This document discusses strategies for marketing luxury real estate properties and pre-leased commercial spaces. It outlines targeting luxury buyers through exclusive clubs, corporate partnerships, and high-net-worth individual databases. A 360-degree marketing plan is proposed, including print ads, online promotions, search engine marketing and social media. Interactive microsites would showcase luxury properties with rich photos and information. Buyers would have access to expert discussions and luxury lifestyle articles. Commission structures and branding agreements are also covered.

1. PRIME PROPERTY REALTORS

2. Agenda
•Overview on Prime Property Market
•Luxury Properties, Pre Leased Property
Buyer Perspective
Builders Perspective
•Advertising Options for Builders/ Sellers
•Launch Plan of Luxury Projects

3. Selling a Luxury Property & Pre-leased Property
Leasing Commercial spaces, Floor plates & Ware Houses
Different Ball Game

4. Luxury
Buyer
Non-
Luxury
Buyer
Need different soft skills to reach Luxury
property & Pre-leased property Buyers

5. Luxury Projects are placed among all
projects so is with Pre-leased property
- Need for ‘Exclusive Space’

6. Luxury Buyers
• View/compare all the explicit
projects
• Relevant and Quality Content
• Interaction with Experts
Luxury Builders
• Exclusive space
• Reach to luxury home buyers

8. Luxury Buyer Needs*
Show only
relevant
property
options
Rich
Experience
& Detailed
Information
Interaction
with Experts
and Luxury
Articles
Personalized
Services
Luxury
Buyers
Prime Property Research & Marketing Department

9. What’s there in our product - Buyers?
Prime Property
Top Notch Services
Gurutalk, Q&A by luxury
experts & Luxury Articles
Interactive Project
Micro site
Collection of Prime
Properties, Projects,
Commercial Spaces & Pre-
leased property

10. What’s there in our sales handling
• Exclusive space
• Limited Projects
• Interaction with Buyers
• Q&A session
• Guru Talk
• Articles
• RE Dialogues
• Presence in Luxury
Property Fairs
• Presence in Luxury
Magazine
• Genuine Buyers
• Proper Documentation
Exclusivity
Interaction with
Exclusive
companies & HNI
customers

11. Prime Property (Residential, Commercial,
Industrial, Institutional & Pre-leased property)
• Targeted towards Luxury Segment
• Collection of Luxury Projects only
• Delivering Superior Customer Experience
• Exclusive space for Builders

12. Branding
Agreement in writing
• Home Page Visibility – Fixed
• Property Display on search results page
• Interactive Micro Site
• Compensation of Marketing expenses
• For exclusive handling of property
• 2% commission on sales of Prime Property & Pre-leased property
• Three months rental for leasing of commercial spaces
Our Terms & Conditions
₹ 20,000
Validity: 3 Months
Validity: 3 Months
₹ 50,000

13. Highlights: Private Balcony
with access to garden
Floor: Imported laminated
wooden flooring
Experiential Micro Site
• Rich Photos
• Concise Information
• Aesthetic Display
Independent Luxury
Villa

14. • Print Ads promotion for Luxury Prime Property
• Online Marketing
• Display Campaigns
• SEM, SEO, Social Media
• Newspaper Supplement
• Magazine
360 Degree Marketing Plan

16. Attracting Luxury Buyers
• Reach out to Luxury buyers*
o Premier Social Clubs (ex: Rotary Club etc)
o Corporate/Bank Tie ups
o Source Luxury Buyers (HNI) DB
• MB Promotions
o Dedicated banners on Portals
• Online Promotions
o Display Ads and Mailers in Luxury
focused/NRI-focused sites
• SEM Promotions
o Google Ad words
*Indicative

17. Online Promotions*
*Indicative

18. • Guru Talk
Interaction with Experts
• Q & A
• Luxury Articles
• RE Dialogues

19. Thank You
PRIME PROPERTY REALTORS
http://www.prime-property.in

20. URY
GO
Luxury Home Search Luxury Articles Luxury Video
<PROJECT IMAGE>
Project Name
Locality
Price Range

21. Footer
Price
Locality, City
Articles
Luxury living at its best in hill
station
Luxury design by Armani
T. Chitty Babu
Chairman & CEO, Akshaya Ltd,
<Image>
Read More
d Scroll
Topic: How has luxury homes
transformed Indian living?
Guru Talk
New Projects Section in Bangalore BangaloreChange City:
Project Name
Call Us
Advertise
Price
Locality, City
<Image>
Project Name
Price
Locality, City
<Image>
Project Name
Price
Locality, City
<Image>
Project Name

22. Search Results Page

23. Footer
<Project Image>
<Project Image>
Project Name by Builder Name
Project Name by Builder Name
2850 sq ft. – 5135 sq ft
4-5 BHK/Penthouse at Locality, City
View Details
alore Delhi-NCR Mumbai
Projects Resale
Highlights: Exclusive Sky Lobbies......
URY
GO
Luxury Home Search Luxury Articles Luxury Video
Price Range
2850 sq ft. – 5135 sq ft
4-5 BHK/Penthouse at Locality, City
Highlights: Exclusive Sky Lobbies......
Price Range
Listed by: XYZ Builders
Listed by: XYZ Builders
View Details