The document provides an overview of xyz Group's plans to launch a new educational project called "Knowledge Village" in Nepal. Key points include:
1) xyz Group is a UK-based healthcare education provider that places over 1,000 Indian students in the UK annually and owns two colleges in India.
2) Their new Knowledge Village project in Nepal aims to provide affordable British education to masses in Nepal.
3) A target market analysis found the top sources of info for overseas study are friends/seniors and consultants. In-demand fields are business/engineering and key factors are reputation, cost, and jobs.
4) xyz Group must differentiate itself, build its brand in a new category,
We are a professional Overseas Education Consultancy that specializes in providing professional guidance and services to aspiring students in their quest for higher education on an international platform.
Is western Europe still relevant as a destination for research, study, and internships, or have American institutions turned their global focus elsewhere? This session will feature participants from three very different institutions: A large, private research university; a small, undergraduate liberal arts college; and a small satellite campus in Europe of a large, public research university. We'll present academic research and statistics from the field in general, and three case studies showcasing how western Europe is currently "faring" in institutional global strategies. Attendees will be invited to share their strategies and engagement with the region as well.
Immediacy, Engagement, and Immersion: Critical Pedagogy and the Study Abroad ...CIEE
Intentional, critically informed pedagogies are a means of developing and shaping the kinds of transformative experiences students should have. While much of the work in the field of international education emphasizes formal assessments, we’ll focus on critical pedagogy and how to best shape experiences that promote experiential learning, immediacy, engagement, and immersion that is both self-reflexive and respectful. We’ll consider approaches and methodologies that can be used for specific study abroad programs and the ways in which an ethos of deeply intercultural and experiential learning can inform campus and curriculum internationalization efforts.
Overcoming Curriculum Challenges: Linking Global Internships to Academic Cour...CIEE
Demand for international experiences that enhance employability is higher than ever. Universities feel the pressure from students, alumni, government, parents, and employers. However, the link between global internships and academic coursework is at best underutilized and at worst a barrier. This session will review general concepts and context regarding global internships and provide two academic internship frameworks that can be used to develop or describe program models. Presenters will share case studies and specific examples that demonstrate program models and components linking global internships to academic coursework.
We are a professional Overseas Education Consultancy that specializes in providing professional guidance and services to aspiring students in their quest for higher education on an international platform.
Is western Europe still relevant as a destination for research, study, and internships, or have American institutions turned their global focus elsewhere? This session will feature participants from three very different institutions: A large, private research university; a small, undergraduate liberal arts college; and a small satellite campus in Europe of a large, public research university. We'll present academic research and statistics from the field in general, and three case studies showcasing how western Europe is currently "faring" in institutional global strategies. Attendees will be invited to share their strategies and engagement with the region as well.
Immediacy, Engagement, and Immersion: Critical Pedagogy and the Study Abroad ...CIEE
Intentional, critically informed pedagogies are a means of developing and shaping the kinds of transformative experiences students should have. While much of the work in the field of international education emphasizes formal assessments, we’ll focus on critical pedagogy and how to best shape experiences that promote experiential learning, immediacy, engagement, and immersion that is both self-reflexive and respectful. We’ll consider approaches and methodologies that can be used for specific study abroad programs and the ways in which an ethos of deeply intercultural and experiential learning can inform campus and curriculum internationalization efforts.
Overcoming Curriculum Challenges: Linking Global Internships to Academic Cour...CIEE
Demand for international experiences that enhance employability is higher than ever. Universities feel the pressure from students, alumni, government, parents, and employers. However, the link between global internships and academic coursework is at best underutilized and at worst a barrier. This session will review general concepts and context regarding global internships and provide two academic internship frameworks that can be used to develop or describe program models. Presenters will share case studies and specific examples that demonstrate program models and components linking global internships to academic coursework.
Inaugural COER Symposium Keynote 2018 - University of Oldenburg - Dr Som NaiduMelissa Bond
COER member Dr Som Naidu from The University of the South Pacific, Fiji, presents the opening keynote of the Inaugural COER Symposium - Open and Distance Education: From the fringes into the mainstream - at the University of Oldenburg on Monday, 1st October 2018. He pays tribute to fellow COER member, Colin Latchem, who sadly passed away recently.
The 10 best institutions for higher education in australia 2018The Knowledge Review
The Knowledge Review has come with an issue of “The 10 Best Institutions for Higher Education in Australia 2018” which are known for their industry-ready academia, adept faculty, and awesome placement services. These colleges have built a niche in Australia as an exemplary education provider by transforming lives of thousands their graduates.
Ashoka University is a philanthropic initiative founded by eminent scholars and visionaries of our time. We offer a liberal education at par with the best in the world. Taking our inspiration as much from Emperor Ashoka's commitment to knowledge and peace to the Ivy League's emphasis on rigour and breadth, we offer multidisciplinary courses of thought and socially-conscious modes of study. Ashoka is a place where the most inspiring teachers and brightest learners come together in a uniquely holistic model of higher education.
We will nurture, not only the best students in the world, but the best students for the world.
This presentation gives in detail knowledge about the Study in U.K, U.S.A, Australia, Singapore. It also gives the knowledge about the services provided by Krishna Consultants, Nagpur, India
Lean e informense las grandes ventajas de estudiar en Canada. Mayores informes y asesoramiento
info@remartocanada.com
Reclutamos estudiantes desde años escolares de 15 años a más.
Using Social Media to Assist Students with Career Planning and Connect Studen...Jennifer B
Attendees will receive an overview of social media outlets as used by high school personnel (to assist students in career and college exploration) and Higher Ed personnel (to reach perspective students). Strategic online-based research (by counseling staff and students) can lead to a more realistic under-standing of prospective industries and universities and increase enrollment, retention, and scholar-ships. Learn how to harness the power of social networking, in an effective and business-like manner, to increase student success and accountability while making your job easier and reaping the benefits!
Objectives: (1) Discuss various social media outlets (LinkedIn, Facebook, Twitter, etc.), (2) Overview of how universi-ties are leveraging current social media outlets, (3) Overview of social media use by career/industry networks, (4) Learn how to evaluate different media outlets as to their benefit to YOUR students and YOUR workload (a.k.a.—Connecting students with university personnel and industry professionals so you can do the REST of your job!), (5) Discuss strategic social media use for college and career exploration (getting beyond the face of university marketing; understanding what the professions are all about, from the professionals themselves), (6) Discover how early and student-initiated career and college investigation creates a sense of ownership and responsibility within students as to their post-graduation plans, (7) Explore how early social media connectivity with higher ed community leads to college admissions, satisfaction, reten-tion, and success, and (8) Discuss social media etiquette and legal issues for guidance personnel and students.
Inaugural COER Symposium Keynote 2018 - University of Oldenburg - Dr Som NaiduMelissa Bond
COER member Dr Som Naidu from The University of the South Pacific, Fiji, presents the opening keynote of the Inaugural COER Symposium - Open and Distance Education: From the fringes into the mainstream - at the University of Oldenburg on Monday, 1st October 2018. He pays tribute to fellow COER member, Colin Latchem, who sadly passed away recently.
The 10 best institutions for higher education in australia 2018The Knowledge Review
The Knowledge Review has come with an issue of “The 10 Best Institutions for Higher Education in Australia 2018” which are known for their industry-ready academia, adept faculty, and awesome placement services. These colleges have built a niche in Australia as an exemplary education provider by transforming lives of thousands their graduates.
Ashoka University is a philanthropic initiative founded by eminent scholars and visionaries of our time. We offer a liberal education at par with the best in the world. Taking our inspiration as much from Emperor Ashoka's commitment to knowledge and peace to the Ivy League's emphasis on rigour and breadth, we offer multidisciplinary courses of thought and socially-conscious modes of study. Ashoka is a place where the most inspiring teachers and brightest learners come together in a uniquely holistic model of higher education.
We will nurture, not only the best students in the world, but the best students for the world.
This presentation gives in detail knowledge about the Study in U.K, U.S.A, Australia, Singapore. It also gives the knowledge about the services provided by Krishna Consultants, Nagpur, India
Lean e informense las grandes ventajas de estudiar en Canada. Mayores informes y asesoramiento
info@remartocanada.com
Reclutamos estudiantes desde años escolares de 15 años a más.
Using Social Media to Assist Students with Career Planning and Connect Studen...Jennifer B
Attendees will receive an overview of social media outlets as used by high school personnel (to assist students in career and college exploration) and Higher Ed personnel (to reach perspective students). Strategic online-based research (by counseling staff and students) can lead to a more realistic under-standing of prospective industries and universities and increase enrollment, retention, and scholar-ships. Learn how to harness the power of social networking, in an effective and business-like manner, to increase student success and accountability while making your job easier and reaping the benefits!
Objectives: (1) Discuss various social media outlets (LinkedIn, Facebook, Twitter, etc.), (2) Overview of how universi-ties are leveraging current social media outlets, (3) Overview of social media use by career/industry networks, (4) Learn how to evaluate different media outlets as to their benefit to YOUR students and YOUR workload (a.k.a.—Connecting students with university personnel and industry professionals so you can do the REST of your job!), (5) Discuss strategic social media use for college and career exploration (getting beyond the face of university marketing; understanding what the professions are all about, from the professionals themselves), (6) Discover how early and student-initiated career and college investigation creates a sense of ownership and responsibility within students as to their post-graduation plans, (7) Explore how early social media connectivity with higher ed community leads to college admissions, satisfaction, reten-tion, and success, and (8) Discuss social media etiquette and legal issues for guidance personnel and students.
Counselors advise students in choosing a career and college major to consider their personality, interests, and skills. New 2012 labor statistics and parents nudge students
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"Science and Technology Students DO Study Abroad: Supporting Successful International Experiences in the STEM Majors."
Presented by Caine Francis, Advisor, International Engineering Programs, & Nick Fleury, Head Advisor, International Degree, Oregon State University
NACADA Region 8 Conference 2012: Portland, Oregon
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Cindy Elliott - Exploration and Maintenance of International PartnershipsAlexandra M. Pickett
Cindy Elliott, Assistant Provost for Strategic and International Partnerships and Dean of Distance Learning, Fort Hays State University (FHSU)
Exploration and Maintenance of International Partnerships
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presentation at the 15th annual SLN SOLsummit 2014
February 28, 2014
http://slnsolsummit2014.edublogs.org/about/day-3/
We perceive your necessities for instruction, ambitions, and career goals. We have a tendency to take it as a private challenge to remodel your school dreams to reality.If you would like to pursue your education overseas, look no further!We are one in all the simplest overseas education consultants in urban center, to help you in each manner doable. Applying to universities abroad is tough and unsettling. There's a great deal that goes into the creating of a productive and spectacular application to your dream faculty, don't worry.
https://www.aaroverseas.com/
Every child is unique….and can attain her full potential if her talent is discovered and properly nurtured..
... But do we have programmes to identify and nurture our BEST minds?
Identifying and nurturing thea best minds – can be rewarding and beneficial for society as a whole
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‘Duke TIP ASSET India Talent Search’, seeks to identify the hidden and finest scholastic talents among students of Mathematics, Science and English subjects and provide them holistic educational guidance and opportunities to reach their true potential. The talent search will be conducted on November 30, 2014.
Study abroad- A Tool For A Lucrative Global Career; Not A De Facto Gateway to...MeetUniversity
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This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
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Macroeconomics- Movie Location
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Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
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Overview on Edible Vaccine: Pros & Cons with Mechanism
Project 1
1. “Knowledge Village”
A Loner’s Insight Into Your Dream Project
- Shared By K. Swaminathan
2. Contents
• xyz Group
• xyz Group’s New Offering
• Market Overview of Overseas Education
• Knowledge Village Facts
• Target Audience Opinion
• Key Decision Makers & Influencers
• Target Geographies
• Competitor Landscape
• Pain Areas for xyz Group
• Approach to xyz Group’s Branding & Communication
– Student Lifecycle
3. xyz Group
• xyz group was started 15 years back in a very humble way as a
placement consulting group providing quality education for students
from India, enabling them to forge a career in the UK Healthcare
sector.
• Over the years xyz group has grown from strength to strength and
now stands as one of UK’s most reputable and reliable Healthcare
partner for talent creation, acquisition, & management.
• xyz group is headquartered in London and has offices in xyz, xyz,
and xyz to aid its growth.
• xyz group is associated with numerous prestigious UK universities
and it has a unique track record of successfully placing more than
thousand students in the UK.
4. xyz Group (contd..)
• Apart from partnering with UK universities, xyz group has 2
colleges fully owned by it, 1 in xyz and 1 in xyz.
• xyz group delivers a wide array of courses ranging from Vocational
training to Masters degree.
• xyz group’s recent jewel in the crown has been the “Category A
Sponsor’s License” awarded in recognition of its stringent Quality
standards.
• The recent service addition has been xyz Medical’s locum
arrangement service for doctors.
5. xyz Group’s New Offering
xyz group is on the verge of unveiling their flagship
“Knowledge Village”
in Nepal with a noble thought of
providing British Education that is affordable to the masses.
7. Country-Wise Contribution
• The present international student market is led by Chinese students and
they outnumber those from any other country @ 350,000 students studying
out of China. India is ranked second.
• By 2025, the country-wise contribution of students to overseas institutions
will be as follows:
– Chinese will dominate overseas institutions @ 645,000 students.
– India will be in 2nd place with 300,000 students studying abroad.
– South Korea will be in 3rd place with 127,000 students.
– Morocco will emerge as the 4th largest contributor with 106,000 students.
– Turkey is poised to occupy 5th place contributing 104,000 students.
• International students contribute US$6 billion in fees to higher education
institutions.
Source: IDP Research
8. Market Share – Leading Countries
• America continues to attract more international students and it leads the
pack with a nearly 25% market share.
• Britain comes a distant second with a market share of 12%.
• Third most popular is Germany with 10%.
• France emerges Fourth with 9%.
• Australia is placed Fifth with 6%.
• Japan surprises with 5% market share at Sixth place.
Source: UNESCO’s Institute for Statistics
10. • Dubai, UAE’s second largest emirate is the one to pioneer this idea of
Knowledge Village in October 2003 mainly to serve the demand for quality
education in the UAE.
• Several world-class institutions were quick to seize this new found
educational segment called “Knowledge Village” and were more than
happy to explore.
• DKV provides a holistic environment for learning excellence coupled with
world-class student and faculty accommodation.
• Intellectual capability at its best from across continents.
• Major nationalities studying in DKV include Nepal, Saudi Arabia, China,
Russia, Moldavia, Kenya, Italy, Australia, New Zealand, Indonesia, and
Bulgaria.
• By 2010 DKV will have approximately 35,000 students in its campus
attending various institutions of repute.
11. Some Flashy Brands @ DKV
• Univ. of Wollongong
• Middlesex Univ.
• British Univ.
• SZABIST.
• MAHE – Manipal.
• S P Jain Center of Management.
• BITS Pilani.
• Ehsal European Univ. College.
• French Fashion Univ.
• Heriot-Watt Univ.
• IMT
• Islamic Azad Univ.
• St. Petersburg State Univ.
12. Target Audience
Opinion
Shared in the following slides are findings from a Target Group
study conducted among aspiring students who wish to pursue
education overseas.
13. Target Audience main sources of Information ?
• Friends. • Overseas Educational
consultants/Immigration
• Seniors studying abroad. consultants.
• Internet. • TOEFL/GRE Training
centers.
• Teachers. • Foreign Embassy & its
educational centers like the
• Magazine articles & Max Mueller Bhavan, British
Advertisements. Council Library, etc.
• Educational fairs.
14. What are the key drivers for going abroad ?
• Very high educational • World-trotting.
standards.
• Better pay.
• Top universities
– Ivy league, MIT, • Placement in Fortune
Oxford, Harvard, etc. 500 companies.
• New cultures & • Scholarship/Financing
experiences. opportunities.
• Lifestyle • Relatives/siblings settled
or working abroad.
15. Which educational stream would you intend to apply for ?
Read as Highest Preference to Lowest
Business/Management
Engineering Business/Mgmt.
& Engineering
were the top
Sciences
choices
Medicine/Healthcare
Arts
Foreign Languages
16. What are the parameters for selecting a particular course ?
• Will help me land a good • This is the best course
job abroad and at home. that I can afford.
• Not available in India. • Interest in the subject.
• In line with my Job • Will help me takeover
undergraduate course. Opportunities my family business/same
stood out as my father.
• Will serve as a perfect amongst all
foundation for further answers • Course content.
studies abroad.
17. What parameters are used to select a particular location ?
• Prestigious • Highly qualified teachers.
University/College.
• Good value for money.
• Opportunity to land in a
plum job. • Worldwide recognition.
• Univ./College offers • Racial abuse has started to
subject I want to study. play a role.
• Good R&D facilities. • Enables me to do part-time
jobs during the course to
• Really hard to get admitted. manage my living
expenses.
• Friends/seniors/family
already living in close
vicinity.
18. Students preferred overseas educational destination ?
USA UK
Singapore
Germany
Canada
Australia
France
New Zealand
19. Summary
Although all the previously said factors play a role in the
selection of a particular Univ./Country, the final decision
depends only on the following key parameters:
Worldwide Recognition for the
institute.
Scholarships/financial aid available.
Fees & Bank Loan Available.
Job prospects.
Salary prospects.
20. Key Decision Makers & Influencers
The final decision is made by the parents in consultation with the student, but there are
many influencers in the process. Given below are the key influencers influencing both
the parent and student.
Friends/Siblings
of Student
Media Teachers
Foreign
University
Selection Student’s
Parent’s Peer Present
Group College
Alumni
Educational Student’s
Consultants Seniors’
22. The primary target geography for xyz must certainly comprise of India, Nepal,
& China, considering the significant location of Nepal between India and
China, and the growing demand for quality education in China & India.
Target Cities in India
• New Delhi • Jaipur • Kanpur • Surat
• Chennai • Bhopal • Faridabad • Raipur
• Kolkata • Chandigarh • Thrissur • Jodhpur
• Bangalore • Thiruvananthapuram • Allahabad
• Mumbai • Noida • Varanasi
• Hyderabad • Vishakapatnam • Agra
• Bhubaneshwar • Ahmedabad • Gwalior
• Pune • Gurgaon • Jabalpur
• Jamshedpur • Cochin • Vijayawada
• Lucknow • Nagpur • Madurai
• Patna • Coimbatore • Dehradun
• Ranchi • Ghaziabad • Meerut
• Indore • Vadodara • Goa
23. Competitor Landscape
xyz group can expect its main competitors to emerge from the following countries apart
from the top league of UK/US/AUS/CANADA.
India Singapore
China
Dubai KV
Nepal
25. xyz Group has to have a serious strategy to counter the following
shortcomings apart from initial start-up woes.
• New Entrant into the Knowledge Village category.
• xyz still not a household name in India.
• Portraying Nepal as a safe destination.
• Creating strong Points of Differentiation based on its offering,
which would appeal to the TG & Influencers at an emotional &
functional level.
• Brand Building in the KV category – A Huge Challenge.
• Marketing to a country like India & China, where people expect
“More Value for Less Dollars”.
• Pricing strategy that will place xyz in the consideration set of Target
Group.
27. Student Lifecycle
Every student passes through each and every step given in the Student Lifecycle & it is
up to us to make the best use of each stage with our Messaging, Communication, &
Customer Engagement Strategies.
29. Building Brand “xyz”
In order to build a strong brand image in the minds of the Student, Parent, Influencers,
and all Stakeholders, it is obvious we work on:
1. Creating our brand.
2. Communicating our Brand.
30. 1. Creating our Brand
One has to work on all the below said vital brand elements to establish the right
platform for our brand.
Brand Mantra
Brand Name Brand Positioning
Brand Properties
Brand Values Brand Identity
Brand Promise Brand Personality
Brand Benefit
31. All the before mentioned vital brand elements will be evolved only by having a good
insight into the following basic philosophies of our Brand:
Our Brand’s Target Market/Customer
– his demographics &
Our Brand’s Points of Differentiation psychographics
Our Brand’s Points of Parity
Mapping our Brand’s Association
Parameters
Competitor Study from a Branding &
Communication perspective to
Understanding & Appreciating understand whom we are fighting with
Background, Culture & Values (or) are we creating a blue ocean and
of our Brand making the competition irrelevant.
32. 2. Communicating our Brand
How do we communicate our brand in today’s cluttered media world ?
We have to strike the right balance between all the below said Marketing
Communication tools and media vehicles available, so that we reach our TG and
communicate our “Key Message” to them.
Advertising
PR
Direct Marketing
Social Marketing Outdoor
New Media Print
CSR Electronic
33. Ad/Viral
http://dreamknowledgevillage.blogspot.com/
Click the above link to see some of the well-made University
Commercials & Virals that I had posted.
This certainly gives an idea of how strongly these Topnotch
Universities position themselves to capture a considerable
mindshare of the Student.