- Potentialerhebung
- Prozess- und Potentialanalyse: Bedeutung für Unternehmen
- Prozess- und Potentialanalyse: Verlauf
- Moderation, Dashboards,Datenbank
- die Potentialkarte
- EVA-Elemente (Economic Value Added)
(Vortrag auf dem Business IT Forum 2015)
Verne Harnish, founder of Entrepreneurs' Organization, on "What's New with Scaleups" at the 2016 Global Entrepreneurship Congress in Medellin, Colombia.
Final presentation for Ordinance Survey sponsored MSc ProjectIris Kramer
MSc Archaeological Computing (GIS and Survey), University of Southampton.
“An archaeological reaction to the remote sensing data explosion. Reviewing the research on semi-automated pattern recognition and assessing the potential to integrate artificial intelligence”
Using eCognition to improve feature recognition.Iris Kramer
Presentation of MSc research at the CAA 2016 - Oslo. Session 20 "Computer vision vs human perception in remote sensing image analysis: Time to move on".
- Potentialerhebung
- Prozess- und Potentialanalyse: Bedeutung für Unternehmen
- Prozess- und Potentialanalyse: Verlauf
- Moderation, Dashboards,Datenbank
- die Potentialkarte
- EVA-Elemente (Economic Value Added)
(Vortrag auf dem Business IT Forum 2015)
Verne Harnish, founder of Entrepreneurs' Organization, on "What's New with Scaleups" at the 2016 Global Entrepreneurship Congress in Medellin, Colombia.
Final presentation for Ordinance Survey sponsored MSc ProjectIris Kramer
MSc Archaeological Computing (GIS and Survey), University of Southampton.
“An archaeological reaction to the remote sensing data explosion. Reviewing the research on semi-automated pattern recognition and assessing the potential to integrate artificial intelligence”
Using eCognition to improve feature recognition.Iris Kramer
Presentation of MSc research at the CAA 2016 - Oslo. Session 20 "Computer vision vs human perception in remote sensing image analysis: Time to move on".
Philips 2017 Professional Display SolutionsAdam Chinn
Your complete guide to the latest Philips Professional Display Solutions from the market leading brand that pioneered the video wall in 1984 and has now evolved with innovations on display for a wide variety of markets and commercial applications including:-
Hospitality
Healthcare
Public venues
Transportation
Corporate
Retail
Food & Beverage
Contact our dedicated Philips team at Crystalised today on 03332 414 100 or email info@crystalised.org.uk
Home Automation & IoT - Presentation by Andreas Rudyk, Co-Founder of Smartfrog at the Axel Springer NOAH Conference Berlin 2016, Tempodrom on the 8th of June 2016.
2VizCon Event - The interactive application for trade shows and events2VizCon GmbH
2VizCon is a proprietary software and core technology for the development and administration of interactive presentations and platform-independent apps in sales, marketing, communications and education. 2VizCon is cloud-based. The data processing service centre is located in Munich. Optionally an on-premises installation is possible.
IDenTV Video Content Recognition OverviewAmro Shihadah
Evolving video content recognition and the analytics for data driven marketing all in real-time. Bridging linear & non-linear data to optimize cross-channel marketing campaigns connecting high intent users with brands/marketers.
IMCOMP
(Interactive Multi Channel Online Marketing Portal)
Is a robust platform to deliver campaigns that provides transparency from the macro to the micro, with real-time interactive marketing and reporting.
Our ad system delivers measurable and scalable results based on the effectiveness of our advanced optimization technology
This platform is implementable for:
Interactive selling ( Audio & Video )
Interactive support (Audio & Video)
IMCOMP
(Interactive Multi Channel Online Marketing Portal)
Is a robust platform to deliver campaigns that provides transparency from the macro to the micro, with real-time interactive marketing and reporting.
Our ad system delivers measurable and scalable results based on the effectiveness of our advanced optimization technology
This platform is implementable for:
Interactive selling ( Audio & Video )
Interactive support (Audio & Video)
3. The problem at POS in supermarkets and grocery stores.
Customers in supermarkets are in a ‘‘passing-by situation“ and it is difficult
to attract their attention.
The SCREENfridge is a powerful „attention grabbing“ marketing and
communication tool in this instance.
pilot Screentime 4
PASSING-BY SITUATION
REACH RECEPTION
WAITING SITUATION
SCREENfridge at POS
4. Time spent at the supermarket.
The average time customers spend at the supermarket:
drugstore 5 minutes
discounter 8 minutes
supermarket 13 minutes
departement stores 21 Minuten
attention grabbing screen communication increases brand and product
awareness at POS in cases where customers have more time on their hands
pilot Screentime 5
Source: "INSITU - European Marketing Research" http://www.research-results.de/fachartikel/2006/ausgabe6/kalkuliertes-risiko.html
5. SCREENfridge (without connectivity).
SCREENfridge with a 47“ transparent display,
freestanding for retail purposes
Time switch for day and night operation
Front with safety glass
Back panel (suited for freestanding operation)
Custom designed LED-lighting for maximum
visibility of the products
Housing in white (alternative RAL colors available)
Designed specifically for the European market
Mediaplayer (with USB stick) for video playback in
full-HD (1080p)
On-site content replacement only!
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6. SCREENfridge (with connectivity).
The SCREENfridge with connectivity
includes everything a customer would
require of a fully automated and
dynamic POS marketing tool
Windows PC with WLAN, UMTS and LAN
Content hosting and 3G data contract
Online (browser based) control of your
content with individual customer login
Dynamic content possibilities
Proof of play (reporting) of all content
delivery
Online and realtime monitoring (hardware
& software)
1st-level support and service (hotline)
pilot Screentime 7
7. The full potential with connectivity.
Real-time dynamic playout of content, depending on date and time.
Location based services such as weather, news or traffic.
Integration of partners to show relevant information for the location.
pilot Screentime 8
8. Communication funnel for the SCREENfridge.
pilot Screentime 9
AWARENESS INTEREST TRIAL LOYALTY
Loyality & endorsement
PURCHASE
Re-purchase
„Eyecatcher“ content
„Service“ content
„Editorial“ content
„Product“ content
FOCUS
9. Example: Content playlist Mon-Sat 7am-8pm.
pilot Screentime 10
24 20 23 1630
20 10 16 25 10
Eyecatcher Service EditorialProduct
160 Sec. 72 Sec. 33 Sec. 25 Sec.
290 Sec.
20
10
10
56
10. Playlist video example (290 seconds).
pilot Screentime 11
Youtube - Link
English and German language versions available
11. Example: location based information.
pilot Screentime 12
Pictogram 1-5
Welcome Copy
1-5
Location
Temperature
Description
Logo
13. Benefits overview.
Without connectivity With connectivity
initial-content (up to 60 seconds) and upload
to the player
x x
video-playback in full-HD in 1080p x x
central control of the content, independent of
location
- x
dynamic playlists - x
location based data in real-time
(weather service + location information)
- x
„proof of play“ reporting and real-time
monitoring
- x
support hotline (Mon- Fri 9am to 5pm) - x
pilot Screentime 14
14. Measurements of the SCREENfridge.
Weight without content: 167 kg
pilot Screentime 15
15. Optional finishing of the SCREENfridge.
pilot Screentime 16
e.g. campaign motive
Foil on all four sides
Manufacturer
logo
16. Roll-Out checklist and protocol for delivery and installation.
pilot Screentime 17
Connectivity Set-Up Timer Set-UpShelf filling manual
English and German language versions available
18. pilot Group.
pilot Screentime is part of the pilot Group. Exemplary in digital marketing,
pilot is one of the largest digital agencies in Europe, with a turnover of over
30€ million and 370 employees.
Agency locations: Hamburg, Berlin, München, Stuttgart, Wien.
pilot Screentime 19
21. Content and advertising for all digital marketing-touchpoints.
pilot Screentime GmbH 22
Online platforms
Customer websites/
-channels with CMS
Procter & Gamble
Acer
Heinemann
Direct LineNewYorker
OTTO
Community Life
Tablet PC apps
Smart TV apps
stern
Mobile apps
Websites POS
Branded
entertainmentDooH
Yellostrom
22. pilot Screentime based in Hamburg.
Training rooms
Video and audio post-
production
Screentime LAB
Support and Service
teams
pilot Screentime 23
23. Content, advertising and technology for digital signage networks.
SoftwareContent & production Installation managementHardware purchase
2 5
Service & Support
Smartphone Smart TVPCTablet
Digital „Customer Journey“ plaform integration
Strategy, planning and project management
1
64
7
3
pilot Screentime 24
24. Digital screen communication at POS and POI.
Digital screen communication with emotional content, information and
advertising controlled via one content management system.
Video walls
Digitale Plakate
Menu boards
Interactive kiosks
Guides
Produkt demos
pilot Screentime 25
25. Digital signage workflow.
We use a content management system, that can either be operated by us
or by the customer himself.
pilot Screentime 26
26. Roll-Out Management, Media Technology, IT System & Service.
pilot Screentime 27
Energy Star, EPEAT, TCO,
Eco-Flower, “Blauer Engel”
and RoHS compliance
Warranty management,
Pick-Up & Return-Service
Air and dust protection,
IPx certification
Indoor screens Outdoor screens Touch screens
27. Contact.
pilot Screentime GmbH
Neue Rabenstraße 12
20354 Hamburg
Germany
Daniel Kunkel
Project Manager
Tel.: +49 (0)40 – 30 37 66 – 835
E-Mail: d.kunkel@pilot-screentime.de
Web: http://www.pilot-screentime.de
pilot Screentime 28
pilot Screentime GmbH