities are being affected, with improved connectivity, online learning materials, and digital portfolios.
- However, lack of infrastructure in rural areas is still a challenge to fully realizing digital education's potential across India.
Dataquest Insight The Top 10 Consumer Mobile Applications In 2012guestb92038
This document summarizes a report on the top 10 consumer mobile applications in 2012. It identifies mobile money transfer, location-based services, and mobile search as the top three applications. The report analyzes market trends for each application, provides examples, and offers recommendations for industry players on how to take advantage of growing opportunities in mobile applications. Key findings include that user experience is important for competitive advantage, and control of the mobile "ecosystem" will benefit revenue and user loyalty.
This document summarizes a study comparing mobile banking in parts of Bangladesh. It collected information from mobile banking users, agents, and bank managers in Pabna and Chuadanga to analyze issues in the field. Most students and young professionals used services like bKash and Rocket, while lower-income groups used options like Sure Cash and M Cash. Agents facilitated significant daily transactions, though faced fraud risks. While bank managers were less informative, Rocket was seen as providing better security and services than alternatives like bKash, which sometimes had technical or fraudulent transaction problems. The study used questionnaires, data analysis in Weka, and identified trends in transaction volumes and preferences for more secure options like Rocket among users.
This document discusses potential competition issues that may arise in e-commerce in India. It notes that while e-commerce can increase competition, care must be taken to ensure opportunities are not stifled. Issues could include anti-competitive agreements between companies forming electronic marketplaces or abuse of market power. The role of the Competition Commission of India in dealing with such issues is also examined. Credit cards are identified as important facilitators of e-commerce in India.
Digitalisation in banking and its impact on industries (1)Supriya Sharma
This document is a summer training project report submitted to HDFC Bank. It discusses digitalization in banking and its impact on industries. The report contains chapters on digital banking, HDFC Bank's profile and operations, their digital banking services, the impact of digital banking, research methodology, data analysis, findings, and conclusions. HDFC Bank aims to become a world-class digital bank in India by offering various online and mobile banking services to customers and transforming transactions to digital platforms.
The document summarizes a presentation on e-banking services provided by HDFC Bank in India. It provides background on HDFC Bank's founding and operations, describes the different types of electronic banking available including internet banking, phone banking and mobile banking. It then outlines the objectives and findings of a study conducted on users of ATM and internet banking services, including that most users were satisfied with ATM services but some faced issues like cards getting stuck in machines. Suggestions to address problems include educating users, improving security, and making applications easy to use.
Branchless banking by corporation bank marketing strategyPankaj Soni
The document discusses Corporation Bank's strategy of implementing branchless banking models to enhance its brand image and acquire new customers. It analyzes various branchless banking models and their potential effects on Corporation Bank's brand. The key models discussed are ING Direct, HSBC Direct, mobile banking, mobile ATMs, ATMs, and the business correspondent model. The document recommends that Corporation Bank adopt models like HSBC Direct and the business correspondent model to cater to urban and rural customers respectively, while clearly demarcating the brands for each target segment.
Digital Banking undertaken at Punjab and Sind Bank.Subbul Rizwana
The document appears to be a summer training report submitted by Subbul Rizwana to Guru Gobind Singh Indraprastha University about digital banking undertaken at Punjab and Sind Bank. It includes an introduction to the bank, objectives of the training, literature review on digital banking, and a SWOT analysis of the bank. The report also presents data collected during the training and analyzes IT systems like ERP used at the bank.
The document evaluates eight companies that provide enterprise virtual assistants (EVAs). EVAs are intelligent automated agents used for customer service, marketing, and self-service that interact with users through natural language conversations on mobile apps and websites. The evaluation criteria include a focus on mobile channels, supporting conversational interfaces, and having multiple enterprise deployments. Nuance, IntelliResponse, and Next IT were found to lead the group based on meeting these criteria.
Paytm is an Indian e-commerce payment system and digital wallet company founded in 2010. It started as a mobile recharge website and has expanded to offer various online payment services. Paytm has received funding from Alibaba group and Ratan Tata. It aims to make India a cashless economy through its services. The company focuses on having a positive corporate image and reputation through its branding, customer service, and CSR activities like donation drives and blood donation camps. However, it has also faced some crises regarding its logo design being too similar to Paypal's logo.
Solutions Infini is the premier mobile messaging and mobile VAS provider in India. Go through our Corporate Profile to know more about our services, products and offerings.
This document provides a business plan for Rover Smart Bus, a new technology-based bus service in Dhaka, Bangladesh. Key points:
- Rover Smart Bus will use an app to allow customers to track buses and depart on time without long waits. CCTV and card payment systems will also be provided.
- The plan outlines organizational structure with directors, IT and administrative managers overseeing different departments.
- Competitors like Ausim, Rajdhani and Nur e Mokka currently provide poor service on the Mirpur to Gulshan route where Rover plans to operate.
- Rover will be a partnership/LLP owned initially by Team Five Planners with others as
Women & Usability of Mobile Financial Services in Indiagrameenfoundation
These studies aim to understand how mobile phone technology and its usability is impacting poor women’s ability to access and benefit from mobile financial services. Many players assume that if a poor person owns a mobile phone, they are able to use it. We have found that this is a faulty assumption, and believe that usability and “mobile phone literacy” are big issues that are preventing poor women in particular to benefit from mobile-enabled solutions.
Mimopay Company Profile - Indonesia Payment Processor / Channel AggregatorAndryan Gouw
Mimopay provides a secure payment solution for game publishers and application developers in Southeast Asia to monetize from users easily and quickly. It offers the most comprehensive payment channels portfolio in Indonesia without the worry of bad debt and chargeback. Mimopay works with over 40 merchants, processes over 300,000 transactions per month, and has served over 1 million paid gamers. It partners with various telcos, banks, and convenience stores throughout Indonesia to provide users with different topup methods. Mimopay aims to optimize monetization by guaranteeing maximum coverage through users' preferred payment channels.
The 10 best digital payment service providers in india compressedMerry D'souza
Insights Success has come up with a special edition, The 10 Best Digital Payment Service Providers in India, which showcases the current service providers contributing to uplift the digital payments industry of the nation.
On the cover, we have, India Transact Services Ltd. (ITSL), a subsidiary of AGS Transact Technologies Ltd.
A Study on Customer Satisfaction of Mobile Wallet Services Provided by PaytmDr. Amarjeet Singh
In today – world, smart phone has become an
essential part of one’s daily life. Mobile users can nowadays
use their Smartphones to make money transactions or
payments by using applications installed in the phone. There
are several mobile wallets which provide these services.
Mobile wallets are digital versions of traditional wallets that
someone would carry in their pocket. They offer payment
services through which the individuals/business can receive
/send money via mobile devices. The present paper throws
light upon the customer satisfaction level towards the
ewallet services provided by paytm. It focusses on the
services provided by Paytm wallet and its satisfaction level.
The 10 Most Prominent BFSI Solution Providers In 2018Merry D'souza
To bring out the companies which are consistently engaged in helping clients on simplifying their personal finance requirements through adapting and implementing the highly capital intensive global technologies. We have come up with the edition, “The 10 Most Prominent BFSI Solution Providers In 2018.”
In this exclusive edition of “The 10 Most Recommended Insurance Solution Providers in 2019. These companies are the torchbearers in strengthening and expanding the insurance services into every corner of the country.
JW Lee has extensive experience in e-commerce and digital payments across Southeast Asia. He began his career at Shimatomo Ltd in Singapore developing new business before joining Lazada Malaysia where he helped recruit over 100 merchants in his first month. Lee then worked for Halo Digital in Hong Kong expanding their sales and partnerships across multiple countries. Currently, Lee is the Director of e-Commerce at Akulaku in Malaysia where he helped grow the company to 55 employees and a top 3 ranking on e-commerce sites in Malaysia within 6 months. He is always pursuing new opportunities to expand his knowledge and transform businesses for the future.
This document discusses the Digital India program and its implications for the education sector in India. Some key points:
- Digital India is a flagship program launched in 2015 to connect rural areas to high-speed internet and improve digital literacy.
- It aims to transform India into a digitally empowered society and knowledge economy.
- In education, it is leading to more interactive teaching methods using technology like laptops, tablets, and smartphones.
- Both K-12 schools and universities are being affected, with improved connectivity, online learning materials, and digital portfolios.
- However, lack of infrastructure in rural areas is still a challenge to fully realizing digital education's potential across India.
Dataquest Insight The Top 10 Consumer Mobile Applications In 2012guestb92038
This document summarizes a report on the top 10 consumer mobile applications in 2012. It identifies mobile money transfer, location-based services, and mobile search as the top three applications. The report analyzes market trends for each application, provides examples, and offers recommendations for industry players on how to take advantage of growing opportunities in mobile applications. Key findings include that user experience is important for competitive advantage, and control of the mobile "ecosystem" will benefit revenue and user loyalty.
This document summarizes a study comparing mobile banking in parts of Bangladesh. It collected information from mobile banking users, agents, and bank managers in Pabna and Chuadanga to analyze issues in the field. Most students and young professionals used services like bKash and Rocket, while lower-income groups used options like Sure Cash and M Cash. Agents facilitated significant daily transactions, though faced fraud risks. While bank managers were less informative, Rocket was seen as providing better security and services than alternatives like bKash, which sometimes had technical or fraudulent transaction problems. The study used questionnaires, data analysis in Weka, and identified trends in transaction volumes and preferences for more secure options like Rocket among users.
This document discusses potential competition issues that may arise in e-commerce in India. It notes that while e-commerce can increase competition, care must be taken to ensure opportunities are not stifled. Issues could include anti-competitive agreements between companies forming electronic marketplaces or abuse of market power. The role of the Competition Commission of India in dealing with such issues is also examined. Credit cards are identified as important facilitators of e-commerce in India.
Digitalisation in banking and its impact on industries (1)Supriya Sharma
This document is a summer training project report submitted to HDFC Bank. It discusses digitalization in banking and its impact on industries. The report contains chapters on digital banking, HDFC Bank's profile and operations, their digital banking services, the impact of digital banking, research methodology, data analysis, findings, and conclusions. HDFC Bank aims to become a world-class digital bank in India by offering various online and mobile banking services to customers and transforming transactions to digital platforms.
The document summarizes a presentation on e-banking services provided by HDFC Bank in India. It provides background on HDFC Bank's founding and operations, describes the different types of electronic banking available including internet banking, phone banking and mobile banking. It then outlines the objectives and findings of a study conducted on users of ATM and internet banking services, including that most users were satisfied with ATM services but some faced issues like cards getting stuck in machines. Suggestions to address problems include educating users, improving security, and making applications easy to use.
Branchless banking by corporation bank marketing strategyPankaj Soni
The document discusses Corporation Bank's strategy of implementing branchless banking models to enhance its brand image and acquire new customers. It analyzes various branchless banking models and their potential effects on Corporation Bank's brand. The key models discussed are ING Direct, HSBC Direct, mobile banking, mobile ATMs, ATMs, and the business correspondent model. The document recommends that Corporation Bank adopt models like HSBC Direct and the business correspondent model to cater to urban and rural customers respectively, while clearly demarcating the brands for each target segment.
Digital Banking undertaken at Punjab and Sind Bank.Subbul Rizwana
The document appears to be a summer training report submitted by Subbul Rizwana to Guru Gobind Singh Indraprastha University about digital banking undertaken at Punjab and Sind Bank. It includes an introduction to the bank, objectives of the training, literature review on digital banking, and a SWOT analysis of the bank. The report also presents data collected during the training and analyzes IT systems like ERP used at the bank.
The document evaluates eight companies that provide enterprise virtual assistants (EVAs). EVAs are intelligent automated agents used for customer service, marketing, and self-service that interact with users through natural language conversations on mobile apps and websites. The evaluation criteria include a focus on mobile channels, supporting conversational interfaces, and having multiple enterprise deployments. Nuance, IntelliResponse, and Next IT were found to lead the group based on meeting these criteria.
Paytm is an Indian e-commerce payment system and digital wallet company founded in 2010. It started as a mobile recharge website and has expanded to offer various online payment services. Paytm has received funding from Alibaba group and Ratan Tata. It aims to make India a cashless economy through its services. The company focuses on having a positive corporate image and reputation through its branding, customer service, and CSR activities like donation drives and blood donation camps. However, it has also faced some crises regarding its logo design being too similar to Paypal's logo.
Solutions Infini is the premier mobile messaging and mobile VAS provider in India. Go through our Corporate Profile to know more about our services, products and offerings.
This document provides a business plan for Rover Smart Bus, a new technology-based bus service in Dhaka, Bangladesh. Key points:
- Rover Smart Bus will use an app to allow customers to track buses and depart on time without long waits. CCTV and card payment systems will also be provided.
- The plan outlines organizational structure with directors, IT and administrative managers overseeing different departments.
- Competitors like Ausim, Rajdhani and Nur e Mokka currently provide poor service on the Mirpur to Gulshan route where Rover plans to operate.
- Rover will be a partnership/LLP owned initially by Team Five Planners with others as
Women & Usability of Mobile Financial Services in Indiagrameenfoundation
These studies aim to understand how mobile phone technology and its usability is impacting poor women’s ability to access and benefit from mobile financial services. Many players assume that if a poor person owns a mobile phone, they are able to use it. We have found that this is a faulty assumption, and believe that usability and “mobile phone literacy” are big issues that are preventing poor women in particular to benefit from mobile-enabled solutions.
Mimopay Company Profile - Indonesia Payment Processor / Channel AggregatorAndryan Gouw
Mimopay provides a secure payment solution for game publishers and application developers in Southeast Asia to monetize from users easily and quickly. It offers the most comprehensive payment channels portfolio in Indonesia without the worry of bad debt and chargeback. Mimopay works with over 40 merchants, processes over 300,000 transactions per month, and has served over 1 million paid gamers. It partners with various telcos, banks, and convenience stores throughout Indonesia to provide users with different topup methods. Mimopay aims to optimize monetization by guaranteeing maximum coverage through users' preferred payment channels.
The 10 best digital payment service providers in india compressedMerry D'souza
Insights Success has come up with a special edition, The 10 Best Digital Payment Service Providers in India, which showcases the current service providers contributing to uplift the digital payments industry of the nation.
On the cover, we have, India Transact Services Ltd. (ITSL), a subsidiary of AGS Transact Technologies Ltd.
A Study on Customer Satisfaction of Mobile Wallet Services Provided by PaytmDr. Amarjeet Singh
In today – world, smart phone has become an
essential part of one’s daily life. Mobile users can nowadays
use their Smartphones to make money transactions or
payments by using applications installed in the phone. There
are several mobile wallets which provide these services.
Mobile wallets are digital versions of traditional wallets that
someone would carry in their pocket. They offer payment
services through which the individuals/business can receive
/send money via mobile devices. The present paper throws
light upon the customer satisfaction level towards the
ewallet services provided by paytm. It focusses on the
services provided by Paytm wallet and its satisfaction level.
The 10 Most Prominent BFSI Solution Providers In 2018Merry D'souza
To bring out the companies which are consistently engaged in helping clients on simplifying their personal finance requirements through adapting and implementing the highly capital intensive global technologies. We have come up with the edition, “The 10 Most Prominent BFSI Solution Providers In 2018.”
Insights Success has shortlisted “The 20 Most Innovative FinTech Solution Providers 2018.” Our Cover Story features Advisor Software, Inc., which simplifies the process by bringing tried and tested functionality to the systems you already use. ASI focuses on advancing the science of wealth planning so financial advisors can focus on the art of advice delivery.
This document discusses the scope of mobile payments in 2017. It notes that mobile payment innovations began in the Philippines and have since spread globally to both emerging and developed markets. The scope of mobile payments is widening and supporting various technologies. Factors that will affect the success of mobile payment operators include engaging customers, aligning competencies, and making strategic investments. Looking ahead to 2017, mobile wallets are expected to grow in popularity, the on-demand economy will rise in importance, and Bluetooth technology will play a larger role in mobile payments.
The 10 best emerging fintech startups in 2018Merry D'souza
Fintech in India is a unique because it is young, growing rapidly, and is fuelled by a large market base. Insights Success "The 10 Best Emerging Fintech Startups in 2018", Our magazine journey begins with the Cover story; CASHe, which provide immediate short-term personal loans to young professionals based on their social profile, merit and earning potential using its proprietary algorithm-based machine learning platform.
The document discusses developing a mobile strategy for organizations in today's fragmented mobile ecosystem. It recommends identifying the services to offer on mobile, enhancing IT infrastructure to support mobile, understanding customers' devices, and defining target platforms. The mobile strategy should start by identifying services, studying customers' devices, and devising a plan to deliver services across devices. It should also improve discovery of mobile offerings and engage customers post-sale.
The document discusses developing a sustainable mobile strategy for organizations operating in a fragmented mobile ecosystem. It outlines several phases to developing an effective mobile strategy, including identifying services to offer, understanding customer devices, and defining target platforms. The summary explores challenges like supporting multiple platforms and outlines approaches like developing mobile web apps, using platforms like PhoneGap for cross-platform apps, or employing SMS/telephony.
The 2nd Annual Mobile Apps 2013 conference will be held on August 30th, 2013 in Bangalore, India. The conference will discuss the growing mobile app market and trends like smartphones and tablets changing business operations. Key speakers will include leaders from Samsung, Infosys, Oracle, PayPal, Microsoft, Alcatel-Lucent, Dell, NIIT Technologies, and more. Attendees will learn about monetizing apps, developing for various platforms, and opportunities in the mobile industry.
BrainMobi is a mobile app development company based in Noida, India that was founded in 2015 by Amit Upadhyay. It provides mobile app development services for iOS, Android, and cross-platform apps using Agile Scrum methodology. BrainMobi has developed over 50 apps for clients and focuses on crafting high-quality, user-centric apps with distinctive UI/UX. It emphasizes on-time delivery, reduced costs, 24/7 support, and ensuring ROI for clients.
Webcast Presentation - What's in your (e) Wallet? Transforming payments and t...GRUC
Payments and transactional services present multiple ‘moments of truth’ for demanding clients who are often interacting with us anytime and anywhere. For financial services organizations, the 24/7 nature of the industry and its intense competition have made innovation and optimization of these capabilities critical. Learn about the experiences of IBM clients in transforming their payments and transactional services with IBM Rational DevOps capabilities.
See how banks, brokerages and insurance firms are aligning the life cycles of legacy back offices with the agile sprints of the mobile payments development shops and value-added technology partners.
Presented by:
Bruce Baron, Financial Services Sector Offerings Leader, IBM
Bruce Baron serves as the Offerings Lead for IBM Rational for the Financial Services Sector. Bruce and his team set the strategy, define our offerings and work to drive a collaborative cross-functional team of sales, marketing, enablement and development in assisting clients with solving business issues by bringing to bear all product segments and IBM brands. Prior to IBM Rational Bruce was a Strategy Consultant to Financial Services clients and has years of client experience as an e-business and six-sigma consultant in Financial Services at GE Capital.
Peter Eeles, Financial Services Sector Industry Lead, IBM Rational Worldwide Tiger Team, IBM
Peter Eeles is Industry Lead for the Financial Services Sector in IBM Rational's Worldwide Tiger Team, where he helps organizations improve their software development and delivery capability. This is often in conjunction with an architecture-centric initiative such as SOA or strategic reuse, where Peter has particular in-depth knowledge. Peter comes from a delivery background and was previously Chief Architect of IBM Rational's Worldwide Solution Delivery organization. He is co-author of "The Process of Software Architecting" (2009), "Building J2EE Applications with the Rational Unified Process" (2002), and "Building Business Objects" (1998).
The document discusses emerging business opportunities in India over the next few years. It identifies several sectors that are positioned for growth, including big data analytics, cloud computing, social media, organic farming, healthcare, insurance, banking, mobile technologies, entrepreneurship, software development, finance, and retail. Many of these sectors are expected to benefit from rising incomes in India, a skilled workforce, regulatory changes, and incorporation of new technologies. Overall the report argues that both traditional and technology-focused businesses have significant potential in India by adapting to modernization and changing market conditions.
The document discusses enterprise mobility market trends, including that the global market will reach $140 billion by 2017. It provides facts about the growing use of mobile devices for work and IT budgets for mobility. The document then summarizes major acquisitions in enterprise mobility from 2010 to 2014. It outlines why organizations are adopting mobility to gain competitive advantages and lists benefits like improved productivity and portability. Revenue share and growth projections for the Indian market are also provided.
We are born digital and agile company. Since inception, we empowered customers around the world with digital first business development strategies. Our expert team of Business Analysts, Developers, and Industry experts built various digital tools to transform our customers' businesses to fit into 21 century standards.
Today our customers are located globally - North America, Europe, Asia, and Australia. While we believe in delivering excellent digital business tools to maximize our customers' business potentials, we focus on building long-term partnerships with them to reimagine their businesses through a digital lens.
"Mobile World–2014"
Dear Participant,
On behalf of Virtue Insight, I would like to share the participation opportunity at our upcoming "Mobile World–2014" The conference will be held on 03rd April 2014, Kohinoor Continental Hotel, Mumbai, India.
Let me know if you will be interested to discuss regarding registration and your participation in detail as delegate, Exhibitor or Sponsor.
It would be great to have a quick phone call and book your seats under Early Bird Discounted Price.
Please revert back with your interest.
Thanks & Regards,
Deepak Raj
Delegate and Sponsorship Sales
Virtue Insight
Gsm - + 091 9171350244;
Tel - + 091 44 65515693;
E Mail - deepak@virtueinsight.com, deepakrajvirtueinsight@gmail.com
Skype - edeepakraj143
AI in Mobile Apps empowers the evolution of mobile apps by making them intelligent pieces of software that can predict user behavior and make decisions. AI allows mobile apps to learn from data generated by the user. Mobile developers are adapting quickly to changing innovations. read more
Benchmarking Digital: A Digital Experience Index Is BornCognizant
To successfully navigate their digital transformation, companies need to continuously measure the spectrum of digital services they deliver, and assess the quality of the digital experience.
'Converge' Report - Shaping Artificial Intelligence for Southeast AsiaShu Jun Lim
This document provides an overview of artificial intelligence and how startups in Southeast Asia are applying AI. It discusses how startups are collecting local training data to build AI solutions that understand Southeast Asian contexts. It also explores how startups are developing natural language processing for local languages and building chatbots on popular regional messaging platforms. Additionally, it examines how other startups are using AI and automation to digitize field operations and business processes.
'Converge' Report - Shaping Artificial Intelligence for Southeast Asia
Project Paper rev1
1. 1
DEVRY UNIVERSITY
FREMONT, CALIFORNIA
PROJECT REPORT
CAPSTONE CLASS
Professor: Bruce Razban
Professor: Louise Pasternack
PeopleSmart, LLC
Showkot Hassan
Suman Prasad
Tim Haney
Sidra Saiyed
Kevin Librodo
Aizle Alejandrino
Myra Zofenyi
April 13th, 2015
2. 2
Table of Contents
Vision Statement for PeopleSmart, LLC ................................................................................................3
Executive Summary ............................................................................................................................3
Business Model ..................................................................................................................................4
Operational Plan.................................................................................................................................6
Monetization......................................................................................................................................7
Break-Even Analysis............................................................................................................................7
SWOT Analysis....................................................................................................................................8
Strengths........................................................................................................................................9
Weaknesses ...................................................................................................................................9
Opportunities...............................................................................................................................10
Threats.........................................................................................................................................10
Competitors .................................................................................................................................11
Financials.........................................................................................................................................11
ROI...............................................................................................................................................12
ROI for the First Five Years.............................................................................................................13
Business Valuation........................................................................................................................13
MarketingPlan.................................................................................................................................14
Situational Analysis.......................................................................................................................14
Objectives ....................................................................................................................................15
Marketing Strategies.....................................................................................................................15
Risk Mitigation .................................................................................................................................15
Human Resource Plan.......................................................................................................................17
HR Organizational and Functional Structure ...................................................................................17
The Budget Plan............................................................................................................................18
The Three-Year Staffing Plan..........................................................................................................19
Compensation and Benefits...........................................................................................................20
References.......................................................................................................................................21
3. 3
Vision Statement for PeopleSmart, LLC
Our vision is to offer affordable smartphones for low-income customers in Mumbai,
India using microloans. We will create new opportunities for our clients applying our passion,
talent, and technological innovations. Our focus will be on improving the ways people can
connect to each other. We aspire to build products and provide services that will improve the
lives of thousands of people in Mumbai. PeopleSmart (PS) will organize the world’s information
and make it universally accessible and useful. In conjunction, we will keep our focus on
consistent execution, excellent customer service, and the network quality that will become a PS
trademark. As a result, we will deliver excellent operational and financial results and position our
company for continued leadership in 2015 and beyond. We are also delivering value to
customers and investors by streamlining our operations, simplifying our processes, and listening
to our customers. The PS Six Sigma process improvement model will put new tools in our
toolbox for fixing inefficient systems, by increasing operational and capital efficiencies. Our
enterprise business will make excellent progress in integrating its systems and implementing a
rapid delivery model to lower costs and improve services.
Executive Summary
PS is a company founded with the mindset of helping and connecting people, regardless
of which income bracket they belong to. Our dedicated and highly skilled employees will strive
to make a difference in the world by making it possible for low-income individuals to obtain a
smartphone. PS firmly believes that income should not be the deciding factor that allows a more
privileged group of people to have access to the wealth of online information and technological
capabilities that exist within a smartphone. PS is trying to affect change, one customer at a time.
4. 4
PS is taking advantage of an opportunity to become a highly distinguished and
recognized leader in the smartphones industry in Mumbai. It is the goal of our company to
become the leading distributor of wireless communications services in India. Our company will
concentrate on selling the economy smartphones and our revenues will come from sales,
services, and support. The company’s target market will be predominantly low-income
individuals. The options PS will offer for obtaining a smartphone are through leasing, renting, or
purchasing with a microloan.
Due to rapid urbanization and infrastructure growth increase, penetration in the
smartphone market is a viable move for PS. Prevailing high inflation in the country impacts sales
of our consumer smartphones. International players continue to dominate the Indian consumer
electronics market. Forecast for 2015 and beyond is that consumer electronics in urban and rural
neighborhoods specifically in Mumbai predicts an upward trend.
Business Model
A business model is “the plan implemented by a company to generate revenue and make
a profit from operations” (Investopedia, 2015). The revenues it generates, the expenses it incurs,
and its partners are all components of the plan. The key partners of PS will be manufacturers,
services providers, and micro-lending banks. The main manufacturer for PS smartphones will be
Huawei Technologies Co. Ltd., which specializes in communications devices manufacturing as
well as telecommunications networking technology. Huawei’s significant growth over the past
five years has created an observable economy of scale with regards to its communications device
manufacturing: they are able to mass-produce smartphones at a very cheap cost of under $40
USD each (Huawei, 2015). There will be a strong partnership with Huawei to deliver a quality
smartphone to PS customers at an affordable price point.
5. 5
The main service provider for PS smartphones will be Airtel, an Indian
telecommunications services company which operates in GSM, 3G, and 4G LTE. Airtel has a
global presence in the telecommunications industry, but the Airtel India division services
Southeast Asia and India. With over 217 million mobile subscribers, Airtel is the largest cellular
service provider in India (Airtel, 2015), and therefore has very strong coverage in
Mumbai. Airtel will be selling the PS smartphone in their retail store locations, thereby leading
to increased profit for PS, due to their partnership with a recognizable global brand (Airtel,
2015).
Another key partner for PS is the micro-lending bank of Grameen, a Nobel Peace Prize-
winning lending institution founded in Bangladesh. Grameen is known for lending microcredit or
“grameencredit” to low-income or poverty-stricken individuals without requiring collateral
(Grameen Foundation, 2015). Microloans are relatively small loans to people or businesses with
poor credit (Kabbage, 2015). These microloans will be a key element to selling smartphones to
low-income individuals.
The key activities will consist of having a company local to Mumbai to provide software
development and quality control. The Huawei manufacturing company is located in Shenzhen,
China, and the PeopleSmart headquarters office will be in Mumbai. Though manufactured
outside of India, the smartphone will be designed to meet needs of the local market in
Mumbai. The software will be developed from the Android operating system, an open-source
platform that can easily be developed to meet the needs of the Mumbai population. PS software
engineers will strive to make the most user-friendly apps available at a low price. The quality
control team will continuously assess and re-evaluate the smartphone product release process
6. 6
from inception to distribution. The QC team will create focus groups to get feedback about the
device to constantly improve the product.
The revenue streams for the smartphone are through sale (with or without microloans),
lease, or rent of the product. The option to buy the product will be at a retail price of $50. If the
customer cannot afford the entire cost of the smartphone upfront, a microloan will be available
from Grameen Bank. The lease option is available at the price of $4.99 a month, for twenty-four
months, with the option at the end to purchase, return, or renew the lease. The rental option price
will also be $4.99 a month.
Operational Plan
As a startup company, PS distinguishes itself in the lineup amongst other smartphone
makers by the uniqueness of our pricing strategy and the business plan targeted to Mumbai. Our
business operation include three key areas in which we can market and make our product
operational:
A. Location: Our business will start in Mumbai, home to about 13 million people, where the
economy is growing at 6% faster than the rest of the country. It is highly urbanized and the
telecommunications infrastructure in Mumbai is well-established for a new smartphone
product.
B. Equipment: It is important that we deliver to our customers the right tool to get the job
done. Our product will be a high-quality, very low-cost smartphone specific to the needs of our
host country.
C. Labor: The human side of the business operation will consist of highly-trained sales staff
staged throughout Mumbai to market smartphones once they are ready for production. PS will
employ their sales staff to ensure that clients are informed about the various pricing strategies
7. 7
available—for example, the smartphone may be purchased for $50, or leased or rented for $4.99
a month.
Our tactical plan is to develop a prototype design of the smartphone in the first year. The
second year will entail market testing and customer feedback, with a plan for production. In the
third year, PS will analyze market data and start production. In the fourth year and fifth years,
PS will re-evaluate and improve production.
Monetization
To monetize is to convert an asset into or establish something as money, or to use
something as a source of profit (Investopedia, 2015). The term monetize has different meanings
depending on the context. It can refer to methods utilized to generate profit, while it also can
literally mean the conversion of an asset into money.
PeopleSmart will monetize by exchanging goods and services for money. PS will
generate profit because the variable and fixed costs will be less than the amount of money
coming into the company from sales of the smartphone devices. The variable costs to make the
device are the costs associated with manufacturing, which will be about $40 a phone. The fixed
costs are the expenses for salaries, office, and other operational expenditures. The fixed costs
will average at about $7.50 a smartphone based on selling forecasts. The retail price of the
smartphone will be $50. PS will make $2.50 USD per device and there will be a 5% profit
margin of the smartphone at a retail price of $50 USD (3401 INR).
Break-Even Analysis
During the first two years, the company is not expected to generate much revenue due to
the costs associated with the product development and manufacturing phases. In year 3, we
expect to sell the smartphones at $50 each. Based on projections, we expect PS to lose $450,000
8. 8
USD in year one and $200,000 in year 2. The costs could decrease over time, due to being
established in the market. We expect to break even in year 3 by selling an average of 100,000
smartphones a year. After the break-even point, we expect to make profits at $300,000 USD in
year four, and as the years progress to year five, we expect profits to steadily increase to about
$550,000 USD.
SWOT Analysis
Mobile technologies are a substantial part of information and communications technology
investment around the world, and they play an increasing role in sectors such as education,
agriculture, industry, and health sciences. This investment and development applies not only to
the urban environment but also extends to rural areas.
Telecommunications has been one of the bright spots in India's growth story over the last
two decades. Mobile telephony was introduced in India in 1995. The start to this industry,
however, was very slow. The Indian government was not supportive of the companies of this
new industry. The result of unfriendly telecom policies, high licensing fees, and absence of a
proper telecom regulatory body lead to exit of these private players in the next few
years. However by 2001, there was a steady increase in the demand for mobile services. Private
companies concentrated on providing basic telephonic services to consumers. By 2002, the
industry was at a high, and with the popularity of mobile phones, customers started demanding
better services and lower prices. This led to new innovations and the introduction of better
products and services.
According to the data published by the Telecom Regulatory Authority of India (TRAI),
the total number of telephone subscribers in India reached over 874 million, thereby bringing the
overall teledensity in India to over 73 at the end of 2011. There has been over a twentyfold
9. 9
increase in mobile subscriber base in a span of just five years from 2000-01 to 2005-06. During
the same period, mobile density has increased more than twenty-three times from 0.35 in 2000-
01 to 8.12 in 2005-06. According to SWOT analysis conducted on the smartphone industry,
during the year 2015-16, there will be 90 mobile phones for every 100 people in India (Akhtar &
Khan, 2014).
Strengths
The city of Mumbai has less dependence on telephone landlines but relies heavily on
mobile wireless networks. The Indian mobile phone market is experiencing greater demand for
smartphones. The product that we are bringing in the market is a complete device with hardware
and software integration. It provides many functions at much lower costs, with a display size of
3.5 inches, 4GB memory, 5MP front-facing camera, a microSD card slot supporting up to 32GB,
built-in video conferencing capabilities with Skype app, 8 hours of removable/replaceable
battery backup, Bluetooth, and a dual-core 1.3GHz processor. Internet connectivity on phones
will not be restricted to Wi-Fi alone; options like EDGE, 3G, 4G and even WAP exist. SMS and
voice can also be used for learning tools on mobile.
Weaknesses
The weaknesses for PS in the smartphone industry are low profit margins, foreign
manufacturing, employee capabilities, reliance on India’s economic growth, and local
regulation. Our profit margin will be 5% at a retail price of $50 ($3,401 Rupees), which is very
low. For example, our competitors Samsung and Apple have profit margins at 15% and 69%
respectively (Business Insider, 2014). Another weakness is the fact that due to reduced costs,
smartphone companies in India are relying more on imports from China for chips, displays, and
printed circuit boards. India would be better off if they were able to supply these part themselves
because their parts supply would not be affected by a natural disaster to China. The limited
10. 10
availability of necessary skill sets of employees are a weaknesses because competitors like
Samsung and Apple have highly trained employees with great knowledge and expertise in the
United States. The resources of a U.S. based company are far greater than a company which is
just beginning its operations in a place like Mumbai. Another weakness of PeopleSmart would
be its reliance on India’s economic growth. India’s economic growth has been steadily
increasing recently, but these economic conditions could decrease very quickly, leaving PS in the
red because they do not have any other operations in other countries. The local duty and tax
regulations will play a key role in how much the phone will retail for as well as how much of the
low-income population can afford an inexpensive smartphone.
Opportunities
A prepaid plan structure would be ideal for visitors in Mumbai, university students, or
low-income individuals. For customers planning to stay for as long as four to six months, a
prepaid plan would be a cheaper and easier alternative. Customers can immediately get a new
prepaid mobile phone connection in Mumbai through PS, and would be able to recharge their
prepaid connection anywhere, at any time, with top–up cards at low prices. Our prepaid plans
can be paid in advance for up to one year. This means that customers can continue to receive
free incoming calls, even with a nil balance, until the prepaid balance on the account is fully
used.
Feature prepaid phones continued to significantly outsell smartphones in India due to
their popularity in rural regions. Rural consumers and senior citizens continue to prefer feature
phones over smartphones, due to the ease of usability.
Threats
The threats to PS in the smartphone industry are potential price wars, a low-income
market, and the Motorola economic version of a smartphone. The price wars in India involve
11. 11
prepaid cell minutes as the companies are offering freebies on recharge vouchers. These
promotional vouchers for prepaid plans make up more than 95% of India’s cell phone users
(Thoppil, 2012). It appears the company who will give away the most free minutes may win the
pricing war. The pricing war would come from companies like Samsung, Nokia, and
Micromax. PeopleSmart’s target market in Mumbai will be those individuals considered in the
low-income segment. Low-income families make up the majority of India and Mumbai (IDC,
2015). The household incomes in Mumbai are $1,500 a year and below (IDC, 2015). Despite
the offer of microloans, these individuals may still feel unable to spare the money necessary to
obtain one of our smartphones. Someone who does not have enough money to buy food surely
will not think to spend money on a device like a smartphone. A third threat to PS will be
Motorola’s economic smartphone. Companies like Motorola are able to produce very cost
effective smartphones due to economies of scale. A well-known company could be able to mass
produce many devices with low manufacturing costs because of brand name recognition
(expected sales) and skilled employees. They will be able to innovate faster because they have
more resources.
Competitors
PS has many competitors in Mumbai. According to Euromonitor International, “Within
the feature phone category, the leading players in 2013 included Samsung, with a retail volume
share of 21%, followed by Nokia with a 19% share, Micromax Informatics (11%), and Karbonn
Mobile (9%). Both domestic players Micromax and Karbonn were able to gain the most share in
the feature phones market mainly due to the launch of a number of affordable feature phones in
2013” (Euromonitor International, 2014).
Financials
12. 12
In order for any startup business to be successful in carrying out its goals, there needs to
be proper planning and measures put in place to ensure financial needs are accessible and
available when called upon. A good starting point will be to make projections with respect to
expected sales, expenses, profits and losses, and returns on investment. From the income
statement we could get an idea as to potential expenses, revenues, and net profits. The balance
sheet will let us know about our performance through calculating ratios so we could have an idea
of our strengths or weaknesses.
Our business will get started with a loan from the bank. Loan amount will be $500,000
and we will have $150,000 from savings contributed by initial investors in the business.
ROI
There are three things needed to calculate a simple ROI:
1. How much do you spend now?
2. How much will you spend after this project is complete?
3. How much do you need to invest (spend) to do the project?
Given that we are targeting 25% of the total market and that Mumbai is the economic hub
of India, we will make a projected estimate of yearly sales at 100,000 units annually. Market
investment for the first years will be $650,000 annually. Price per unit is $50. Cost per unit is
$47.50.
Total revenue =100,000 units * $50.00 price/unit = $5,000,000.
Total COGS = 100,000 units * $47.50 cost/unit = $4,750,000.
As gross profit = revenue – COGS, the gross profit for Year 1 will be $250,000 USD. We can
use the gross profit to determine the ROI, which would be -61% initially:
ROI = (gross profit - initial investment)/initial investment = ($250,000 - $650,000)/$650,000
= -0.61 or -61%. Since our costs are expected to reduce over time, the ROI figure will also
13. 13
improve, when we break even in year 3. We will concentrate on production and testing the
market during the first two years.
ROI for the First Five Years
ROI
Current Cost $4,750,000
Future Cost $4,500,000
Initial investment $650,000
Cost savings
Year 1 ($400,000)
Year 2 ($150,000)
Year 3 $100,000
Year 4 $350,000
Year 5 $600,000
Based on the assumption that 100,000 phones are produced annually and the cost for the
first year per device is $47.50, and $45 from year 2 onwards, there is a savings of $250,000
every year. The reduction in cost is backed by efficiency in production. Given that we have cost
savings of $250,000 every year, in Year 2 we would have recovered $250,000 of the initial
investment of $650,000. We break even in year 3 to produce a profit of $100,000.
Business Valuation
WACC = ((E/V) * Re) + [((D/V) * Rd)*(1-T)], where:
E = Market value of the company’s equity
D = Market value of the company's debt
V = Total market value of the company (E + D)
Re = Cost of equity
Rd = Cost of debt
T = tax rate
= ($150,000/$650,000)*.06) + ($500,000/$650,000)*0.15)(1-0.35)
= 0.014+0.075= 0.089 or 8.9%
Net Present Value: , where:
-C0 = Initial Investment = -$650,000
14. 14
C = Cash flow = $250,000
R = discount rate = 8.9%
T = time = 10
NPV = $961,500.67
With a discount rate of 8.9% and a span of ten years, NPV is greater than the initial
$650,000 paid. The resulting positive NPV of this project is $961,500.67, indicating that
pursuing this project may be optimal.
Marketing Plan
Based on an evaluation of the smartphone market in Mumbai and our strengths, PS will
introduce our first-ever economic smartphone.
Situational Analysis
Mumbai is the most populous city and metropolitan area in India, and the eighth most
crowded city in the world, with an estimated city population of over eighteen million and a
metropolitan area population of over twenty million as of 2011. Not only is Mumbai India's
largest city (by population)—it is the financial and commercial capital of the country, as it
generates 6.16% of the total GDP. It serves as an economic hub of India, contributing 10% of
total factory employment, 25% of industrial output and 33% of income tax
collections. Residents of Mumbai are slightly wealthier with an average per capita income of
around $2,800 USD, which is about 16% higher than the national average.
Mumbai also has a large unskilled and semi-skilled population of laborers, who primarily
earn their livelihood as hawkers, taxi drivers, mechanics, and other such proletarian
professions. There is also about a 14.8% population of students at the collegiate level. The port
and shipping industry employs many residents directly and indirectly. Like most metropolitan
cities, Mumbai also has a large influx of people from rural areas looking for employment. PS
would like to capitalize on the lower sector of the economic ladder by introducing a smartphone
15. 15
that can be bought, leased, or rented. A microloan plan will be offered to those who cannot
afford to buy it upfront at the retail price.
Objectives
The combination of unique and cost-effective pricing on a smartphone allows us to
establish between a 5-6% market share in the first year of production.
Marketing Strategies
PS will introduce a new product using penetration pricing, extensive advertising, and
expanded distribution in order to increase our revenues and growth rate. We will be selling our
smartphones in urban Mumbai via distributors, department stores, outlets, and also via internet
marketing.
PS will promote the new economic smartphone at a very affordable price of $50, through
online, print, and TV media. In the advertisements, this new smartphone will be differentiated
against other smartphones by having many features like 3.5 inch screen, Bluetooth, WiFi, and
microSD card slot with up to 32 GB of data. There will be a massive TV campaign planned
before the product launch, as well as regular advertising to maintain local public
awareness. PS will sponsor local events and games like soccer matches.
Risk Mitigation
PS faces various market risks which could potentially impede achievement. One risk to
PS is the fact that they will depend on the performance of others for success. PS will rely on
their distributors, carriers, and other resellers for their business. PS will have many retail outlets
in Mumbai supporting and selling the new smartphone. Airtel and other carriers will sell the
smartphone and provide its data plans, which will have a good impact on sales. PS could take a
major decrease in sales if their resellers were disappearing or had less money to purchase orders
and market the new smartphone. To mitigate this risk, PS will create performance metrics and
16. 16
analyze distributor performance quarterly. The company will avoid partnering up with
unreliable companies.
Another risk for PS could be their ability to obtain components in a timely manner. Items
like cellular antennas, rare earth metals, screens, and many other components will need to be
available to ship to Huawei manufacturers to keep up with demand (Golson, 2014). If customers
are not able to buy the new smartphone when they desire, they may buy a different smartphone
from someone like Samsung. A natural disaster or shortage of materials could cause a crisis for
PS supplies for smartphones. To mitigate this risk, PS will join forces with partners from various
geographical areas and implement “just-in-time” methodology. Just-in-time is “an inventory
strategy companies employ to increase efficiency and decrease waste by receiving goods only as
they are needed in the production process, thereby reducing inventory costs” (Investopedia,
2015). By partnering with companies in multiple areas, a shortage in one area will not affect
production.
Despite the fact that Mumbai experienced good economic growth in 2014, it remains a
very deprived country (BMI, 2014). If the economy were to slow down, PS would take a large
hit to sales. A third risk to PS is its dependence on Mumbai’s economic growth. To counteract
this risk, PS will work with Grameen bank to make interest-free microloans available with
purchase. Other options include renting or leasing.
PS will engage in more social advertising and promotions to avoid the risk of product
acceptance. PeopleSmart's new smartphone is not already established like Samsung or
Micromax. It is possible that people will not buy the product because they are unfamiliar with
it. To promote brand recognition, PS will sponsor local events that promote health and well-
being. PS will give out promotions and discounts at participating event functions. PS will also
17. 17
advertise on various social media platforms—such as Facebook, Twitter, and Instagram—to
increase product awareness.
Human Resource Plan
The success of the business relies directly on the performance of those who work for that
business, also known as the manpower of the company. It is very important to properly forecast
employment needs to ensure that the employees have the skills and competencies needed for
their roles, because hiring the wrong people or failing to anticipate fluctuations in hiring needs
can cost a lot of money. PeopleSmart's human resource department will consist of the director of
human resources, benefits specialist, recruiter, payroll manager, and human resources assistant.
HR Organizational and Functional Structure
Figure 1: HR Organizational Structure
HR
Director
Payroll
Manager
Recruiter
HR
Assistant
Benefits
Specialist
18. 18
Figure 2: HR Functional Structure
The Budget Plan
As part of the HR team, our goal is to achieve PeopleSmart's mission and objectives
through a systematic design and implementation of HR strategies and programs. We will have
an HR operating budget of $350,000. This will cover salaries, benefits, training, supplies, and
other miscellaneous items.
Human Resources
Organization Support &
Development
Training & Development
Health & Wellness
Talent Management
Compensation
Benefits Administration
19. 19
Table 1: HR Budget Plan
The Three-Year Staffing Plan
The HR plan outlines the environment, challenges, opportunities, and priorities for the
human resources team over the next three years. It is important to realize that as a member of the
human resources field, we are here to serve the corporation. While PS has a clear understanding
of their own priorities as a company, as part of the human resources, we are also aware of the
20. 20
fact that we must align those priorities with our employees. With this in mind, the HR director
of PS, along with the rest of the HR team, has created some space in this plan to lay down our
action items so that we are supporting the needs of our employees.
YEAR 1 YEAR 2 YEAR 3
FUNCTIONS Construct Facility and
Warehouse
Production & Shipping Expand markets
STAFF Software Engineer
Office
Administrator
Receptionist
IT
Research &
Development
Benefits Specialist
Recruiter
HR Assistant
Payroll Manager
Production Staff
Packaging
Logistics
Administrative
Assistants
Senior Software
Engineer
Operations Manager
Production Manager
Information
Technology Consultant
Project Manager
Marketing
Sales
Retail Sales
Associates
Store Managers
Purchasing
Manager
Loss Prevention
Officer
Table 2: 3-Year Function and Staffing Plan
Compensation and Benefits
A compensation and benefits program will be implemented that will outline the salaries of
the management team and full-time staff of PS. The compensation program will consist of salary
and a benefit package. The benefit package will include the following:
Medical
Dental
Vision
401K
Workers’ Compensation
Social Security
Unemployment Insurance
Sick Days
Paid Vacations
21. 21
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