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Table of Contents
Page #
1. Project Charter 3
2. WBS(Work Breakdown Structure) 4
A. Work Breakdown Dictionary
3. Project Schedule 6
4. Project Estimate 8
5. Marketing Plan 9
6. Human Resource Management Plan 10
7. Risk Management Plan 12
8. Project Team 16
9. Stakeholder Analysis 17
10. Competitor Analysis 20
11. Financial Projected Revenue for 1st Year………………………………………………21
12. Website/ Brochure………………………………………………………………………23
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PROJECT CHARTER
Body Paint
1062 Bedford Ave, Brooklyn NY 11205
April 30, 2014
This Charter formally authorizes a project to create a new lounge which will also provide car services. A project
plan will be developed and submitted to the Project Sponsor for approval. Commencement of project activities
will begin upon approval of the project plan and the resources to execute it by the Project Sponsor. Included in
the project plan are to be a scope statement; schedule; cost estimate; budget; and provisions for scope, resource,
schedule, communications, quality, risk, procurement, and stakeholder management as well as project control.
The purpose of the Project Body Paint is to create a fun & safe environment for party goers to enjoy
themselves. We provide car and venue rental services and food and beverages. This project will meet the need
for safety by providing customers with transportation and a decent place to hold events.
The Project Manager, Joshua Smith is hereby authorized to interact with management as required, negotiate for
resources, delegate responsibilities within the framework of the project, and to communicate with all contractors
and management, as required, to ensure successful and timely completion of the project. The Project Manager is
responsible for developing the project plan, monitoring the schedule, cost, and scope of the project during
implementation, and maintaining control over the project by measuring performance and taking corrective
action.
A completed project plan will be developed and submitted to the Project Sponsor for approval by April 31,
2014. Upon approval of the project plan resources will be assigned to the project and work will commence
within 14 days. Once the project commences, work on the project will be performed according to the schedule
provided in the approved project plan. The Project Manager will obtain approval from the Project Sponsor for
any schedule changes which impact the project completion milestone.
Approved by the Project Sponsor:
__________________________________________ Date: __________________
Anand Pulchan, Project Sponsor
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WBS Dictionary
1.0 Location
1.1 Confirm location – Finalizing on location
1.2 licenses for restaurant - Get specific licenses approved for operation
2.0 Permits, Licenses & Business insurance
2.1 Vendor’s license – Obtaining a vendor license for space
2.2 Liquor license – Obtaining a Liquor license for the libation
2.3 Business Insurance – Obtain business insurance; in case of accidents the club
is covered
BUILDING
3.0 Interior
3.1 Paint Wall/ Mural paint – Painting the walls inside the club space
3.2 Light fixture installation – Installing the light fixtures
3.3 Install marble flooring – Installing marble square tiles
3.4 Leather couches/ tables/ culinary appliances – Input couches and tables
4.0 Exterior
4.1 Design and paint the circumference of building – Painting the outside walls
of the perimeter
4.2 Glow in the dark paint/ red and blue spotlight – The outside wall glow in the
dark with red and blue spotlight by the entrance
4.3 Company’s Logo – Bright lilted up logo placed in front of lounge entrance
5.0 Food and Entertainment
5.1 Food Menu
5.2 Beverages/ Libation – Serving non-alcohol and alcohol beverages
5.3 Live performances – Artist booked to perform live at the lounge
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Marketing Plan
Section 1: Executive Summary
Club Body Paint is a hot, new nightclub that focuses on attracting all types. Our spot of location is in the heart
of Williamsburg, Brooklyn, which has many local bars and restaurants in the area. The size of Body Paint in
space is 5,000 square foot night club with two floors included. The location is on the main street which Body
Paint can be able to attract many traffic and revenue.
As soon as we open it, we will manage it ourselves. Mhegan Alexander-Lee and Joshua Smith are the owners of
BODY Paint and going to be the starting managers, were we all create a divers positive work environment.
Section 2: Target Customer
We are targeting customers from ages 21 and older (male or female). We will promote cultural diversity. We
want to attract the social class upper, middle, and lower class. We are bringing people together to enjoy
themselves in a party environment with DJs, live music, getting people to engage on the dance floor, and
consuming the delicious food menu with alcoholic drinks.
Section 3: Unique Selling Proposition (USP)
We are placed at a great location, in the heart of Williamsburg, Brooklyn. We are also partners with a local car
service that will provide our guests with twenty percent off transportation from and to the club. We provide
guests to plan there our parties with the party plan services available on our website.
Section 4: Pricing & Positioning Strategy
We base our prices for entry of BODY PAINT on the special guests, live entertainment and other planned
events that current during the daily operating hours.
Section 5: Distribution Plan
Guests will be able to pay credit/debit or cash; no checks or money orders. Guests will pay direct payment to
the bartenders and servers.
Section 6: Your Offers
Body Paint! We have V.I.P. Services for exclusive upper class guests. Bottle service is provided as well to
exclusive clients as well. We also provide an all-night car service with the 20% discount
included.
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Body Paint is a fun new club which will be located in the heart of Williamsburg, Brooklyn. Our grand opening
is August 1st
2015. We want to appeal to adults 21 and over. We are currently hiring people who enjoy the night
life and love to have fun while they are working. Even though our main goal is to cater to our guest, we make it
our mission to cater to the needs of our employees as well. We want our employees to know that we care about
them. We will provide a great pension package which will include, paid vacation days, five sick days, and
request days off given two weeks’ notice. On employee’s days off, they have the option to come in and enjoy
VIP Services with a 50% discount on all food and beverages for the night. Our goal is to provide a fun
environment for our guests while allowing our employees to have fun serving them.
Hiring Process:
• Stop by the club to request and informational interview
• We hire on Tuesday’s & Thursdays from 5pm to 7pm
• Fill out an application & the hiring manager will contact you asap
After adapting to the feel of Body Paints environment and filling out an application, we will be sure to express
our interest in a candidate within a week. We only want to hire the best. If called in for an interview you will
need to explain the value you can bring to our company. We value employees who strive to provide the best
service possible to our customers. If you are called in for a second interview you must bring your birth
certificate and state ID, a W2 form will be provided for you.
Firing Process:
• A no call no show will result in termination
• Failure to follow core values will result in termination
• Stealing will result in termination
• Three lateness’s will result in termination
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Body Paint Risk
Register
Risk Summary Probability Impact
(1-4)
1 = LOW
2,3 =
MIDDLE
4 = High
RMMM
Not Obtaining liquor license prior to
debut
0.05% 1 1.1
Failing Sanitary Inspection 2.00% 3 1.2
Not meeting fire and safety standard 0.05% 1 1.3
Insufficient Funds 5.00% 3 1.4
Not obtaining Food handling license
prior to debut
0.05% 2 1.5
Not Procuring Quality Employees in
time
5.00% 4 1.6
Being understaffed 2.00% 2 1.7
Partnership with Brothers/
Williamsburg car service dissolves
2.00% 1 1.8
Supplies aren't delivered on time 5.00% 3 1.9
Improper Installation of Fixtures 10.00% 3 1.10
Website malfunctions 5.00% 2 1.11
Paint is smudged after painting 0.01% 1 1.12
Sewage system gets clogged 0.01% 2 1.13
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RMMM
1.1-Not being able to sell alcohol/liquor at the bar.
Customers won't patronize once opened.
1.2 - Won’t get a good grade. Won’t gain customer support/trust. May
give bad first impression.
1.3- May undermine Body Paint's mission to provide a safe
environment.
1.4- Will have to increase budget/ spending.
1.5- Won't be able to sell food. Will have to update website, Project
plan, Budget etc. Will lose money invested in food supplies.
1.6-Company may get a bad reputation/give bad first impression.
1.7- Won't have enough employees to tend to customers prior to debut.
1.8- Won't be able to assure clients a safe ride home; as advertised.
1.9 - Supplies are late. Schedule will need to be updated.
1.10- Possible on site injury. Costs will accrue. Possible lawsuits and
delays with debut.
1.11- Interfere with marketing efforts.
1.12- Time will be wasted re-painting instead of doing other work
required.
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1.13- Sanitary Hazard. Costs will increase.
1.14 - May have to repurchase supplies; costs may accrue. Shipment
will be delayed. Schedule will need to be updated.
1.15- Customers may not patronize. May have a bad reputation prior to
debut; efforts are blocked. Will not have a successful debut.
1.16-Possible onsite injury. Extraneous costs will accrue.
1.17-Will have issues with debut and future operations.
1.18-Will have to redo our budget. Have to spend more money than
expected.
1.19-Significant delays to debut. Costs will accrue. May impact utility
infrastructure and other components. May have other internal and
external issues that may need restoration.
1.20-Will have to pay someone else. Possible lawsuit and legal fees.
Costs increase. Schedule may be delayed.
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Project Team
Core Team:
Joshua Smith - Project Manager
Mhegan Alexander -Lee – Chief Information Officer
Quality Assurance/Website Construction Team:
Jasmine Norville – Chief Quality Assurance Officer
Sayeeda Jarett – Chief Graphic Designer
Sean Bing – Chief Interior Constructor
Phillip Perrier – Chief Exterior Constructor
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Stakeholder Analysis
For your project you must fully understand who the key stakeholders are. Below is a chart that outlines the project list of
stakeholders, their level of importance, and their need, strategy to engage and best way of communicating with the
stakeholder. There are many more stakeholders for your business. This is a snapshot of a project conducted last class;
yours will have a much longer list including vendors, competitors, and the “venture capitalist”-investors, in your
company. You will have approx. 3 pages of information on your chart. Assign yourself roles as you start thinking about
this company in operation.
STAKEHOLD
ER (NAME
AND ROLE)
HOW
IMPORTAN
T?
(LOW,
MEDIUM,
HIGH)
WHAT DO YOU
WANT FROM
THE
STAKEHOLDE
R?
WHAT IS
IMPORTANT
TO THE
STAKEHOLDE
R?
HOW COULD
THE
STAKEHOLD
ER BLOCK
YOUR
EFFORTS?
WHAT IS
YOUR
STRATEGY
TO GET
STAKEHOLD
ER
SUPPORT?
WHAT IS THE
BEST
COMMUNICATI
ON METHOD?
Customers High For them to
patronize us &
stay loyal
Enjoying
themselves in a
safe
environment
By not visiting
our business
and utilizing
the car service
Marketing &
Promotions,
design & by
offering them
safety &
security
Social
Media/face to
face
Brothers Cab
Service Inc.
High Partnership
cooperation
with providing
cabs to our
patrons
They gain
clients on a
regular basis &
procurement
of essential
payments
By not
providing any
cabs
Pay them
upfront and
guarantee
customers on
a continuous
basis
Face to face
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Williamsburg
Cab Company
High Partnership
cooperation
Increase in
profit due to
continued
customers
By not
providing any
cabs
Pay them
upfront and
guarantee
customers on
a continuous
basis
Face to face
Output Club High We want their
clients
Maintaining its
status as one of
the hottest
spots in
Williamsburg
By slandering
our business
Or stealing
our marketing
plan and
adding on to it
By partnering
up with them
and splitting
profits
Face to face &
through
customers
Marketing &
Promotions
Team
High Book artists to
perform &
manage
distribution of
flyers
Establish &
maintain our
personal brand
Want
recognition for
affiliation with
club & events
By not
promoting us
well & failing
to pull in
quality talent
& customers
from Club
Output
By making
them feel
important by
driving home
the fact that
they can be a
part of
something big
Social Media
Base pay
Employees
Medium We want them
to be brand
loyal and
enthusiastic
about working
for us
Being paid in a
timely fashion
at all times
Disrespecting
our policies,
culture &
clients
Providing
benefits
packages &
offering
appreciation
events in
honor of their
excellent work
in addition to
offering a fun
& relaxed
working
environment
Face to face
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Food Vendors Low To provide us
with products
such as food
when we run
out.
They want for
us to re-order
from them on a
regular basis.
By not
delivering
products on
time. By
mixing up
orders.
Promising re-
orders
Face-to-face
Telephone
email
Designers &
Contractors
Low Ideas, time &
creativity
Having creative
control & being
recognized for
their work
By not
working up to
their potential
by producing
low quality
work
Being open to
their ideas
and letting
them take
control to an
extent
Face to face
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