This document outlines the mission, values, strategy, and capabilities of Al-Deena, an industrial valves and fittings supplier in Pakistan. It establishes Al-Deena's commitment to quality, health/safety, and customer satisfaction through an effective quality management system. The company aims to provide cost-effective solutions and expertise in automation to improve customers' operations. Key business sectors include oil/gas, power, construction, chemicals and others.

1. CONTENTS
 BACKGROUND AND HISTORY
 MISSION STATEMENT
 OUR PURPOSE
 OUR CORE VALUES
 OUR STRATEGY
 OUR COMPETENCE
 ALDEENA ORGANOGRAM
 QUALITY POLICY
 HEALTH SAFETY AND ENVIROMENT POLICY
 EXECUTIVE SUMMARY OF QUALITY MANAGEMENT
 TOTAL QUALITY CONTROL
 SUMMARY- POTENTIAL BUSINESS SECTORS
 CONTACT US

2. BACKGROUND AND HISTORY
Al-Deena was established In 2008 as a supplier of Industrial Valves, Pipes
Fittings, Flanges & Instrumentations throughout Pakistan.
Al-Deena has become a recognized leader in the valve industry. As the
valve specialists, we are committed to providing expert valve knowledge,
an extensive valve inventory and exceptional service on the concept of
24x7.
Al-Deena has been supplying a wide range of valves to different reputable
industrial sectors of Pakistan.
MISSION STATEMENT
To provide our customers with quality, cost effective and reliable solutions
through a Quality Management Organization at their head office, factory,
work place and also serve as working partners at their respective project
sites. Our main Objective is customer’s satisfaction.
OUR PURPOSE
To bring prosperity and well being to our stake holders and society at large
by adding value to engineering technology and management.
OUR CORE VALUES
Professional, Ethics and Integrity
We believe in professional, honesty, and ethical behavior in all our activities and
that the course of highest integrity will establish and maintain the highest
professional and international standards.
Commitment and Team Work
We honor commitments made to internal and external clients and strive to work
effectively a team. We believe that teams containing appropriate diversity of
skills and approach can achieve a high level of synergy that individual alone
cannot.
Candid and Open Environment
We encourage an environment where all communication is candid, courteous
and provide adequate information enabling us to do our jobs more effectively
and contribute to the quality of our decision making.
Recognition and Growth of Individual and Respect for Human Dignity

3. We believe in the dignity and value of individuals. We encourage the growth of
employees and promptly recognized good performance and contribution to meet
the company’s objective.
Encouragement of Leadership, Initiative and Innovation
We honor the leaders who are committed, enthusiastic and have the requisites
managerial skills to inspire a group. To set challenging targets and achieve them
carefully. We also encourage individuals who can take initiative and develop
innovative ideas.
Continuous Improvement in all aspects of our Business
We believe that an earnest commitment to continuous improvement in all
aspects of our business is increasable to our imminent success and growth.
Service to Nation
We are committed to serve the nation by direct as well as indirect means, directly
by acting as a nursery for young engineers to groom and grow professionally
and indirectly through our involvement in the field of Engineering and Quality
management.
Commitment to objective
Objectives are identified and determined by the majority, management and the
entire team stands to heir fulfillment.
Boundary less Thinking and Teamwork
Thinking free of boundaries of bureaucracy having company wide perspective.
Every team member, regardless of status and years of experience is encouraged
to contribute.
Customer Satisfaction through Speed, Quality and Efficiency
Ensure customer satisfaction through speed, quality and efficiency and have a
culture, which is self driven rather than customer-driven.
Respect for Each Other
We declare to respect each others dignity and honor, to build an effective team.

4. OUR STRATEGY
The stake holders of all industrial units are likely to be keen to automate
the plants in order to increase efficiency, save materials, energy, improve
quality and thereby increase profits. The savings to them become self-
evident, only concern being dependability of the quality equipments and
the vendor. We take care of this very concern.
We provide awareness to the top and technical management the
advantages and benefits of automation in existing/new plant, facilities. It
results in increasing the life of plant, productivity, quality, efficiency and
conclusively reduces the cost of final product. It also tends to improve the
yield and reduces wastages and rejections. The scope and potentials for
upgrading existing plant and machinery in Pakistan is very large but
unexplored mainly due to lack of awareness. Offering optimized products
and after sales support is our prime objective instead of mere selling the
products. In nut shell our aim is to accomplish client satisfaction and
prosperity.
OUR COMPETENCE
We provide excellence in custom-engineered products through knowledge,
experience, support and technology. Our application engineers and field
service personnel have accumulated years of knowledge and experiences
required to accurately & appropriately design and implement an efficient
system package. Our team of qualified professionals continually updates
their skills. The customer can always be sure and confident about our
offered product integrity and compatibility. Our team is resourceful
enough to add to the customer knowledge providing them the optimal
solutions in the field of design, project management, and documentation of
products. We deliver integrated equipment, solutions, services designed to
best fulfill specific needs of the customer.

5. ORGANOGRAM
C .O. O
DIRECTOR
C .F. O
Div Manager
Finance
Supply Chain
Logistics
Div Manager
H . R
Admin
Training
Div Manager
Business Devp
Marketing
Product Sales
Div Manager
QA/ QC
HSE
MR
CEO

6. QUALITY POLICY
Al Deena include quality assurance, testing, Inspection, expediting and
other quality related activities. Activities place particular emphasis on
expertise, experience, capability, reliability and quality. We believe a high
standard of quality in all our services is essential to the achievement of
cooperate objectives and the continued growth and success of the
company. It is the company’s intention to provide these services in a
manner, which fully meets client needs and statutory requirements.
To achieve this objective, we have established and maintained an effective
quality management system planned and developed in conjunction with
other management functions. Philosophy of continuous improvement has
been adopted by Al Deena so that the quality system will be a continuously
evolving program and one, which is relevant to our organizational aims
and goals, as well as meeting the needs and expectations of our customers.
The attainment of these quality goals requires strong and responsive
management and a united commitment from all staff. The outcome will be
a respected reputation for the quality of our services and a rewarding place
to work. Quality is the responsibility of every individual and sufficient
training is administered to ensure policies are understood throughout the
company.
HEALTH SAFETY AND ENVIROMENT POLICY
Al Deena recognizes that every employee is entitled to be provided with a
working environment that is safe and without risk to health. To this end every
reasonable effort is be made and positive action taken to secure the health, safety
and welfare of all personnel at company working sites, fabrication shops, shop
floors stores, go downs and offices, whilst keeping the environmental integrity
intact.

7. EXECUTIVE SUMMARY OF QUALITY MANAGEMENT
The quality of a product is determined by how well it units customer’s
needs.
 Reliability
 Durability
 Safety
 Maintainability
 Cost
 Specifications
 Clarify what is important in a product, the rest is second priority design
 Production: To meet the entire specification
 Inspection: Ensure conformance to the specifications, and rectify problems.
 Review of specification
 Two Main approaches to quality
 Inspection: Accept / Reject
 Process Control: Constantly examine input & output and refine process.
 Typical options when product fail inspection
 Rework (High Cost)
 Scrap (High Cost)
 Sell Anyway (Upset customers, poor reputation)
 Downgrade (Lower Return) e.g. Try to get largest chicken eggs, but when
smaller eggs are produced, sell for less.
 What are some of the different ways to inspect processes?
 Grading: Only examine final product for pass/fail. Not very effective for
correcting problems
 Design of Experiments: Various parameters can be varied (Speeds, Feeds)
and the effects can
 Be examined to determine the best settings for a process.
 Statistical Process Control (SPC): Various measurements may be done on a
part after processing, and the process can be adjusted to keep it within
specifications.

8. TOTAL QUALITY CONTROL
In the production cycle the quality control activities are defined as: -
New Design
- Selling Quality Product
- Engineering Quality Product
- Planning Quality Processes
Incoming Material Control
- Buying Quality Control Receiving and Inspecting Quality Material
Product Control
- Manufacturing Quality Parts and Product
- Inspecting and Testing Quality Products
- Shipping Quality Product
- Installing and Servicing Quality Product
Quality Slogans
To execute the quality job, the concerned personal shall have clear
understanding for the following slogans
- What is to be done
- Why it is being done
- When it will be done
- How it will be done
- Where it will be done
- Who will do it

9. SUMMARY- POTENTIAL BUSINESS SECTORS
Our team has competence and expertise to undertake the following wide
range, for the industries and organizations.
- Airports
- Automotive
- Biscuit and Confectionery
- Cement
- Chemicals and Plastics
- Construction and Concrete products
- Federal Government
- Food, Beverages & Consumer Goods
- Healthcare
- Logistics
- Oil and Gas Companies, Fields
- Petrochemicals
- Pharmaceuticals
- Power and Energy, Alternate Energy
- Packaging
- Pulp, Paper & Printing
- Refining
- Residential - Security Monitoring
- State & Local Government
- Steel, Steel products and fabrication
CONTACT US
ADDRESS: SUITE # 19, GROUND FLOOR, SUPER MAHAL APPARTMENT, NEAR MCB TOWER,
I.I CHUNDRIGHAR ROAD, KARACHI, PAKISTAN.
TEL: +92 (21) 3221 8364
TEL: +92 (21) 3221 8369
FAX: +92 (21) 3221 8368
EMAIL: INFO@ADE.COM.PK
WEB: WWW.ADE.COM.PK