This document provides a summary of the evolution of media in Mendoza, Argentina from the introduction of printing in 1817 to modern multimedia. It describes the development of print media like newspapers from the early 1800s. It then discusses the rise of radio in the 1920s and its replacement of print as the primary news medium due to its immediacy. The document outlines key events in the development of cinema and television in Mendoza. It notes that the first TV channel launched in 1961 and the consolidation of media throughout the 20th century with cable, radio stations and over 20,000 internet connections by the end of the century.

1. 3URJUDPD1ž±³/RVPHGLRVGHFRPXQLFDFLyQGHODSULPHUDLPSUHQWDDORVPXOWLPHGLRV´
3URJUDPD1ž±³/RVPHGLRVGHFRPXQLFDFLyQGHODSULPHUD
LPSUHQWDDORVPXOWLPHGLRV´
(VTXHPDGHFRQWHQLGRV
¾ /RVGLDULRVGH0HQGR]D
¾ /DVUDGLRV
¾ (OFLQHODWHOHYLVLyQ
¾ ,QWHUQHW
,QGLFHVGH7HPD
6LQRSVLV
3UHQVDHVFULWD
/DUDGLR
3ULPHUDUDGLRFRPHUFLDO/95DGLRGHXR
(OLQH
/D7HOHYLVLyQ
6LQRSVLV
N /DLPSUHQWDIXHLQWURGXFLGDHQXRSRUHO*HQHUDO-RVpGH6DQ0DUWtQHQ(O
7HUPyPHWUR GHO 'tD IXH HO SULPHU SHULyGLFR ORFDO +DVWD HVH PRPHQWR VyOR
%XHQRV $LUHV yUGRED FRQWDEDQ FRQ SHULyGLFRV /DV +RMDV FLWDGDV IXHURQ GH
FDUiFWHU GRFWULQDULR D TXH SXEOLFDEDQ DUWtFXORV VREUH HGXFDFLyQ OLEHUWDG GH
LPSUHQWD HFRQRPtD SROtWLFD UHOLJLyQ -XQWR D HOODV FLUFXODURQ (O RUGHQ (O
UHJLVWURPLQLVWHULDO(ODPLJRGHOSDtVHQWUHRWURV
N +DVWD FRPLHQ]RV GHO VLJOR ;; HO PRQRSROLR GH OD LQIRUPDFLyQ HVWDED D~Q HQ
PDQRVGHODSUHQVDRQODDSDULFLyQGHODUDGLRTXHVHLQLFLyHQ0HQGR]DHQ
VXSRVWHULRUJHQHUDOL]DFLyQHQWUHFRPRFRQVHFXHQFLDGHOD
LQYHQFLyQ GHO WUDQVLVWRU HVWH PRQRSROLR VH YLR TXHEUDGR 'DGD VX LQPHGLDWH]
HVWHPHGLR SDVyD VHU HO HQFDUJDGR GH GDU D FRQRFHU OD QRWLFLD GHMDQGR D ORV
GLDULRVODIXQFLyQGHH[SOLFDUODFRQPiVSURIXQGLGDG
N )XH GXUDQWH OD QRFKH GHO GH MXQLR GH HO PRPHQWR HQ TXH VH UHDOL]y OD
SULPHUD SURHFFLyQ S~EOLFD GH XQD SHOtFXOD GH FLQH HQ 0HQGR]D 2WUR KLWR
LPSRUWDQWHHQODKLVWRULDFLQHPDWRJUiILFDGHODSURYLQFLDORFRQVWLWXH)LOP$QGHV
ODSURGXFWRUDORFDOTXHQDFLyHQVXEVLVWLyKDVWDUHDOL]yPiVGH
SHOtFXODV

2. 3URJUDPD1ž±³/RVPHGLRVGHFRPXQLFDFLyQGHODSULPHUDLPSUHQWDDORVPXOWLPHGLRV´
N (O SULPHU FDQDO TXH WXYR QXHVWUD SURYLQFLD IXH /9 DQDO TXH TXHGy
LQDXJXUDGRHOGHIHEUHURGH(OGH PDRGHDODVFRPHQ]y
DWUDQVPLWLU/979DQDO
0HQGR]DKDVLGRHVFHQDULRGHXQSDUWLFXODUSURFHVRGHGHVDUUROORGHPHGLRVPDVLYRVGH
FRPXQLFDFLyQ 'HVGH OD OOHJDGD GH OD LPSUHQWD D SULQFLSLRV GHO VLJOR ;,; KDVWD OD
FRQVROLGDFLyQ GH ORV JUDQGHV GLDULRV UDGLRV FDQDOHV GH WHOHYLVLyQ DGHPiV GH OD
LQWURGXFFLyQGH,QWHUQHWDOILQDOL]DUHOVLJOR;;ODHYROXFLyQKDVLGRFRQVWDQWH
+DVWDODGpFDGDGHQRKDEtDQLQJ~QSHULyGLFRPLHQWUDVTXHHOVLJOR;;,HQFXHQWUDD
0HQGR]DFRQFDQDOHVGHFDEOHUDGLRVGHDPSOLWXGIUHFXHQFLDPRGXODGDPiVGHPLO
FRQH[LRQHVD,QWHUQHW
3UHQVDHVFULWD
/DLPSUHQWDIXHLQWURGXFLGDHQXRSRUHO*HQHUDO-RVpGH6DQ0DUWtQHQ8QD
SURFODPDGHO*HQHUDO/X]XULDJDGHHVKDVWDODIHFKDQXHVWURLPSUHVRPiVDQWLJXR
+DFLDRVHLQDXJXUyHQ0HQGR]DODLPSUHQWDGH-XDQ(VFDODQWH3RUODPLVPD
pSRFD VH LQVWDODURQ OD LPSUHQWD RILFLDO GH OD 3URYLQFLD OD /DQFDVWHULDQD
(O7HUPyPHWURGHO'tDIXHHOSULPHUSHULyGLFRORFDO+DVWDHVHPRPHQWRVyOR%XHQRV
$LUHV yUGRED FRQWDEDQ FRQ SHULyGLFRV (Q VXV FROXPQDV DSDUHFLHURQ ³ODV SULPHUDV
SRHVtDV GH -XDQ *XDOEHUWR *RGR GLVSXHVWR D FRQGHQDU OR LQQREOH PH]TXLQR GH ODV
DFFLRQHVGHORVIXQFLRQDULRVS~EOLFRV´
$(O7HUPyPHWURGHO'tDOHVXFHGLy/D*DFHWDGH0HQGR]D-XDQ%DXVWLVWD$OEHUGL
FDUDFWHUL]yHVWHPRPHQWRFRPRHOGHXQSHULRGLVPREUDYRTXHYHVWtDERWDGHSRWURROtDD
FKDUTXLFiQ(VWDPRGDOLGDGVHH[WHQGLyHQWUHORVDxRV¶¶
+DVWDORVSULQFLSDOHVSHULyGLFRVIXHURQ(OYHUGDGHURDPLJRGHOSDtVGLULJLGR
SRU-XDQULVyVWRPR/DILQXU(O(FRGH/RV$QGHV(O,ULV$UJHQWLQR
/DV +RMDV FLWDGDV IXHURQ GH FDUiFWHU GRFWULQDULR D TXH SXEOLFDEDQ DUWtFXORV VREUH
HGXFDFLyQ OLEHUWDG GH LPSUHQWD HFRQRPtD SROtWLFD UHOLJLyQ -XQWR D HOODV FLUFXODURQ (O
RUGHQ(OUHJLVWURPLQLVWHULDO(ODPLJRGHOSDtVHQWUHRWURV
6RQ(O+XUDFiQ(ORUDFHURHVFULWRVHQSURVDYHUVRORVSHULyGLFRVHQORVTXHD
VHPXHVWUDHOHVStULWXURPiQWLFR$PERVIXHURQIXQGDGRVUHGDFWDGRVSRU*RGRRQHOORV
VHSXVRGHPDQLILHVWRXQDQXHYDIRUPDGHKDFHUFRQFHELUHOSHULRGLVPRUHxLGDFRQODGH
ORVLOXVWUDGRV
(ORQVWLWXFLRQDOLQDXJXUyODSHULRGLFLGDGGLDULD(VWDKRMDTXHVDOLyGXUDQWHDxRV
VHFRQVLGHUDEDHOPiVLPSRUWDQWHSHULyGLFRPHQGRFLQRDQWHULRUDO¶OOHQyFXOWXUDOPHQWH
ODVHJXQGDPLWDGGHOVLJOR;,;
(Q (O RQVWLWXFLRQDO LQLFLy OD SXEOLFDFLyQ HQ FXDGHUQLOORV VXHOWRV GH QXHVWUD
SULPHUDQRYHOD/DQRFKHGHOWHUUHPRWRGH0i[LPRXELOORV

3. 3URJUDPD1ž±³/RVPHGLRVGHFRPXQLFDFLyQGHODSULPHUDLPSUHQWDDORVPXOWLPHGLRV´
$OUHGHGRUGHVHSURGXMRXQFDPELRHQHOSHULRGLVPRPHQGRFLQRGHELGRDGRV
KHFKRVIXQGDPHQWDOHVHOQDFLPLHQWRGHO³SHULRGLVPRGHHPSUHVD´ODHVSHFLDOL]DFLyQ
(Q HO PDUFR GHO SHULRGLVPR HVSHFLDOL]DGR VH GHVDUUROODURQ PHGLRV GH SHUILO
SHGDJyJLFR SROtWLFR GRFWULQDULR UHOLJLRVR OLWHUDULR GH FROHFWLYLGDG JUHPLRV 3DUWLGRV
SROtWLFRV VRFLDOLVWDV UDGLFDOHV FRQVHUYDGRUHV

4. FRPXQLGDGHV GH LQPLJUDQWHV FKLOHQRV
LWDOLDQRVHVSDxROHV

5. 'RFHQWHVHVFULWRUHVVHRUJDQL]DURQSDUDGLIXQGLUVXVLGHDVDWUDYpV
GHVXVSURSLDVKRMDV$XQTXHDQLYHOLQGLYLGXDOORVSHULyGLFRVQRDOFDQ]DURQODUJDYLGDOD
WHQGHQFLDVHPDQWXYRPXFKRWLHPSR
(O ³SHULRGLVPR GH HPSUHVD´ FRPHQ]y D SHUILODUVH FRQ OD DSDULFLyQ GHO GLDULR (O
'HEDWH LQLFLDGR MXVWDPHQWH FRQ OD FULVLV GHO ¶ (O PRPHQWR GH PDGXUH] GH HVWD QXHYD
PRGDOLGDGIXHHODxRFXDQGR(O'HEDWHGHMyGHVHUyUJDQRGHSXEOLFLGDGGHSDUWLGRV
SROtWLFRVSDUDDGTXLULUXQFDUiFWHUGHHPSUHVDFRPHUFLDO
/DV FRPXQLFDFLRQHV DpUHDV WHOHIyQLFDV TXH VH HVWDEOHFLHURQ HQ ORV DxRV
QR VyORSURGXMHURQ FDPELRVHQHO HVWLOR GH YLGD GH ORV PHQGRFLQRV VLQR TXH HQ HO
SODQRHVWULFWDPHQWHSHULRGtVWLFRLPSULPLHURQXQDPDRUFHOHULGDGDOSURFHVRLQIRUPDWLYR
3RURWUDSDUWHGHVGHHQDGHODQWHORVIHQyPHQRVGHO³SHULRGLVPRGHHPSUHVD´
OD ³HVSHFLDOL]DFLyQ´ FRQWLQXDURQ DFHQWXiQGRVH (QWUH HQ 0HQGR]D VH
UHJLVWUDURQSHULyGLFRV
(OGLDULR/RV$QGHVIXHIXQGDGRHOGHRFWXEUHGHSRUHOGRFWRU$GROIRDOOH
$ OD KRUD GH H[SOLFDU OD ODUJD YLGD GH HVWH SHULyGLFR KDEUtD TXH VXEUDDU VX UiSLGD
FDSDFLGDGGHDGDSWDFLyQDORVFDPELRVWHFQROyJLFRVFXOWXUDOHVFRPRDVtWDPELpQDODV
FRQGLFLRQHV GHO PHUFDGR $Vt XQ PHGLR TXH QDFLy FRQ XQ GHILQLGR SHUILO PLOLWDQWH VH
FRQYLUWLy DO SRFR WLHPSR HQ XQ FODUR HMHPSOR GH OD PRGDOLGDG TXH KHPRV GHILQLGR FRPR
³SHULRGLVPRGHHPSUHVD´
(Q DSDUHFLHURQ FDVL VLPXOWiQHDPHQWH HQ 0HQGR]D GRV GLDULRV GH JUDQ
HQYHUJDGXUD0HQGR]D(O'LDULR(OFUHFLPLHQWRGHOGLDULRVHYLRLQWHUUXPSLGRFXDQGRHQ
HOJRELHUQRPLOLWDUGHFLGLyLQWHUYHQLUWRGDVODVHPSUHVDVGHOJUXSR*UHFR7DPELpQHQ
DSDUHFLy(O'LDULR6HORUHFXHUGDFRPRHOGLDULRGHPDRUFDOLGDGSHULRGtVWLFDTXHVH
KDD HGLWDGR HQ HVWD SURYLQFLD ,PSXOVDGR SRU HO HPSUHVDULR $OEHUWR .ROWRQ GLULJLGR SRU
-DFRER7LPHUPDQ(O'LDULRLQFOXtDHQVXUHGDFFLyQD/XLV2C'RQQHOO2VFDU*DUFtD5H
2VYDOGR pVDU $OGR 0RQWHV GH 2FD )DELiQ DOOH 5RGROIR %UDFHOL DUORV 4XLUyV (Q
%XHQRV$LUHVWHQtDXQDUHGDFFLyQSDUDOHODGHLJXDOSHVRTXHODORFDOGLULJLGDSRU+RUDFLR
9HUELVWN
6LQGXGDVODSULQFLSDOUHYLVWDSROtWLFDGHODGpFDGDGHO¶IXHODYHVSDUDLQWHUSUHWDU
ORVKHFKRV6XFLFORYLWDOIXHFRUWRSHURDEDUFyXQDpSRFDGHJUDQDJLWDFLyQGHELGRDODV
OXFKDVVRFLDOHVSROtWLFDVTXHVHSURGXFtDQ(QVXVSiJLQDVVHGHEDWLHURQFRQLQWHQVLGDG
WHPDVHGXFDWLYRVXQLYHUVLWDULRVHFRQyPLFRVSROtWLFRVVRFLDOHVGHSRUWLYRV

6. 3URJUDPD1ž±³/RVPHGLRVGHFRPXQLFDFLyQGHODSULPHUDLPSUHQWDDORVPXOWLPHGLRV´
)XHHOGH MXQLRGHFXDQGRGLDULR812VDOLyDODFDOOHSRUSULPHUDYH]OXHJR
GH TXH ODV IDPLOLDV 9LOD 7HUUDQRYD GHFLGLHUDQ FRPSHWLU FRQWUD HO WUDGLFLRQDO GLDULR /RV
$QGHV
/DUDGLR
+DVWDFRPLHQ]RVGHOVLJOR;;HOPRQRSROLRGHODLQIRUPDFLyQHVWDEDD~QHQPDQRV
GHODSUHQVDRQODDSDULFLyQGHODUDGLRTXHVHLQLFLyHQ0HQGR]DHQVXSRVWHULRU
JHQHUDOL]DFLyQ HQWUH FRPR FRQVHFXHQFLD GH OD LQYHQFLyQ GHO WUDQVLVWRU HVWH
PRQRSROLRVHYLRTXHEUDGR'DGDVXLQPHGLDWH]HVWHPHGLRSDVyDVHUHOHQFDUJDGRGHGDU
DFRQRFHUODQRWLFLDGHMDQGRDORVGLDULRVODIXQFLyQGHH[SOLFDUODFRQPiVSURIXQGLGDG6X
OOHJDGDWDPELpQGHWHUPLQyFDPELRVHQODVFRVWXPEUHVKiELWRVGHORVPHQGRFLQRV0XFKRV
SUHILULHURQVLQWRQL]DUVXDSDUDWRGHUDGLRHVFXFKDUP~VLFDWUDQTXLODPHQWHVHQWDGRVHQHO
³HVWDU´HQYH]GHDVLVWLUDORVFRQFLHUWRVRHQFXHQWURVIRONOyULFRV)XHFRP~QHOMXQWDUVHHQ
DOJ~Q KRJDU TXH WXYLHUD XQ DSDUDWR SDUD HVFXFKDU OD UDGLRQRYHOD GH OD WDUGH VXUJLHURQ
SURJUDPDV GH FRQFXUVRV TXH GHVSHUWDURQ HO LQWHUpV GH OD JHQWH ORV FRPHUFLDQWHV
HQFRQWUDURQ XQD QXHYD IRUPD GH SXEOLFLWDU VXV SURGXFWRV /RV ORFXWRUHV GH UDGLR VH
FRQYLUWLHURQHQYHUGDGHUDVHVWUHOODVLGHDOL]DGRVSRUHOS~EOLFRTXHHVFXFKDEDVXVYRFHV
$GHPiVGHODVFXDWURHVWDFLRQHVGHDPSOLWXGPRGXODGDTXHRSHUDQHQODFLXGDGGH
0HQGR]D 1LKXLO /9 1DFLRQDO /LEHUWDGRU

7. OD SURYLQFLD FXHQWD FRQ /9 5DGLR
0DODUJH/95DGLR5tR$WXHOGH*HQHUDO$OYHDU/95DGLR6DQ5DIDHO/95DGLR
0XQLFLSDOGH6DQ5DIDHO/95DGLR0DQDQWLDOHVGH7XQXiQ
$FRPLHQ]RVGHORV¶HPSH]yDGHVDUUROODUVHHQ0HQGR]DODXWLOL]DFLyQGHODEDQGD
GH)UHFXHQFLD0RGXODGD)0