A corporate appraisal involves examining all aspects of a company to understand its strengths and weaknesses. This includes analyzing marketing, production, research and development, personnel, and finances. The purpose is to assess what the company does well and where it can improve. This information is then used to create an effective strategic plan and identify opportunities to strengthen the company and move it forward. The key areas reviewed are market position, operations, innovation capabilities, leadership, and financials. Conducting an objective appraisal of strengths and weaknesses is important for making strategic investment decisions.

1. PROJECT MANAGEMENT
IMCOM
DR.J. SABITHA

2. CORPORATE APPRAISAL
 A corporate appraisal involves examining the operations of an entire company from different
angles.
 A corporate appraisal is a measurement of the readiness of that corporation's internal
culture to deal with external environments and change.
 Specifically, a corporate appraisal is when marketing strategists analyze aspects of the
corporation that have a direct effect on corporate-wide strategy.
 The purpose of a corporate appraisal is to assess the strengths and weaknesses of the
company. This is similar to a SWOT analysis, which analyzes the strengths, weaknesses,
opportunities, and threats.
 A corporate appraisal should be one of the first parts of preparing a strategic plan for the
company. By analyzing the strengths and weaknesses of a company, a good strategy can be
made for moving the company forward.

3. Corporate Appraisal Process
 The basis for conducting a corporate appraisal is to identify the strengths and weaknesses that can
influence the company's ability to achieve its goal.
 A corporate strength is a strong point for the company, something that it does well, or something
that is unique.
 A strength can be a skill, competency, a certain resource, or a competitive capability that gives the
company an advantage.
 Regarding your family business, one corporate strength is that it has developed a new type of plastic
that's rigid yet durable enough to protect cell phones.
 A corporate weakness is a constraint or obstacle that can block the company's desired direction, or
hinder the company in gaining a competitive advantage. A weakness can be any number of things.
 It could be a resource that the company does not have or a condition that would put it in a
disadvantageous position.
 However, a weakness does not necessarily make the company vulnerable to competition. A weakness
for your accessory company is that the new type of cases take longer than normal to produce, and
therefore, they are not as popular with large retailers.

4. Measuring Strengths & Weaknesses
Strengths and weaknesses exist in many different ways. The problem here is that strengths and
weaknesses are often objective and vary based on a person's point of view.
Corporate appraisal
A realistic appraisal of corporate strengths and weaknesses is essential for identifying investment
opportunities which can be profitably exploited. The broad areas of corporate appraisal and the
important aspects to be considered under them are as follows:
1. Marketing and Distribution
 Market image
 Product line
 Market share
 Distribution share
 Customer loyalty
 Marketing and distribution costs

5. 2. Production and Operations
 Condition and capacity of plant and machinery
 Availability of raw materials, sub-assemblies and power
 Degree of vertical integration
 Locational advantage
 Cost structure
3. Research and development
 Research capabilities of the firm
 Track record of new product developments
 Laboratories and testing facilities
 Coordination between research and operations

6. 4. Corporate Resources and Personnel
 Corporate image
 Clout with governmental and regulatory agencies
 Dynamism of top management
 Competence and commitment of employees
 State of industrial relations
5. Finance and Accounting
 Financial leverage and borrowing capacity
 Cost of capital
 Tax situation
 Relations with shareholders and creditors
 Accounting and control system
 Cash flows and liquidity

9. How can generating and screening of project ideas?
Generation and screening of Project Ideas
 Generation and Screening of a project idea. Generation and Screening of a project idea begins
when someone with specialized. knowledge or expertise or some other competence feels that
he can offer a product. or service which can cater to a presently unmet need and demand.
To have a wide range of options, the sources of project ideas can be categorized into two they
are:
 Micro level sources.
 Macro level sources.

10. Generation and screening of Project Ideas
 Generation of Ideas: Identifying suitable project ideas is the most important step in the
whole process of project preparation. The search for promising project ideas is the first step
towards establishing a successful venture. The key to success lies in getting into the right
business in the right time. The objective is to identify investment opportunities which are
feasible and promising.
 Generation of an idea of producing a new product, new business, requires imagination
sensitivity to environmental changes and the realistic assessment of what the firm can do? A
project is not a product or commodity to be purchased. It has a promise as well as a risk.

11. Generally project ideas are generated depending on:
 Consumer needs
 Market demand
 Resource availability
 Technology
 Natural calamity
 SWOT analysis
 Political considerations etc.,

12.  The project idea selection is selection of project idea from available alternatives is to be best
suited to the entrepreneurs’ capacity, competence and willingness. The project Selection
includes
• The basic criterion for selection of a project could be existence of a favorable cost-benefit
relationship.
• People would like to select a project which requires a minimum investment, low degree of
competence, completed in the shortest time, and which has the highest return potential.
A project idea should be SMART:
 S – Specific objective
 M – Measurable
 A – Achievable
 R – Realistic
 T – Time bounded

13.  Project identification: A search for promising project ideas could contribute towards
achieving specified development objectives. Project identification should be an integral part
of the Macro-planning exercise of the state with sectored information and strategies as the
main source of the ideas.
 Generally ideas are formed from several sources based merely on some vested interests of the
individuals involved. However irrespective of their origin, project ideas should be in general
aim at overcoming constraints on the national development effort.
 Investigation of local materials and resources: A search for project ideas may begin an
investigation into local resources and skills. Various ways of adding value to locally available
materials may be examined. Similarly, the skills of local artisans may suggest products that
might be profitably produced and marketed. Such assessment may consider issues such as the
human and material resources, Infrastructure facilities and market for various products.
 Analysis of economic and social changes: A study of economic and social trends is helpful
in projecting demands for various goods and services. Changing economic conditions and
consumer preferences provide new businesses opportunities.
 Study of new technological developments: New products are the new process and
technologies for existing products developed by the research laboratories may be examined
for profitable communication.

14.  Exploring the possibility of reviving sick units: Industrials sickness is spread in many
countries. There are innumerable bossiness units which have been characterized as sick.
These units either closed are have reached the prospect of closure.
 For well established multi brand product groups like bathing soaps, detergents, cosmetics
and tooth paste, the questions to be asked is not whether there is an opportunity to
manufacture them for satisfying an actual physical need, but whether there are certain
psychological needs of the consumers which are presently unfulfilled.
 Attending trade fairs: National and international trade fairs provide an excellent opportunity
to know about new product and developments.
 Stimulating creativity for generation’s new product lines: New product ideas may be
generated by thinking along the following lines: Modifications, rearrangements, reversal,
magnifications, reductions, substitutions, adoptions and combinations.

15. B. At Macro level:
 At macro level project ideas can be obtained from various sources as mentioned below:
 Project ideas from government policies and plan: From time to time governments produce
guidelines such as the national development plans and session papers which spell out the
directions the government should take to achieve certain targets in various sectors of the
economy and guidelines to various organizations and individuals.
 Project ideas from technical specifications: For many industrial projects, ideas will usually
tend to come from technical specifications, which by virtue of their experience and for
research findings will give use full information which may lead to the manufacturing of new
products or improving the existing products.
 Project ideas from local leaders: For community and social projects, local leaders usually
have important ideas, which they together with their local people, have identified as being
important in improving the welfare of the people. In the case of social projects depending in
which one is to identify, there may be number of other projects which are linked to the
identified projects.