Lovestorytelling. It’s what I love. I relish telling your love story to move the audiences you are or want to be in a relationship with. Engaged audiences, are more passionate about and stay true to deserving brands. Let me be your match-made-in-heaven matchmaker. What can I do for you? Strategic marketing communications advice. Concept and content development. Online and offline copywriting. Concepting and copywriting for ux, direct mailings, advertising. Copywriting for social media: Whatsapp, Facebook, Twitter, Instagram, snapchat. What have I done already? • Download my cv for a full listing of accounts I worked for and some relevant case descriptions
The difference between PR and advertising. Helping students decide.edward boches
A simplistic overview of the difference between PR and advertising and the ways in which the two are actually bleeding into each other's territory. Presentation for freshman and sophomores at BU's College of Communication.
With SemiStone Media being a relatively new company, having started trading in January 2014, this document is intended to shed some light on previous experience and background history of the company.
Context & Content: Social Media Strategies 2015Simone Moriconi
People are spending now much more time using mobile devices to access the internet and social media. This drove to a major change in behaviors and decision-making process, where content creation and distribution among social networks are the fundamentals of a successful business strategy.
THE COLLAPSE AND REBIRTH OF ADVERTISINGJohn McGarry
At 2mrw, we asked ourselves, “What if…”; what if all that advertising money could actually be spent in a more effective way where people benefited more than the advertising industry. To that end, we’re releasing findings through a detailed white paper.
Most global industries have changed and are evolving at a quickening pace due to technological advancements in device and distribution. The film, music, photography, news and media industries will never be the same. These industries continue to evolve dramatically and there have been many winners and losers throughout the process. Why has the advertising industry fundamentally remained the same?
Lovestorytelling. It’s what I love. I relish telling your love story to move the audiences you are or want to be in a relationship with. Engaged audiences, are more passionate about and stay true to deserving brands. Let me be your match-made-in-heaven matchmaker. What can I do for you? Strategic marketing communications advice. Concept and content development. Online and offline copywriting. Concepting and copywriting for ux, direct mailings, advertising. Copywriting for social media: Whatsapp, Facebook, Twitter, Instagram, snapchat. What have I done already? • Download my cv for a full listing of accounts I worked for and some relevant case descriptions
The difference between PR and advertising. Helping students decide.edward boches
A simplistic overview of the difference between PR and advertising and the ways in which the two are actually bleeding into each other's territory. Presentation for freshman and sophomores at BU's College of Communication.
With SemiStone Media being a relatively new company, having started trading in January 2014, this document is intended to shed some light on previous experience and background history of the company.
Context & Content: Social Media Strategies 2015Simone Moriconi
People are spending now much more time using mobile devices to access the internet and social media. This drove to a major change in behaviors and decision-making process, where content creation and distribution among social networks are the fundamentals of a successful business strategy.
THE COLLAPSE AND REBIRTH OF ADVERTISINGJohn McGarry
At 2mrw, we asked ourselves, “What if…”; what if all that advertising money could actually be spent in a more effective way where people benefited more than the advertising industry. To that end, we’re releasing findings through a detailed white paper.
Most global industries have changed and are evolving at a quickening pace due to technological advancements in device and distribution. The film, music, photography, news and media industries will never be the same. These industries continue to evolve dramatically and there have been many winners and losers throughout the process. Why has the advertising industry fundamentally remained the same?
Technology Is for Storytelling, Not Just for Looking GoodProwly PR Software
„Too many times brands get excited about technology and how to look »cool« and focus on how to implement the technology rather how the technology can tell their brand story.
Success with new technology comes down to strategy and how well the technology delivers against that.”
/Josh Cohen, marketingprofs.com/
What is *happyhappyjoyjoy? My consulting credentials ...Kai Platschke
"you need more than happiness and joy to play a relevant role in life" - that´s why I created *happyhappyjoyjoy, the new approach to eye-to-eye marketing.
Brand New Game Digital Interactive BrandingBart Hufen
This presentation helps organisations and brands to develop a Digital Interactive Branding strategy. It deals with three topics:
1 - Objectives (Be Remarkable, Be Relevant & Build Relationships)
2 - Internet is NOT a medium
3 - The CoCha model from concept to consumer
Employee Advocacy : Turn your employees into better brand ambassadorsVanksen
Scandals, trust shifts, abuse... while trust towards Executive positions keeps depleting, the employees' influence rose to a level where it now has surpassed its superiors'.
In just twenty years, the employees' voice has evolved from a rather silent opinion to being the most effective communication channel for a company, thus deeply redefining corporate communication stakes and speech mechanisms internally as well as externally.
Employees embody trust, proximity and transparency and can now use their newly-acquired power through very simple and accessible (yet powerful) digital means.
A question has therefore to be asked:
How to take advantage of this new power of influence to serve a company's best interests?
This is what we invite you to discover by reading our latest study: "Employee Advocacy: Turn your employees into better ambassadors"
About Joseph Sobin: With Dual Masters Degree’s in Urban and Regional Planning with
an emphasis in Resort Planning Development and Strategic Marketing for the Hospitality
and Tourism Industry, Certified Travel Counselor and Destination Specialist Designations
coupled with 15 plus years in travel, tourism, hospitality and real estate marketing
consultancy, Joseph and his team deliver tangible, practical results for their clients.
Their work is on-time, compelling, and professional. Joseph also holds real estate brokerage
licenses in the states of Colorado and New York.
Marketing Communications: How To Market Your BrandVOLT LAB
THE HUMAN HE{ART} OF MARKETING & The Kindness Boomerang!
TODAY’S REALITY = Consumers are hungry for Brands
to provide something more than just a product or service
If your project has a social media component, we can be your solutions provider. Whether adding an online aspect to your offline marketing efforts or developing an entire digital marketing program, we concept and execute creative tactics steeped in a solid strategy.
We have a true passion for online communications but recognize you don’t pay for a project just for the sake of communicating. We have a vested interest in providing value - we can only succeed when our partners do.
It’s an overused phrase, but in this case it’s apt: Think Outside the Box. Get original, get creative. Use social media to your advantage, plan properly, and take your calculated risk. If you do, you never know; you might just be able to have your cake and eat it too.
We help brand managers of consumer brands meet their goals via creative media solutions. So basically, we act as an extension of your internal marketing team, specializing in projects and challenges not suitable for large ad agencies.
Find innovative ways to solve communication challenges Deliver phenomenal results at lightning speed
Projects are tailored to your budget,
instead of stretching your budget to fit the project
Holistic measurement and monitoring, PRecious Communications, 11-2013Lars Voedisch
Holistic Measurement & Monitoring for Traditional & Digital Media Relations
• Setting smart goals: Aligning measurement principals with
business objectives
• Basics of monitoring & measurement:
- Measuring media relationship & scoring sentiment in the news sphere: Field studies, media content analysis, etc
- Ratings worth monitoring on various new media platforms
• KPI for various media relations scenarios (e.g. awareness,
advocacy, reputation, action, sales) & practical exercise to
develop metrics for your own organisation
• The Million Dollar Question: So what’s the ROI? What other KPI can you bring to the boardroom?
• Matching various free & paid analytics in the market to fit your needs
#PRmeasure
Technology Is for Storytelling, Not Just for Looking GoodProwly PR Software
„Too many times brands get excited about technology and how to look »cool« and focus on how to implement the technology rather how the technology can tell their brand story.
Success with new technology comes down to strategy and how well the technology delivers against that.”
/Josh Cohen, marketingprofs.com/
What is *happyhappyjoyjoy? My consulting credentials ...Kai Platschke
"you need more than happiness and joy to play a relevant role in life" - that´s why I created *happyhappyjoyjoy, the new approach to eye-to-eye marketing.
Brand New Game Digital Interactive BrandingBart Hufen
This presentation helps organisations and brands to develop a Digital Interactive Branding strategy. It deals with three topics:
1 - Objectives (Be Remarkable, Be Relevant & Build Relationships)
2 - Internet is NOT a medium
3 - The CoCha model from concept to consumer
Employee Advocacy : Turn your employees into better brand ambassadorsVanksen
Scandals, trust shifts, abuse... while trust towards Executive positions keeps depleting, the employees' influence rose to a level where it now has surpassed its superiors'.
In just twenty years, the employees' voice has evolved from a rather silent opinion to being the most effective communication channel for a company, thus deeply redefining corporate communication stakes and speech mechanisms internally as well as externally.
Employees embody trust, proximity and transparency and can now use their newly-acquired power through very simple and accessible (yet powerful) digital means.
A question has therefore to be asked:
How to take advantage of this new power of influence to serve a company's best interests?
This is what we invite you to discover by reading our latest study: "Employee Advocacy: Turn your employees into better ambassadors"
About Joseph Sobin: With Dual Masters Degree’s in Urban and Regional Planning with
an emphasis in Resort Planning Development and Strategic Marketing for the Hospitality
and Tourism Industry, Certified Travel Counselor and Destination Specialist Designations
coupled with 15 plus years in travel, tourism, hospitality and real estate marketing
consultancy, Joseph and his team deliver tangible, practical results for their clients.
Their work is on-time, compelling, and professional. Joseph also holds real estate brokerage
licenses in the states of Colorado and New York.
Marketing Communications: How To Market Your BrandVOLT LAB
THE HUMAN HE{ART} OF MARKETING & The Kindness Boomerang!
TODAY’S REALITY = Consumers are hungry for Brands
to provide something more than just a product or service
If your project has a social media component, we can be your solutions provider. Whether adding an online aspect to your offline marketing efforts or developing an entire digital marketing program, we concept and execute creative tactics steeped in a solid strategy.
We have a true passion for online communications but recognize you don’t pay for a project just for the sake of communicating. We have a vested interest in providing value - we can only succeed when our partners do.
It’s an overused phrase, but in this case it’s apt: Think Outside the Box. Get original, get creative. Use social media to your advantage, plan properly, and take your calculated risk. If you do, you never know; you might just be able to have your cake and eat it too.
We help brand managers of consumer brands meet their goals via creative media solutions. So basically, we act as an extension of your internal marketing team, specializing in projects and challenges not suitable for large ad agencies.
Find innovative ways to solve communication challenges Deliver phenomenal results at lightning speed
Projects are tailored to your budget,
instead of stretching your budget to fit the project
Holistic measurement and monitoring, PRecious Communications, 11-2013Lars Voedisch
Holistic Measurement & Monitoring for Traditional & Digital Media Relations
• Setting smart goals: Aligning measurement principals with
business objectives
• Basics of monitoring & measurement:
- Measuring media relationship & scoring sentiment in the news sphere: Field studies, media content analysis, etc
- Ratings worth monitoring on various new media platforms
• KPI for various media relations scenarios (e.g. awareness,
advocacy, reputation, action, sales) & practical exercise to
develop metrics for your own organisation
• The Million Dollar Question: So what’s the ROI? What other KPI can you bring to the boardroom?
• Matching various free & paid analytics in the market to fit your needs
#PRmeasure
Our social media agency is located in Denver, CO and Cologne, Germany. This presentation tells you what we do and who some of our clients are. Visit conceptbakery.com and see our other slideshows to learn more.
Please see our other slideshows and our website conceptbakery.com to learn more about what we are working on.
10minutesto1.com - Full Service Marketing Communication Agency 10 Minutes to 1
10minutesto1.com is a Gurgaon based full service communication agency. We undertake conceptualisation, designing and implementation of all your communication needs. Be it communication consultancy, public relations, web development & designing , social media, designing, editorial requirements, audio-visuals or anything else which needs to be communicated to your target audience, 10minutesto1 is your partner.
We are a team of young but experienced professionals from varying backgrounds with a passion to deliver. We bring a fresh outlook and complete solutions that will help you communicate your message effectively to your target audience.
For more information please visit -
http://www.10minutesto1.com/
This presentation shows entrepreneurs and small business owners how to create a simple, targeted, and powerful brand that builds customer engagement and drives sales. This presentation was given at the Decatur Morgan County Entrepreneurial Center in Decatur, AL at the Motivate! Conference on November 9, 2012
A look at client-agency relationships. Mark Linder
A look at how the business partnership between client and agency has been more shaped by the media and business model, than advertising proposition. Keynote at National eMedia Conference, Helsinki, 2007 Mark Linder, WPP
#FoodSummit19 - Break out Session: "Word of Mouth & Influencer für Food Start...Mark Leinemann
Vortrag von MR. WOM beim #FoodSummit19 in der Break out Session „Die Empfehlungsmacht von Konsumenten und Influencern – Praxistipps zur Umsetzung von Word of Mouth Marketing und Influencer Relations“, Mark Leinemann, MR.WOM & Philipp Martin, Reachbird
Der Inhalt bin ich - warum Earned Media die Zukunft im Marketing istMark Leinemann
Marketing & Media neu gedacht von MR. WOM.
Sechs Marketing-Herausforderungen und eine Lösung: Word of Mouth bzw. Earned Media - auf der Basis des WOMMIGs-Planungs-Ansatzes von MR. WOM.
Wie man zu Earned Media kommt, zeigt MR. WOM - die erste Marketingagentur für Word of Mouth & Earned Media in Deutschland, Österreich und der Schweiz - von der Strategie über die Planung bis hin zur Umsetzung z.B. von WOM Kampagnen.
eWOM Studie - Wie Konsumenten in Deutschland, Österreich und der Deutsch-Schw...Mark Leinemann
eWOM Studie - digitales Word of Mouth (Zusammenfassung) - der Freien Universität Berlin - unterstützt von MR. WOM.
Wie Konsumenten in Deutschland, Österreich und der Deutsch-Schweiz Online-Bewertungen heute nutzen und welche Nutzertypen von Reviews und Ratings es in D A CH gibt.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
7. Brands are alienated from consumers
Photo Source via Wikipedia CC BY 3.0 by Archer2000; https://de.wikipedia.org/wiki/Mind_the_gap#/media/File:London_underground_mind_the_gap.jpg
13. 80%ofallwebcontentisuser
generated(UGC)
ConsumerspreferUGCthemost
ofallcontenttypes
Mayorityofonlinebrandviewsis
generatedviaUGC
UGCdrivesawareness,reputation
&sales
User´sengagementwithUGC is
7xhigher thanwithbrandcontent
ConsumerstrustthemostinWord
ofMouth(WOM)&EarnedMedia
WOMdrivesawarenessand sales
ImpactofWOMby„everybody“
(nano)influencersismoreefficient
&effectivethanbyanyother
influencer
Ifcombined,WOMleveragesthe
impactofallothermedias
Earned Media is highly relevant.
*Source: Whitepaper Word of Mouth & Earned Media Facts 2017 by MR. WOM https://www.mrwom.com/2017/03/wom-facts-2017/
14. WOM drives 20 - 50% of all purchases
2/3via Offline
WOM
1/3
via Online
WOM
13%
of all consumer sales are
directly driven by
Earned
1Offline WOM
Impression
drives
than1PaidMedia
Impression
more sales5x
*Source: Whitepaper Word of Mouth & Earned Media Facts 2017 by MR. WOM https://www.mrwom.com/2017/03/wom-facts-2017/
15. "Word of
mouth is the
best medium
of all…"
BillBernbach,
FounderDDB
Source: http://www.ddb.com/BillBernbachSaid/why_bernbach_matters/deep-influence
16. “…if you´ve a
strategy and
a plan how to
use it in your
marketing."
MarkLeinemann,
MR.WOM
17. DOYOUHAVEASTRATEGY&PLANFOR
WORD OF MOUTH
& EARNED MEDIA?
Word of Mouth Marketing & Earned Media Services
Analysis | Strategy | Implementation | Actions & Campaigns
MR. WOM | 2018 | mrwom.com
19. You cannot buy
(orbook)
Word of Mouth.
Youhave to
EARN it.
Earned Media
(WoM)
Paid Media
Product /
Service &
Managed
Borrowed
(Social)
Media,
Influencer
& WoM
Owned Media
22. Earned Media Planning – does your
MediaAgency have a plan?
«Not relevant for us: We only
use quantitative data like
reach and we don´t earn
money with WOM »
Mention of a managing director of an
international media agency about qualitative
WOM planning during a conversation with
MR. WOM
«No Strategy, no
explanation, no red
thread.»
Mr.Media Thomas Koch, cited
in werbewoche.ch
23. Does your media agency know how
to plan earned media?
YES!
Please connect us with them.
We are looking for partners, who understand
the relevance of playing paid, owned &
earned together.
We are happy,if they join our
Earned Media Network!
NO?
Too bad, but don´t worry.
2 Options: 1. We can brief & train your media
agency in earned.2. We are partnering with
media agencies, which know earned.
Just ask MR. WOM – Earned
Media starts with a conversation.
25. The „wommable“ Life of MR. WOM
Thewho,howandwhataboutMR.WOM
MR.WOMisamarketing
service boutiqueforoptimal
wordofmouth&effective
earnedmediaplanning.
Together with a team of specialized
partners in creation, campaigning, planning,
research, analytics and marketing we
create, plan and execute optimal
„Wommability“ and earned media for your
brand – online & offline, B2C & B2B.
We work co-operative together with your
marketing service partners and agencies
and can brief and educate them to
generated the best WOM & earned media
results for your brand.
Milestones ofWOM&EarnedMedia
1993: Mark Leinemann generates buzz at his
university with knickerbocker & flat cap
2007: New approach after years in marketing &
consulting: Customer made marketing
2012: A word of mouth (WOM) workshop for JCI
generates the idea of founding of MR. WOM as a
consultancy for WOM marketing: MR. WOM makes
brands more talkable
2016: Earned Media becomes a new and important
part of the media mix. MR. WOM develops a new
approach for Earned Media as full service: analysis,
strategy, planning & execution
2017: MR. WOM launches Earned Media Planning
as new service
Facts
First Word of Mouth
Marketing expert of
Switzerland
One of the leading
experts for WOM &
Earned Media in DACH
+25 years marketing
knowledge in B2C &
B2B
10 years experience in
WOM & Earned Media
Has worked for several
WOM marketing
provider
26. WOMMfolio: MR. WOM´s Services on
Word of Mouth & Earned Media.
Analysis
Strategy
Planning
Execution Transformation
Systems Knowledge
Ambassador
27. WOM&
EarnedMedia
Analysis
WOM&
EarnedMedia
Strategy
WOM&
EarnedMedia
Planning
WOM&
EarnedMedia
Execution
WOMMable: Become more talkable
with MR. WOM.
WOM&EarnedMediaControlling
Analyzing the WOM &
Earned Media Potential of
your Brand, Products &
Services
Tracking, Controlling & Impovement of your Brand´s WOM &
Earned Media Actions
Development of the WOM &
Earned Media Strategy of
your Brand, Products &
Services
Definition of the Marketing,
Media & Touchpoint Mix
that generates the right
WOM /Earned Media
Development, Briefing &
Execution of Planning,
Campaigns & Actions that
lead to WOM/Earned
29. WOM
Basics
Training
(Inhouse Full-Time-
Training in general on
WOMincl. Material)
Secrets &
Methods of
WOM
(IInhouse Full-Time-Training
on WOM-Methodsincl.
Material)
Earned
Media
Planning
(Inhouse Full-Time-Training on
the Strategy & Planning of
WOM& Earned Media)
WOMMinars*: Know how for your staff
by MR. WOM.
Brand
WOM
Workshop
(Individual Inhouse Full-
Time-Workshopincl.
Preparation& Wrap-up)
*Selection: More individual trainings, workshops and seminars on request possible
31. WOMMedia
Development
WOMMedia
adinterim
WOM
Ambassador
(B2BInfluencer)
WOM&
EarnedMedia
Expertise
WOMmedia: Developed by MR. WOM.
ExclusiveServicesforMedia&WOMSolutionProvider.
Strategy, Product and
Business Developement of
WOM / Earned Media
Services for Media Provider
Ad interim Management for
Media & WOM Solution
Provider
Speaker, Blogger &
Ambassador on WOM &
Earned Media for WOM /
Earned Media Provider
Individual Knowledge
Transfer, Trainings, Studies
& Research for WOM /
Earned Media Provider
32. MR. WOM´s Case for deOleo/Bertolli
Goal: Strategy, concept & planning of a multistep WOM campaign
flight via WOM (Media) Platforms connected to paid media planning for
the launch of a new deOleo Bertolli product
Solution: Define strategy (workshop based), developement of strategy
and campaign concept incl. WOM campaign flow and touchpoint
planning. Briefing & pre-selection of WOM platforms incl. review &
rating of different WOM media channels.
Output: Selection of two synergetic WOM media channels (creative
WOM + tryvertising) + a WOM seeding cooperation with a cook box
provider. Co-management of campaign.
Results:
WOM reach: > 650.000 WOM interactions (CpWI of 0,12 €)
Product trials: > 70.000 experiences
Additional media reach: > 2 Mio. contacts
ZMOT occupation: > 1.000 social mentions & user generated content
pieces, > 100 consumer blog posts , 17 videos on Youtube
Paid, Owned &
Earned Media Planning
34. „Danke an MR. WOM für diesen
sehr konstruktiven & praktischen
Workshop, der unserer Agentur
viele neue Ideenansätze
gebracht hat.“
Silke Cuypers, Management Supervisor,
Die Gefährten GmbH
„Mr. WOM brennt für sein
Thema. [...] Eine sehr gute
Inspirationsquelle.
Sabrina Prumbs | Projektmanagerin
WOM-Marketing | Factor Network
GmbH / Test-now.de
„Das hohe fachliche Know
How [...] von MR. WOM
haben mich begeistert – dafür
gibt´s fünf Sterne.“
Wolfgang Jung, Geschäftsführer der
Agentur www.team-digital.de GmbH
„[...] Wir haben klare Handlungs-
und Optimierungsempfehlungen
ausgearbeitet, die unsere Marke
und unser Produkt weiterbringen.
Vielen Dank dafür!"
Oliver Goslich | Director of Sales & Marketing
B&B HOTELS GmbH
Customer´s voice: What others say.
35. Curious to know more?
WordofMouthstartswithaconversation.
All about Word of
Mouth Marketing &
Earned Media
Strategy | Planning | Execution | Campaigns
Systems | Transformation | Knowledge | Advocacy
www.mrwom.com
@MRWOMM
facebook.com/MRWOMM
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Call:+41714601070
MailMR.WOM:wom@mrwom.com